{"id":945294,"date":"2026-09-02T16:32:17","date_gmt":"2026-09-02T16:32:17","guid":{"rendered":"https:\/\/www.spektrix.com\/?post_type=case-study&#038;p=945294"},"modified":"2026-09-03T11:49:15","modified_gmt":"2026-09-03T11:49:15","slug":"woodstock-arts-center","status":"publish","type":"case-study","link":"https:\/\/www.spektrix.com\/de\/case-studies\/woodstock-arts-center\/","title":{"rendered":"Woodstock Arts Center"},"content":{"rendered":"<section class=\"spektrix-case-study-hero wp-block-spektrix-case-study-hero\" aria-labelledby=\"spektrix-case-study-hero-heading-1\">\n\t<div class=\"spektrix-case-study-hero__container\">\n\t\t<aside class=\"spektrix-case-study-hero__column spektrix-case-study-hero__column--aside\">\n\t\t\t\t\t\t\t<div class=\"spektrix-case-study-hero__eyebrow-wrap\">\n\t\t\t\t\t<p class=\"eyebrow spektrix-case-study-hero__eyebrow\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eyebrow__icon\" aria-hidden=\"true\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\">\n  <circle cx=\"2\" cy=\"2\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"2\" cy=\"12\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"7\" cy=\"2\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"12\" cy=\"2\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"12\" cy=\"7\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"2\" cy=\"7\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"7\" cy=\"12\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"12\" cy=\"12\" r=\"2\" fill=\"#00BB13\"><\/circle>\n<\/svg>\n<\/span>\t\t\t\t\t\t\t\t\t\t\t\t<span\n\t\t\t\t\t\t\tclass=\"spektrix-case-study-hero__eyebrow-text\"\n\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"eyebrow_text\" data-acf-placeholder=\"Add eyebrow text...\" data-acf-toolbar-title=\"Eyebrow text\" \t\t\t\t\t\t>Case Study<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"spektrix-case-study-hero__logos\" role=\"list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-case-study-hero__logo\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"spektrix-case-study-hero__logo-figure\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"300\" height=\"60\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/09\/Woodstock-Arts-Logo-Black-300x60.png\" class=\"spektrix-case-study-hero__logo-image\" alt=\"\" loading=\"eager\" decoding=\"async\" sizes=\"192px\" fetchpriority=\"high\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/09\/Woodstock-Arts-Logo-Black-300x60.png 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/09\/Woodstock-Arts-Logo-Black-1024x205.png 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/09\/Woodstock-Arts-Logo-Black-768x154.png 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/09\/Woodstock-Arts-Logo-Black-1536x307.png 1536w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/09\/Woodstock-Arts-Logo-Black.png 1850w\" title=\"\">\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/aside>\n\n\t\t<div class=\"spektrix-case-study-hero__column spektrix-case-study-hero__column--content\">\n\t\t\t\t\t\t\t<header class=\"spektrix-case-study-hero__header\">\n\t\t\t\t\t\t\t\t\t\t\t<h1\n\t\t\t\t\t\t\tclass=\"spektrix-case-study-hero__heading\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tid=\"spektrix-case-study-hero-heading-1\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading...\" data-acf-toolbar-title=\"Heading\" \t\t\t\t\t\t>How Woodstock Arts Built Stronger Audience Relationships with a Flexible Membership Model<\/h1>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"text-lead text-lead--dark spektrix-case-study-hero__subtitle\"\n\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"subtitle\" data-acf-placeholder=\"Add subtitle...\" data-acf-toolbar-title=\"Subtitle\" \t\t\t\t\t\t>A connected membership and point of sale experience helps Woodstock Arts increase engagement, diversify revenue, and build a clearer understanding of every customer interaction.<\/div>\n\t\t\t\t\t\t\t\t\t<\/header>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"spektrix-case-study-hero__clients-wrap\" data-acf-inline-fields-uid=\"case-study-hero-clients\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;clients&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Clients&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit Clients\">\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"spektrix-case-study-hero__clients\" role=\"list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-case-study-hero__client-meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-case-study-hero__meta-item spektrix-case-study-hero__meta-item--name\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-case-study-hero__meta-icon\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" focusable=\"false\" aria-hidden=\"true\"><path d=\"M4 21V9l8-5 8 5v12\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linejoin=\"round\"\/><path d=\"M9 21v-6h6v6\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linejoin=\"round\"\/><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-body-5-medium