{"id":940136,"date":"2026-07-16T14:05:30","date_gmt":"2026-07-16T14:05:30","guid":{"rendered":"https:\/\/www.spektrix.com\/?page_id=940136"},"modified":"2026-07-27T08:43:31","modified_gmt":"2026-07-27T08:43:31","slug":"dynamic-pricing-solutions","status":"publish","type":"page","link":"https:\/\/www.spektrix.com\/en-au\/dynamic-pricing-solutions\/","title":{"rendered":"Pillar: Dynamic Pricing"},"content":{"rendered":"<section class=\"spektrix-feature-hero spektrix-feature-hero--image-fit-contain wp-block-spektrix-feature-hero\">\n\t<div class=\"spektrix-feature-hero__container\">\n\t\t<header class=\"spektrix-feature-hero__content\">\n\t\t\t\t\t\t\t<div class=\"spektrix-feature-hero__eyebrow-wrap\">\n\t\t\t\t\t<p class=\"eyebrow spektrix-feature-hero__eyebrow\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eyebrow__icon\" aria-hidden=\"true\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\">\n  <circle cx=\"2\" cy=\"2\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"2\" cy=\"12\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"7\" cy=\"2\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"12\" cy=\"2\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"12\" cy=\"7\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"7\" cy=\"7\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"12\" cy=\"12\" r=\"2\" fill=\"#00BB13\"><\/circle>\n<\/svg>\n<\/span>\t\t\t\t\t\t\t\t\t\t\t\t<span\n\t\t\t\t\t\t\tclass=\"spektrix-feature-hero__eyebrow-text\"\n\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"eyebrow_text\" data-acf-placeholder=\"Add eyebrow text...\" data-acf-toolbar-title=\"Eyebrow text\" \t\t\t\t\t\t>Resource<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<h1\n\t\t\t\t\tclass=\"spektrix-feature-hero__heading\"\n\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading...\" data-acf-toolbar-title=\"Heading\" \t\t\t\t>Dynamic Pricing Solutions for the Arts<\/h1>\n\t\t\t\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"text-lead text-lead--dark spektrix-feature-hero__subtitle\"\n\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"subtitle\" data-acf-placeholder=\"Add subtitle...\" data-acf-toolbar-title=\"Subtitle\" \t\t\t\t>Introduce flexibility into your pricing strategy and set ticket prices with confidence.<\/div>\n\t\t\t\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t<div class=\"spektrix-feature-hero__media-wrap\">\n\t\t\t\t\t\t\t\t\t<div class=\"spektrix-feature-hero__media spektrix-feature-hero__media--image\">\n\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/home-manchester-theatre-seating-overhead-photo-credit-michael-kirkham.webp\" class=\"spektrix-feature-hero__image\" alt=\"\" loading=\"eager\" fetchpriority=\"high\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/home-manchester-theatre-seating-overhead-photo-credit-michael-kirkham.webp 1600w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/home-manchester-theatre-seating-overhead-photo-credit-michael-kirkham-300x200.webp 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/home-manchester-theatre-seating-overhead-photo-credit-michael-kirkham-1024x683.webp 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/home-manchester-theatre-seating-overhead-photo-credit-michael-kirkham-768x512.webp 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/home-manchester-theatre-seating-overhead-photo-credit-michael-kirkham-1536x1024.webp 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" title=\"\">\t<div class=\"spektrix-image-credit\">\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"spektrix-image-credit__trigger\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-controls=\"spektrix-image-credit-1\"\n\t\t\taria-label=\"Image credit\"\n\t\t>\n\t\t\t<svg class=\"spektrix-image-credit__icon\" width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"12\" cy=\"12\" r=\"10\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"\/><circle cx=\"12\" cy=\"8\" r=\"1.25\" fill=\"currentColor\"\/><path d=\"M12 11v6\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg>\t\t<\/button>\n\t\t<div\n\t\t\tid=\"spektrix-image-credit-1\"\n\t\t\tclass=\"spektrix-image-credit__popover\"\n\t\t\trole=\"region\"\n\t\t\taria-label=\"Image credit\"\n\t\t\thidden\n\t\t>\n\t\t\t<p class=\"spektrix-image-credit__text\">HOME Manchester<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\r\n<section class=\"spektrix-text spektrix-text--align-center wp-block-spektrix-text\">\r\n\t<div class=\"spektrix-text__container\">\r\n\t\t<header class=\"spektrix-text__content\">\r\n\t\t\t\r\n\t\t\t\t\t\t\t<div\r\n\t\t\t\t\tclass=\"text-body-3-regular spektrix-text__body\"\r\n\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"body\" data-acf-placeholder=\"Add body copy...\" data-acf-toolbar-title=\"Body\" \t\t\t\t>A successful dynamic pricing model uses data to help arts, culture, &amp; in-person experience organisations grow revenue and build a deeper understanding of their audience.<br \/>\r\n<br \/>\r\nBuilt on the principles of flexibility, trust, and fairness, dynamic pricing solutions become more than a way to grow revenue \u2013 they&#8217;re also an opportunity to strengthen audience loyalty by giving audience members access to what they value most.<br \/>\r\n<br \/>\r\nOn this page, you&#8217;ll find fresh thinking on demand-based pricing, alongside the practical tools to put a strategy into action.<\/div>\r\n\t\t\t\t\t<\/header>\r\n\t<\/div>\r\n<\/section>\r\n\n\n\n<section style=\"--spektrix-feature-grid-columns:5;--spektrix-feature-grid-tablet-columns:2;--spektrix-feature-grid-max-width:1200px\" class=\"spektrix-feature-grid wp-block-spektrix-feature-grid\">\n\t<div class=\"spektrix-feature-grid__container\">\n\t\t\n\t\t\t\t\t<div class=\"spektrix-feature-grid__items-wrap\" data-acf-inline-fields-uid=\"feature-grid-items\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;items&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Items&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit feature items\">\n\t\t\t\t\t\t\t\t\t<ul class=\"spektrix-feature-grid__items\" role=\"list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-feature-grid__item\">\n\t\t\t\t\t\t\t\t<span class=\"spektrix-circle-icon spektrix-circle-icon--pink spektrix-feature-grid__icon\" style=\"--spektrix-circle-icon-size:48px;--spektrix-circle-icon-glyph-size:24px;\" aria-hidden=\"true\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"256\" height=\"256\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-badge-question-mark-icon lucide-badge-question-mark\">\n  <path d=\"M3.85 8.62a4 4 0 0 1 4.78-4.77 4 4 0 0 1 6.74 0 4 4 0 0 1 4.78 4.78 4 4 0 0 1 0 6.74 4 4 0 0 1-4.77 4.78 4 4 0 0 1-6.75 0 4 4 0 0 1-4.78-4.77 4 4 0 0 1 0-6.76Z\"><\/path>\n  <path d=\"M9.09 9a3 3 0 0 1 5.83 1c0 2-3 3-3 3\"><\/path>\n  <line x1=\"12\" x2=\"12.01\" y1=\"17\" y2=\"17\"><\/line>\n<\/svg>\n<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-body-2-semibold spektrix-feature-grid__item-title\">\n\t\t\t\t\t\t\t\t\t\tWhat is Dynamic Pricing?\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<a href=\"#what-is-dynamic-pricing\" class=\"spektrix-dot-link spektrix-dot-link--primary spektrix-feature-grid__button\" target=\"_self\"><span class=\"spektrix-dot-link__dot\" aria-hidden=\"true\"><\/span><span class=\"spektrix-dot-link__label\">Start here<\/span><\/a>\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-feature-grid__item\">\n\t\t\t\t\t\t\t\t<span class=\"spektrix-circle-icon spektrix-circle-icon--pink spektrix-feature-grid__icon\" style=\"--spektrix-circle-icon-size:48px;--spektrix-circle-icon-glyph-size:24px;\" aria-hidden=\"true\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"256\" height=\"256\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-drama-icon lucide-drama\">\n  <path d=\"M10 11h.01\"><\/path>\n  <path d=\"M14 6h.01\"><\/path>\n  <path d=\"M18 6h.01\"><\/path>\n  <path d=\"M6.5 13.1h.01\"><\/path>\n  <path d=\"M22 5c0 9-4 12-6 12s-6-3-6-12c0-2 2-3 6-3s6 1 6 3\"><\/path>\n  <path d=\"M17.4 9.9c-.8.8-2 .8-2.8 0\"><\/path>\n  <path d=\"M10.1 7.1C9 7.2 7.7 7.7 6 8.6c-3.5 2-4.7 3.9-3.7 5.6 4.5 7.8 9.5 8.4 11.2 7.4.9-.5 1.9-2.1 1.9-4.7\"><\/path>\n  <path d=\"M9.1 16.5c.3-1.1 1.4-1.7 2.4-1.4\"><\/path>\n<\/svg>\n<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-body-2-semibold spektrix-feature-grid__item-title\">\n\t\t\t\t\t\t\t\t\t\tIs Dynamic Pricing right for you?