Ideas from the team


Spektrix delivers a ticketing solution for a London landmark

The award-winning Regent’s Park Open Air Theatre chooses Spektrix to streamline the purchasing experience for more than 130,000 people each Summer.

Spektrix, the UK’s number one cloud-based ticketing and marketing software for arts venues, is now facilitating the ticketing for Regent’s Park Open Air Theatre. The acclaimed outdoor venue announced today that it has moved its ticketing system to Spektrix, updating the online purchasing process in line with consumer expectations, whilst gaining sophisticated analytics and improved marketing capabilities.

Established in 1932, Regent’s Park Open Air Theatre presents a mix of productions each year from May to September, including modern classics, musicals, Shakespeare and shows for younger audiences, as well as one-off music, comedy and film events.  A registered charity, the theatre is entirely self-funded with ticket sales accounting for over 90% of income. In response to the financial achievements of 2013 – playing to more than 180,000 people – they were able to continue their commitment of reinvesting in the infrastructure of the theatre by upgrading its ticketing system.

There were two objectives: (1) respond to customer feedback regarding online ticket purchasing and (2) improve audience development intelligence based on a real-time understanding of audience preferences and attendance history.

Andy Locke, Commercial Director at Regent’s Park Open Air Theatre, commented: “We wanted to make the online purchasing journey easier for our customers and to keep them within our commercial web interface from start to finish. Additionally, we wanted to see consolidated audience sales metrics – and quickly – and then be able to use what we learn to improve customer relationship management.”

Spektrix is helping arts organisations to benefit from cutting-edge cloud technology, with powerful and easy-to-use box office software accessed through the internet. With no installation required and no upfront costs, the system makes it easy for arts venues to simplify ticketing whilst integrating seamlessly with their existing websites. Spektrix CRM, marketing and fundraising modules take advantage of segmentation and analysis tools to help arts organisations build audiences and increase sales.

Andy Locke added: “I’ve been really impressed by the ease and efficiency in which our data has migrated across to Spektrix and we are already using it for priority bookings to our members. As a cloud-based system I know we’ll always have the most up-to-date version of the software and never have to worry about managing or hosting it. As an outdoor venue, this is one cloud that we are embracing!”

About Regent’s Park Open Air Theatre

Founded in 1932, the award-winning Regent’s Park Open Air Theatre is a London landmark – a firm fixture of summer in the city, providing a cultural hub in the beautiful surroundings of a Royal Park. Built upon a core of outstanding dramatic credentials, we aim to present bold and dynamic productions that stimulate the senses. Weather and climate add a thrilling contribution to our work, making the relationship between performer, text and audience truly unique at every performance. The 1,240-seat auditorium is one of the largest in London, accommodating more than 130,000 people each season between May and September. A registered charity, the theatre is entirely self-funded with ticket sales accounting for over 90% of income.

About Spektrix

Spektrix is the leading provider of cloud-based ticketing, marketing and fundraising software to the UK arts sector. Founded in London in 2007, Spektrix now enables more than 160 organisations to provide a simple and intuitive ticketing journey to end customers. Sophisticated, real-time analytics and marketing tools allow arts marketers to be truly responsive to audiences, delivering targeted offers that recognise the needs of individual theatregoers.  Customers include the Royal Court Theatre, Lyric Hammersmith, Town Hall and Symphony Hall Birmingham, Belgrade Theatre, Clwyd Theatr Cymru, Northern Stage and the Bristol Old Vic.

Media Enquiries

Contact Mark de Wolf on 0208 297 5388 /

For more information about Regent's Park Open Air Theatre or their 2014 season, contact Chloe Pritchard-Gordon on 0207 831 7657 /

Issued 17th December 2013