{"id":1708,"date":"2026-07-01T11:37:37","date_gmt":"2026-07-01T11:37:37","guid":{"rendered":"https:\/\/www.spektrix.com\/?page_id=1708"},"modified":"2026-07-24T15:54:58","modified_gmt":"2026-07-24T15:54:58","slug":"audience-segmentation-tools","status":"publish","type":"page","link":"https:\/\/www.spektrix.com\/de\/capabilities\/audience-segmentation-tools\/","title":{"rendered":"Capabilities: Segmentation"},"content":{"rendered":"<section class=\"spektrix-feature-hero spektrix-feature-hero--image-fit-cover wp-block-spektrix-feature-hero\">\n\t<div class=\"spektrix-feature-hero__container\">\n\t\t<header class=\"spektrix-feature-hero__content\">\n\t\t\t\t\t\t\t<div class=\"spektrix-feature-hero__eyebrow-wrap\">\n\t\t\t\t\t<p class=\"eyebrow spektrix-feature-hero__eyebrow\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eyebrow__icon\" aria-hidden=\"true\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\">\n  <circle cx=\"2\" cy=\"7\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"7\" cy=\"2\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"12\" cy=\"7\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"12\" cy=\"12\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"7\" cy=\"7\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"2\" cy=\"12\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"7\" cy=\"12\" r=\"2\" fill=\"#00BB13\"><\/circle>\n<\/svg>\n<\/span>\t\t\t\t\t\t\t\t\t\t\t\t<span\n\t\t\t\t\t\t\tclass=\"spektrix-feature-hero__eyebrow-text\"\n\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"eyebrow_text\" data-acf-placeholder=\"Add eyebrow text...\" data-acf-toolbar-title=\"Eyebrow text\" \t\t\t\t\t\t>Capability<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<h1\n\t\t\t\t\tclass=\"spektrix-feature-hero__heading\"\n\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading...\" data-acf-toolbar-title=\"Heading\" \t\t\t\t>Audience Segmentation<\/h1>\n\t\t\t\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"text-lead text-lead--dark spektrix-feature-hero__subtitle\"\n\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"subtitle\" data-acf-placeholder=\"Add subtitle...\" data-acf-toolbar-title=\"Subtitle\" \t\t\t\t>Understand the people behind every ticket purchase, donation, membership, and interaction. Spektrix connects audience data from ticket buyers to donors, making it easy to identify meaningful audience segments, personalise engagement, and build stronger relationships over time.<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"spektrix-feature-hero__actions\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-feature-hero__primary-button-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn--primary btn--icon-left btn--circle-icon\" href=\"https:\/\/www.spektrix.com\/book-a-demo\/\" target=\"_self\"><span class=\"btn__icon btn__icon--circle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5 12h14M13 6l6 6-6 6\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><span class=\"btn__label\">Book a Demo<\/span><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t<div class=\"spektrix-feature-hero__media-wrap\">\n\t\t\t\t\t\t\t\t\t<div class=\"spektrix-feature-hero__media spektrix-feature-hero__media--image\">\n\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/barbican-box-office-staff-at-computers.webp\" class=\"spektrix-feature-hero__image\" alt=\"\" loading=\"eager\" fetchpriority=\"high\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/barbican-box-office-staff-at-computers.webp 1600w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/barbican-box-office-staff-at-computers-300x169.webp 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/barbican-box-office-staff-at-computers-1024x576.webp 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/barbican-box-office-staff-at-computers-768x432.webp 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/barbican-box-office-staff-at-computers-1536x864.webp 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" title=\"\">\t<div class=\"spektrix-image-credit\">\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"spektrix-image-credit__trigger\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-controls=\"spektrix-image-credit-1\"\n\t\t\taria-label=\"Image credit\"\n\t\t>\n\t\t\t<svg class=\"spektrix-image-credit__icon\" width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"12\" cy=\"12\" r=\"10\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"\/><circle cx=\"12\" cy=\"8\" r=\"1.25\" fill=\"currentColor\"\/><path d=\"M12 11v6\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg>\t\t<\/button>\n\t\t<div\n\t\t\tid=\"spektrix-image-credit-1\"\n\t\t\tclass=\"spektrix-image-credit__popover\"\n\t\t\trole=\"region\"\n\t\t\taria-label=\"Image credit\"\n\t\t\thidden\n\t\t>\n\t\t\t<p class=\"spektrix-image-credit__text\">Barbican<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section class=\"spektrix-feature-ticket-hover spektrix-feature-ticket-hover--image-fit-cover spektrix-feature-ticket-hover--media-same_for_all wp-block-spektrix-feature-ticket-hover\" data-media-behavior=\"same_for_all\" data-use-tab-aria=\"false\" aria-labelledby=\"spektrix-feature-ticket-hover-heading-2\">\n\t<div class=\"spektrix-feature-ticket-hover__container\">\n\t\t\t\t\t<header class=\"spektrix-feature-ticket-hover__header\">\n\t\t\t\t\t\t\t\t\t<h2\n\t\t\t\t\t\tclass=\"text-section-heading spektrix-feature-ticket-hover__heading\"\n\t\t\t\t\t\tid=\"spektrix-feature-ticket-hover-heading-2\"\n\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"section_heading\" data-acf-placeholder=\"Add section heading\u2026\" data-acf-toolbar-title=\"Section heading\" \t\t\t\t\t>Connected audience segmentation tools to power personalisation<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\tclass=\"text-lead text-lead--dark spektrix-feature-ticket-hover__intro\"\n\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"section_intro\" data-acf-placeholder=\"Add section intro\u2026\" data-acf-toolbar-title=\"Section intro\" \t\t\t\t\t>Because Spektrix connects the relationships that matter most \u2014 audiences and events, attendance and donations, memberships and marketing, transactions and engagement \u2014 your audience segments reflect not just isolated data points, but the complete relationship between your organisation and your audiences.