{"id":2272,"date":"2026-07-10T09:17:34","date_gmt":"2026-07-10T09:17:34","guid":{"rendered":"https:\/\/www.spektrix.com\/?page_id=2272"},"modified":"2026-07-25T20:23:40","modified_gmt":"2026-07-25T20:23:40","slug":"merchandise-catering","status":"publish","type":"page","link":"https:\/\/www.spektrix.com\/de\/capabilities\/merchandise-catering\/","title":{"rendered":"Capabilities: Merchandise &amp; Concessions"},"content":{"rendered":"<section class=\"spektrix-feature-hero spektrix-feature-hero--image-fit-cover wp-block-spektrix-feature-hero\">\n\t<div class=\"spektrix-feature-hero__container\">\n\t\t<header class=\"spektrix-feature-hero__content\">\n\t\t\t\t\t\t\t<div class=\"spektrix-feature-hero__eyebrow-wrap\">\n\t\t\t\t\t<p class=\"eyebrow spektrix-feature-hero__eyebrow\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eyebrow__icon\" aria-hidden=\"true\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\">\n  <circle cx=\"2\" cy=\"7\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"7\" cy=\"2\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"12\" cy=\"7\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"12\" cy=\"12\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"7\" cy=\"7\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"2\" cy=\"12\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"7\" cy=\"12\" r=\"2\" fill=\"#00BB13\"><\/circle>\n<\/svg>\n<\/span>\t\t\t\t\t\t\t\t\t\t\t\t<span\n\t\t\t\t\t\t\tclass=\"spektrix-feature-hero__eyebrow-text\"\n\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"eyebrow_text\" data-acf-placeholder=\"Add eyebrow text...\" data-acf-toolbar-title=\"Eyebrow text\" \t\t\t\t\t\t>Capability<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<h1\n\t\t\t\t\tclass=\"spektrix-feature-hero__heading\"\n\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading...\" data-acf-toolbar-title=\"Heading\" \t\t\t\t>Merchandise, Catering, &amp; Bar Sales<\/h1>\n\t\t\t\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"text-lead text-lead--dark spektrix-feature-hero__subtitle\"\n\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"subtitle\" data-acf-placeholder=\"Add subtitle...\" data-acf-toolbar-title=\"Subtitle\" \t\t\t\t>Audiences seeking in-person experiences are often eager to make the occasion even more special, adding refreshments, taking home mementos, and seeking out VIP experiences.  By upselling drinks, merchandise, and catering, you can add value to their visit and boost your own bottom line.<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"spektrix-feature-hero__actions\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-feature-hero__primary-button-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn--primary btn--icon-left btn--circle-icon\" href=\"https:\/\/www.spektrix.com\/book-a-demo\/\" target=\"_self\"><span class=\"btn__icon btn__icon--circle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5 12h14M13 6l6 6-6 6\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><span class=\"btn__label\">Book a Demo<\/span><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t<div class=\"spektrix-feature-hero__media-wrap\">\n\t\t\t\t\t\t\t\t\t<div class=\"spektrix-feature-hero__media spektrix-feature-hero__media--image\">\n\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/cabot-theatre-concessions-drink-taps-close-up-photo-credit-haynes.webp\" class=\"spektrix-feature-hero__image\" alt=\"\" loading=\"eager\" fetchpriority=\"high\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/cabot-theatre-concessions-drink-taps-close-up-photo-credit-haynes.webp 1600w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/cabot-theatre-concessions-drink-taps-close-up-photo-credit-haynes-300x200.webp 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/cabot-theatre-concessions-drink-taps-close-up-photo-credit-haynes-1024x683.webp 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/cabot-theatre-concessions-drink-taps-close-up-photo-credit-haynes-768x512.webp 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/cabot-theatre-concessions-drink-taps-close-up-photo-credit-haynes-1536x1024.webp 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" title=\"\">\t<div class=\"spektrix-image-credit\">\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"spektrix-image-credit__trigger\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-controls=\"spektrix-image-credit-1\"\n\t\t\taria-label=\"Image credit\"\n\t\t>\n\t\t\t<svg class=\"spektrix-image-credit__icon\" width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"12\" cy=\"12\" r=\"10\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"\/><circle cx=\"12\" cy=\"8\" r=\"1.25\" fill=\"currentColor\"\/><path d=\"M12 11v6\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg>\t\t<\/button>\n\t\t<div\n\t\t\tid=\"spektrix-image-credit-1\"\n\t\t\tclass=\"spektrix-image-credit__popover\"\n\t\t\trole=\"region\"\n\t\t\taria-label=\"Image credit\"\n\t\t\thidden\n\t\t>\n\t\t\t<p class=\"spektrix-image-credit__text\">Cabot Theatre<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section class=\"spektrix-feature-ticket-hover spektrix-feature-ticket-hover--image-fit-cover spektrix-feature-ticket-hover--media-same_for_all wp-block-spektrix-feature-ticket-hover\" data-media-behavior=\"same_for_all\" data-use-tab-aria=\"false\" aria-labelledby=\"spektrix-feature-ticket-hover-heading-2\">\n\t<div class=\"spektrix-feature-ticket-hover__container\">\n\t\t\t\t\t<header class=\"spektrix-feature-ticket-hover__header\">\n\t\t\t\t\t\t\t\t\t<h2\n\t\t\t\t\t\tclass=\"text-section-heading spektrix-feature-ticket-hover__heading\"\n\t\t\t\t\t\tid=\"spektrix-feature-ticket-hover-heading-2\"\n\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"section_heading\" data-acf-placeholder=\"Add section heading\u2026\" data-acf-toolbar-title=\"Section heading\" \t\t\t\t\t>Build, target, and manage capacity for every added extra<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\tclass=\"text-lead text-lead--dark spektrix-feature-ticket-hover__intro\"\n\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"section_intro\" data-acf-placeholder=\"Add section intro\u2026\" data-acf-toolbar-title=\"Section intro\" \t\t\t\t\t>Manage upsells and add-ons directly in Spektrix to grow secondary spend and enhance audience experience, whether your goal is to manage attendances at free post-show events or to drive revenue from paid-for services across your organisation.