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The Ticket Bank - Supporting Venues to Reach New Audiences

The Ticket Bank helps to boost inclusion in the arts. Think of it as like a digital food bank for tickets, providing free tickets to those in need in partnership with local charities and community groups.


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The Ticket Bank - Supporting venues to reach new audiences

For many people, access to theatre and other live events is taken for granted, but sadly this is not the case for everyone. Financial constraints, care commitments, and social exclusion form just some of the barriers they face. 

A big part of providing free tickets to disadvantaged and marginalised people is the generosity of participating venues. So far, Tickets for Good's partners have donated hundreds of tickets to people who would not otherwise be able to attend

Founded in Sheffield, The Ticket Bank was lucky to benefit from a great sense of community and one of the first venues to support the program was Sheffield Theatres

By donating tickets through The Ticket Bank, Sheffield Theatres has been able to provide opportunities to people who may not have had access otherwise to shows including the Spirit of Africa presents Akala, Cinderella ballet and movement workshop, Our Country’s Good and The Life of Pi

‘The tickets were immensely popular and helped people with economic barriers, vulnerable and disadvantaged young people and refugees who suffer from social exclusion through charitable partners; Family Voice, Rotherham Ethnic Minority Alliance, Refugee Council and City of Sanctuary to name a few.’

Rachel Boyce,  Ticket Bank Director.

One of the charities supported was Rotherham Ethnic Minority Alliance an infrastructure support organisation for the Black and Minority Ethnic Voluntary and Community Sector of Rotherham who received tickets for beneficiaries to attend The Life of Pi dress rehearsal.

'It was an amazing experience! We would never have got the opportunity without The Ticket Bank. The younger beneficiaries wanted to go back every day to see it, it sparked happy memories of going to the theatre for the older ones and our organization paid for travel as that was another barrier. We are all very grateful to Sheffield Theatres for this amazing experience, it has uplifted the individuals and made them feel that people care.'

Emma Sharp,  Coordinator, REMA.

Working with The Ticket Bank, Sheffield Theatres have been able to reach people in other cities outside of Sheffield. Leeds through the City of Sanctuary and Refugee Council, Doncaster through Big Picture Doncaster alongside Rotherham through REMA.

'Ticketbank supported Sheffield Theatres most recently on Life of Pi and Last King of Scotland – helping us connect with people and increase representation in our audiences.

We are proud to be collaborating and look forward to working together again in the future.'

Laura Hegarty,  Audience Development Officer, Sheffield Theatres Trust

Sheffield Theatres and other venues across the UK use the Ticket Bank as a way to reach new audiences and to fill seats that would normally go unused. 

You can find out more about The Ticket Bank here at

Author: Steve Rimmer. Founder,