\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<a href=\"#is-dynamic-pricing-right-for-you\" class=\"spektrix-dot-link spektrix-dot-link--primary spektrix-feature-grid__button\" target=\"_self\"><span class=\"spektrix-dot-link__dot\" aria-hidden=\"true\"><\/span><span class=\"spektrix-dot-link__label\">Start here<\/span><\/a>\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-feature-grid__item\">\n\t\t\t\t\t\t\t\t<span class=\"spektrix-circle-icon spektrix-circle-icon--pink spektrix-feature-grid__icon\" style=\"--spektrix-circle-icon-size:48px;--spektrix-circle-icon-glyph-size:24px;\" aria-hidden=\"true\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"256\" height=\"256\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-zap-icon lucide-zap\">\n  <path d=\"M4 14a1 1 0 0 1-.78-1.63l9.9-10.2a.5.5 0 0 1 .86.46l-1.92 6.02A1 1 0 0 0 13 10h7a1 1 0 0 1 .78 1.63l-9.9 10.2a.5.5 0 0 1-.86-.46l1.92-6.02A1 1 0 0 0 11 14z\"><\/path>\n<\/svg>\n<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-body-2-semibold spektrix-feature-grid__item-title\">\n\t\t\t\t\t\t\t\t\t\tGet started with Dynamic Pricing\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<a href=\"#get-started-with-dynamic-pricing\" class=\"spektrix-dot-link spektrix-dot-link--primary spektrix-feature-grid__button\" target=\"_self\"><span class=\"spektrix-dot-link__dot\" aria-hidden=\"true\"><\/span><span class=\"spektrix-dot-link__label\">Start here<\/span><\/a>\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-feature-grid__item\">\n\t\t\t\t\t\t\t\t<span class=\"spektrix-circle-icon spektrix-circle-icon--pink spektrix-feature-grid__icon\" style=\"--spektrix-circle-icon-size:48px;--spektrix-circle-icon-glyph-size:24px;\" aria-hidden=\"true\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"256\" height=\"256\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-banknote-arrow-down-icon lucide-banknote-arrow-down\">\n  <path d=\"M12 18H4a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h16a2 2 0 0 1 2 2v5\"><\/path>\n  <path d=\"m16 19 3 3 3-3\"><\/path>\n  <path d=\"M18 12h.01\"><\/path>\n  <path d=\"M19 16v6\"><\/path>\n  <path d=\"M6 12h.01\"><\/path>\n  <circle cx=\"12\" cy=\"12\" r=\"2\"><\/circle>\n<\/svg>\n<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-body-2-semibold spektrix-feature-grid__item-title\">\n\t\t\t\t\t\t\t\t\t\tDynamic Pricing in Spektrix\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<a href=\"#dynamic-pricing-in-spektrix\" class=\"spektrix-dot-link spektrix-dot-link--primary spektrix-feature-grid__button\" target=\"_self\"><span class=\"spektrix-dot-link__dot\" aria-hidden=\"true\"><\/span><span class=\"spektrix-dot-link__label\">Start here<\/span><\/a>\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-feature-grid__item\">\n\t\t\t\t\t\t\t\t<span class=\"spektrix-circle-icon spektrix-circle-icon--pink spektrix-feature-grid__icon\" style=\"--spektrix-circle-icon-size:48px;--spektrix-circle-icon-glyph-size:24px;\" aria-hidden=\"true\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"256\" height=\"256\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-boxes-icon lucide-boxes\">\n  <path d=\"M2.97 12.92A2 2 0 0 0 2 14.63v3.24a2 2 0 0 0 .97 1.71l3 1.8a2 2 0 0 0 2.06 0L12 19v-5.5l-5-3-4.03 2.42Z\"><\/path>\n  <path d=\"m7 16.5-4.74-2.85\"><\/path>\n  <path d=\"m7 16.5 5-3\"><\/path>\n  <path d=\"M7 16.5v5.17\"><\/path>\n  <path d=\"M12 13.5V19l3.97 2.38a2 2 0 0 0 2.06 0l3-1.8a2 2 0 0 0 .97-1.71v-3.24a2 2 0 0 0-.97-1.71L17 10.5l-5 3Z\"><\/path>\n  <path d=\"m17 16.5-5-3\"><\/path>\n  <path d=\"m17 16.5 4.74-2.85\"><\/path>\n  <path d=\"M17 16.5v5.17\"><\/path>\n  <path d=\"M7.97 4.42A2 2 0 0 0 7 6.13v4.37l5 3 5-3V6.13a2 2 0 0 0-.97-1.71l-3-1.8a2 2 0 0 0-2.06 0l-3 1.8Z\"><\/path>\n  <path d=\"M12 8 7.26 5.15\"><\/path>\n  <path d=\"m12 8 4.74-2.85\"><\/path>\n  <path d=\"M12 13.5V8\"><\/path>\n<\/svg>\n<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-body-2-semibold spektrix-feature-grid__item-title\">\n\t\t\t\t\t\t\t\t\t\tExplore Dynamic Pricing models\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<a href=\"#explore-dynamic-pricing-models\" class=\"spektrix-dot-link spektrix-dot-link--primary spektrix-feature-grid__button\" target=\"_self\"><span class=\"spektrix-dot-link__dot\" aria-hidden=\"true\"><\/span><span class=\"spektrix-dot-link__label\">Start here<\/span><\/a>\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section style=\"--spektrix-text-and-image-max-width:1200px;--spektrix-text-and-image-media-max-width:500px\" class=\"spektrix-text-and-image spektrix-text-and-image--bg-white spektrix-text-and-image--split-left-wide spektrix-text-and-image--desktop-media-right spektrix-text-and-image--mobile-content-first spektrix-text-and-image--media-framed spektrix-text-and-image--image-fit-cover wp-block-spektrix-text-and-image\" id=\"what-is-dynamic-pricing\" aria-labelledby=\"what-is-dynamic-pricing-heading\">\n\t<div class=\"spektrix-text-and-image__container\">\n\t\t<div class=\"spektrix-text-and-image__layout\">\n\t\t\t\t\t\t\t<div class=\"spektrix-text-and-image__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h2\n\t\t\t\t\t\t\tclass=\"text-section-heading spektrix-text-and-image__heading\"\n\t\t\t\t\t\t\tid=\"what-is-dynamic-pricing-heading\"\n\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading...\" data-acf-toolbar-title=\"Heading\" \t\t\t\t\t\t>What is Dynamic Pricing and why does it matter in the arts?<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"text-body-2-regular spektrix-text-and-image__body\"\n\t\t\t\t\t\t\tdata-acf-inline-fields-uid=\"text-and-image-body\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;body&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Body&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;600px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit body\"\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Dynamic, or flexible, pricing is the practice of <strong>setting ticket price based on demand<\/strong>. Prices rise when events are selling well, and reduce when sales fall. It&#8217;s a practice that&#8217;s commonly used in other sectors, from booking train tickets early to enjoy the best prices, to paying extra for flexibility when confirming a hotel.<\/p>\n<p>Setting prices in response to demand can bring clear benefits to arts organisations and their audience. Organisations that price flexibly have seen a positive impact on booking patterns, revenue, and team capacity.<\/p>\n<p>When tickets go on sale at a fixed or highest price, it&#8217;s impossible to grow overall income and easy to reduce it. Last-minute offers, inflexible returns policies, and online purchase fees that don&#8217;t apply on the door can all work to deter early sales.<\/p>\n<p>With a flexible, popularity-based pricing model, it&#8217;s possible to accelerate slow sales and make the most of your best-selling events.<\/p>\n<p>Spektrix gives you a range of approaches to help you get started with dynamic pricing \u2013 from simple reports that build your understanding of booking behaviours, through to fully automated dynamic pricing solutions that take the work out of your hands.<\/p>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"spektrix-text-and-image__media-wrap\" data-acf-inline-fields-uid=\"text-and-image-media\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;media_type&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Media Type&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;media_image&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Media Image&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;media_video&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Video URL or Embed&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;image_fit&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Image Fit&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit media\">\n\t\t\t\t\t\t\t\t\t\t\t<figure class=\"spektrix-text-and-image__media spektrix-text-and-image__media--image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/magic-mike-live-las-vegas-leaping-solo-performance-photo-credit-jerry-metellus.webp\" class=\"spektrix-text-and-image__image\" alt=\"\" loading=\"lazy\" sizes=\"auto, (min-width: 920px) 500px, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/magic-mike-live-las-vegas-leaping-solo-performance-photo-credit-jerry-metellus.webp 1600w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/magic-mike-live-las-vegas-leaping-solo-performance-photo-credit-jerry-metellus-300x200.webp 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/magic-mike-live-las-vegas-leaping-solo-performance-photo-credit-jerry-metellus-1024x683.webp 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/magic-mike-live-las-vegas-leaping-solo-performance-photo-credit-jerry-metellus-768x512.webp 