<br><\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/header>\n\t\t\n\t\t\t\t\t<div class=\"spektrix-feature-ticket-hover__layout\">\n\t\t\t\t\t\t\t\t\t<div class=\"spektrix-feature-ticket-hover__items-wrap\" data-acf-inline-fields-uid=\"feature-ticket-hover-items\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;items&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Feature Items&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit feature items\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\tclass=\"spektrix-feature-ticket-hover__tablist\"\n\t\t\t\t\t\t\t\trole=\"group\"\n\t\t\t\t\t\t\t\taria-label=\"Build, target, and manage capacity for every added extra\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-feature-ticket-hover__item\" data-item-index=\"0\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-feature-ticket-hover__item-panel is-active\" style=\"--spektrix-feature-ticket-hover-icon-size:32px;\">\n\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"spektrix-feature-ticket-hover__tab is-active\"\n\t\t\t\t\t\t\t\t\t\t\t\tid=\"spektrix-feature-ticket-hover-3-tab-1\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\taria-current=\"true\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\tdata-item-index=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-feature-ticket-hover__tab-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-feature-ticket-hover__icon\" aria-hidden=\"true\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"256\" height=\"256\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-ticket-icon lucide-ticket\">\n  <path d=\"M2 9a3 3 0 0 1 0 6v2a2 2 0 0 0 2 2h16a2 2 0 0 0 2-2v-2a3 3 0 0 1 0-6V7a2 2 0 0 0-2-2H4a2 2 0 0 0-2 2Z\"><\/path>\n  <path d=\"M13 5v2\"><\/path>\n  <path d=\"M13 17v2\"><\/path>\n  <path d=\"M13 11v2\"><\/path>\n<\/svg>\n<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-feature-ticket-hover__item-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-subheading-2-bold spektrix-feature-ticket-hover__item-title\">Configure every added extra<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-body-3-regular spektrix-feature-ticket-hover__item-body\">From pre-event dining and car parking to drinks packages, merchandise, and post-show discussions, create unlimited add-ons for every event in your season. Configure pricing, capacity, stock limits, fulfilment options, and delivery methods individually, so every offer works the way your organisation needs it to.<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.spektrix.com\/capabilities\/box-office-operations\/\" class=\"spektrix-dot-link spektrix-dot-link--primary spektrix-feature-ticket-hover__item-link\" target=\"_self\"><span class=\"spektrix-dot-link__dot\" aria-hidden=\"true\"><\/span><span class=\"spektrix-dot-link__label\">Box Office operations<\/span><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-feature-ticket-hover__item\" data-item-index=\"1\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-feature-ticket-hover__item-panel\" style=\"--spektrix-feature-ticket-hover-icon-size:32px;\">\n\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"spektrix-feature-ticket-hover__tab\"\n\t\t\t\t\t\t\t\t\t\t\t\tid=\"spektrix-feature-ticket-hover-3-tab-2\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttabindex=\"-1\"\n\t\t\t\t\t\t\t\t\t\t\t\tdata-item-index=\"1\"\n\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-feature-ticket-hover__tab-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-feature-ticket-hover__icon\" aria-hidden=\"true\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"256\" height=\"256\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-scan-search-icon lucide-scan-search\">\n  <path d=\"M3 7V5a2 2 0 0 1 2-2h2\"><\/path>\n  <path d=\"M17 3h2a2 2 0 0 1 2 2v2\"><\/path>\n  <path d=\"M21 17v2a2 2 0 0 1-2 2h-2\"><\/path>\n  <path d=\"M7 21H5a2 2 0 0 1-2-2v-2\"><\/path>\n  <circle cx=\"12\" cy=\"12\" r=\"3\"><\/circle>\n  <path d=\"m16 16-1.9-1.9\"><\/path>\n<\/svg>\n<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-feature-ticket-hover__item-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-subheading-2-bold spektrix-feature-ticket-hover__item-title\">Target the right upsells at the right time<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-body-3-regular spektrix-feature-ticket-hover__item-body\">Promote relevant offers throughout the customer journey, from online checkout to pre-event emails. Use audience behaviour, purchase history, event type, and basket contents to highlight relevant drinks packages, merchandise, dining, or VIP experiences, then measure the impact of every campaign in real time.<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.spektrix.com\/capabilities\/email-marketing-tools\/\" class=\"spektrix-dot-link spektrix-dot-link--primary spektrix-feature-ticket-hover__item-link\" target=\"_self\"><span class=\"spektrix-dot-link__dot\" aria-hidden=\"true\"><\/span><span class=\"spektrix-dot-link__label\">Send marketing emails<\/span><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-feature-ticket-hover__item\" data-item-index=\"2\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-feature-ticket-hover__item-panel\" style=\"--spektrix-feature-ticket-hover-icon-size:32px;\">\n\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"spektrix-feature-ticket-hover__tab\"\n\t\t\t\t\t\t\t\t\t\t\t\tid=\"spektrix-feature-ticket-hover-3-tab-3\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttabindex=\"-1\"\n\t\t\t\t\t\t\t\t\t\t\t\tdata-item-index=\"2\"\n\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-feature-ticket-hover__tab-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-feature-ticket-hover__icon\" aria-hidden=\"true\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"256\" height=\"256\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-file-chart-column-icon lucide-file-chart-column\">\n  <path d=\"M6 22a2 2 0 0 1-2-2V4a2 2 0 0 1 2-2h8a2.4 2.4 0 0 1 1.704.706l3.588 3.588A2.4 2.4 0 0 1 20 8v12a2 2 0 0 1-2 2z\"><\/path>\n  <path d=\"M14 2v5a1 1 0 0 0 1 1h5\"><\/path>\n  <path d=\"M8 18v-1\"><\/path>\n  <path d=\"M12 18v-6\"><\/path>\n  <path d=\"M16 18v-3\"><\/path>\n<\/svg>\n<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-feature-ticket-hover__item-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-subheading-2-bold spektrix-feature-ticket-hover__item-title\">Merchandise and gift shop sales<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-body-3-regular spektrix-feature-ticket-hover__item-body\">Sell merchandise and gift shop items directly through Spektrix, alongside tickets, memberships, donations, and other transactions. Track stock levels, promote multibuys, recommend additional items, and manage fulfilment without introducing separate sales processes or disconnected reporting.<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"spektrix-feature-ticket-hover__media-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-feature-ticket-hover__media is-active\" id=\"spektrix-feature-ticket-hover-3-panel-shared\">\n\t\t\t\t\t\t\t\t<figure class=\"spektrix-feature-ticket-hover__figure\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"479\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/01-Merchandise-and-Concessions-1250-x-936-01-1024x767.jpg\" class=\"spektrix-feature-ticket-hover__image\" alt=\"\" loading=\"lazy\" sizes=\"auto, (min-width: 920px) 480px, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/01-Merchandise-and-Concessions-1250-x-936-01-1024x767.jpg 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/01-Merchandise-and-Concessions-1250-x-936-01-300x225.jpg 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/01-Merchandise-and-Concessions-1250-x-936-01-768x575.jpg 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/01-Merchandise-and-Concessions-1250-x-936-01.jpg 1250w\" title=\"\">\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section class=\"spektrix-case-study-stat-scroller