{"id":4596,"date":"2026-07-14T08:41:53","date_gmt":"2026-07-14T08:41:53","guid":{"rendered":"https:\/\/www.spektrix.com\/?page_id=4596"},"modified":"2026-07-23T19:59:45","modified_gmt":"2026-07-23T19:59:45","slug":"arts-email-marketing-benchmarks","status":"publish","type":"page","link":"https:\/\/www.spektrix.com\/de\/resources\/arts-email-marketing-benchmarks\/","title":{"rendered":"Guide: Email Benchmarks"},"content":{"rendered":"<section class=\"spektrix-guide-form-hero spektrix-guide-form-hero--image-medium spektrix-guide-form-hero--image-fit-crop wp-block-spektrix-guide-form-hero\">\n\t<div class=\"spektrix-guide-form-hero__container\">\n\t\t<div class=\"spektrix-guide-form-hero__content\">\n\t\t\t\t\t\t\t<div class=\"spektrix-guide-form-hero__copy\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"eyebrow spektrix-guide-form-hero__eyebrow\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eyebrow__icon\" aria-hidden=\"true\"><svg width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<circle cx=\"2\" cy=\"2\" r=\"2\" fill=\"#00BB13\"\/>\n<circle cx=\"2\" cy=\"12\" r=\"2\" fill=\"#00BB13\"\/>\n<circle cx=\"7\" cy=\"2\" r=\"2\" fill=\"#00BB13\"\/>\n<circle cx=\"12\" cy=\"2\" r=\"2\" fill=\"#00BB13\"\/>\n<circle cx=\"7\" cy=\"7\" r=\"2\" fill=\"#00BB13\"\/>\n<circle cx=\"2\" cy=\"7\" r=\"2\" fill=\"#00BB13\"\/>\n<\/svg>\n<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-guide-form-hero__eyebrow-text\">Spektrix for Marketing<\/span>\n\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<h1 class=\"spektrix-guide-form-hero__heading\">The 2026 Spektrix Email Benchmarks Report<\/h1>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"text-lead text-lead--light spektrix-guide-form-hero__intro\">\n\t\t\t\t\t<p><strong>In partnership with <a href=\"https:\/\/capacityinteractive.com\/\" target=\"_blank\" rel=\"noopener\">Capacity<\/a><\/strong><\/p>\n<p><strong>Drive deeper audience relationships with benchmarks and best practices for arts email marketing.<\/strong><\/p>\n<p>Email remains one of the most powerful tools for arts, culture, &amp; in-person experience organisations to build lasting relationships.<\/p>\n<p>Explore benchmarks for your region, organisation type, and email purpose, and learn how you can grow engagement and ultimately revenue.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"spektrix-guide-form-hero__details\">\n\t\t\t\t\t\t\t\t\t\t\t<figure class=\"spektrix-guide-form-hero__guide-preview\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"378\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Guide-Cover-CTA_-Email-Benchmarks-Report-768x453.png\" class=\"spektrix-guide-form-hero__guide-image\" alt=\"\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Guide-Cover-CTA_-Email-Benchmarks-Report-768x453.png 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Guide-Cover-CTA_-Email-Benchmarks-Report-300x177.png 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Guide-Cover-CTA_-Email-Benchmarks-Report-1024x604.png 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Guide-Cover-CTA_-Email-Benchmarks-Report-1536x906.png 1536w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Guide-Cover-CTA_-Email-Benchmarks-Report-2048x1208.png 2048w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" title=\"\">\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"spektrix-guide-form-hero__checklist-area\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"text-body-3-regular spektrix-guide-form-hero__checklist-intro\">\n\t\t\t\t\t\t\t\tEmail marketing headlines\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"spektrix-guide-form-hero__checklist\" role=\"list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-guide-form-hero__checklist-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-guide-form-hero__checklist-icon\"><svg width=\"12\" height=\"10\" viewBox=\"0 0 12 10\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M1 5.25L4.25 8.5L11 1.5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-body-list spektrix-guide-form-hero__checklist-text\">43.9% average open rate increases to 69.8% for the best performing organisations.<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-guide-form-hero__checklist-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-guide-form-hero__checklist-icon\"><svg width=\"12\" height=\"10\" viewBox=\"0 0 12 10\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M1 5.25L4.25 8.5L11 1.5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-body-list spektrix-guide-form-hero__checklist-text\">1.9% unique click rate rises to 10% for the most successful marketing teams.