spektrix-case-study-hero__meta-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"screen-reader-text\">Client:<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\tWoodstock Arts\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-case-study-hero__meta-item spektrix-case-study-hero__meta-item--location\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-case-study-hero__meta-icon\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" focusable=\"false\" aria-hidden=\"true\"><path d=\"M12 21s7-5.1 7-11a7 7 0 1 0-14 0c0 5.9 7 11 7 11Z\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"\/><circle cx=\"12\" cy=\"10\" r=\"2.5\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"\/><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-body-5-medium spektrix-case-study-hero__meta-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"screen-reader-text\">Location:<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\tWoodstock, Georgia\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-case-study-hero__meta-item spektrix-case-study-hero__meta-item--type\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-case-study-hero__meta-icon\" aria-hidden=\"true\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"256\" height=\"256\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-landmark-icon lucide-landmark\">\n  <path d=\"M10 18v-7\"><\/path>\n  <path d=\"M11.119 2.205a2 2 0 0 1 1.762 0l7.84 3.846A.5.5 0 0 1 20.5 7h-17a.5.5 0 0 1-.22-.949z\"><\/path>\n  <path d=\"M14 18v-7\"><\/path>\n  <path d=\"M18 18v-7\"><\/path>\n  <path d=\"M3 22h18\"><\/path>\n  <path d=\"M6 18v-7\"><\/path>\n<\/svg>\n<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-body-5-medium spektrix-case-study-hero__meta-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"screen-reader-text\">Client type:<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tCultural arts organisation\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section style=\"--spektrix-video-or-photo-media-max-width:1200px\" class=\"spektrix-video-or-photo spektrix-video-or-photo--media-image spektrix-video-or-photo--image-fit-cover wp-block-spektrix-video-or-photo\">\n\t<div class=\"spektrix-video-or-photo__container\">\n\t\t\n\t\t\t\t\t<figure class=\"spektrix-video-or-photo__media spektrix-video-or-photo__media--image\">\n\t\t\t\t<img width=\"1225\" height=\"695\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/09\/Woodstock-Arts-Lantern-Ground-Image.jpg\" class=\"spektrix-video-or-photo__image\" alt=\"\" loading=\"eager\" decoding=\"async\" sizes=\"(min-width: 1200px) 1200px, 100vw\" fetchpriority=\"high\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/09\/Woodstock-Arts-Lantern-Ground-Image.jpg 1225w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/09\/Woodstock-Arts-Lantern-Ground-Image-300x170.jpg 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/09\/Woodstock-Arts-Lantern-Ground-Image-1024x581.jpg 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/09\/Woodstock-Arts-Lantern-Ground-Image-768x436.jpg 768w\" title=\"\">\t\t\t<\/figure>\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section class=\"spektrix-two-column-rich-text spektrix-two-column-rich-text--desktop-heading-left wp-block-spektrix-two-column-rich-text\" aria-labelledby=\"spektrix-two-column-rich-text-heading-2\">\n\t<div class=\"spektrix-two-column-rich-text__container\">\n\t\t<div class=\"spektrix-two-column-rich-text__layout\">\n\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__heading-column\">\n\t\t\t\t\t\t\t\t\t\t\t<h2\n\t\t\t\t\t\t\tclass=\"text-heading-2-bold spektrix-two-column-rich-text__heading\"\n\t\t\t\t\t\t\tid=\"spektrix-two-column-rich-text-heading-2\"\n\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading\u2026\" data-acf-toolbar-title=\"Heading\" \t\t\t\t\t\t>Moving beyond a subscription model that no longer fit<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"text-body-2-regular spektrix-two-column-rich-text__rich-text\"\n\t\t\t\t\tdata-acf-inline-fields-uid=\"two-column-rich-text-rich-text\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;rich_text&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Rich Text&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;600px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit rich text\"\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Woodstock Arts brings together theatre, concerts, visual arts, and education under one organisation. But its traditional subscription model wasn&#8217;t reflecting the way people wanted to engage.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Despite introducing greater flexibility, subscriptions continued to underperform.<\/span><\/p>\n<p><span style=\"font-weight: 400\">&#8222;Our subscriptions just weren&#8217;t working for us. No matter what we did or however flexible we made it.&#8220; said <\/span><span style=\"font-weight: 400\">Christopher Brazelton, Woodstock Arts.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The team wanted a simpler approach that reflected the breadth of their programming, encouraged repeat visits, and created more opportunities to build long-term relationships with their audience.