Chris Marr is an alumnus of Spektrix.
At Spektrix, we see the box office as the engine of innovation for arts organisations.
Why? Because it’s in the box office that the effects of the digital revolution are most keenly felt in arts organisations, as online sales, mobile ticketing and social media all play a crucial role in how theatres and arts organisations run their businesses. A digital savvy box office can also facilitate the sharing of customer data with marketing and fundraising teams, instilling resourcefulness, openness and cross-departmental collaboration.
From the perspective of arts organisations, this whitepaper looks at how and why the box office is the most interesting place to begin thinking about how we can meet the challenges faced by the arts today.
Interested to read more about The Future of the Box Office? Download our whitepaper, originally published on Guardian Culture Professionals.