<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-guide-form-hero__checklist-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-guide-form-hero__checklist-icon\"><svg width=\"12\" height=\"10\" viewBox=\"0 0 12 10\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M1 5.25L4.25 8.5L11 1.5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-body-list spektrix-guide-form-hero__checklist-text\">Personalisation and relevancy drives success, when messaging, timing, and calls to action fit with audience members&#039; interests.<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<aside class=\"spektrix-guide-form-hero__form-column\" aria-label=\"Guide download form\">\n\t\t\t\t<div class=\"spektrix-guide-form-hero__form-card\">\n\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"text-subheading-2-semibold spektrix-guide-form-hero__form-title\">Increase email engagement<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div id=\"spektrix-guide-form-hero-hs-1\" class=\"spektrix-hubspot-form spektrix-hubspot-form--legacy spektrix-guide-form-hero__hubspot-form\"><\/div>\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/aside>\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section class=\"spektrix-testimonial-callout spektrix-testimonial-callout--single wp-block-spektrix-testimonial-callout\">\n\t<div class=\"spektrix-testimonial-callout__container\">\n\t\t\t\t\t<div\n\t\t\t\tclass=\"spektrix-testimonial-callout__slider\"\n\t\t\t\t\t\t\t\t\tdata-slide-count=\"1\"\n\t\t\t\t\trole=\"region\"\n\t\t\t\t\taria-roledescription=\"carousel\"\n\t\t\t\t\taria-label=\"Testimonial quotes\"\n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article\n\t\t\t\t\t\t\tclass=\"spektrix-testimonial-callout__slide is-active\"\n\t\t\t\t\t\t\tdata-slide-index=\"0\"\n\t\t\t\t\t\t\taria-hidden=\"false\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<div class=\"spektrix-testimonial-callout__card\">\n\t\t\t\t\t\t\t\t<div class=\"spektrix-testimonial-callout__top\">\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\tclass=\"spektrix-testimonial-callout__mark\"\n\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.spektrix.com\/wp-content\/themes\/spektrix-2026\/assets\/images\/blog\/Lime-Quote.svg\"\n\t\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\t\t\twidth=\"48\"\n\t\t\t\t\t\t\t\t\t\theight=\"42\"\n\t\t\t\t\t\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\t\t\t\/>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<blockquote class=\"spektrix-testimonial-callout__quote-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-subheading-1 spektrix-testimonial-callout__quote\">Email remains one of the most powerful tools for arts, culture, &amp; live experience organisations to build lasting relationships. More marketing emails are being sent than ever before &#8211; proving that email is still a marketing tool that works, and making it more important than ever to stand out in a crowded inbox.<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<cite class=\"text-body-2-regular spektrix-testimonial-callout__attribution\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Spektrix<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section style=\"--spektrix-text-and-image-max-width:1200px;--spektrix-text-and-image-media-max-width:500px\" class=\"spektrix-text-and-image spektrix-text-and-image--bg-white spektrix-text-and-image--split-left-wide spektrix-text-and-image--desktop-media-right spektrix-text-and-image--mobile-content-first spektrix-text-and-image--media-framed spektrix-text-and-image--image-fit-cover wp-block-spektrix-text-and-image\" aria-labelledby=\"spektrix-text-and-image-heading-2\">\n\t<div class=\"spektrix-text-and-image__container\">\n\t\t<div class=\"spektrix-text-and-image__layout\">\n\t\t\t\t\t\t\t<div class=\"spektrix-text-and-image__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h2\n\t\t\t\t\t\t\tclass=\"text-section-heading spektrix-text-and-image__heading\"\n\t\t\t\t\t\t\tid=\"spektrix-text-and-image-heading-2\"\n\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading...\" data-acf-toolbar-title=\"Heading\" \t\t\t\t\t\t>Data from over one billion emails<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"text-body-3-regular spektrix-text-and-image__body\"\n\t\t\t\t\t\t\tdata-acf-inline-fields-uid=\"text-and-image-body\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;body&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Body&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;600px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit body\"\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Over one billion marketing emails, sent by over 800 arts, culture, &amp; in-person experience organisations worldwide, give robust, relevant benchmarks to inspire your team.