<\/span><\/p>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"spektrix-two-column-rich-text spektrix-two-column-rich-text--desktop-heading-left wp-block-spektrix-two-column-rich-text\" aria-labelledby=\"spektrix-two-column-rich-text-heading-3\">\n\t<div class=\"spektrix-two-column-rich-text__container\">\n\t\t<div class=\"spektrix-two-column-rich-text__layout\">\n\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__heading-column\">\n\t\t\t\t\t\t\t\t\t\t\t<h2\n\t\t\t\t\t\t\tclass=\"text-heading-2-bold spektrix-two-column-rich-text__heading\"\n\t\t\t\t\t\t\tid=\"spektrix-two-column-rich-text-heading-3\"\n\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading\u2026\" data-acf-toolbar-title=\"Heading\" \t\t\t\t\t\t>Creating a flexible membership experience around audience behaviour<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"text-body-2-regular spektrix-two-column-rich-text__rich-text\"\n\t\t\t\t\tdata-acf-inline-fields-uid=\"two-column-rich-text-rich-text\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;rich_text&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Rich Text&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;600px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit rich text\"\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Woodstock Arts replaced subscriptions with a flexible, tiered membership programme that gives members access to almost every event through monthly, quarterly, or annual plans.<\/span><\/p>\n<p>To shape the membership experience, Woodstock Arts worked with Maniac Agency on the membership model and customer journey. Maniac also built the website integration that supports a seamless path into membership and booking.<\/p>\n<p><span style=\"font-weight: 400\">Behind the scenes, they connected ticketing, membership, and point of sale data by using Spektrix alongside an integration built by SalesVu. Transactions from the coffee shop and other onsite purchases flow back into the Spektrix system, giving the team a more connected picture of how people engage across the organisation.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The membership is available at three levels, Single, Duo, and Family,\u00a0 making it easy for individuals and families to choose the option that suits them. Members can use either:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A physical membership card with a QR code generated in Spektrix that can be scanned at the SalesVu point of sale to recognise membership benefits and record transactions.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A digital customer pass delivered in the purchase confirmation email, making it easy for families and young people to access benefits across events and the coffee shop.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">The organisation recognised that audience members already attending several times each year would see immediate value in membership, making the transition a natural one for many of its most engaged households.<\/span><\/p>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"spektrix-two-column-rich-text spektrix-two-column-rich-text--desktop-heading-left wp-block-spektrix-two-column-rich-text\" aria-labelledby=\"spektrix-two-column-rich-text-heading-4\">\n\t<div class=\"spektrix-two-column-rich-text__container\">\n\t\t<div class=\"spektrix-two-column-rich-text__layout\">\n\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__heading-column\">\n\t\t\t\t\t\t\t\t\t\t\t<h2\n\t\t\t\t\t\t\tclass=\"text-heading-2-bold spektrix-two-column-rich-text__heading\"\n\t\t\t\t\t\t\tid=\"spektrix-two-column-rich-text-heading-4\"\n\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading\u2026\" data-acf-toolbar-title=\"Heading\" \t\t\t\t\t\t>More engagement, richer insight, and diversified revenue<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"text-body-2-regular spektrix-two-column-rich-text__rich-text\"\n\t\t\t\t\tdata-acf-inline-fields-uid=\"two-column-rich-text-rich-text\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;rich_text&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Rich Text&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;600px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit rich text\"\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t<p>Together, the new membership model and connected data enabled Woodstock Arts to:<\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Replaced an underperforming subscription model with a flexible membership programme designed around how the organisation&#8217;s audience chooses to attend.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Created a connected view of ticketing, membership, and point of sale activity by bringing Spektrix and SalesVu data together.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Enabled personalised marketing and front-of-house experiences using Spektrix auto tags, Dotdigital automation, and real-time point of sale interactions.