{"id":911,"date":"2021-02-12T22:59:00","date_gmt":"2021-02-12T22:59:00","guid":{"rendered":"https:\/\/www.spektrix.com\/blog\/from-thought-to-purchase-getting-the-customer-journey-right-in-the-arts\/"},"modified":"2026-07-25T14:59:52","modified_gmt":"2026-07-25T14:59:52","slug":"from-thought-to-purchase-getting-the-customer-journey-right-in-the-arts","status":"publish","type":"post","link":"https:\/\/www.spektrix.com\/de\/blog\/from-thought-to-purchase-getting-the-customer-journey-right-in-the-arts\/","title":{"rendered":"From Thought to Purchase: get the Customer Journey Right in the Arts"},"content":{"rendered":"\n

Are you considering the whole customer journey?<\/p>\n\n\n\n

Often when companies or organisations are selling something, anything from an experience at the theatre to a plane ticket to a dress from Topshop, it\u2019s easy to forget the process consumers go through before they get to the point of actually purchasing what you\u2019re offering. We call consumers many different names; audiences, customers, visitors, patrons. However, we should always be thinking of them as consumers, who spend much of their time buying various products and experiences online and in person. They are experienced in their preferred way of purchasing things, and we in the arts need to make sure we fit in with the customer journey they go through when buying anything.<\/p>\n\n\n\n