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/magic-mike-live-las-vegas-leaping-solo-performance-photo-credit-jerry-metellus-1536x1024.webp 1536w\" title=\"\">\t<div class=\"spektrix-image-credit\">\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"spektrix-image-credit__trigger\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-controls=\"spektrix-image-credit-2\"\n\t\t\taria-label=\"Image credit\"\n\t\t>\n\t\t\t<svg class=\"spektrix-image-credit__icon\" width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"12\" cy=\"12\" r=\"10\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"\/><circle cx=\"12\" cy=\"8\" r=\"1.25\" fill=\"currentColor\"\/><path d=\"M12 11v6\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg>\t\t<\/button>\n\t\t<div\n\t\t\tid=\"spektrix-image-credit-2\"\n\t\t\tclass=\"spektrix-image-credit__popover\"\n\t\t\trole=\"region\"\n\t\t\taria-label=\"Image credit\"\n\t\t\thidden\n\t\t>\n\t\t\t<p class=\"spektrix-image-credit__text\">Magic Mike Live<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"spektrix-case-study-stat-scroller spektrix-case-study-stat-scroller--panel-navy spektrix-case-study-stat-scroller--single wp-block-spektrix-case-study-stat-scroller\">\n\t<div class=\"spektrix-case-study-stat-scroller__container\">\n\t\t\t\t\t<div\n\t\t\t\tclass=\"spektrix-case-study-stat-scroller__slider\"\n\t\t\t\tdata-acf-inline-fields-uid=\"case-study-stat-scroller-items\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;case_studies&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Case Studies&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit case studies\"\t\t\t\t\t\t\t\t\tdata-slide-count=\"1\"\n\t\t\t\t\tdata-show-more=\"Show more\"\n\t\t\t\t\tdata-show-less=\"Show less\"\n\t\t\t\t\trole=\"region\"\n\t\t\t\t\taria-roledescription=\"carousel\"\n\t\t\t\t\taria-label=\"Case studies\"\n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article\n\t\t\t\t\t\t\tclass=\"spektrix-case-study-stat-scroller__slide is-active\"\n\t\t\t\t\t\t\tdata-slide-index=\"0\"\n\t\t\t\t\t\t\taria-hidden=\"false\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\taria-labelledby=\"spektrix-case-study-stat-scroller-title-3\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<div class=\"spektrix-case-study-stat-scroller__layout\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"spektrix-case-study-stat-scroller__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/junction-goole-visitor-reading-programme-by-posters-1024x683.webp\" class=\"spektrix-case-study-stat-scroller__featured-image\" alt=\"\" loading=\"eager\" sizes=\"(min-width: 920px) 407px, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/junction-goole-visitor-reading-programme-by-posters-1024x683.webp 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/junction-goole-visitor-reading-programme-by-posters-300x200.webp 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/junction-goole-visitor-reading-programme-by-posters-768x512.webp 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/junction-goole-visitor-reading-programme-by-posters-1536x1024.webp 1536w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/junction-goole-visitor-reading-programme-by-posters.webp 1600w\" title=\"\">\t<div class=\"spektrix-image-credit\">\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"spektrix-image-credit__trigger\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-controls=\"spektrix-image-credit-4\"\n\t\t\taria-label=\"Image credit\"\n\t\t>\n\t\t\t<svg class=\"spektrix-image-credit__icon\" width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"12\" cy=\"12\" r=\"10\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"\/><circle cx=\"12\" cy=\"8\" r=\"1.25\" fill=\"currentColor\"\/><path d=\"M12 11v6\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg>\t\t<\/button>\n\t\t<div\n\t\t\tid=\"spektrix-image-credit-4\"\n\t\t\tclass=\"spektrix-image-credit__popover\"\n\t\t\trole=\"region\"\n\t\t\taria-label=\"Image credit\"\n\t\t\thidden\n\t\t>\n\t\t\t<p class=\"spektrix-image-credit__text\">Junction Goole<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"spektrix-case-study-stat-scroller__panel\">\n\t\t\t\t\t\t\t\t\t<div class=\"spektrix-case-study-stat-scroller__header\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<div class=\"spektrix-case-study-stat-scroller__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-case-study-stat-scroller__stat-block\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"spektrix-case-study-stat-scroller__stat text-section-heading spektrix-case-study-stat-scroller__stat--heading\">Set Ticket Prices with Confidence<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"text-body-2-semibold text-body--compact spektrix-case-study-stat-scroller__stat-title\" id=\"spektrix-case-study-stat-scroller-title-3\">The benefits of Dynamic Pricing in the arts<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-case-study-stat-scroller__body-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tid=\"spektrix-case-study-stat-scroller-body-5\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"text-body-4-regular spektrix-case-study-stat-scroller__body\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-spektrix-csss-body\n\t\t\t\t\t\t\t\t\t\t\t\t\t><p>\u201cPrice tickets too high, and venues remain half-full; too low, and potential revenue is lost. Dynamic pricing automates price adjustments \u2013 both up and down \u2013 within a set range. This enables swift reactions to demand fluctuations, better sales predictions, and revenue forecasting. The automated nature of dynamic pricing reduces manual interference, yet with human oversight, adjustments can be made swiftly when conditions change unexpectedly.\u201d<\/p>\n<p><strong>Pal Danyi<br \/>\n<\/strong>Chief Development Officer<br \/>\nDynamO Pricing<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"text-body-5-regular spektrix-case-study-stat-scroller__body-expand\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-spektrix-csss-expand\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\taria-controls=\"spektrix-case-study-stat-scroller-body-5\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\thidden\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Show more<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-case-study-stat-scroller__footer\">\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-case-study-stat-scroller__cta-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn--white btn--icon-left btn--circle-icon btn--sm spektrix-case-study-stat-scroller__cta\" href=\"https:\/\/www.spektrix.com\/en-gb\/blog\/benefits-of-dynamic-pricing-arts\/\" target=\"_self\"><span class=\"btn__icon btn__icon--circle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5 12h14M13 6l6 6-6 6\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><span class=\"btn__label\">Read the blog<\/span><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section class=\"spektrix-two-column-rich-text spektrix-two-column-rich-text--desktop-heading-left wp-block-spektrix-two-column-rich-text\" id=\"is-dynamic-pricing-right-for-you\" aria-labelledby=\"is-dynamic-pricing-right-for-you-heading\">\n\t<div class=\"spektrix-two-column-rich-text__container\">\n\t\t<div class=\"spektrix-two-column-rich-text__layout\">\n\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__heading-column\">\n\t\t\t\t\t\t\t\t\t\t\t<h2\n\t\t\t\t\t\t\tclass=\"text-heading-2-bold spektrix-two-column-rich-text__heading\"\n\t\t\t\t\t\t\tid=\"is-dynamic-pricing-right-for-you-heading\"\n\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading\u2026\" data-acf-toolbar-title=\"Heading\" \t\t\t\t\t\t>Is dynamic pricing right for your organisation?<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"text-body-2-regular spektrix-two-column-rich-text__rich-text\"\n\t\t\t\t\tdata-acf-inline-fields-uid=\"two-column-rich-text-rich-text\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;rich_text&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Rich Text&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;600px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit rich text\"\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t<h5>The pros and cons of flexible event ticket pricing<\/h5>\n<p>We&#8217;ve all read the headlines. Big arena tours have given dynamic pricing bad press in recent months, raising questions about hidden fees and prices that exclude loyal fans.<\/p>\n<p>That&#8217;s not what we&#8217;re suggesting. Finding the right price is as much about the relationship as the revenue \u2013 with <a href=\"https:\/\/www.spektrix.com\/en-au\/blog\/benefits-of-dynamic-pricing-arts\/\">flexibility, trust, and fairness<\/a> front of mind, you can take your audience with you.