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Increased opportunities for repeat attendance by rewarding customer behaviour across events and onsite purchases.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Gave teams richer data to improve revenue forecasting, inventory planning, and future audience engagement strategies.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Built a stronger foundation for long-term, diversified revenue beyond ticket sales alone.<\/span><\/li>\n<\/ul>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"spektrix-stats-row wp-block-spektrix-stats-row\">\n\t<div class=\"spektrix-stats-row__container\">\n\t\t\n\t\t\t\t\t<div class=\"spektrix-stats-row__stats-wrap\" data-acf-inline-fields-uid=\"stats-row-stats\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;stats&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Stats&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit stats\">\n\t\t\t\t\t\t\t\t\t<ul class=\"spektrix-stats-row__items\" role=\"list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-stats-row__item spektrix-stats-row__item--bg-accent-lime-100\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"spektrix-stats-row__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"spektrix-stats-row__stat text-section-heading spektrix-stats-row__stat--heading\">\n\t\t\t\t\t\t\t\t\t\t\t\tA more flexible membership model\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"text-body-2-medium spektrix-stats-row__description\">\n\t\t\t\t\t\t\t\t\t\t\tDesigned around how audiences actually choose to attend.\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-stats-row__item spektrix-stats-row__item--bg-accent-pink-100\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"spektrix-stats-row__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"spektrix-stats-row__stat text-section-heading spektrix-stats-row__stat--heading\">\n\t\t\t\t\t\t\t\t\t\t\t\tA connected view of engagement\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"text-body-2-medium spektrix-stats-row__description\">\n\t\t\t\t\t\t\t\t\t\t\tTicketing, membership, and point of sale activity work together.\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-stats-row__item spektrix-stats-row__item--bg-accent-blue-100\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"spektrix-stats-row__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"spektrix-stats-row__stat text-section-heading spektrix-stats-row__stat--heading\">\n\t\t\t\t\t\t\t\t\t\t\t\tMore opportunities for sustainable revenue\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"text-body-2-medium spektrix-stats-row__description\">\n\t\t\t\t\t\t\t\t\t\t\tRicher data supports repeat visits, forecasting, and diversified income.\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section class=\"spektrix-two-column-rich-text spektrix-two-column-rich-text--desktop-heading-left wp-block-spektrix-two-column-rich-text\" aria-labelledby=\"spektrix-two-column-rich-text-heading-5\">\n\t<div class=\"spektrix-two-column-rich-text__container\">\n\t\t<div class=\"spektrix-two-column-rich-text__layout\">\n\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__heading-column\">\n\t\t\t\t\t\t\t\t\t\t\t<h2\n\t\t\t\t\t\t\tclass=\"text-heading-2-bold spektrix-two-column-rich-text__heading\"\n\t\t\t\t\t\t\tid=\"spektrix-two-column-rich-text-heading-5\"\n\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading\u2026\" data-acf-toolbar-title=\"Heading\" \t\t\t\t\t\t>Building a connected view of audience engagement<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"text-body-2-regular spektrix-two-column-rich-text__rich-text\"\n\t\t\t\t\tdata-acf-inline-fields-uid=\"two-column-rich-text-rich-text\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;rich_text&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Rich Text&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;600px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit rich text\"\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Bringing point of sale and ticketing data together has given Woodstock Arts a more complete understanding of how people interact with the organisation.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Instead of viewing ticket purchases and caf\u00e9 visits separately, the team can understand the broader relationship each audience member has with the organisation and respond in more meaningful ways.<\/span><\/p>\n<p><strong>Rewarding audience engagement with connected data<\/strong><\/p>\n<p><span style=\"font-weight: 400\">The SalesVu integration gives front-of-house teams access to customer information in Spektrix by scanning any event ticket, not just a digital membership pass. Using Spektrix auto tags, the organisation can recognise customer behaviours in real time and deliver relevant benefits throughout the customer journey.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This enables Woodstock Arts to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Welcome first-time bookers.