<\/p>\n<ul>\n<li><strong>Engagement averages and aspirational targets<\/strong> from the top 10% of organisations.<\/li>\n<li>Compare by <strong>region, artform, and day of week.<\/strong><\/li>\n<li>Explore the impact of <strong>targeted, pre\u2013 and post\u2013event emails.<\/strong><\/li>\n<\/ul>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"spektrix-text-and-image__media-wrap\" data-acf-inline-fields-uid=\"text-and-image-media\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;media_type&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Media Type&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;media_image&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Media Image&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;media_video&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Video URL or Embed&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;image_fit&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Image Fit&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit media\">\n\t\t\t\t\t\t\t\t\t\t\t<figure class=\"spektrix-text-and-image__media spektrix-text-and-image__media--image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/capital-theatres-edinburgh-audience-show-happy-2.webp\" class=\"spektrix-text-and-image__image\" alt=\"\" loading=\"lazy\" sizes=\"auto, (min-width: 920px) 500px, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/capital-theatres-edinburgh-audience-show-happy-2.webp 1600w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/capital-theatres-edinburgh-audience-show-happy-2-300x200.webp 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/capital-theatres-edinburgh-audience-show-happy-2-1024x683.webp 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/capital-theatres-edinburgh-audience-show-happy-2-768x512.webp 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/capital-theatres-edinburgh-audience-show-happy-2-1536x1024.webp 1536w\" title=\"\">\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section style=\"--spektrix-text-and-image-max-width:1200px;--spektrix-text-and-image-media-max-width:500px\" class=\"spektrix-text-and-image spektrix-text-and-image--bg-white spektrix-text-and-image--split-left-narrow spektrix-text-and-image--desktop-media-left spektrix-text-and-image--mobile-content-first spektrix-text-and-image--media-framed spektrix-text-and-image--image-fit-cover wp-block-spektrix-text-and-image\" aria-labelledby=\"spektrix-text-and-image-heading-3\">\n\t<div class=\"spektrix-text-and-image__container\">\n\t\t<div class=\"spektrix-text-and-image__layout\">\n\t\t\t\t\t\t\t<div class=\"spektrix-text-and-image__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h2\n\t\t\t\t\t\t\tclass=\"text-section-heading spektrix-text-and-image__heading\"\n\t\t\t\t\t\t\tid=\"spektrix-text-and-image-heading-3\"\n\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading...\" data-acf-toolbar-title=\"Heading\" \t\t\t\t\t\t>Advice from peers and industry experts<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"text-body-3-regular spektrix-text-and-image__body\"\n\t\t\t\t\t\t\tdata-acf-inline-fields-uid=\"text-and-image-body\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;body&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Body&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;600px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit body\"\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Success stories, practical advice, and guidance to get you started with confidence. Hear from successful arts email marketing teams and industry leaders.<\/p>\n<ul>\n<li>Email marketing success: <strong>Arizona Theatre Company.<\/strong><\/li>\n<li>Get started with digital marketing: advice from <strong>Capital Theatres Edinburgh.<\/strong><\/li>\n<li>Engagement advice, tools, and quick wins from <strong>Spektrix and Capacity.