<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/header>\n\t\t\n\t\t\t\t\t<div class=\"spektrix-feature-ticket-hover__layout\">\n\t\t\t\t\t\t\t\t\t<div class=\"spektrix-feature-ticket-hover__items-wrap\" data-acf-inline-fields-uid=\"feature-ticket-hover-items\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;items&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Feature Items&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit feature items\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\tclass=\"spektrix-feature-ticket-hover__tablist\"\n\t\t\t\t\t\t\t\trole=\"group\"\n\t\t\t\t\t\t\t\taria-label=\"Connected audience segmentation tools to power personalisation\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-feature-ticket-hover__item\" data-item-index=\"0\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-feature-ticket-hover__item-panel is-active\" style=\"--spektrix-feature-ticket-hover-icon-size:32px;\">\n\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"spektrix-feature-ticket-hover__tab is-active\"\n\t\t\t\t\t\t\t\t\t\t\t\tid=\"spektrix-feature-ticket-hover-3-tab-1\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\taria-current=\"true\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\tdata-item-index=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-feature-ticket-hover__tab-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-feature-ticket-hover__icon\" aria-hidden=\"true\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"256\" height=\"256\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-users-icon lucide-users\">\n  <path d=\"M16 21v-2a4 4 0 0 0-4-4H6a4 4 0 0 0-4 4v2\"><\/path>\n  <path d=\"M16 3.128a4 4 0 0 1 0 7.744\"><\/path>\n  <path d=\"M22 21v-2a4 4 0 0 0-3-3.87\"><\/path>\n  <circle cx=\"9\" cy=\"7\" r=\"4\"><\/circle>\n<\/svg>\n<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-feature-ticket-hover__item-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-subheading-2-bold spektrix-feature-ticket-hover__item-title\">Segment across every touchpoint<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-body-3-regular spektrix-feature-ticket-hover__item-body\">Powerful, real-time segmentation drives detailed reporting and targeted messaging across your website, communications, and in-person interactions. Because ticketing, fundraising, marketing, and audience data all live within one connected solution, audience segments update dynamically to reflect each person&#8217;s evolving engagement with your organisation.<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.spektrix.com\/crm-for-arts-culture-experiences\/\" class=\"spektrix-dot-link spektrix-dot-link--primary spektrix-feature-ticket-hover__item-link\" target=\"_self\"><span class=\"spektrix-dot-link__dot\" aria-hidden=\"true\"><\/span><span class=\"spektrix-dot-link__label\">One central CRM<\/span><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-feature-ticket-hover__item\" data-item-index=\"1\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-feature-ticket-hover__item-panel\" style=\"--spektrix-feature-ticket-hover-icon-size:32px;\">\n\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"spektrix-feature-ticket-hover__tab\"\n\t\t\t\t\t\t\t\t\t\t\t\tid=\"spektrix-feature-ticket-hover-3-tab-2\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttabindex=\"-1\"\n\t\t\t\t\t\t\t\t\t\t\t\tdata-item-index=\"1\"\n\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-feature-ticket-hover__tab-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-feature-ticket-hover__icon\" aria-hidden=\"true\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"256\" height=\"256\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-check-icon lucide-check\">\n  <path d=\"M20 6 9 17l-5-5\"><\/path>\n<\/svg>\n<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-feature-ticket-hover__item-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-subheading-2-bold spektrix-feature-ticket-hover__item-title\">Build audience segments with confidence<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-body-3-regular spektrix-feature-ticket-hover__item-body\">Use intuitive, drag-and-drop segmentation tools to narrow down audiences, filter reports, and build your own customer lists in just a few clicks. Whether you&#8217;re analysing campaign performance, identifying loyal audience members, or preparing a targeted communication, your team can explore audience data without needing specialist expertise.<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.spektrix.com\/capabilities\/understand-audience-behaviour\/\" class=\"spektrix-dot-link spektrix-dot-link--primary spektrix-feature-ticket-hover__item-link\" target=\"_self\"><span class=\"spektrix-dot-link__dot\" aria-hidden=\"true\"><\/span><span class=\"spektrix-dot-link__label\">Understand audience behaviour<\/span><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-feature-ticket-hover__item\" data-item-index=\"2\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-feature-ticket-hover__item-panel\" style=\"--spektrix-feature-ticket-hover-icon-size:32px;\">\n\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"spektrix-feature-ticket-hover__tab\"\n\t\t\t\t\t\t\t\t\t\t\t\tid=\"spektrix-feature-ticket-hover-3-tab-3\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttabindex=\"-1\"\n\t\t\t\t\t\t\t\t\t\t\t\tdata-item-index=\"2\"\n\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-feature-ticket-hover__tab-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-feature-ticket-hover__icon\" aria-hidden=\"true\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"256\" height=\"256\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-zap-icon lucide-zap\">\n  <path d=\"M4 14a1 1 0 0 1-.78-1.63l9.9-10.2a.5.5 0 0 1 .86.46l-1.92 6.02A1 1 0 0 0 13 10h7a1 1 0 0 1 .78 1.63l-9.9 10.2a.5.5 0 0 1-.86-.46l1.92-6.02A1 1 0 0 0 11 14z\"><\/path>\n<\/svg>\n<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-feature-ticket-hover__item-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-subheading-2-bold spektrix-feature-ticket-hover__item-title\">Automated segmentation<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-body-3-regular spektrix-feature-ticket-hover__item-body\">Dynamically tag customers based on real-time interactions to drive segmentation, automated communications, and more. Instantly identify first-time attendees, donors, potential subscribers, and access customers, then combine those audience segments to uncover deeper patterns, personalise communications, and strengthen long-term relationships.