spektrix-case-study-stat-scroller--panel-navy wp-block-spektrix-case-study-stat-scroller\">\n\t<div class=\"spektrix-case-study-stat-scroller__container\">\n\t\t\t\t\t<div\n\t\t\t\tclass=\"spektrix-case-study-stat-scroller__slider\"\n\t\t\t\tdata-acf-inline-fields-uid=\"case-study-stat-scroller-items\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;case_studies&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Case Studies&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit case studies\"\t\t\t\t\t\t\t\t\tdata-slide-count=\"2\"\n\t\t\t\t\tdata-show-more=\"Show more\"\n\t\t\t\t\tdata-show-less=\"Show less\"\n\t\t\t\t\trole=\"region\"\n\t\t\t\t\taria-roledescription=\"carousel\"\n\t\t\t\t\taria-label=\"Case studies\"\n\t\t\t\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article\n\t\t\t\t\t\t\tclass=\"spektrix-case-study-stat-scroller__slide is-active\"\n\t\t\t\t\t\t\tdata-slide-index=\"0\"\n\t\t\t\t\t\t\taria-hidden=\"false\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\taria-labelledby=\"spektrix-case-study-stat-scroller-title-4\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<div class=\"spektrix-case-study-stat-scroller__layout\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"spektrix-case-study-stat-scroller__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/calgary-philharmonic-sland-case-study-2-macbooks-angle-bg-1024x576.jpg\" class=\"spektrix-case-study-stat-scroller__featured-image\" alt=\"\" loading=\"eager\" sizes=\"(min-width: 920px) 407px, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/calgary-philharmonic-sland-case-study-2-macbooks-angle-bg-1024x576.jpg 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/calgary-philharmonic-sland-case-study-2-macbooks-angle-bg-300x169.jpg 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/calgary-philharmonic-sland-case-study-2-macbooks-angle-bg-768x432.jpg 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/calgary-philharmonic-sland-case-study-2-macbooks-angle-bg-1536x864.jpg 1536w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/calgary-philharmonic-sland-case-study-2-macbooks-angle-bg.jpg 1920w\" title=\"\">\t<div class=\"spektrix-image-credit\">\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"spektrix-image-credit__trigger\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-controls=\"spektrix-image-credit-5\"\n\t\t\taria-label=\"Image credit\"\n\t\t>\n\t\t\t<svg class=\"spektrix-image-credit__icon\" width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"12\" cy=\"12\" r=\"10\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"\/><circle cx=\"12\" cy=\"8\" r=\"1.25\" fill=\"currentColor\"\/><path d=\"M12 11v6\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg>\t\t<\/button>\n\t\t<div\n\t\t\tid=\"spektrix-image-credit-5\"\n\t\t\tclass=\"spektrix-image-credit__popover\"\n\t\t\trole=\"region\"\n\t\t\taria-label=\"Image credit\"\n\t\t\thidden\n\t\t>\n\t\t\t<p class=\"spektrix-image-credit__text\">Calgary Philharmonic Orchestra<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"spektrix-case-study-stat-scroller__panel\">\n\t\t\t\t\t\t\t\t\t<div class=\"spektrix-case-study-stat-scroller__header\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-case-study-stat-scroller__nav\" aria-hidden=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"spektrix-case-study-stat-scroller__nav-btn spektrix-case-study-stat-scroller__nav-btn--prev\"\n\t\t\t\t\t\t\t\t\t\t\t\t\taria-label=\"Previous case study\"\n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M10.75 3.25 6 8l4.75 4.75\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"spektrix-case-study-stat-scroller__nav-btn spektrix-case-study-stat-scroller__nav-btn--next\"\n\t\t\t\t\t\t\t\t\t\t\t\t\taria-label=\"Next case study\"\n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5.25 3.25 10 8l-4.75 4.75\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<div class=\"spektrix-case-study-stat-scroller__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-case-study-stat-scroller__stat-block\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"spektrix-case-study-stat-scroller__stat\">$4,000<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"text-body-2-semibold text-body--compact spektrix-case-study-stat-scroller__stat-title\" id=\"spektrix-case-study-stat-scroller-title-4\">In merchandise sales from Calgary Philharmonic\u2019s online shop<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-case-study-stat-scroller__body-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tid=\"spektrix-case-study-stat-scroller-body-6\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"text-body-4-regular spektrix-case-study-stat-scroller__body\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-spektrix-csss-body\n\t\t\t\t\t\t\t\t\t\t\t\t\t><p>Calgary Philharmonic uses their website for ticket and subscription sales, as well as their popular online shop with memorabilia ranging from mugs to t-shirts. Each item is sold directly from Spektrix, with freedom for customers to select their preferred size and style online \u2013 creating a vital revenue stream to support the orchestra\u2019s work.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"text-body-5-regular spektrix-case-study-stat-scroller__body-expand\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-spektrix-csss-expand\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\taria-controls=\"spektrix-case-study-stat-scroller-body-6\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\thidden\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Show more<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-case-study-stat-scroller__footer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-case-study-stat-scroller__logo-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/calgary-philharmonic-orchestra-logo-300x225.webp\" class=\"spektrix-case-study-stat-scroller__logo\" alt=\"\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/calgary-philharmonic-orchestra-logo-300x225.webp 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/calgary-philharmonic-orchestra-logo-768x576.webp 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/calgary-philharmonic-orchestra-logo.webp 924w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article\n\t\t\t\t\t\t\tclass=\"spektrix-case-study-stat-scroller__slide\"\n\t\t\t\t\t\t\tdata-slide-index=\"1\"\n\t\t\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\taria-labelledby=\"spektrix-case-study-stat-scroller-title-7\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<div class=\"spektrix-case-study-stat-scroller__layout\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"spektrix-case-study-stat-scroller__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/v_a_dundee-1024x576.jpg\" class=\"spektrix-case-study-stat-scroller__featured-image\" alt=\"an exterior shot of v&amp;a dundee\" loading=\"lazy\" sizes=\"auto, (min-width: 920px) 407px, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/v_a_dundee-1024x576.jpg 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/v_a_dundee-300x169.jpg 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/v_a_dundee-768x432.jpg 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/v_a_dundee-1536x864.jpg 