<\/strong><\/li>\n<\/ul>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"spektrix-text-and-image__media-wrap\" data-acf-inline-fields-uid=\"text-and-image-media\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;media_type&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Media Type&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;media_image&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Media Image&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;media_video&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Video URL or Embed&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;image_fit&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Image Fit&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit media\">\n\t\t\t\t\t\t\t\t\t\t\t<figure class=\"spektrix-text-and-image__media spektrix-text-and-image__media--image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/chickenshed-ensemble-performance-theater.webp\" class=\"spektrix-text-and-image__image\" alt=\"\" loading=\"lazy\" sizes=\"auto, (min-width: 920px) 500px, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/chickenshed-ensemble-performance-theater.webp 1600w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/chickenshed-ensemble-performance-theater-300x200.webp 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/chickenshed-ensemble-performance-theater-1024x683.webp 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/chickenshed-ensemble-performance-theater-768x512.webp 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/chickenshed-ensemble-performance-theater-1536x1024.webp 1536w\" title=\"\">\t<div class=\"spektrix-image-credit\">\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"spektrix-image-credit__trigger\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-controls=\"spektrix-image-credit-4\"\n\t\t\taria-label=\"Image credit\"\n\t\t>\n\t\t\t<svg class=\"spektrix-image-credit__icon\" width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"12\" cy=\"12\" r=\"10\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"\/><circle cx=\"12\" cy=\"8\" r=\"1.25\" fill=\"currentColor\"\/><path d=\"M12 11v6\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg>\t\t<\/button>\n\t\t<div\n\t\t\tid=\"spektrix-image-credit-4\"\n\t\t\tclass=\"spektrix-image-credit__popover\"\n\t\t\trole=\"region\"\n\t\t\taria-label=\"Image credit\"\n\t\t\thidden\n\t\t>\n\t\t\t<p class=\"spektrix-image-credit__text\">Chickenshed<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section style=\"--spektrix-text-and-image-max-width:1200px;--spektrix-text-and-image-media-max-width:500px\" class=\"spektrix-text-and-image spektrix-text-and-image--bg-white spektrix-text-and-image--split-left-wide spektrix-text-and-image--desktop-media-right spektrix-text-and-image--mobile-content-first spektrix-text-and-image--media-framed spektrix-text-and-image--image-fit-cover wp-block-spektrix-text-and-image\" aria-labelledby=\"spektrix-text-and-image-heading-5\">\n\t<div class=\"spektrix-text-and-image__container\">\n\t\t<div class=\"spektrix-text-and-image__layout\">\n\t\t\t\t\t\t\t<div class=\"spektrix-text-and-image__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h2\n\t\t\t\t\t\t\tclass=\"text-section-heading spektrix-text-and-image__heading\"\n\t\t\t\t\t\t\tid=\"spektrix-text-and-image-heading-5\"\n\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading...\" data-acf-toolbar-title=\"Heading\" \t\t\t\t\t\t>Understand impact, not just engagement<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"text-body-3-regular spektrix-text-and-image__body\"\n\t\t\t\t\t\t\tdata-acf-inline-fields-uid=\"text-and-image-body\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;body&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Body&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;600px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit body\"\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Successful emails aren&#8217;t standalone communications \u2013 they&#8217;re part of a coherent audience development strategy owned by your whole organisation.<\/p>\n<p>Learn how connected CRM data, collaborative campaign design, and and confident segmentation can drive both engagement and revenue.<\/p>\n<ul>\n<li>Understand the benefits of <strong>targeted, personalised communications.<\/strong><\/li>\n<li>Learn how <strong>connected CRM data<\/strong> drives arts email marketing success.<\/li>\n<li><strong>Measure and increase revenue<\/strong> from every campaign.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"spektrix-text-and-image__media-wrap\" data-acf-inline-fields-uid=\"text-and-image-media\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;media_type&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Media Type&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;media_image&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Media Image&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;media_video&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Video URL or Embed&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;image_fit&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Image Fit&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit media\">\n\t\t\t\t\t\t\t\t\t\t\t<figure class=\"spektrix-text-and-image__media spektrix-text-and-image__media--image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"1066\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/sheffield-theatres-audiences-3.webp\" class=\"spektrix-text-and-image__image\" alt=\"\" loading=\"lazy\" sizes=\"auto, (min-width: 920px) 500px, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/sheffield-theatres-audiences-3.webp 1600w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/sheffield-theatres-audiences-3-300x200.webp 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/sheffield-theatres-audiences-3-1024x682.webp 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/sheffield-theatres-audiences-3-768x512.webp 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/sheffield-theatres-audiences-3-1536x1023.webp 1536w\" title=\"\">\t<div class=\"spektrix-image-credit\">\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"spektrix-image-credit__trigger\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-controls=\"spektrix-image-credit-6\"\n\t\t\taria-label=\"Image credit\"\n\t\t>\n\t\t\t<svg class=\"spektrix-image-credit__icon\" width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"12\" cy=\"12\" r=\"10\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"\/><circle cx=\"12\" cy=\"8\" r=\"1.25\" fill=\"currentColor\"\/><path d=\"M12 11v6\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg>\t\t<\/button>\n\t\t<div\n\t\t\tid=\"spektrix-image-credit-6\"\n\t\t\tclass=\"spektrix-image-credit__popover\"\n\t\t\trole=\"region\"\n\t\t\taria-label=\"Image credit\"\n\t\t\thidden\n\t\t>\n\t\t\t<p class=\"spektrix-image-credit__text\">Sheffield Theatres<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"spektrix-cta-banner wp-block-spektrix-cta-banner\" aria-labelledby=\"spektrix-cta-banner-heading-7\">\n\t<div class=\"spektrix-cta-banner__container\">\n\t\t<div class=\"spektrix-cta-banner__card\">\n\t\t\t\t\t\t\t<h2\n\t\t\t\t\tclass=\"text-section-heading spektrix-cta-banner__heading\"\n\t\t\t\t\tid=\"spektrix-cta-banner-heading-7\"\n\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading\u2026\" data-acf-toolbar-title=\"Heading\" \t\t\t\t>Best practices for arts email marketing<\/h2>\n\t\t\t\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"text-lead text-lead--light spektrix-cta-banner__subtitle\"\n\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"subtitle\" data-acf-placeholder=\"Add subtitle\u2026\" data-acf-toolbar-title=\"Subtitle\" \t\t\t\t><p>Benchmarks, success stories, and expert advice to grow email engagement.<\/p>\n<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"spektrix-cta-banner__button-wrap\" data-acf-inline-fields-uid=\"cta-banner-button\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;button_link&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Button Link&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit button\">\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn--primary btn--icon-left btn--circle-icon spektrix-cta-banner__button\" href=\"#top\" target=\"_self\"><span class=\"btn__icon btn__icon--circle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5 12h14M13 6l6 6-6 6\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><span class=\"btn__label\">Download Now<\/span><\/a>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":1898,"parent":4282,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"hf_cat_page":[44],"class_list":["post-4596","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.spektrix.com\/de\/wp-json\/wp\/v2\/pages\/4596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spektrix.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.spektrix.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.spektrix.com\/de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spektrix.com\/de\/wp-json\/wp\/v2\/comments?post=4596"}],"version-history":[{"count":11,"href":"https:\/\/www.spektrix.com\/de\/wp-json\/wp\/v2\/pages\/4596\/revisions"}],"predecessor-version":[{"id":942346,"href":"https:\/\/www.spektrix.com\/de\/wp-json\/wp\/v2\/pages\/4596\/revisions\/942346"}],"up":[{"embeddable":true,"href":"https:\/\/www.spektrix.com\/de\/wp-json\/wp\/v2\/pages\/4282"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.spektrix.com\/de\/wp-json\/wp\/v2\/media\/1898"}],"wp:attachment":[{"href":"https:\/\/www.spektrix.com\/de\/wp-json\/wp\/v2\/media?parent=4596"}],"wp:term":[{"taxonomy":"hf_cat_page","embeddable":true,"href":"https:\/\/www.spektrix.com\/de\/wp-json\/wp\/v2\/hf_cat_page?post=4596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}