<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"spektrix-feature-ticket-hover__media-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-feature-ticket-hover__media is-active\" id=\"spektrix-feature-ticket-hover-3-panel-shared\">\n\t\t\t\t\t\t\t\t<figure class=\"spektrix-feature-ticket-hover__figure\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"479\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Segmentation-1250-x-936-01-1024x767.jpg\" class=\"spektrix-feature-ticket-hover__image\" alt=\"\" loading=\"lazy\" sizes=\"auto, (min-width: 920px) 480px, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Segmentation-1250-x-936-01-1024x767.jpg 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Segmentation-1250-x-936-01-300x225.jpg 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Segmentation-1250-x-936-01-768x575.jpg 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Segmentation-1250-x-936-01.jpg 1250w\" title=\"\">\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section class=\"spektrix-testimonial-slider-quote spektrix-testimonial-slider-quote--single wp-block-spektrix-testimonial-slider-quote\">\n\t<div class=\"spektrix-testimonial-slider-quote__container\">\n\t\t\t\t\t<div\n\t\t\t\tclass=\"spektrix-testimonial-slider-quote__slider\"\n\t\t\t\tdata-acf-inline-fields-uid=\"testimonial-slider-quote-items\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;testimonials&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Testimonials&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit testimonials\"\t\t\t\t\t\t\t\t\tdata-slide-count=\"1\"\n\t\t\t\t\trole=\"region\"\n\t\t\t\t\taria-roledescription=\"carousel\"\n\t\t\t\t\taria-label=\"Testimonials\"\n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article\n\t\t\t\t\t\t\tclass=\"spektrix-testimonial-slider-quote__slide is-active\"\n\t\t\t\t\t\t\tdata-slide-index=\"0\"\n\t\t\t\t\t\t\taria-hidden=\"false\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\taria-labelledby=\"spektrix-testimonial-slider-quote-author-4\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<div class=\"spektrix-testimonial-slider-quote__layout\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"spektrix-testimonial-slider-quote__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/music-theatre-wichita-spektrix-table-discussion.webp\" class=\"spektrix-testimonial-slider-quote__featured-image\" alt=\"\" loading=\"eager\" sizes=\"(min-width: 920px) 407px, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/music-theatre-wichita-spektrix-table-discussion.webp 1000w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/music-theatre-wichita-spektrix-table-discussion-300x200.webp 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/music-theatre-wichita-spektrix-table-discussion-768x512.webp 768w\" title=\"\">\t<div class=\"spektrix-image-credit\">\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"spektrix-image-credit__trigger\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-controls=\"spektrix-image-credit-5\"\n\t\t\taria-label=\"Image credit\"\n\t\t>\n\t\t\t<svg class=\"spektrix-image-credit__icon\" width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"12\" cy=\"12\" r=\"10\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"\/><circle cx=\"12\" cy=\"8\" r=\"1.25\" fill=\"currentColor\"\/><path d=\"M12 11v6\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg>\t\t<\/button>\n\t\t<div\n\t\t\tid=\"spektrix-image-credit-5\"\n\t\t\tclass=\"spektrix-image-credit__popover\"\n\t\t\trole=\"region\"\n\t\t\taria-label=\"Image credit\"\n\t\t\thidden\n\t\t>\n\t\t\t<p class=\"spektrix-image-credit__text\">Music Theatre Wichita<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"spektrix-testimonial-slider-quote__panel\">\n\t\t\t\t\t\t\t\t\t<div class=\"spektrix-testimonial-slider-quote__header\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-testimonial-slider-quote__logo-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"107\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Music-Theatre-Wichita_logo-300x107.png\" class=\"spektrix-testimonial-slider-quote__logo\" alt=\"\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Music-Theatre-Wichita_logo-300x107.png 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Music-Theatre-Wichita_logo.png 420w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<blockquote\n\t\t\t\t\t\t\t\t\t\tclass=\"spektrix-testimonial-slider-quote__quote spektrix-testimonial-slider-quote__quote--long\"\n\t\t\t\t\t\t\t\t\t\taria-live=\"polite\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\u201cWhat we had to do before we had Spektrix was so hard, and so labour intensive, because the data we wanted was impossible to get out of our previous system. We just got to a point where we could not continue to function. Now we can get the data we want at our fingertips.