<\/b><span style=\"font-weight: 400\"> When someone attends for the first time, a Spektrix auto tag automatically triggers a Dotdigital campaign offering a discount at the bar. Staff can verify eligibility simply by scanning the customer&#8217;s ticket at the SalesVu point of sale.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Recognise loyal audience members.<\/b><span style=\"font-weight: 400\"> By combining transaction data from both Spektrix and SalesVu, Woodstock Arts can reward behaviours such as repeat visits, ticket purchases, or overall spend, creating membership benefits that reflect each customer&#8217;s level of engagement.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Create more personal interactions.<\/b><span style=\"font-weight: 400\"> A first-time visitor status recorded in Spektrix determines eligibility for specific offers in SalesVu. That same information is included in operational reports, helping staff prepare personalised welcome notes and provide a voucher for <\/span><b>$20<\/b><span style=\"font-weight: 400\"> off a future ticket purchase.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Because ticketing, membership, marketing, and point of sale data work together, Woodstock Arts can create consistent experiences across every customer touchpoint while giving staff the information they need to deliver more personalised service.<\/span><\/p>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"spektrix-testimonial-callout spektrix-testimonial-callout--single wp-block-spektrix-testimonial-callout\">\n\t<div class=\"spektrix-testimonial-callout__container\">\n\t\t\t\t\t<div\n\t\t\t\tclass=\"spektrix-testimonial-callout__slider\"\n\t\t\t\t\t\t\t\t\tdata-slide-count=\"1\"\n\t\t\t\t\trole=\"region\"\n\t\t\t\t\taria-roledescription=\"carousel\"\n\t\t\t\t\taria-label=\"Testimonial quotes\"\n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article\n\t\t\t\t\t\t\tclass=\"spektrix-testimonial-callout__slide is-active\"\n\t\t\t\t\t\t\tdata-slide-index=\"0\"\n\t\t\t\t\t\t\taria-hidden=\"false\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<div class=\"spektrix-testimonial-callout__card\">\n\t\t\t\t\t\t\t\t<div class=\"spektrix-testimonial-callout__top\">\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\tclass=\"spektrix-testimonial-callout__mark\"\n\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.spektrix.com\/wp-content\/themes\/spektrix-2026\/assets\/images\/blog\/Lime-Quote.svg\"\n\t\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\t\t\twidth=\"48\"\n\t\t\t\t\t\t\t\t\t\theight=\"42\"\n\t\t\t\t\t\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\t\t\t\/>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<blockquote class=\"spektrix-testimonial-callout__quote-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-subheading-1 spektrix-testimonial-callout__quote\">Our traditional subscriptions weren&#039;t working, so we shifted to a frictionless membership model using Spektrix alongside SalesVu. It&#039;s helped us diversify revenue, encourage more frequent visits, and build a much clearer picture of how our audience engages with us, creating new opportunities to deliver more personal experiences.<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<cite class=\"text-body-2-regular spektrix-testimonial-callout__attribution\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p><strong>Christopher Brazelton<\/strong><\/p>\n<p><span style=\"font-weight: 400\">Executive Director, Woodstock Arts<\/span><\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section class=\"spektrix-two-column-rich-text spektrix-two-column-rich-text--desktop-heading-left wp-block-spektrix-two-column-rich-text\" aria-labelledby=\"spektrix-two-column-rich-text-heading-6\">\n\t<div class=\"spektrix-two-column-rich-text__container\">\n\t\t<div class=\"spektrix-two-column-rich-text__layout\">\n\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__heading-column\">\n\t\t\t\t\t\t\t\t\t\t\t<h2\n\t\t\t\t\t\t\tclass=\"text-heading-2-bold spektrix-two-column-rich-text__heading\"\n\t\t\t\t\t\t\tid=\"spektrix-two-column-rich-text-heading-6\"\n\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading\u2026\" data-acf-toolbar-title=\"Heading\" \t\t\t\t\t\t>Supporting long-term growth<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"text-body-2-regular spektrix-two-column-rich-text__rich-text\"\n\t\t\t\t\tdata-acf-inline-fields-uid=\"two-column-rich-text-rich-text\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;rich_text&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Rich Text&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;600px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit rich text\"\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">The connected data also helps Woodstock Arts make better operational decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400\">By understanding transactions across ticketing and hospitality together, the team can improve revenue forecasting, plan inventory more effectively, and identify new opportunities to grow earned income without relying solely on ticket price increases.