<\/p>\n<p>To explore that idea further, we invited industry experts <a href=\"https:\/\/partners.spektrix.com\/listing\/trg-arts\/\" target=\"_blank\" rel=\"noopener\">TRG Arts<\/a> and <a href=\"https:\/\/partners.spektrix.com\/listing\/baker-richards\/\" target=\"_blank\" rel=\"noopener\">Baker Richards<\/a> to share their thinking on dynamic pricing. Read their blogs to learn why it&#8217;s vital to find the right pricing fit for your organisation and audience, and how everyone benefits when you find a model that works for you.<\/p>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"spektrix-case-study-stat-scroller spektrix-case-study-stat-scroller--panel-navy spektrix-case-study-stat-scroller--single wp-block-spektrix-case-study-stat-scroller\">\n\t<div class=\"spektrix-case-study-stat-scroller__container\">\n\t\t\t\t\t<div\n\t\t\t\tclass=\"spektrix-case-study-stat-scroller__slider\"\n\t\t\t\tdata-acf-inline-fields-uid=\"case-study-stat-scroller-items\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;case_studies&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Case Studies&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit case studies\"\t\t\t\t\t\t\t\t\tdata-slide-count=\"1\"\n\t\t\t\t\tdata-show-more=\"Show more\"\n\t\t\t\t\tdata-show-less=\"Show less\"\n\t\t\t\t\trole=\"region\"\n\t\t\t\t\taria-roledescription=\"carousel\"\n\t\t\t\t\taria-label=\"Case studies\"\n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article\n\t\t\t\t\t\t\tclass=\"spektrix-case-study-stat-scroller__slide is-active\"\n\t\t\t\t\t\t\tdata-slide-index=\"0\"\n\t\t\t\t\t\t\taria-hidden=\"false\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<div class=\"spektrix-case-study-stat-scroller__layout\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"spektrix-case-study-stat-scroller__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/barbican-corridor-digital-posters-with-visitor-1024x576.webp\" class=\"spektrix-case-study-stat-scroller__featured-image\" alt=\"\" loading=\"eager\" sizes=\"(min-width: 920px) 407px, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/barbican-corridor-digital-posters-with-visitor-1024x576.webp 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/barbican-corridor-digital-posters-with-visitor-300x169.webp 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/barbican-corridor-digital-posters-with-visitor-768x432.webp 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/barbican-corridor-digital-posters-with-visitor-1536x864.webp 1536w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/barbican-corridor-digital-posters-with-visitor.webp 1600w\" title=\"\">\t<div class=\"spektrix-image-credit\">\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"spektrix-image-credit__trigger\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-controls=\"spektrix-image-credit-6\"\n\t\t\taria-label=\"Image credit\"\n\t\t>\n\t\t\t<svg class=\"spektrix-image-credit__icon\" width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"12\" cy=\"12\" r=\"10\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"\/><circle cx=\"12\" cy=\"8\" r=\"1.25\" fill=\"currentColor\"\/><path d=\"M12 11v6\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg>\t\t<\/button>\n\t\t<div\n\t\t\tid=\"spektrix-image-credit-6\"\n\t\t\tclass=\"spektrix-image-credit__popover\"\n\t\t\trole=\"region\"\n\t\t\taria-label=\"Image credit\"\n\t\t\thidden\n\t\t>\n\t\t\t<p class=\"spektrix-image-credit__text\">Barbican<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"spektrix-case-study-stat-scroller__panel\">\n\t\t\t\t\t\t\t\t\t<div class=\"spektrix-case-study-stat-scroller__header\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<div class=\"spektrix-case-study-stat-scroller__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-case-study-stat-scroller__stat-block\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"spektrix-case-study-stat-scroller__stat text-section-heading spektrix-case-study-stat-scroller__stat--heading\">Dynamic Pricing and Audience Loyalty<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-case-study-stat-scroller__body-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tid=\"spektrix-case-study-stat-scroller-body-7\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"text-body-4-regular spektrix-case-study-stat-scroller__body\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-spektrix-csss-body\n\t\t\t\t\t\t\t\t\t\t\t\t\t><p>\u201cDynamic pricing is not just about squeezing out every possible penny from a high demand show. It\u2019s a nuanced strategy that, when executed thoughtfully, balances revenue generation with audience building and loyalty. It helps you better understand your audience, respond to their behaviour and needs, and make the arts more accessible.\u201d<\/p>\n<p><strong>Grant Pauley<br \/>\n<\/strong>Content Manager<br \/>\nTRG Arts<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"text-body-5-regular spektrix-case-study-stat-scroller__body-expand\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-spektrix-csss-expand\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\taria-controls=\"spektrix-case-study-stat-scroller-body-7\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\thidden\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Show more<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-case-study-stat-scroller__footer\">\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-case-study-stat-scroller__cta-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn--white btn--icon-left btn--circle-icon btn--sm spektrix-case-study-stat-scroller__cta\" href=\"https:\/\/www.spektrix.com\/en-gb\/blog\/dynamic-pricing-strategy-audience-loyalty\/\" target=\"_self\"><span class=\"btn__icon btn__icon--circle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5 12h14M13 6l6 6-6 6\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><span class=\"btn__label\">Dynamic Pricing and Audience Loyalty<\/span><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section class=\"spektrix-case-study-stat-scroller spektrix-case-study-stat-scroller--panel-gray spektrix-case-study-stat-scroller--single wp-block-spektrix-case-study-stat-scroller\">\n\t<div class=\"spektrix-case-study-stat-scroller__container\">\n\t\t\t\t\t<div\n\t\t\t\tclass=\"spektrix-case-study-stat-scroller__slider\"\n\t\t\t\tdata-acf-inline-fields-uid=\"case-study-stat-scroller-items\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;case_studies&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Case Studies&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit case studies\"\t\t\t\t\t\t\t\t\tdata-slide-count=\"1\"\n\t\t\t\t\tdata-show-more=\"Show more\"\n\t\t\t\t\tdata-show-less=\"Show less\"\n\t\t\t\t\trole=\"region\"\n\t\t\t\t\taria-roledescription=\"carousel\"\n\t\t\t\t\taria-label=\"Case studies\"\n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article\n\t\t\t\t\t\t\tclass=\"spektrix-case-study-stat-scroller__slide is-active\"\n\t\t\t\t\t\t\tdata-slide-index=\"0\"\n\t\t\t\t\t\t\taria-hidden=\"false\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<div class=\"spektrix-case-study-stat-scroller__layout\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"spektrix-case-study-stat-scroller__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/cabot-theatre-box-office-sign-photo-credit-haynes-1024x683.webp\" class=\"spektrix-case-study-stat-scroller__featured-image\" alt=\"\" loading=\"eager\" sizes=\"(min-width: 920px) 407px, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/cabot-theatre-box-office-sign-photo-credit-haynes-1024x683.webp 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/cabot-theatre-box-office-sign-photo-credit-haynes-300x200.webp 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/cabot-theatre-box-office-sign-photo-credit-haynes-768x512.webp 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/cabot-theatre-box-office-sign-photo-credit-haynes-1536x1024.webp 1536w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/cabot-theatre-box-office-sign-photo-credit-haynes.webp 1600w\" title=\"\">\t<div class=\"spektrix-image-credit\">\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"spektrix-image-credit__trigger\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-controls=\"spektrix-image-credit-8\"\n\t\t\taria-label=\"Image credit\"\n\t\t>\n\t\t\t<svg class=\"spektrix-image-credit__icon\" width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"12\" cy=\"12\" r=\"10\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"\/><circle cx=\"12\" cy=\"8\" r=\"1.25\" fill=\"currentColor\"\/><path d=\"M12 11v6\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg>\t\t<\/button>\n\t\t<div\n\t\t\tid=\"spektrix-image-credit-8\"\n\t\t\tclass=\"spektrix-image-credit__popover\"\n\t\t\trole=\"region\"\n\t\t\taria-label=\"Image credit\"\n\t\t\thidden\n\t\t>\n\t\t\t<p class=\"spektrix-image-credit__text\">Cabot Theatre<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"spektrix-case-study-stat-scroller__panel\">\n\t\t\t\t\t\t\t\t\t<div class=\"spektrix-case-study-stat-scroller__header\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<div class=\"spektrix-case-study-stat-scroller__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-case-study-stat-scroller__stat-block\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"spektrix-case-study-stat-scroller__stat text-section-heading spektrix-case-study-stat-scroller__stat--heading\">Double the income, or a double-edged sword?