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A Digital Reading List for ‘Digital First?’

Arts marketers looking for something to tempt them away from hibernation as the days get shorter and colder, might want to take a look at the events the Arts Marketing Association are holding in November.

Firstly, the ‘Digital First?’ Digital Marketing Day, which takes place next week on 7th November at Sadler’s Wells, is going to explore the way forward for integrating digital into marketing, culture, and audiences. The AMA are also holding a series of workshops on designing and analysing audience research data to bring you closer to your audiences in preparation for 2014.

Being committed to driving innovation in the arts through technology, we’re really pleased to be supporting the AMA’s ‘Digital First?’ Day for a third year. Keep an eye out for Ben P, Libby and myself - we’ll most likely be at the Spektrix stand with iPads at the ready, or milling about with the other delegates so say hi!

Last year, we found out how digital helps organisations to do more with less, and uncovered the possibilities for getting artistic material online with the Google Cultural Institute. This year, the AMA have put together another impressive line-up of speakers: Sir Peter Bazalgette, the Chair of the Arts Council England will start leading us into the future by asking “what’s next?” for digital in the arts sector and John Drori of Thoughtsmith will be discussing avoidable blunders and practical steps for digital implementation. The afternoon keynotes will feature Abhay Adhikari, a Digital Engagement Specialist, explaining his 4-step model, and Kajsa Hartig, on being the Nordiska museet’s first Digital Navigator. See the full programme here.

We’re so excited, we’ve even done a bit of homework. Here’s a list of our favourite pieces of recommended reading so you can get a head start:

  • It’s worth browsing the whole of the SyncTank website, but start with this piece on prioritising people, not products, in digital policy – via SyncTank.
  • What does a Chief Digital Officer do for the Metropolitan Museum of Art? Find out - via The New York Times.  
  • A life-affirming project in Liverpool engages over 65s on housing issues through digital media - via Guardian Culture Professionals.
  • Jane Finnis, Chief Executive of Culture24, thoughtfully dismantles the impact of digital on the cultural sector - via Audience Finder.