1536w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/v_a_dundee-2048x1152.jpg 2048w\" title=\"\">\t<div class=\"spektrix-image-credit\">\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"spektrix-image-credit__trigger\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-controls=\"spektrix-image-credit-8\"\n\t\t\taria-label=\"Image credit\"\n\t\t>\n\t\t\t<svg class=\"spektrix-image-credit__icon\" width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"12\" cy=\"12\" r=\"10\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"\/><circle cx=\"12\" cy=\"8\" r=\"1.25\" fill=\"currentColor\"\/><path d=\"M12 11v6\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg>\t\t<\/button>\n\t\t<div\n\t\t\tid=\"spektrix-image-credit-8\"\n\t\t\tclass=\"spektrix-image-credit__popover\"\n\t\t\trole=\"region\"\n\t\t\taria-label=\"Image credit\"\n\t\t\thidden\n\t\t>\n\t\t\t<p class=\"spektrix-image-credit__text\">V&amp;A Dundee<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"spektrix-case-study-stat-scroller__panel\">\n\t\t\t\t\t\t\t\t\t<div class=\"spektrix-case-study-stat-scroller__header\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-case-study-stat-scroller__nav\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"spektrix-case-study-stat-scroller__nav-btn spektrix-case-study-stat-scroller__nav-btn--prev\"\n\t\t\t\t\t\t\t\t\t\t\t\t\taria-label=\"Previous case study\"\n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M10.75 3.25 6 8l4.75 4.75\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"spektrix-case-study-stat-scroller__nav-btn spektrix-case-study-stat-scroller__nav-btn--next\"\n\t\t\t\t\t\t\t\t\t\t\t\t\taria-label=\"Next case study\"\n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5.25 3.25 10 8l-4.75 4.75\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<div class=\"spektrix-case-study-stat-scroller__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-case-study-stat-scroller__stat-block\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"spektrix-case-study-stat-scroller__stat text-section-heading spektrix-case-study-stat-scroller__stat--heading\">V&amp;A Dundee<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"text-body-2-semibold text-body--compact spektrix-case-study-stat-scroller__stat-title\" id=\"spektrix-case-study-stat-scroller-title-7\">Shared visibility across teams<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-case-study-stat-scroller__body-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tid=\"spektrix-case-study-stat-scroller-body-9\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"text-body-4-regular spektrix-case-study-stat-scroller__body\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-spektrix-csss-body\n\t\t\t\t\t\t\t\t\t\t\t\t\t><p>V&#038;A Dundee has linked museum gift shop data to Spektrix using Spotify, so they can track sales and monitor how members are making use of their benefits. If there\u2019s a risk of someone missing out on discounts, automated communications to remind them about their discount entitlement \u2013 resulting in more members taking advantage of their discounts, increasing the value they enjoy from their membership, and making them more likely to renew.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"text-body-5-regular spektrix-case-study-stat-scroller__body-expand\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-spektrix-csss-expand\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\taria-controls=\"spektrix-case-study-stat-scroller-body-9\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\thidden\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Show more<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-case-study-stat-scroller__footer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-case-study-stat-scroller__logo-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"152\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/06\/VA-Dundee-Logo-300x152.png\" class=\"spektrix-case-study-stat-scroller__logo\" alt=\"\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/06\/VA-Dundee-Logo-300x152.png 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/06\/VA-Dundee-Logo.png 397w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-case-study-stat-scroller__cta-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn--white btn--icon-left btn--circle-icon btn--sm spektrix-case-study-stat-scroller__cta\" href=\"https:\/\/www.spektrix.com\/en-gb\/case-studies\/va-dundee\/\" target=\"_self\"><span class=\"btn__icon btn__icon--circle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5 12h14M13 6l6 6-6 6\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><span class=\"btn__label\">Read case study<\/span><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section class=\"spektrix-image-card-grid wp-block-spektrix-image-card-grid\" aria-labelledby=\"spektrix-image-card-grid-heading-10\">\n\t<div class=\"spektrix-image-card-grid__container\">\n\t\t\t\t\t<header class=\"spektrix-image-card-grid__header\">\n\t\t\t\t\t\t\t\t\t<h2\n\t\t\t\t\t\tclass=\"text-section-heading spektrix-image-card-grid__heading\"\n\t\t\t\t\t\tid=\"spektrix-image-card-grid-heading-10\"\n\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"section_heading\" data-acf-placeholder=\"Add section heading...\" data-acf-toolbar-title=\"Section heading\" \t\t\t\t\t>Streamlined tools to promote, sell, and deliver every item<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/header>\n\t\t\n\t\t\t\t\t<div class=\"spektrix-image-card-grid__cards-wrap\" data-acf-inline-fields-uid=\"image-card-grid-cards\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;cards&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Cards&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit cards\">\n\t\t\t\t\t\t\t\t\t<ul class=\"spektrix-image-card-grid__items\" role=\"list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-image-card-grid__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-image-card-grid__media spektrix-image-card-grid__media--bg-bright-bg spektrix-image-card-grid__media--has-image\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"spektrix-image-card-grid__image\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"599\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/02-Merchandise-and-Concessions-654-x-612-02.jpg\" class=\"spektrix-image-card-grid__image-element\" alt=\"\" loading=\"lazy\" sizes=\"auto, (min-width: 920px) 407px, (min-width: 768px) 45vw, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/02-Merchandise-and-Concessions-654-x-612-02.jpg 654w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/02-Merchandise-and-Concessions-654-x-612-02-300x281.jpg 300w\" title=\"\">\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-image-card-grid__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-subheading-2-semibold spektrix-image-card-grid__card-title\">\n\t\t\t\t\t\t\t\t\t\t\tTarget upsells based on live basket contents\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-body-5-regular spektrix-image-card-grid__card-body\">\n\t\t\t\t\t\t\t\t\t\t\tWorking with your web agency and live data from Spektrix, recommend merchandise, memberships, and other relevant offers based on each customer&#8217;s live basket, encouraging higher-value purchases and more tailored experiences.