<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-case-study-stat-scroller__body-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tid=\"spektrix-case-study-stat-scroller-body-9\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"text-body-4-regular spektrix-case-study-stat-scroller__body\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-spektrix-csss-body\n\t\t\t\t\t\t\t\t\t\t\t\t\t><p>\u201cOften, the determination to go dynamic is driven by perceptions. A sense that dynamic pricing is the thing that everyone else is doing. Dynamic pricing can be new, sophisticated, modern and advanced \u2013 but also inflationary, unnecessary, expensive, confusing, time-consuming, and annoying.\u201d<\/p>\n<p><strong>Robin Cantrill-Fenwick<br \/>\n<\/strong>CEO<br \/>\nBaker Richards<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"text-body-5-regular spektrix-case-study-stat-scroller__body-expand\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-spektrix-csss-expand\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\taria-controls=\"spektrix-case-study-stat-scroller-body-9\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\thidden\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Show more<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-case-study-stat-scroller__footer\">\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-case-study-stat-scroller__cta-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn--white btn--icon-left btn--circle-icon btn--sm spektrix-case-study-stat-scroller__cta\" href=\"https:\/\/www.spektrix.com\/en-gb\/blog\/dynamic-pricing-advantages-disadvantages\/\" target=\"_self\"><span class=\"btn__icon btn__icon--circle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5 12h14M13 6l6 6-6 6\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><span class=\"btn__label\">Read the blog<\/span><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section style=\"--spektrix-text-and-image-max-width:1200px;--spektrix-text-and-image-media-max-width:500px\" class=\"spektrix-text-and-image spektrix-text-and-image--bg-white spektrix-text-and-image--split-left-wide spektrix-text-and-image--desktop-media-right spektrix-text-and-image--mobile-content-first spektrix-text-and-image--media-framed spektrix-text-and-image--image-fit-cover wp-block-spektrix-text-and-image\" id=\"get-started-with-dynamic-pricing\" aria-labelledby=\"get-started-with-dynamic-pricing-heading\">\n\t<div class=\"spektrix-text-and-image__container\">\n\t\t<div class=\"spektrix-text-and-image__layout\">\n\t\t\t\t\t\t\t<div class=\"spektrix-text-and-image__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h2\n\t\t\t\t\t\t\tclass=\"text-section-heading spektrix-text-and-image__heading\"\n\t\t\t\t\t\t\tid=\"get-started-with-dynamic-pricing-heading\"\n\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading...\" data-acf-toolbar-title=\"Heading\" \t\t\t\t\t\t>Get started with Dynamic Pricing<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"text-body-2-regular spektrix-text-and-image__body\"\n\t\t\t\t\t\t\tdata-acf-inline-fields-uid=\"text-and-image-body\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;body&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Body&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;600px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit body\"\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p><strong>Set benchmarks and make the case to your team and patrons<\/strong><\/p>\n<p>So you&#8217;ve decided to take the first step into dynamic pricing. What&#8217;s next?<\/p>\n<p>Before you make the change, it&#8217;s worth taking time to understand how your current price models are performing, and how your team members and audience are likely to respond.<\/p>\n<p>To make this a success, bring your whole team with you \u2013 from ticketing and sales to board level \u2013 so everyone understands what your data says today, why you&#8217;re making the change, and how you&#8217;ll measure success.<\/p>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"spektrix-text-and-image__media-wrap\" data-acf-inline-fields-uid=\"text-and-image-media\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;media_type&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Media Type&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;media_image&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Media Image&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;media_video&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Video URL or Embed&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;image_fit&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Image Fit&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit media\">\n\t\t\t\t\t\t\t\t\t\t\t<figure class=\"spektrix-text-and-image__media spektrix-text-and-image__media--image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"1069\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/chickenshed-changing-stages-choir-performance-1-1.webp\" class=\"spektrix-text-and-image__image\" alt=\"\" loading=\"lazy\" sizes=\"auto, (min-width: 920px) 500px, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/chickenshed-changing-stages-choir-performance-1-1.webp 1600w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/chickenshed-changing-stages-choir-performance-1-1-300x200.webp 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/chickenshed-changing-stages-choir-performance-1-1-1024x684.webp 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/chickenshed-changing-stages-choir-performance-1-1-768x513.webp 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/chickenshed-changing-stages-choir-performance-1-1-1536x1026.webp 1536w\" title=\"\">\t<div class=\"spektrix-image-credit\">\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"spektrix-image-credit__trigger\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-controls=\"spektrix-image-credit-10\"\n\t\t\taria-label=\"Image credit\"\n\t\t>\n\t\t\t<svg class=\"spektrix-image-credit__icon\" width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"12\" cy=\"12\" r=\"10\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"\/><circle cx=\"12\" cy=\"8\" r=\"1.25\" fill=\"currentColor\"\/><path d=\"M12 11v6\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg>\t\t<\/button>\n\t\t<div\n\t\t\tid=\"spektrix-image-credit-10\"\n\t\t\tclass=\"spektrix-image-credit__popover\"\n\t\t\trole=\"region\"\n\t\t\taria-label=\"Image credit\"\n\t\t\thidden\n\t\t>\n\t\t\t<p class=\"spektrix-image-credit__text\">Chickenshed<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"spektrix-two-column-rich-text spektrix-two-column-rich-text--desktop-heading-left wp-block-spektrix-two-column-rich-text\" aria-labelledby=\"spektrix-two-column-rich-text-heading-11\">\n\t<div class=\"spektrix-two-column-rich-text__container\">\n\t\t<div class=\"spektrix-two-column-rich-text__layout\">\n\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__heading-column\">\n\t\t\t\t\t\t\t\t\t\t\t<h2\n\t\t\t\t\t\t\tclass=\"text-heading-2-bold spektrix-two-column-rich-text__heading\"\n\t\t\t\t\t\t\tid=\"spektrix-two-column-rich-text-heading-11\"\n\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading\u2026\" data-acf-toolbar-title=\"Heading\" \t\t\t\t\t\t>Dynamic Pricing for small or stretched organisations<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__cta-wrap\" data-acf-inline-fields-uid=\"two-column-rich-text-cta\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;cta_image&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;CTA