Chris Marr is an alumnus of Spektrix.
The Spektrix Conference 2014 allowed us to bring 300 delegates together from arts and cultural organisations, alongside arts consultancies, web agencies and tech companies. The diversity of our delegates helped to shape all of the discussions we had on the day – see our earlier blog for an overview of the event – but it was during our Lightning Talks session where all of these ideas came together, in a melting pot of arts and tech inspiration. This session of quick-fire presentations gave our speakers the opportunity to share their thoughts and experiences on topics as varied as Google Analytics, dynamic pricing and iterative web development in the arts.
Didn’t get to the conference? You’re in luck – the speakers have kindly allowed us to use their slides alongside the audio from their presentations in the videos below. Have you had any new ideas from our Lightning Talk speakers? Get in touch with us on Facebook or Twitter.
David Johnstone – Alienation Digital
Our first speaker, David Johnstone from digital agency Alienation Digital, shared his experience of working directly with arts and cultural organisations on digital campaigns. Focusing on how to embrace digital culture for commercial gain in the arts, David shared some of Alienation’s own research findings alongside examples from The Science Museum and The London Philharmonic Orchestra.
The gist: create user-friendly experiences.
Joe Valentine – The New Wolsey
Speaker number two, Joe Valentine - Digital Marketing Officer at The New Wolsey, guided us through the thinking behind The New Wolsey’s recent website development. Having adopted an iterative, agile approach to their web development, the website they now have is, according to our Lightning Talks chair Ben Park, something that may cause you to ‘weep tears of ticketing joy’.
The gist: agile web development is never finished (and it shouldn’t be).
Áine McVerry – The MAC
Our next speaker, Áine - Director of Marketing and Communications at The MAC in Belfast, spoke on a topic that’s been known to split opinions in the arts: dynamic pricing. Sharing their experience of implementing a dynamic pricing strategy at The MAC, Áine re-framed the way we might think about dynamic pricing and encouraged other arts organisations to try it (because after all, there are no sacred cows).
The gist: nobody really noticed, so give it a go.
Chris Unitt – OneFurther
Now in charge of his own consultancy OneFurther, Chris Unitt has worked with the likes of Southbank Centre, ENO and Fuel to guide their digital strategies. Sharing his Google Analytics expertise in this Lightning Talk, Chris explained how best to approach GA, why it’s valuable, and offered some suggestions for questions it can answer for arts organisations.
The gist: Google Analytics doesn’t have to be boring and / or terrifying.
Antony Robbins – Museum of London
Sharing his pearls of wisdom (or things he wished he could tell his 20 year old self) Antony Robbins, Director of Communications at The Museum of London, offered all kinds of advice for our Conference delegates. We need to keep an eye on the competition, and to pick our battles, but we also need to be a good neighbour (and buy a good pair of shoes).
The gist: if you don’t ask, you don’t get.