\u201d\t\t\t\t\t\t\t\t\t<\/blockquote>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-testimonial-slider-quote__footer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-testimonial-slider-quote__author spektrix-testimonial-slider-quote__author--no-portrait\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-testimonial-slider-quote__author-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"text-body-2-semibold spektrix-testimonial-slider-quote__author-name\" id=\"spektrix-testimonial-slider-quote-author-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMusic Theatre Wichita\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"text-body-4-regular spektrix-testimonial-slider-quote__author-bio\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tAngela Cassette<br \/>\r\nManaging Director\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-testimonial-slider-quote__cta-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn--white btn--icon-left btn--circle-icon btn--sm spektrix-testimonial-slider-quote__cta\" href=\"https:\/\/www.spektrix.com\/en-gb\/case-studies\/data-strategy-wichita\/\" target=\"_self\"><span class=\"btn__icon btn__icon--circle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5 12h14M13 6l6 6-6 6\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><span class=\"btn__label\">Read case study<\/span><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section class=\"spektrix-image-card-grid wp-block-spektrix-image-card-grid\" aria-labelledby=\"spektrix-image-card-grid-heading-6\">\n\t<div class=\"spektrix-image-card-grid__container\">\n\t\t\t\t\t<header class=\"spektrix-image-card-grid__header\">\n\t\t\t\t\t\t\t\t\t<h2\n\t\t\t\t\t\tclass=\"text-section-heading spektrix-image-card-grid__heading\"\n\t\t\t\t\t\tid=\"spektrix-image-card-grid-heading-6\"\n\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"section_heading\" data-acf-placeholder=\"Add section heading...\" data-acf-toolbar-title=\"Section heading\" \t\t\t\t\t>Understand, analyse, and automate activity based on real human behaviours<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/header>\n\t\t\n\t\t\t\t\t<div class=\"spektrix-image-card-grid__cards-wrap\" data-acf-inline-fields-uid=\"image-card-grid-cards\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;cards&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Cards&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit cards\">\n\t\t\t\t\t\t\t\t\t<ul class=\"spektrix-image-card-grid__items\" role=\"list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-image-card-grid__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-image-card-grid__media spektrix-image-card-grid__media--bg-bright-bg spektrix-image-card-grid__media--has-image\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"spektrix-image-card-grid__image\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"599\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Segmentation-654-x-612-02.jpg\" class=\"spektrix-image-card-grid__image-element\" alt=\"\" loading=\"lazy\" sizes=\"auto, (min-width: 920px) 407px, (min-width: 768px) 45vw, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Segmentation-654-x-612-02.jpg 654w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Segmentation-654-x-612-02-300x281.jpg 300w\" title=\"\">\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-image-card-grid__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-subheading-2-semibold spektrix-image-card-grid__card-title\">\n\t\t\t\t\t\t\t\t\t\t\tSegment on households and groups\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-body-5-regular spektrix-image-card-grid__card-body\">\n\t\t\t\t\t\t\t\t\t\t\tUnderstand how audience members engage individually and as part of a wider household or group, helping you identify shared behaviours, purchasing patterns, and engagement opportunities.\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-image-card-grid__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-image-card-grid__media spektrix-image-card-grid__media--bg-bright-bg spektrix-image-card-grid__media--has-image\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"spektrix-image-card-grid__image\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"599\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/06-Email-Marketing_654-x-612-1.jpg\" class=\"spektrix-image-card-grid__image-element\" alt=\"\" loading=\"lazy\" sizes=\"auto, (min-width: 920px) 407px, (min-width: 768px) 45vw, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/06-Email-Marketing_654-x-612-1.jpg 654w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/06-Email-Marketing_654-x-612-1-300x281.jpg 300w\" title=\"\">\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-image-card-grid__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-subheading-2-semibold spektrix-image-card-grid__card-title\">\n\t\t\t\t\t\t\t\t\t\t\tAutomate eligibility\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-body-5-regular spektrix-image-card-grid__card-body\">\n\t\t\t\t\t\t\t\t\t\t\tUse audience segments to automatically trigger offers, benefits, and campaigns, ensuring people receive relevant rewards, communications, and opportunities based on their latest interactions.\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.spektrix.com\/capabilities\/arts-marketing-incentives-offers\/\" class=\"spektrix-dot-link spektrix-dot-link--primary spektrix-image-card-grid__link\" target=\"_self\"><span class=\"spektrix-dot-link__dot\" aria-hidden=\"true\"><\/span><span class=\"spektrix-dot-link__label\">Offers &amp; incentives<\/span><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-image-card-grid__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-image-card-grid__media spektrix-image-card-grid__media--bg-bright-bg spektrix-image-card-grid__media--has-image\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"spektrix-image-card-grid__image\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"599\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Segmentation-654-x-612-03.jpg\" class=\"spektrix-image-card-grid__image-element\" alt=\"\" loading=\"lazy\" sizes=\"auto, (min-width: 920px) 407px, (min-width: 768px) 45vw, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Segmentation-654-x-612-03.jpg 654w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Segmentation-654-x-612-03-300x281.jpg 300w\" title=\"\">\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-image-card-grid__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-subheading-2-semibold spektrix-image-card-grid__card-title\">\n\t\t\t\t\t\t\t\t\t\t\tA complete picture\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-body-5-regular spektrix-image-card-grid__card-body\">\n\t\t\t\t\t\t\t\t\t\t\tAudience behaviour is rarely defined by a single action. Combine ticket purchases, donations, memberships, bar sales, marketing engagement, and more to understand the patterns behind attendance, loyalty, and giving.