Image&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;cta_title&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;CTA Title&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;cta_link&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;CTA Link&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;cta_image_fit&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;CTA Image Fit&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit CTA\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<aside\n\t\t\t\t\t\t\t\t\tclass=\"spektrix-two-column-rich-text__cta spektrix-two-column-rich-text__cta--image-fit-contain\"\n\t\t\t\t\t\t\t\t\t aria-label=\"Download: Dynamic Pricing for small or stretched organisations\"\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__cta-card\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__cta-media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"868\" height=\"721\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/dynamic-pricing-for-small-stretched-organisations.png\" class=\"spektrix-two-column-rich-text__cta-image\" alt=\"\" loading=\"lazy\" sizes=\"auto, (min-width: 640px) 134px, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/dynamic-pricing-for-small-stretched-organisations.png 868w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/dynamic-pricing-for-small-stretched-organisations-300x249.png 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/dynamic-pricing-for-small-stretched-organisations-768x638.png 768w\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__cta-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__cta-link-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.spektrix.com\/hubfs\/PDFs\/Resources\/dynamic-pricing-fact-sheet-small-organisations-UK.pdf?hsLang=en-gb\" class=\"spektrix-dot-link spektrix-dot-link--primary spektrix-dot-link--has-arrow spektrix-two-column-rich-text__cta-link\" target=\"_self\"><span class=\"spektrix-dot-link__dot\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5.5 3.25 10.25 8l-4.75 4.75\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><span class=\"spektrix-dot-link__label\">Download: Dynamic Pricing for small or stretched organisations<\/span><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/aside>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"text-body-2-regular spektrix-two-column-rich-text__rich-text\"\n\t\t\t\t\tdata-acf-inline-fields-uid=\"two-column-rich-text-rich-text\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;rich_text&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Rich Text&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;600px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit rich text\"\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t<p>Test the waters with no commitment<\/p>\n<p>Introducing a dynamic pricing strategy may sound daunting, especially if you have limited financial or team resources.<\/p>\n<p>Get started with core tools in Spektrix to find out if dynamic pricing is a good fit for you, then explore greater automation and sophistication through our partner network.<\/p>\n<p><strong>Why not give it a try?<\/strong><\/p>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section style=\"--spektrix-feature-grid-columns:3;--spektrix-feature-grid-tablet-columns:2;--spektrix-feature-grid-max-width:1200px\" class=\"spektrix-feature-grid wp-block-spektrix-feature-grid\" aria-labelledby=\"spektrix-feature-grid-heading-12\">\n\t<div class=\"spektrix-feature-grid__container\">\n\t\t\t\t\t<header class=\"spektrix-feature-grid__header\">\n\t\t\t\t\t\t\t\t\t<h2\n\t\t\t\t\t\tclass=\"text-section-heading spektrix-feature-grid__heading\"\n\t\t\t\t\t\tid=\"spektrix-feature-grid-heading-12\"\n\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"section_heading\" data-acf-placeholder=\"Add section heading\u2026\" data-acf-toolbar-title=\"Section heading\" \t\t\t\t\t>Read more about Dynamic Pricing on our blog:<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/header>\n\t\t\n\t\t\t\t\t<div class=\"spektrix-feature-grid__items-wrap\" data-acf-inline-fields-uid=\"feature-grid-items\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;items&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Items&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit feature items\">\n\t\t\t\t\t\t\t\t\t<ul class=\"spektrix-feature-grid__items\" role=\"list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-feature-grid__item\">\n\t\t\t\t\t\t\t\t<span class=\"spektrix-circle-icon spektrix-circle-icon--primary spektrix-feature-grid__icon spektrix-circle-icon--glyph-recolor\" style=\"--spektrix-circle-icon-size:48px;--spektrix-circle-icon-glyph-size:24px;--spektrix-circle-icon-glyph-color:var(--wp--preset--color--white);\" aria-hidden=\"true\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"256\" height=\"256\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-chart-no-axes-combined-icon lucide-chart-no-axes-combined\">\n  <path d=\"M12 16v5\"><\/path>\n  <path d=\"M16 14.639V21\"><\/path>\n  <path d=\"M20 10.656V21\"><\/path>\n  <path d=\"m22 3-8.646 8.646a.5.5 0 0 1-.708 0L9.354 8.354a.5.5 0 0 0-.707 0L2 15\"><\/path>\n  <path d=\"M4 18.463V21\"><\/path>\n  <path d=\"M8 14.656V21\"><\/path>\n<\/svg>\n<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-body-2-semibold spektrix-feature-grid__item-title\">\n\t\t\t\t\t\t\t\t\t\tGet to Know Your Audience: How to use data to build a dynamic pricing model\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"spektrix-feature-grid__item-body\">\n\t\t\t\t\t\t\t\t\t\tThe key metrics and reports to help you understand audience behaviours and optimise ticket pricing &#8211; from average spend to seat maps and popular price bands.\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.spektrix.com\/en-gb\/blog\/how-to-build-dynamic-pricing-model-data\/\" class=\"spektrix-dot-link spektrix-dot-link--primary spektrix-dot-link--has-arrow spektrix-feature-grid__button\" target=\"_self\"><span class=\"spektrix-dot-link__dot\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5.5 3.25 10.25 8l-4.75 4.75\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><span class=\"spektrix-dot-link__label\">Read the blog<\/span><\/a>\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-feature-grid__item\">\n\t\t\t\t\t\t\t\t<span class=\"spektrix-circle-icon spektrix-circle-icon--primary spektrix-feature-grid__icon spektrix-circle-icon--glyph-recolor\" style=\"--spektrix-circle-icon-size:48px;--spektrix-circle-icon-glyph-size:24px;--spektrix-circle-icon-glyph-color:var(--wp--preset--color--white);\" aria-hidden=\"true\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"256\" height=\"256\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-users-icon lucide-users\">\n  <path d=\"M16 21v-2a4 4 0 0 0-4-4H6a4 4 0 0 0-4 4v2\"><\/path>\n  <path d=\"M16 3.128a4 4 0 0 1 0 7.744\"><\/path>\n  <path d=\"M22 21v-2a4 4 0 0 0-3-3.87\"><\/path>\n  <circle cx=\"9\" cy=\"7\" r=\"4\"><\/circle>\n<\/svg>\n<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-body-2-semibold spektrix-feature-grid__item-title\">\n\t\t\t\t\t\t\t\t\t\tThe Internal Case for Dynamic Pricing\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"spektrix-feature-grid__item-body\">\n\t\t\t\t\t\t\t\t\t\tChallenge assumptions about which price feels right, bringing efficiency and accuracy to your pricing strategy and turning your team into your champions.\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.spektrix.com\/en-gb\/blog\/the-internal-case-for-the-advantages-of-dynamic-pricing\/\" class=\"spektrix-dot-link spektrix-dot-link--primary spektrix-feature-grid__button\" target=\"_self\"><span class=\"spektrix-dot-link__dot\" aria-hidden=\"true\"><\/span><span class=\"spektrix-dot-link__label\">Read the blog<\/span><\/a>\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-feature-grid__item\">\n\t\t\t\t\t\t\t\t<span class=\"spektrix-circle-icon spektrix-circle-icon--primary spektrix-feature-grid__icon spektrix-circle-icon--glyph-recolor\" style=\"--spektrix-circle-icon-size:48px;--spektrix-circle-icon-glyph-size:24px;--spektrix-circle-icon-glyph-color:var(--wp--preset--color--white);\" aria-hidden=\"true\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"256\" height=\"256\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-theater-icon lucide-theater\">\n  <path d=\"M2 10s3-3 3-8\"><\/path>\n  <path d=\"M22 10s-3-3-3-8\"><\/path>\n  <path d=\"M10 2c0 4.4-3.6 8-8 8\"><\/path>\n  <path d=\"M14 2c0 4.4 3.6 8 8 8\"><\/path>\n  <path d=\"M2 10s2 2 2 5\"><\/path>\n  <path d=\"M22 10s-2 2-2 5\"><\/path>\n  <path d=\"M8 15h8\"><\/path>\n  <path d=\"M2 22v-1a2 2 0 0 1 2-2h4a2 2 0 0 1 2 2v1\"><\/path>\n  <path d=\"M14 22v-1a2 2 0 0 1 2-2h4a2 2 0 0 1 2 2v1\"><\/path>\n<\/svg>\n<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-body-2-semibold spektrix-feature-grid__item-title\">\n\t\t\t\t\t\t\t\t\t\tChampioning Dynamic Pricing to Your Audience\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"spektrix-feature-grid__item-body\">\n\t\t\t\t\t\t\t\t\t\tDynamic pricing isn&#8217;t a race to ever-higher ticket prices. Three practical steps to address your audience&#8217;s concerns, share the change with clarity, and approach dynamic pricing with confidence.