\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.spektrix.com\/capabilities\/websites-online-event-ticketing\/\" class=\"spektrix-dot-link spektrix-dot-link--primary spektrix-image-card-grid__link\" target=\"_self\"><span class=\"spektrix-dot-link__dot\" aria-hidden=\"true\"><\/span><span class=\"spektrix-dot-link__label\">Website integrations<\/span><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-image-card-grid__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-image-card-grid__media spektrix-image-card-grid__media--bg-bright-bg spektrix-image-card-grid__media--has-image\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"spektrix-image-card-grid__image\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"599\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/03-Merchandise-and-Concessions-654-x-612-03.jpg\" class=\"spektrix-image-card-grid__image-element\" alt=\"\" loading=\"lazy\" sizes=\"auto, (min-width: 920px) 407px, (min-width: 768px) 45vw, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/03-Merchandise-and-Concessions-654-x-612-03.jpg 654w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/03-Merchandise-and-Concessions-654-x-612-03-300x281.jpg 300w\" title=\"\">\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-image-card-grid__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-subheading-2-semibold spektrix-image-card-grid__card-title\">\n\t\t\t\t\t\t\t\t\t\t\tPre-sell merchandise and catering\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-body-5-regular spektrix-image-card-grid__card-body\">\n\t\t\t\t\t\t\t\t\t\t\tSimple, flexible setup tools in Spektrix give you the freedom to upsell and promote any item or event \u2013 driving secondary spend and enhancing your overall programme.\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.spektrix.com\/capabilities\/easy-event-ticketing\/\" class=\"spektrix-dot-link spektrix-dot-link--primary spektrix-image-card-grid__link\" target=\"_self\"><span class=\"spektrix-dot-link__dot\" aria-hidden=\"true\"><\/span><span class=\"spektrix-dot-link__label\">Setting up items<\/span><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-image-card-grid__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-image-card-grid__media spektrix-image-card-grid__media--bg-bright-bg spektrix-image-card-grid__media--has-image\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"spektrix-image-card-grid__image\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"599\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/04-Merchandise-and-Concessions-654-x-612-04.jpg\" class=\"spektrix-image-card-grid__image-element\" alt=\"\" loading=\"lazy\" sizes=\"auto, (min-width: 920px) 407px, (min-width: 768px) 45vw, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/04-Merchandise-and-Concessions-654-x-612-04.jpg 654w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/04-Merchandise-and-Concessions-654-x-612-04-300x281.jpg 300w\" title=\"\">\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-image-card-grid__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-subheading-2-semibold spektrix-image-card-grid__card-title\">\n\t\t\t\t\t\t\t\t\t\t\tFlexible fulfilment options\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-body-5-regular spektrix-image-card-grid__card-body\">\n\t\t\t\t\t\t\t\t\t\t\tControl commissions, delivery methods, and mailing costs for every item you sell, so fulfilment works for your organisation and your audience.\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.spektrix.com\/ticketing-solutions\/\" class=\"spektrix-dot-link spektrix-dot-link--primary spektrix-image-card-grid__link\" target=\"_self\"><span class=\"spektrix-dot-link__dot\" aria-hidden=\"true\"><\/span><span class=\"spektrix-dot-link__label\">Ticketing in Spektrix<\/span><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\r\n<section class=\"spektrix-partner-integration wp-block-spektrix-partner-integration\" aria-labelledby=\"spektrix-partner-integration-heading-11\">\r\n\t<div class=\"spektrix-partner-integration__container\">\r\n\t\t<div class=\"spektrix-partner-integration__layout\">\r\n\t\t\t<div class=\"spektrix-partner-integration__content\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"spektrix-partner-integration__eyebrow-wrap\" data-acf-inline-fields-uid=\"partner-integration-eyebrow\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;eyebrow_icon&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Eyebrow Icon&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit eyebrow icon\">\r\n\t\t\t\t\t\t<p class=\"eyebrow eyebrow--lime spektrix-partner-integration__eyebrow\">\r\n\t\t\t\t\t\t\t<span class=\"eyebrow__icon\" aria-hidden=\"true\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\">\n  <circle cx=\"2\" cy=\"2\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"12\" cy=\"2\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"7\" cy=\"7\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"12\" cy=\"12\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"2\" cy=\"12\" r=\"2\" fill=\"#00BB13\"><\/circle>\n<\/svg>\n<\/span>\t\t\t\t\t\t\t<span\r\n\t\t\t\t\t\t\t\tclass=\"spektrix-partner-integration__eyebrow-text\"\r\n\t\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"eyebrow_text\" data-acf-placeholder=\"Add eyebrow text...\" data-acf-toolbar-title=\"Eyebrow text\" \t\t\t\t\t\t\t>Merchandise &amp; Concessions partners<\/span>\r\n\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<header class=\"spektrix-partner-integration__header\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h2\r\n\t\t\t\t\t\t\t\tclass=\"text-section-heading spektrix-partner-integration__heading\"\r\n\t\t\t\t\t\t\t\tid=\"spektrix-partner-integration-heading-11\"\r\n\t\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading...\" data-acf-toolbar-title=\"Heading\" \t\t\t\t\t\t\t>Connect your shop and till systems for even deeper data connections<\/h2>\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<\/header>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<div class=\"spektrix-partner-integration__link-wrap\" data-acf-inline-fields-uid=\"partner-integration-link\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;button_link&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Dot Link&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit dot link\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/partners.spektrix.com\/partner-category\/point-of-sale\/\" class=\"spektrix-dot-link spektrix-dot-link--pink spektrix-dot-link--has-arrow spektrix-partner-integration__link\" target=\"_self\" rel=\"noopener\"><span class=\"spektrix-dot-link__dot\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5.5 3.25 10.25 8l-4.75 4.75\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><span class=\"spektrix-dot-link__label\">Shopify and sales<\/span><\/a>\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t<div class=\"spektrix-partner-integration__visual-wrap\" data-acf-inline-fields-uid=\"partner-integration-cards\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;cards&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Cards&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit integrations\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-partner-integration__visual spektrix-partner-integration__visual--count-1\">\r\n\t\t\t\t\t\t\t<div class=\"spektrix-partner-integration__symbol\" aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t\t<span class=\"spektrix-partner-integration__icon\">\r\n\t\t\t\t\t\t\t\t\t<svg width=\"80\" height=\"80\" viewBox=\"0 0 80 80\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\">\n<ellipse cx=\"39.8552\" cy=\"11.6068\" rx=\"3.6067\" ry=\"3.6067\" fill=\"currentColor\"\/>\n<ellipse cx=\"46.1661\" cy=\"18.8205\" rx=\"3.6067\" ry=\"3.6067\" fill=\"currentColor\"\/>\n<ellipse cx=\"52.4771\" cy=\"26.0334\" rx=\"3.6067\" ry=\"3.6067\" fill=\"currentColor\"\/>\n<ellipse cx=\"58.7888\" cy=\"33.2468\" rx=\"3.6067\" ry=\"3.6067\" fill=\"currentColor\"\/>\n<ellipse cx=\"65.099\" cy=\"40.4605\" rx=\"3.6067\" ry=\"3.6067\" fill=\"currentColor\"\/>\n<ellipse cx=\"3.6067\" cy=\"3.6067\" rx=\"3.6067\" ry=\"3.6067\" transform=\"matrix(1 0 0 -1 36.2485 72.9205)\" fill=\"currentColor\"\/>\n<ellipse cx=\"3.6067\" cy=\"3.6067\" rx=\"3.6067\" ry=\"3.6067\" transform=\"matrix(1 0 0 -1 42.5594 65.7072)\" fill=\"currentColor\"\/>\n<ellipse cx=\"3.6067\" cy=\"3.6067\" rx=\"3.6067\" ry=\"3.6067\" transform=\"matrix(1 0 0 -1 48.8704 58.4942)\" fill=\"currentColor\"\/>\n<ellipse cx=\"3.6067\" cy=\"3.6067\" rx=\"3.6067\" ry=\"3.6067\" transform=\"matrix(1 0 0 -1 55.1821 51.2809)\" fill=\"currentColor\"\/>\n<ellipse cx=\"27.2286\" cy=\"11.6068\" rx=\"3.6067\" ry=\"3.6067\" fill=\"currentColor\"\/>\n<ellipse cx=\"33.5411\" cy=\"18.8205\" rx=\"3.6067\" ry=\"3.6067\" fill=\"currentColor\"\/>\n<ellipse cx=\"39.8552\" cy=\"26.0334\" rx=\"3.6067\" ry=\"3.6067\" fill=\"currentColor\"\/>\n<ellipse cx=\"46.1661\" cy=\"33.2468\" rx=\"3.6067\" ry=\"3.6067\" fill=\"currentColor\"\/>\n<ellipse cx=\"52.4771\" cy=\"40.4605\" rx=\"3.6067\" ry=\"3.6067\" fill=\"currentColor\"\/>\n<ellipse cx=\"3.6067\" cy=\"3.6067\" rx=\"3.6067\" ry=\"3.6067\" transform=\"matrix(1 0 0 -1 23.6219 72.9205)\" fill=\"currentColor\"\/>\n<ellipse cx=\"3.6067\" cy=\"3.6067\" rx=\"3.6067\" ry=\"3.6067\" transform=\"matrix(1 0 0 -1 29.9344 65.7072)\" fill=\"currentColor\"\/>\n<ellipse cx=\"3.6067\" cy=\"3.6067\" rx=\"3.6067\" ry=\"3.6067\" transform=\"matrix(1 0 0 -1 36.2485 58.4942)\" fill=\"currentColor\"\/>\n<ellipse cx=\"3.6067\" cy=\"3.6067\" rx=\"3.6067\" ry=\"3.6067\" transform=\"matrix(1 0 0 -1 42.5594 51.2809)\" fill=\"currentColor\"\/>\n<ellipse cx=\"14.6068\" cy=\"11.6067\" rx=\"3.6067\" ry=\"3.6067\" fill=\"currentColor\"\/>\n<ellipse cx=\"20.9176\" cy=\"18.8205\" rx=\"3.6067\" ry=\"3.6067\" fill=\"currentColor\"\/>\n<ellipse cx=\"27.2286\" cy=\"26.0334\" rx=\"3.6067\" ry=\"3.6067\" fill=\"currentColor\"\/>\n<ellipse cx=\"33.5411\" cy=\"33.2468\" rx=\"3.6067\" ry=\"3.6067\" fill=\"currentColor\"\/>\n<ellipse cx=\"39.8552\" cy=\"40.4605\" rx=\"3.6067\" ry=\"3.6067\" fill=\"currentColor\"\/>\n<ellipse cx=\"3.6067\" cy=\"3.6067\" rx=\"3.6067\" ry=\"3.6067\" transform=\"matrix(1 0 0 -1 11 72.9205)\" fill=\"currentColor\"\/>\n<ellipse cx=\"3.6067\" cy=\"3.6067\" rx=\"3.6067\" ry=\"3.6067\" transform=\"matrix(1 0 0 -1 17.3109 65.7072)\" fill=\"currentColor\"\/>\n<ellipse cx=\"3.6067\" cy=\"3.6067\" rx=\"3.6067\" ry=\"3.6067\" transform=\"matrix(1 0 0 -1 23.6219 58.4942)\" fill=\"currentColor\"\/>\n<ellipse cx=\"3.6067\" cy=\"3.6067\" rx=\"3.6067\" ry=\"3.6067\" transform=\"matrix(1 0 0 -1 29.9344 51.2809)\" fill=\"currentColor\"\/>\n<\/svg>\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t<span class=\"text-subheading-1 spektrix-partner-integration__plus\">+<\/span>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t<ul class=\"spektrix-partner-integration__cards\" role=\"list\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-partner-integration__card\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-subheading-1 spektrix-partner-integration__card-title\">\r\n\t\t\t\t\t\t\t\t\t\t\t\tShopify and sales\t\t\t\t\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-body-3-regular spektrix-partner-integration__card-body\">\r\n\t\t\t\t\t\t\t\t\t\t\t\tChoose a till system for your bar or shop that integrates with Spektrix, driving even deeper connections; or work with Shopify to easily sell an even more extensive range of merchandise and memorabilia.\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t<\/div>\r\n<\/section>\r\n\n\n\n<section class=\"spektrix-two-column-features-grid spektrix-two-column-features-grid--bg-normal wp-block-spektrix-two-column-features-grid\" aria-labelledby=\"spektrix-two-column-features-grid-heading-12\">\n\t<div class=\"spektrix-two-column-features-grid__container\">\n\t\t<div class=\"spektrix-two-column-features-grid__layout\">\n\t\t\t<div class=\"spektrix-two-column-features-grid__intro\">\n\t\t\t\t\t\t\t\t\t<div class=\"spektrix-two-column-features-grid__eyebrow-wrap\">\n\t\t\t\t\t\t<p class=\"eyebrow spektrix-two-column-features-grid__eyebrow\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eyebrow__icon\" aria-hidden=\"true\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\">\n  <circle cx=\"2\" cy=\"2\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"2\" cy=\"12\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"7\" cy=\"2\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"12\" cy=\"7\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"7\" cy=\"7\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"2\" cy=\"7\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"7\" cy=\"12\" r=\"2\" fill=\"#00BB13\"><\/circle>\n<\/svg>\n<\/span>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span\n\t\t\t\t\t\t\t\tclass=\"spektrix-two-column-features-grid__eyebrow-text\"\n\t\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"eyebrow_text\" data-acf-placeholder=\"Add eyebrow text...\" data-acf-toolbar-title=\"Eyebrow text\" \t\t\t\t\t\t\t>More secondary spend features<\/span>\n\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<header class=\"spektrix-two-column-features-grid__header\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h2\n\t\t\t\t\t\t\t\tclass=\"text-section-heading spektrix-two-column-features-grid__heading\"\n\t\t\t\t\t\t\t\tid=\"spektrix-two-column-features-grid-heading-12\"\n\t\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading...\" data-acf-toolbar-title=\"Heading\" \t\t\t\t\t\t\t>Connected experiences to enhance every visit<\/h2>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\tclass=\"text-body-3-medium spektrix-two-column-features-grid__body\"\n\t\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"body\" data-acf-placeholder=\"Add body copy...\" data-acf-toolbar-title=\"Body\" \t\t\t\t\t\t\t>Help visitors make the most of their visit while reducing queues and streamlining front-of-house operations. Manage registrations, pre-sales, reservations, and additional experiences, all targeted by event type and booking history.