\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\r\n<section class=\"spektrix-partner-integration wp-block-spektrix-partner-integration\" aria-labelledby=\"spektrix-partner-integration-heading-7\">\r\n\t<div class=\"spektrix-partner-integration__container\">\r\n\t\t<div class=\"spektrix-partner-integration__layout\">\r\n\t\t\t<div class=\"spektrix-partner-integration__content\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"spektrix-partner-integration__eyebrow-wrap\" data-acf-inline-fields-uid=\"partner-integration-eyebrow\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;eyebrow_icon&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Eyebrow Icon&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit eyebrow icon\">\r\n\t\t\t\t\t\t<p class=\"eyebrow eyebrow--lime spektrix-partner-integration__eyebrow\">\r\n\t\t\t\t\t\t\t<span class=\"eyebrow__icon\" aria-hidden=\"true\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\">\n  <circle cx=\"2\" cy=\"2\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"12\" cy=\"2\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"7\" cy=\"7\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"12\" cy=\"12\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"2\" cy=\"12\" r=\"2\" fill=\"#00BB13\"><\/circle>\n<\/svg>\n<\/span>\t\t\t\t\t\t\t<span\r\n\t\t\t\t\t\t\t\tclass=\"spektrix-partner-integration__eyebrow-text\"\r\n\t\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"eyebrow_text\" data-acf-placeholder=\"Add eyebrow text...\" data-acf-toolbar-title=\"Eyebrow text\" \t\t\t\t\t\t\t>Partners<\/span>\r\n\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<header class=\"spektrix-partner-integration__header\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h2\r\n\t\t\t\t\t\t\t\tclass=\"text-section-heading spektrix-partner-integration__heading\"\r\n\t\t\t\t\t\t\t\tid=\"spektrix-partner-integration-heading-7\"\r\n\t\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading...\" data-acf-toolbar-title=\"Heading\" \t\t\t\t\t\t\t>Extend your segmentation with integrated partner solutions and expertise<\/h2>\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div\r\n\t\t\t\t\t\t\t\tclass=\"text-lead text-lead--light spektrix-partner-integration__body\"\r\n\t\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"body\" data-acf-placeholder=\"Add body copy...\" data-acf-toolbar-title=\"Body\" \t\t\t\t\t\t\t>Explore audience segmentation models and expertise, drive personalised online content, and collect deeper data with integrated transactions at your bar and shop.<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/header>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t<div class=\"spektrix-partner-integration__visual-wrap\" data-acf-inline-fields-uid=\"partner-integration-cards\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;cards&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Cards&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit integrations\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-partner-integration__visual spektrix-partner-integration__visual--count-3\">\r\n\t\t\t\t\t\t\t<div class=\"spektrix-partner-integration__symbol\" aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t\t<span class=\"spektrix-partner-integration__icon\">\r\n\t\t\t\t\t\t\t\t\t<svg width=\"80\" height=\"80\" viewBox=\"0 0 80 80\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\">\n<ellipse cx=\"39.8552\" cy=\"11.6068\" rx=\"3.6067\" ry=\"3.6067\" fill=\"currentColor\"\/>\n<ellipse cx=\"46.1661\" cy=\"18.8205\" rx=\"3.6067\" ry=\"3.6067\" fill=\"currentColor\"\/>\n<ellipse cx=\"52.4771\" cy=\"26.0334\" rx=\"3.6067\" ry=\"3.6067\" fill=\"currentColor\"\/>\n<ellipse cx=\"58.7888\" cy=\"33.2468\" rx=\"3.6067\" ry=\"3.6067\" fill=\"currentColor\"\/>\n<ellipse cx=\"65.099\" cy=\"40.4605\" rx=\"3.6067\" ry=\"3.6067\" fill=\"currentColor\"\/>\n<ellipse cx=\"3.6067\" cy=\"3.6067\" rx=\"3.6067\" ry=\"3.6067\" transform=\"matrix(1 0 0 -1 36.2485 72.9205)\" fill=\"currentColor\"\/>\n<ellipse cx=\"3.6067\" cy=\"3.6067\" rx=\"3.6067\" ry=\"3.6067\" transform=\"matrix(1 0 0 -1 42.5594 65.7072)\" fill=\"currentColor\"\/>\n<ellipse cx=\"3.6067\" cy=\"3.6067\" rx=\"3.6067\" ry=\"3.6067\" transform=\"matrix(1 0 0 -1 48.8704 58.4942)\" fill=\"currentColor\"\/>\n<ellipse cx=\"3.6067\" cy=\"3.6067\" rx=\"3.6067\" ry=\"3.6067\" transform=\"matrix(1 0 0 -1 55.1821 51.2809)\" fill=\"currentColor\"\/>\n<ellipse cx=\"27.2286\" cy=\"11.6068\" rx=\"3.6067\" ry=\"3.6067\" fill=\"currentColor\"\/>\n<ellipse cx=\"33.5411\" cy=\"18.8205\" rx=\"3.6067\" ry=\"3.6067\" fill=\"currentColor\"\/>\n<ellipse cx=\"39.8552\" cy=\"26.0334\" rx=\"3.6067\" ry=\"3.6067\" fill=\"currentColor\"\/>\n<ellipse cx=\"46.1661\" cy=\"33.2468\" rx=\"3.6067\" ry=\"3.6067\" fill=\"currentColor\"\/>\n<ellipse cx=\"52.4771\" cy=\"40.4605\" rx=\"3.6067\" ry=\"3.6067\" fill=\"currentColor\"\/>\n<ellipse cx=\"3.6067\" cy=\"3.6067\" rx=\"3.6067\" ry=\"3.6067\" transform=\"matrix(1 0 0 -1 23.6219 72.9205)\" fill=\"currentColor\"\/>\n<ellipse cx=\"3.6067\" cy=\"3.6067\" rx=\"3.6067\" ry=\"3.6067\" transform=\"matrix(1 0 0 -1 29.9344 65.7072)\" fill=\"currentColor\"\/>\n<ellipse cx=\"3.6067\" cy=\"3.6067\" rx=\"3.6067\" ry=\"3.6067\" transform=\"matrix(1 0 0 -1 36.2485 58.4942)\" fill=\"currentColor\"\/>\n<ellipse cx=\"3.6067\" cy=\"3.6067\" rx=\"3.6067\" ry=\"3.6067\" transform=\"matrix(1 0 0 -1 42.5594 51.2809)\" fill=\"currentColor\"\/>\n<ellipse cx=\"14.6068\" cy=\"11.6067\" rx=\"3.6067\" ry=\"3.6067\" fill=\"currentColor\"\/>\n<ellipse cx=\"20.9176\" cy=\"18.8205\" rx=\"3.6067\" ry=\"3.6067\" fill=\"currentColor\"\/>\n<ellipse cx=\"27.2286\" cy=\"26.0334\" rx=\"3.6067\" ry=\"3.6067\" fill=\"currentColor\"\/>\n<ellipse cx=\"33.5411\" cy=\"33.2468\" rx=\"3.6067\" ry=\"3.6067\" fill=\"currentColor\"\/>\n<ellipse cx=\"39.8552\" cy=\"40.4605\" rx=\"3.6067\" ry=\"3.6067\" fill=\"currentColor\"\/>\n<ellipse cx=\"3.6067\" cy=\"3.6067\" rx=\"3.6067\" ry=\"3.6067\" transform=\"matrix(1 0 0 -1 11 72.9205)\" fill=\"currentColor\"\/>\n<ellipse cx=\"3.6067\" cy=\"3.6067\" rx=\"3.6067\" ry=\"3.6067\" transform=\"matrix(1 0 0 -1 17.3109 65.7072)\" fill=\"currentColor\"\/>\n<ellipse cx=\"3.6067\" cy=\"3.6067\" rx=\"3.6067\" ry=\"3.6067\" transform=\"matrix(1 0 0 -1 23.6219 58.4942)\" fill=\"currentColor\"\/>\n<ellipse cx=\"3.6067\" cy=\"3.6067\" rx=\"3.6067\" ry=\"3.6067\" transform=\"matrix(1 0 0 -1 29.9344 51.2809)\" fill=\"currentColor\"\/>\n<\/svg>\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t<span class=\"text-subheading-1 spektrix-partner-integration__plus\">+<\/span>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t<ul class=\"spektrix-partner-integration__cards\" role=\"list\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-partner-integration__card\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-subheading-1 spektrix-partner-integration__card-title\">\r\n\t\t\t\t\t\t\t\t\t\t\t\tSector consultants\t\t\t\t\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-body-3-regular spektrix-partner-integration__card-body\">\r\n\t\t\t\t\t\t\t\t\t\t\t\tConnect popular segmentation models including Audience Spectrum and Culture Segments.