\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.spektrix.com\/en-gb\/blog\/demand-based-pricing-arts-audiences\/\" class=\"spektrix-dot-link spektrix-dot-link--primary spektrix-feature-grid__button\" target=\"_self\"><span class=\"spektrix-dot-link__dot\" aria-hidden=\"true\"><\/span><span class=\"spektrix-dot-link__label\">Read the blog<\/span><\/a>\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section class=\"spektrix-two-column-rich-text spektrix-two-column-rich-text--desktop-heading-right wp-block-spektrix-two-column-rich-text\" aria-labelledby=\"spektrix-two-column-rich-text-heading-13\">\n\t<div class=\"spektrix-two-column-rich-text__container\">\n\t\t<div class=\"spektrix-two-column-rich-text__layout\">\n\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__heading-column\">\n\t\t\t\t\t\t\t\t\t\t\t<h2\n\t\t\t\t\t\t\tclass=\"text-heading-2-bold spektrix-two-column-rich-text__heading\"\n\t\t\t\t\t\t\tid=\"spektrix-two-column-rich-text-heading-13\"\n\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading\u2026\" data-acf-toolbar-title=\"Heading\" \t\t\t\t\t\t>Wondering how best to introduce dynamic pricing in your organisation?<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__cta-wrap\" data-acf-inline-fields-uid=\"two-column-rich-text-cta\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;cta_image&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;CTA Image&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;cta_title&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;CTA Title&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;cta_link&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;CTA Link&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;cta_image_fit&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;CTA Image Fit&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit CTA\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<aside\n\t\t\t\t\t\t\t\t\tclass=\"spektrix-two-column-rich-text__cta spektrix-two-column-rich-text__cta--image-fit-contain\"\n\t\t\t\t\t\t\t\t\t aria-label=\"Get in touch\"\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__cta-card\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__cta-media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Spektrix-Logo.svg\" class=\"spektrix-two-column-rich-text__cta-image\" alt=\"\" loading=\"lazy\" sizes=\"auto, (min-width: 640px) 134px, 100vw\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__cta-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__cta-link-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.spektrix.com\/en-gb\/contact\" class=\"spektrix-dot-link spektrix-dot-link--primary spektrix-dot-link--has-arrow spektrix-two-column-rich-text__cta-link\" target=\"_self\"><span class=\"spektrix-dot-link__dot\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5.5 3.25 10.25 8l-4.75 4.75\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><span class=\"spektrix-dot-link__label\">Get in touch<\/span><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/aside>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"text-body-2-regular spektrix-two-column-rich-text__rich-text\"\n\t\t\t\t\tdata-acf-inline-fields-uid=\"two-column-rich-text-rich-text\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;rich_text&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Rich Text&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;600px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit rich text\"\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t<p>If you&#8217;re already using Spektrix, practical support and strategic guidance are included as part of your relationship with us \u2013 helping you make informed decisions and get more from the Spektrix solution, our partner network, and the wider community.<\/p>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"spektrix-two-column-rich-text spektrix-two-column-rich-text--desktop-heading-left wp-block-spektrix-two-column-rich-text\" id=\"dynamic-pricing-in-spektrix\" aria-labelledby=\"dynamic-pricing-in-spektrix-heading\">\n\t<div class=\"spektrix-two-column-rich-text__container\">\n\t\t<div class=\"spektrix-two-column-rich-text__layout\">\n\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__heading-column\">\n\t\t\t\t\t\t\t\t\t\t\t<h2\n\t\t\t\t\t\t\tclass=\"text-heading-2-bold spektrix-two-column-rich-text__heading\"\n\t\t\t\t\t\t\tid=\"dynamic-pricing-in-spektrix-heading\"\n\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading\u2026\" data-acf-toolbar-title=\"Heading\" \t\t\t\t\t\t>Dynamic Pricing in Spektrix<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"text-body-2-regular spektrix-two-column-rich-text__rich-text\"\n\t\t\t\t\tdata-acf-inline-fields-uid=\"two-column-rich-text-rich-text\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;rich_text&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Rich Text&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;600px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit rich text\"\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t<h5>A choice of pricing features to deliver the right dynamic pricing solution for you<\/h5>\n<p>With reporting and manual bulk updates, you can get started with dynamic pricing directly in Spektrix. Track how events are selling and change prices quickly in response to sales trends.<\/p>\n<p>If you&#8217;re ready to achieve even more, our partner network has built data tools and dynamic pricing solutions that support and automate pricing as part of your day-to-day operations.<\/p>\n<p>By integrating with Spektrix, these solutions import sales data, identify the right price points, and update event prices automatically \u2013 reducing manual work for your team and helping you get more value from every event.<\/p>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"spektrix-two-column-rich-text spektrix-two-column-rich-text--desktop-heading-left wp-block-spektrix-two-column-rich-text\" id=\"explore-dynamic-pricing-models\" aria-labelledby=\"explore-dynamic-pricing-models-heading\">\n\t<div class=\"spektrix-two-column-rich-text__container\">\n\t\t<div class=\"spektrix-two-column-rich-text__layout\">\n\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__heading-column\">\n\t\t\t\t\t\t\t\t\t\t\t<h2\n\t\t\t\t\t\t\tclass=\"text-heading-2-bold spektrix-two-column-rich-text__heading\"\n\t\t\t\t\t\t\tid=\"explore-dynamic-pricing-models-heading\"\n\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading\u2026\" data-acf-toolbar-title=\"Heading\" \t\t\t\t\t\t>Explore Dynamic Pricing Solutions and Models<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"text-body-2-regular spektrix-two-column-rich-text__rich-text\"\n\t\t\t\t\tdata-acf-inline-fields-uid=\"two-column-rich-text-rich-text\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;rich_text&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Rich Text&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;600px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit rich text\"\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t<p>Find the right dynamic pricing solution to achieve your goals<\/p>\n<h5>It&#8217;s my priority to&#8230;<\/h5>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<div style=\"--spektrix-blog-accordion-or-tabs-max-width:var(--wp--style--global--content-size, 800px)\" class=\"spektrix-blog-accordion-or-tabs spektrix-blog-accordion-or-tabs--mode-accordion spektrix-blog-accordion-or-tabs--align-center wp-block-spektrix-blog-accordion-or-tabs\" data-open-first=\"false\">\n\t<div class=\"spektrix-blog-accordion-or-tabs__container\">\n\t\t\t\t\t<div class=\"spektrix-blog-accordion-or-tabs__items-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"spektrix-blog-accordion-or-tabs__accordion\"\n\t\t\t\t\t\t\trole=\"group\"\n\t\t\t\t\t\t\taria-label=\"Content sections\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\tclass=\"spektrix-blog-accordion-or-tabs__item