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/header>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"spektrix-two-column-features-grid__items-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"spektrix-two-column-features-grid__items\" role=\"list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-two-column-features-grid__item\">\n\t\t\t\t\t\t\t\t\t<span class=\"spektrix-circle-icon spektrix-circle-icon--white spektrix-two-column-features-grid__icon spektrix-circle-icon--glyph-recolor\" style=\"--spektrix-circle-icon-size:48px;--spektrix-circle-icon-glyph-size:24px;--spektrix-circle-icon-glyph-color:var(--wp--preset--color--primary);\" aria-hidden=\"true\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"256\" height=\"256\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-popcorn-icon lucide-popcorn\">\n  <path d=\"M18 8a2 2 0 0 0 0-4 2 2 0 0 0-4 0 2 2 0 0 0-4 0 2 2 0 0 0-4 0 2 2 0 0 0 0 4\"><\/path>\n  <path d=\"M10 22 9 8\"><\/path>\n  <path d=\"m14 22 1-14\"><\/path>\n  <path d=\"M20 8c.5 0 .9.4.8 1l-2.6 12c-.1.5-.7 1-1.2 1H7c-.6 0-1.1-.4-1.2-1L3.2 9c-.1-.6.3-1 .8-1Z\"><\/path>\n<\/svg>\n<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-body-2-semibold spektrix-two-column-features-grid__item-title\">\n\t\t\t\t\t\t\t\t\t\t\tSell merchandise with confidence\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"text-body-3-regular spektrix-two-column-features-grid__item-body\">\n\t\t\t\t\t\t\t\t\t\t\tSet up and manage online shops, merchandise sales, and gift packages to give your audiences a memory to take home.\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-two-column-features-grid__item\">\n\t\t\t\t\t\t\t\t\t<span class=\"spektrix-circle-icon spektrix-circle-icon--white spektrix-two-column-features-grid__icon spektrix-circle-icon--glyph-recolor\" style=\"--spektrix-circle-icon-size:48px;--spektrix-circle-icon-glyph-size:24px;--spektrix-circle-icon-glyph-color:var(--wp--preset--color--primary);\" aria-hidden=\"true\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"256\" height=\"256\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-hand-platter-icon lucide-hand-platter\">\n  <path d=\"M12 3V2\"><\/path>\n  <path d=\"m15.4 17.4 3.2-2.8a2 2 0 1 1 2.8 2.9l-3.6 3.3c-.7.8-1.7 1.2-2.8 1.2h-4c-1.1 0-2.1-.4-2.8-1.2l-1.302-1.464A1 1 0 0 0 6.151 19H5\"><\/path>\n  <path d=\"M2 14h12a2 2 0 0 1 0 4h-2\"><\/path>\n  <path d=\"M4 10h16\"><\/path>\n  <path d=\"M5 10a7 7 0 0 1 14 0\"><\/path>\n  <path d=\"M5 14v6a1 1 0 0 1-1 1H2\"><\/path>\n<\/svg>\n<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-body-2-semibold spektrix-two-column-features-grid__item-title\">\n\t\t\t\t\t\t\t\t\t\t\tStreamline food and drink sales\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"text-body-3-regular spektrix-two-column-features-grid__item-body\">\n\t\t\t\t\t\t\t\t\t\t\tTake table reservations, pre-sell drinks, and manage orders before your event and at the interval, with sales online and straightforward reports to inform your catering team.\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-two-column-features-grid__item\">\n\t\t\t\t\t\t\t\t\t<span class=\"spektrix-circle-icon spektrix-circle-icon--white spektrix-two-column-features-grid__icon spektrix-circle-icon--glyph-recolor\" style=\"--spektrix-circle-icon-size:48px;--spektrix-circle-icon-glyph-size:24px;--spektrix-circle-icon-glyph-color:var(--wp--preset--color--primary);\" aria-hidden=\"true\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"256\" height=\"256\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-heart-handshake-icon lucide-heart-handshake\">\n  <path d=\"M19.414 14.414C21 12.828 22 11.5 22 9.5a5.5 5.5 0 0 0-9.591-3.676.6.6 0 0 1-.818.001A5.5 5.5 0 0 0 2 9.5c0 2.3 1.5 4 3 5.5l5.535 5.362a2 2 0 0 0 2.879.052 2.12 2.12 0 0 0-.004-3 2.124 2.124 0 1 0 3-3 2.124 2.124 0 0 0 3.004 0 2 2 0 0 0 0-2.828l-1.881-1.882a2.41 2.41 0 0 0-3.409 0l-1.71 1.71a2 2 0 0 1-2.828 0 2 2 0 0 1 0-2.828l2.823-2.762\"><\/path>\n<\/svg>\n<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-body-2-semibold spektrix-two-column-features-grid__item-title\">\n\t\t\t\t\t\t\t\t\t\t\tEnhance engagement with every event\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"text-body-3-regular spektrix-two-column-features-grid__item-body\">\n\t\t\t\t\t\t\t\t\t\t\tEnhance the event experience and manage audience flow with reservations for pre- and post-event talks, associated exhibitions, or other extras, whether they\u2019re paid or free of charge.\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section style=\"--spektrix-resource-cards-media-min-height:0px\" class=\"spektrix-resource-cards wp-block-spektrix-resource-cards\" aria-labelledby=\"spektrix-resource-cards-heading-13\">\n\t<div class=\"spektrix-resource-cards__container\">\n\t\t\t\t\t<header class=\"spektrix-resource-cards__header\">\n\t\t\t\t\t\t\t\t\t<h2\n\t\t\t\t\t\tclass=\"text-section-heading spektrix-resource-cards__heading\"\n\t\t\t\t\t\tid=\"spektrix-resource-cards-heading-13\"\n\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"section_heading\" data-acf-placeholder=\"Add section heading...\" data-acf-toolbar-title=\"Section heading\" \t\t\t\t\t>Guidance and Resources<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/header>\n\t\t\n\t\t\t\t\t<div class=\"spektrix-resource-cards__cards-wrap\" data-acf-inline-fields-uid=\"resource-cards-cards\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;cards&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Cards&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit cards\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"spektrix-resource-cards__items spektrix-resource-cards__items--featured spektrix-resource-cards__items--count-3\" role=\"list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-resource-cards__item\">\n\t\t\t\t\t\t\t\t<article class=\"spektrix-resource-cards__card\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\tclass=\"spektrix-resource-cards__media spektrix-resource-cards__media--image-fit-contain\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"spektrix-resource-cards__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"384\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Blog-Using-Your-Event-CRM-to-Increase-Secondary-Spend-1024x614.webp\" class=\"spektrix-resource-cards__image-element\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 768px) 407px, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Blog-Using-Your-Event-CRM-to-Increase-Secondary-Spend-1024x614.webp 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Blog-Using-Your-Event-CRM-to-Increase-Secondary-Spend-300x180.webp 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Blog-Using-Your-Event-CRM-to-Increase-Secondary-Spend-768x461.webp 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Blog-Using-Your-Event-CRM-to-Increase-Secondary-Spend-1536x922.webp 1536w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Blog-Using-Your-Event-CRM-to-Increase-Secondary-Spend.webp 2000w\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-resource-cards__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-subheading-2-semibold spektrix-resource-cards__card-title\">\n\t\t\t\t\t\t\t\t\t\t\t\tUsing Your Event CRM to Maximise Secondary Spend\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-resource-cards__button-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn--download btn--icon-right