\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/partners.spektrix.com\/partner-category\/consultancy\/\" class=\"spektrix-dot-link spektrix-dot-link--primary spektrix-partner-integration__card-link\" target=\"_self\" rel=\"noopener\"><span class=\"spektrix-dot-link__dot\" aria-hidden=\"true\"><\/span><span class=\"spektrix-dot-link__label\">Consulting partners<\/span><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-partner-integration__card\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-subheading-1 spektrix-partner-integration__card-title\">\r\n\t\t\t\t\t\t\t\t\t\t\t\tSegment on bar spend\t\t\t\t\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-body-3-regular spektrix-partner-integration__card-body\">\r\n\t\t\t\t\t\t\t\t\t\t\t\tCollect transaction data with a choice of integrated point of sale systems.\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/partners.spektrix.com\/partner-category\/point-of-sale\/\" class=\"spektrix-dot-link spektrix-dot-link--primary spektrix-partner-integration__card-link\" target=\"_self\" rel=\"noopener\"><span class=\"spektrix-dot-link__dot\" aria-hidden=\"true\"><\/span><span class=\"spektrix-dot-link__label\">EPOS partners<\/span><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-partner-integration__card\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-subheading-1 spektrix-partner-integration__card-title\">\r\n\t\t\t\t\t\t\t\t\t\t\t\tPersonalised websites\t\t\t\t\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-body-3-regular spektrix-partner-integration__card-body\">\r\n\t\t\t\t\t\t\t\t\t\t\t\tDrive dynamic content across your website and digital content with expert web agencies.\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/partners.spektrix.com\/partner-category\/websites\/\" class=\"spektrix-dot-link spektrix-dot-link--primary spektrix-partner-integration__card-link\" target=\"_self\" rel=\"noopener\"><span class=\"spektrix-dot-link__dot\" aria-hidden=\"true\"><\/span><span class=\"spektrix-dot-link__label\">Web developers<\/span><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t<\/div>\r\n<\/section>\r\n\n\n\n<section class=\"spektrix-two-column-features-grid spektrix-two-column-features-grid--bg-normal wp-block-spektrix-two-column-features-grid\" aria-labelledby=\"spektrix-two-column-features-grid-heading-8\">\n\t<div class=\"spektrix-two-column-features-grid__container\">\n\t\t<div class=\"spektrix-two-column-features-grid__layout\">\n\t\t\t<div class=\"spektrix-two-column-features-grid__intro\">\n\t\t\t\t\t\t\t\t\t<div class=\"spektrix-two-column-features-grid__eyebrow-wrap\">\n\t\t\t\t\t\t<p class=\"eyebrow spektrix-two-column-features-grid__eyebrow\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eyebrow__icon\" aria-hidden=\"true\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\">\n  <circle cx=\"2\" cy=\"2\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"2\" cy=\"12\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"7\" cy=\"2\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"12\" cy=\"7\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"7\" cy=\"7\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"2\" cy=\"7\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"7\" cy=\"12\" r=\"2\" fill=\"#00BB13\"><\/circle>\n<\/svg>\n<\/span>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span\n\t\t\t\t\t\t\t\tclass=\"spektrix-two-column-features-grid__eyebrow-text\"\n\t\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"eyebrow_text\" data-acf-placeholder=\"Add eyebrow text...\" data-acf-toolbar-title=\"Eyebrow text\" \t\t\t\t\t\t\t>More features for audience segmentation<\/span>\n\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<header class=\"spektrix-two-column-features-grid__header\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h2\n\t\t\t\t\t\t\t\tclass=\"text-section-heading spektrix-two-column-features-grid__heading\"\n\t\t\t\t\t\t\t\tid=\"spektrix-two-column-features-grid-heading-8\"\n\t\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading...\" data-acf-toolbar-title=\"Heading\" \t\t\t\t\t\t\t>Flexible tools that support your audience strategy<\/h2>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\tclass=\"text-body-3-medium spektrix-two-column-features-grid__body\"\n\t\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"body\" data-acf-placeholder=\"Add body copy...\" data-acf-toolbar-title=\"Body\" \t\t\t\t\t\t\t>Combine standard audience data with custom tags and attributes to reflect the unique audiences, programmes, and experiences that matter to your organisation.