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Looking ahead, Woodstock Arts plans to use this richer understanding of customer behaviour to deliver even more personalised experiences.<\/span><\/p>\n<p><span style=\"font-weight: 400\">As Christopher Brazelton describes:<\/span><\/p>\n<p><span style=\"font-weight: 400\">&#8222;They get a text message or pre-event email saying, &#8218;Hey, we know you like this drink. Would you like it waiting on your table when you arrive?&#8217;&#8220;<\/span><\/p>\n<p><span style=\"font-weight: 400\">For Woodstock Arts, this isn&#8217;t simply about adding another revenue stream. It&#8217;s about creating a connected experience that encourages people to engage more often, supports long-term sustainability, and makes every interaction more valuable for both the organisation and its audience.<\/span><\/p>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"spektrix-testimonial-callout spektrix-testimonial-callout--single wp-block-spektrix-testimonial-callout\">\n\t<div class=\"spektrix-testimonial-callout__container\">\n\t\t\t\t\t<div\n\t\t\t\tclass=\"spektrix-testimonial-callout__slider\"\n\t\t\t\t\t\t\t\t\tdata-slide-count=\"1\"\n\t\t\t\t\trole=\"region\"\n\t\t\t\t\taria-roledescription=\"carousel\"\n\t\t\t\t\taria-label=\"Testimonial quotes\"\n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article\n\t\t\t\t\t\t\tclass=\"spektrix-testimonial-callout__slide is-active\"\n\t\t\t\t\t\t\tdata-slide-index=\"0\"\n\t\t\t\t\t\t\taria-hidden=\"false\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<div class=\"spektrix-testimonial-callout__card\">\n\t\t\t\t\t\t\t\t<div class=\"spektrix-testimonial-callout__top\">\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\tclass=\"spektrix-testimonial-callout__mark\"\n\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.spektrix.com\/wp-content\/themes\/spektrix-2026\/assets\/images\/blog\/Lime-Quote.svg\"\n\t\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\t\t\twidth=\"48\"\n\t\t\t\t\t\t\t\t\t\theight=\"42\"\n\t\t\t\t\t\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\t\t\t\/>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<blockquote class=\"spektrix-testimonial-callout__quote-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-subheading-1 spektrix-testimonial-callout__quote\">They get a text message or pre-event email saying, \u2018Hey, we know you like this drink. Would you like it waiting on your table when you arrive?\u2019<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<cite class=\"text-body-2-regular spektrix-testimonial-callout__attribution\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p><strong>Christopher Brazelton<\/strong><\/p>\n<p><span style=\"font-weight: 400\">Executive Director, Woodstock Arts<\/span><\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section class=\"spektrix-cta-banner spektrix-cta-banner--bg-white wp-block-spektrix-cta-banner\" aria-labelledby=\"spektrix-cta-banner-heading-7\">\n\t<div class=\"spektrix-cta-banner__container\">\n\t\t<div class=\"spektrix-cta-banner__card\">\n\t\t\t\t\t\t\t<h2\n\t\t\t\t\tclass=\"text-section-heading spektrix-cta-banner__heading\"\n\t\t\t\t\tid=\"spektrix-cta-banner-heading-7\"\n\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading\u2026\" data-acf-toolbar-title=\"Heading\" \t\t\t\t>Ready to learn how Spektrix can support access needs?<\/h2>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"spektrix-cta-banner__button-wrap\" data-acf-inline-fields-uid=\"cta-banner-button\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;button_link&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Button Link&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit button\">\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn--primary btn--icon-left btn--circle-icon spektrix-cta-banner__button\" href=\"https:\/\/www.spektrix.com\/book-a-demo\/\" target=\"_self\"><span class=\"btn__icon btn__icon--circle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5 12h14M13 6l6 6-6 6\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><span class=\"btn__label\">Book a Demo<\/span><\/a>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"featured_media":945301,"template":"","meta":{"_acf_changed":true},"case-study-category":[92,66,93],"class_list":["post-945294","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","case-study-category-fundraising","case-study-category-marketing","case-study-category-ticketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.spektrix.com\/de\/wp-json\/wp\/v2\/case-study\/945294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spektrix.com\/de\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/www.spektrix.com\/de\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.spektrix.com\/de\/wp-json\/wp\/v2\/media\/945301"}],"wp:attachment":[{"href":"https:\/\/www.spektrix.com\/de\/wp-json\/wp\/v2\/media?parent=945294"}],"wp:term":[{"taxonomy":"case-study-category","embeddable":true,"href":"https:\/\/www.spektrix.com\/de\/wp-json\/wp\/v2\/case-study-category?post=945294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}