spektrix-resource-cards__button\" href=\"https:\/\/www.spektrix.com\/blog\/using-spektrix-to-increase-your-secondary-spend-2\/\" target=\"_self\"><span class=\"btn__icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 3v10M8 11l4 4 4-4M5 21h14\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><span class=\"btn__label\">Read now<\/span><\/a>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-resource-cards__item\">\n\t\t\t\t\t\t\t\t<article class=\"spektrix-resource-cards__card\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\tclass=\"spektrix-resource-cards__media spektrix-resource-cards__media--image-fit-contain\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"spektrix-resource-cards__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"384\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Blog-Box-Office-Operations-Today-How-clean-data-impacts-patron-experience-1024x614.webp\" class=\"spektrix-resource-cards__image-element\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 768px) 407px, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Blog-Box-Office-Operations-Today-How-clean-data-impacts-patron-experience-1024x614.webp 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Blog-Box-Office-Operations-Today-How-clean-data-impacts-patron-experience-300x180.webp 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Blog-Box-Office-Operations-Today-How-clean-data-impacts-patron-experience-768x461.webp 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Blog-Box-Office-Operations-Today-How-clean-data-impacts-patron-experience-1536x922.webp 1536w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Blog-Box-Office-Operations-Today-How-clean-data-impacts-patron-experience.webp 2000w\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-resource-cards__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-subheading-2-semibold spektrix-resource-cards__card-title\">\n\t\t\t\t\t\t\t\t\t\t\t\tHow Clean Data Impacts Visitor Experience\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-resource-cards__button-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn--download btn--icon-right spektrix-resource-cards__button\" href=\"https:\/\/www.spektrix.com\/blog\/box-office-operations-clean-data-visitor-experience-2\/\" target=\"_self\"><span class=\"btn__icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 3v10M8 11l4 4 4-4M5 21h14\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><span class=\"btn__label\">Read now<\/span><\/a>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-resource-cards__item\">\n\t\t\t\t\t\t\t\t<article class=\"spektrix-resource-cards__card\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\tclass=\"spektrix-resource-cards__media spektrix-resource-cards__media--image-fit-contain\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"spektrix-resource-cards__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"384\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Blog-Box-Office-Operations-Today-Driving-reattendance-and-revenue-1024x614.webp\" class=\"spektrix-resource-cards__image-element\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 768px) 407px, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Blog-Box-Office-Operations-Today-Driving-reattendance-and-revenue-1024x614.webp 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Blog-Box-Office-Operations-Today-Driving-reattendance-and-revenue-300x180.webp 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Blog-Box-Office-Operations-Today-Driving-reattendance-and-revenue-768x461.webp 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Blog-Box-Office-Operations-Today-Driving-reattendance-and-revenue-1536x922.webp 1536w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Blog-Box-Office-Operations-Today-Driving-reattendance-and-revenue.webp 2000w\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-resource-cards__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-subheading-2-semibold spektrix-resource-cards__card-title\">\n\t\t\t\t\t\t\t\t\t\t\t\tDriving Reattendance and Revenue\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-resource-cards__button-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn--download btn--icon-right spektrix-resource-cards__button\" href=\"https:\/\/www.spektrix.com\/blog\/box-office-operations-reattendance-revenue-2\/\" target=\"_self\"><span class=\"btn__icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 3v10M8 11l4 4 4-4M5 21h14\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><span class=\"btn__label\">Read now<\/span><\/a>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section class=\"spektrix-cta-banner wp-block-spektrix-cta-banner\" aria-labelledby=\"spektrix-cta-banner-heading-14\">\n\t<div class=\"spektrix-cta-banner__container\">\n\t\t<div class=\"spektrix-cta-banner__card\">\n\t\t\t\t\t\t\t<h2\n\t\t\t\t\tclass=\"text-section-heading spektrix-cta-banner__heading\"\n\t\t\t\t\tid=\"spektrix-cta-banner-heading-14\"\n\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading\u2026\" data-acf-toolbar-title=\"Heading\" \t\t\t\t>Increase merchandise and catering sales with connected tools for every visitor experience<\/h2>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"spektrix-cta-banner__button-wrap\" data-acf-inline-fields-uid=\"cta-banner-button\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;button_link&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Button Link&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit button\">\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn--primary btn--icon-left btn--circle-icon spektrix-cta-banner__button\" href=\"https:\/\/www.spektrix.com\/book-a-demo\/\" target=\"_self\"><span class=\"btn__icon btn__icon--circle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5 12h14M13 6l6 6-6 6\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><span class=\"btn__label\">Book a Demo<\/span><\/a>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":3869,"parent":259,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"hf_cat_page":[43],"class_list":["post-2272","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.spektrix.com\/de\/wp-json\/wp\/v2\/pages\/2272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spektrix.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.spektrix.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.spektrix.com\/de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spektrix.com\/de\/wp-json\/wp\/v2\/comments?post=2272"}],"version-history":[{"count":16,"href":"https:\/\/www.spektrix.com\/de\/wp-json\/wp\/v2\/pages\/2272\/revisions"}],"predecessor-version":[{"id":943505,"href":"https:\/\/www.spektrix.com\/de\/wp-json\/wp\/v2\/pages\/2272\/revisions\/943505"}],"up":[{"embeddable":true,"href":"https:\/\/www.spektrix.com\/de\/wp-json\/wp\/v2\/pages\/259"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.spektrix.com\/de\/wp-json\/wp\/v2\/media\/3869"}],"wp:attachment":[{"href":"https:\/\/www.spektrix.com\/de\/wp-json\/wp\/v2\/media?parent=2272"}],"wp:term":[{"taxonomy":"hf_cat_page","embeddable":true,"href":"https:\/\/www.spektrix.com\/de\/wp-json\/wp\/v2\/hf_cat_page?post=2272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}