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/header>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"spektrix-two-column-features-grid__link-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.spektrix.com\/capabilities\/\" class=\"spektrix-dot-link spektrix-dot-link--pink spektrix-dot-link--has-arrow spektrix-two-column-features-grid__link\" target=\"_self\"><span class=\"spektrix-dot-link__dot\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5.5 3.25 10.25 8l-4.75 4.75\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><span class=\"spektrix-dot-link__label\">Explore Spektrix capabilities<\/span><\/a>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"spektrix-two-column-features-grid__items-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"spektrix-two-column-features-grid__items\" role=\"list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-two-column-features-grid__item\">\n\t\t\t\t\t\t\t\t\t<span class=\"spektrix-circle-icon spektrix-circle-icon--white spektrix-two-column-features-grid__icon spektrix-circle-icon--glyph-recolor\" style=\"--spektrix-circle-icon-size:48px;--spektrix-circle-icon-glyph-size:24px;--spektrix-circle-icon-glyph-color:var(--wp--preset--color--primary);\" aria-hidden=\"true\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"256\" height=\"256\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-flag-icon lucide-flag\">\n  <path d=\"M4 22V4a1 1 0 0 1 .4-.8A6 6 0 0 1 8 2c3 0 5 2 7.333 2q2 0 3.067-.8A1 1 0 0 1 20 4v10a1 1 0 0 1-.4.8A6 6 0 0 1 16 16c-3 0-5-2-8-2a6 6 0 0 0-4 1.528\"><\/path>\n<\/svg>\n<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-body-2-semibold spektrix-two-column-features-grid__item-title\">\n\t\t\t\t\t\t\t\t\t\t\tManual and automatic tags\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"text-body-3-regular spektrix-two-column-features-grid__item-body\">\n\t\t\t\t\t\t\t\t\t\t\tCreate instant segments by tagging customers, applying individual tags, or defining filters to automatically group your audience.\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-two-column-features-grid__item\">\n\t\t\t\t\t\t\t\t\t<span class=\"spektrix-circle-icon spektrix-circle-icon--white spektrix-two-column-features-grid__icon spektrix-circle-icon--glyph-recolor\" style=\"--spektrix-circle-icon-size:48px;--spektrix-circle-icon-glyph-size:24px;--spektrix-circle-icon-glyph-color:var(--wp--preset--color--primary);\" aria-hidden=\"true\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"256\" height=\"256\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-list-icon lucide-list\">\n  <path d=\"M3 5h.01\"><\/path>\n  <path d=\"M3 12h.01\"><\/path>\n  <path d=\"M3 19h.01\"><\/path>\n  <path d=\"M8 5h13\"><\/path>\n  <path d=\"M8 12h13\"><\/path>\n  <path d=\"M8 19h13\"><\/path>\n<\/svg>\n<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-body-2-semibold spektrix-two-column-features-grid__item-title\">\n\t\t\t\t\t\t\t\t\t\t\tIntuitive customer list building\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"text-body-3-regular spektrix-two-column-features-grid__item-body\">\n\t\t\t\t\t\t\t\t\t\t\tYour whole team can explore data confidently with simple tools to create and report on filtered customer lists.\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-two-column-features-grid__item\">\n\t\t\t\t\t\t\t\t\t<span class=\"spektrix-circle-icon spektrix-circle-icon--white spektrix-two-column-features-grid__icon spektrix-circle-icon--glyph-recolor\" style=\"--spektrix-circle-icon-size:48px;--spektrix-circle-icon-glyph-size:24px;--spektrix-circle-icon-glyph-color:var(--wp--preset--color--primary);\" aria-hidden=\"true\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"256\" height=\"256\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-pencil-sparkles-icon lucide-pencil-sparkles\">\n  <path d=\"M10 3H8\"><\/path>\n  <path d=\"m15.007 5.008 3.987 3.986\"><\/path>\n  <path d=\"M20 15v4\"><\/path>\n  <path d=\"M21.174 6.813a2.82 2.82 0 0 0-3.986-3.987L3.842 16.175a2 2 0 0 0-.5.83l-1.321 4.352a.5.5 0 0 0 .623.622l4.353-1.32a2 2 0 0 0 .83-.497z\"><\/path>\n  <path d=\"M22 17h-4\"><\/path>\n  <path d=\"M4 5v4\"><\/path>\n  <path d=\"M6 7H2\"><\/path>\n  <path d=\"M9 2v2\"><\/path>\n<\/svg>\n<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-body-2-semibold spektrix-two-column-features-grid__item-title\">\n\t\t\t\t\t\t\t\t\t\t\tCreate and filter on your own fields\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"text-body-3-regular spektrix-two-column-features-grid__item-body\">\n\t\t\t\t\t\t\t\t\t\t\tCreate custom attribute fields against events, opportunities, ticket types, and more, to segment on behaviours that matter to your organisation.\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section style=\"--spektrix-resource-cards-media-min-height:0px\" class=\"spektrix-resource-cards wp-block-spektrix-resource-cards\" aria-labelledby=\"spektrix-resource-cards-heading-9\">\n\t<div class=\"spektrix-resource-cards__container\">\n\t\t\t\t\t<header class=\"spektrix-resource-cards__header\">\n\t\t\t\t\t\t\t\t\t<h2\n\t\t\t\t\t\tclass=\"text-section-heading spektrix-resource-cards__heading\"\n\t\t\t\t\t\tid=\"spektrix-resource-cards-heading-9\"\n\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"section_heading\" data-acf-placeholder=\"Add section heading...\" data-acf-toolbar-title=\"Section heading\" \t\t\t\t\t>Guidance and Resources<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/header>\n\t\t\n\t\t\t\t\t<div class=\"spektrix-resource-cards__cards-wrap\" data-acf-inline-fields-uid=\"resource-cards-cards\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;cards&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Cards&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit cards\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"spektrix-resource-cards__items spektrix-resource-cards__items--featured spektrix-resource-cards__items--count-3\" role=\"list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-resource-cards__item\">\n\t\t\t\t\t\t\t\t<article class=\"spektrix-resource-cards__card\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\tclass=\"spektrix-resource-cards__media spektrix-resource-cards__media--image-fit-contain\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"spektrix-resource-cards__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"384\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Support-Centre-Resource-Graphic.png\" class=\"spektrix-resource-cards__image-element\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 768px) 407px, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Support-Centre-Resource-Graphic.png 1000w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Support-Centre-Resource-Graphic-300x180.png 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Support-Centre-Resource-Graphic-768x461.png 768w\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-resource-cards__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-subheading-2-semibold