Customer Relationships
Key Concepts
- configurable customer 'tags' to record data
- avoid duplication of data
- built-in post-code lookup service
- store multiple addresses per customer
- extract mailing data quickly and easily
- view customer history at a glance
Your box office system should be at the heart of your marketing efforts as it provides the data to drive the task of building relationships with your customers.
Spektrix provides you with a comprehensive set of tools to accurately gather information about your customers and then use this data to market future events and develop your audience. However every organisation's needs are different which is why Spektrix has been developed to offer maximum adaptability and flexibility. Data can be collected and manipulated to suit your individual needs.
A few features of the Spektrix system include:
- Storing multiple addresses for each customer.
- Built in address finding by postcode to ensure accurate address capture (including on your website).
- A hierarchical system of tags to allow fine classification of your customer base.
- A customisable set of data protection options to gather permissions from your customers e.g. for sending them postal or e-mailings.
- Any number of custom attributes storing further information about a customer. These can be output on reports or used as criteria when filtering customers for a particular purpose.
The key to building a valuable database is uniquely identifying your customers and ensuring all their activities are tracked to a single unique account on the box office system. The Spektrix system offers various features to assist with this, in particular ensuring that customers booking online are able to access the same account as they may have used when booking tickets over the phone or counter.