spektrix-resource-cards__card-title\">\n\t\t\t\t\t\t\t\t\t\t\t\tHow to segment in Spektrix\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-resource-cards__button-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn--download btn--icon-right spektrix-resource-cards__button\" href=\"https:\/\/support.spektrix.com\/hc\/en-us\/articles\/13793350794781-Understanding-Segments-and-Customer-Lists\" target=\"_self\" rel=\"noopener\"><span class=\"btn__icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 3v10M8 11l4 4 4-4M5 21h14\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><span class=\"btn__label\">Guidance for users<\/span><\/a>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-resource-cards__item\">\n\t\t\t\t\t\t\t\t<article class=\"spektrix-resource-cards__card\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\tclass=\"spektrix-resource-cards__media spektrix-resource-cards__media--image-fit-contain\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"spektrix-resource-cards__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"384\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Blog-Arts-Marketing-101-Audience-Segmentation-Models-1024x614.webp\" class=\"spektrix-resource-cards__image-element\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 768px) 407px, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Blog-Arts-Marketing-101-Audience-Segmentation-Models-1024x614.webp 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Blog-Arts-Marketing-101-Audience-Segmentation-Models-300x180.webp 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Blog-Arts-Marketing-101-Audience-Segmentation-Models-768x461.webp 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Blog-Arts-Marketing-101-Audience-Segmentation-Models-1536x922.webp 1536w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Blog-Arts-Marketing-101-Audience-Segmentation-Models.webp 2000w\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-resource-cards__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-subheading-2-semibold spektrix-resource-cards__card-title\">\n\t\t\t\t\t\t\t\t\t\t\t\tAudience segmentation models\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-resource-cards__button-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn--download btn--icon-right spektrix-resource-cards__button\" href=\"https:\/\/www.spektrix.com\/blog\/arts-marketing-segmentation-basics\/\" target=\"_self\"><span class=\"btn__icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 3v10M8 11l4 4 4-4M5 21h14\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><span class=\"btn__label\">Read now<\/span><\/a>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-resource-cards__item\">\n\t\t\t\t\t\t\t\t<article class=\"spektrix-resource-cards__card\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\tclass=\"spektrix-resource-cards__media spektrix-resource-cards__media--image-fit-contain\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"spektrix-resource-cards__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"384\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Blog-CRM-Segmentation-for-Arts-Marketers-Begin-at-the-Box-Office-1024x614.webp\" class=\"spektrix-resource-cards__image-element\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 768px) 407px, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Blog-CRM-Segmentation-for-Arts-Marketers-Begin-at-the-Box-Office-1024x614.webp 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Blog-CRM-Segmentation-for-Arts-Marketers-Begin-at-the-Box-Office-300x180.webp 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Blog-CRM-Segmentation-for-Arts-Marketers-Begin-at-the-Box-Office-768x461.webp 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Blog-CRM-Segmentation-for-Arts-Marketers-Begin-at-the-Box-Office-1536x922.webp 1536w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Blog-CRM-Segmentation-for-Arts-Marketers-Begin-at-the-Box-Office.webp 2000w\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-resource-cards__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-subheading-2-semibold spektrix-resource-cards__card-title\">\n\t\t\t\t\t\t\t\t\t\t\t\tSegmentation begins at the box office\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-resource-cards__button-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn--download btn--icon-right spektrix-resource-cards__button\" href=\"https:\/\/www.spektrix.com\/blog\/crm-segmentation-for-arts-marketers-begin-at-the-box-office-us\/\" target=\"_self\"><span class=\"btn__icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 3v10M8 11l4 4 4-4M5 21h14\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><span class=\"btn__label\">Read now<\/span><\/a>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section class=\"spektrix-cta-banner wp-block-spektrix-cta-banner\" aria-labelledby=\"spektrix-cta-banner-heading-10\">\n\t<div class=\"spektrix-cta-banner__container\">\n\t\t<div class=\"spektrix-cta-banner__card\">\n\t\t\t\t\t\t\t<h2\n\t\t\t\t\tclass=\"text-section-heading spektrix-cta-banner__heading\"\n\t\t\t\t\tid=\"spektrix-cta-banner-heading-10\"\n\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading\u2026\" data-acf-toolbar-title=\"Heading\" \t\t\t\t>Discover audience segmentation tools and strategies to build stronger relationships and drive data-led decisions<\/h2>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"spektrix-cta-banner__button-wrap\" data-acf-inline-fields-uid=\"cta-banner-button\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;button_link&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Button Link&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit button\">\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn--primary btn--icon-left btn--circle-icon spektrix-cta-banner__button\" href=\"https:\/\/www.spektrix.com\/book-a-demo\/\" target=\"_self\"><span class=\"btn__icon btn__icon--circle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5 12h14M13 6l6 6-6 6\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><span class=\"btn__label\">Book a 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