spektrix-blog-accordion-or-tabs__anchor-target\"\n\t\t\t\t\t\t\t\t\tid=\"try-out-flexible-pricing-using-free-reports\"\n\t\t\t\t\t\t\t\t\tdata-item-anchor=\"try-out-flexible-pricing-using-free-reports\"\n\t\t\t\t\t\t\t\t\tdata-item-index=\"0\"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<h3 class=\"spektrix-blog-accordion-or-tabs__question\">\n\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\t\t\t\t\tclass=\"spektrix-blog-accordion-or-tabs__trigger\"\n\t\t\t\t\t\t\t\t\t\t\tid=\"try-out-flexible-pricing-using-free-reports-trigger\"\n\t\t\t\t\t\t\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\t\t\t\t\t\t\taria-controls=\"try-out-flexible-pricing-using-free-reports-panel\"\n\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-body-lg-bold spektrix-blog-accordion-or-tabs__question-text\">Try out flexible pricing using free reports<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-blog-accordion-or-tabs__toggle\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<div class=\"spektrix-blog-accordion-or-tabs__accordion-panel\" id=\"try-out-flexible-pricing-using-free-reports-panel\" role=\"region\" aria-labelledby=\"try-out-flexible-pricing-using-free-reports-trigger\" inert aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-blog-accordion-or-tabs__panel-reveal\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-blog-accordion-or-tabs__panel-reveal-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-body-3-regular text-body--compact spektrix-blog-accordion-or-tabs__content\"><p>When you choose Spektrix, you have all the tools, reporting, and support you need to explore dynamic pricing at your own pace \u2013 with no additional cost or commitment.<\/p>\n<p>Try pricing flexibly on a specific event or strand of work to test impact and audience response, or explore your data to adapt pricing for different days of the week, start times, or genres.<\/p>\n<p>Get started with our free, downloadable resources \u2013 designed to help you achieve more, whatever system you\u2019re using. Or get in touch if you\u2019re ready to learn more about the Spektrix solution \u2013 from inclusive support that\u2019s included as part of your relationship with Spektrix, to configurable reporting and more.<\/p>\n<p><strong><a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1Vpgca6UJh2B7x3Mn_UgIi-7ksfS16d5zlSqT20oO9OA\/edit?gid=369697462#gid=369697462\" target=\"_blank\" rel=\"noopener\">Popularity-based pricing calculator<\/a><\/strong><\/p>\n<p><strong><a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1Q9KQgh7bxu7EVt132DdUzN5o7K3xdR1ZP0eF9l90Uw8\/edit?gid=0#gid=0\" target=\"_blank\" rel=\"noopener\">Traffic light report<\/a><\/strong><\/p>\n<p><strong>Take a tour of the reports you&#8217;d enjoy as standard as a user of Spektrix:<\/strong><\/p>\n<ul>\n<li><strong>Average price tracker<br \/>\n<\/strong>See at a glance how the average price for a specific event compares to your average pricing across the season.<\/li>\n<li><strong>Post-event analysis<br \/>\n<\/strong>Explore a breakdown of the most popular price bands and the average price of events.<\/li>\n<li><strong>Customer and households report<br \/>\n<\/strong>Gain insight into each audience segment&#8217;s willingness to spend \u2013 one of 40+ standard reports included in every Spektrix system.<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\tclass=\"spektrix-blog-accordion-or-tabs__item spektrix-blog-accordion-or-tabs__anchor-target\"\n\t\t\t\t\t\t\t\t\tid=\"dig-deeper-into-pricing-data\"\n\t\t\t\t\t\t\t\t\tdata-item-anchor=\"dig-deeper-into-pricing-data\"\n\t\t\t\t\t\t\t\t\tdata-item-index=\"1\"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<h3 class=\"spektrix-blog-accordion-or-tabs__question\">\n\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\t\t\t\t\tclass=\"spektrix-blog-accordion-or-tabs__trigger\"\n\t\t\t\t\t\t\t\t\t\t\tid=\"dig-deeper-into-pricing-data-trigger\"\n\t\t\t\t\t\t\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\t\t\t\t\t\t\taria-controls=\"dig-deeper-into-pricing-data-panel\"\n\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-body-lg-bold spektrix-blog-accordion-or-tabs__question-text\">Dig deeper into pricing data<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-blog-accordion-or-tabs__toggle\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<div class=\"spektrix-blog-accordion-or-tabs__accordion-panel\" id=\"dig-deeper-into-pricing-data-panel\" role=\"region\" aria-labelledby=\"dig-deeper-into-pricing-data-trigger\" inert aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-blog-accordion-or-tabs__panel-reveal\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-blog-accordion-or-tabs__panel-reveal-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-body-3-regular text-body--compact spektrix-blog-accordion-or-tabs__content\"><p>Our consultancy partners can advise on dynamic pricing strategy and much more. Their experience extends beyond pricing \u2013 they\u2019ll compile data from Spektrix, alongside nationwide benchmarks and best practice, to help you evaluate many aspects of your organisation. Explore audience loyalty, marketing segmentation, data-driven strategies, and practical ways to grow revenue and audience engagement.<\/p>\n<p><strong><a href=\"https:\/\/partners.spektrix.com\/partner-category\/consultancy\/\" target=\"_blank\" rel=\"noopener\">Meet Consultancy partners<\/a><\/strong><\/p>\n<ul>\n<li><strong>Baker Richards<br \/>\n<\/strong>Baker Richards is a consultancy and software provider that helps organisations grow revenue and choose the pricing approach that best fits them, including the Advantage Dashboards designed for Spektrix users.<\/li>\n<li><strong>TRG Arts<br \/>\n<\/strong>With tools like Revenue Accelerator, TRG Arts is an agency committed to building resilient, thriving business models across the for-profit and non-profit sectors.<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\tclass=\"spektrix-blog-accordion-or-tabs__item spektrix-blog-accordion-or-tabs__anchor-target\"\n\t\t\t\t\t\t\t\t\tid=\"build-efficiencies-through-pricing-automation\"\n\t\t\t\t\t\t\t\t\tdata-item-anchor=\"build-efficiencies-through-pricing-automation\"\n\t\t\t\t\t\t\t\t\tdata-item-index=\"2\"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<h3 class=\"spektrix-blog-accordion-or-tabs__question\">\n\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\t\t\t\t\tclass=\"spektrix-blog-accordion-or-tabs__trigger\"\n\t\t\t\t\t\t\t\t\t\t\tid=\"build-efficiencies-through-pricing-automation-trigger\"\n\t\t\t\t\t\t\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\t\t\t\t\t\t\taria-controls=\"build-efficiencies-through-pricing-automation-panel\"\n\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-body-lg-bold spektrix-blog-accordion-or-tabs__question-text\">Build efficiencies through pricing automation<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-blog-accordion-or-tabs__toggle\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<div class=\"spektrix-blog-accordion-or-tabs__accordion-panel\" id=\"build-efficiencies-through-pricing-automation-panel\" role=\"region\" aria-labelledby=\"build-efficiencies-through-pricing-automation-trigger\" inert aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-blog-accordion-or-tabs__panel-reveal\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-blog-accordion-or-tabs__panel-reveal-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-body-3-regular text-body--compact spektrix-blog-accordion-or-tabs__content\"><p>Our integrated Dynamic Pricing partners use algorithms, machine learning, and artificial intelligence.<\/p>\n<p>Drawing on these technologies and the data available from Spektrix, they adjust your ticket prices dynamically in response to real-time sales data.<\/p>\n<p>Using the Spektrix API, these partners automate the pricing adjustment process, reducing manual work for your team and helping you grow revenue with confidence.<\/p>\n<p><strong><a href=\"https:\/\/partners.spektrix.com\/partner-category\/dynamic-pricing\/\" target=\"_blank\" rel=\"noopener\">Meet Dynamic Pricing partners<\/a><\/strong><\/p>\n<ul>\n<li><strong>Digonex<br \/>\n<\/strong>Working in dynamic pricing since 2000, Digonex offers automated, configurable solutions developed by PhD economists.<\/li>\n<li><strong>DynamO Pricing<br \/>\n<\/strong>DynamO\u2019s software-controlled pricing responds to demand in near real-time, using automatic, demand-supply-based logic.<\/li>\n<li><strong>Vatic<br \/>\n<\/strong>Vatic supports patron-driven pricing by analysing buying behaviour and daily sales trends.<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<section class=\"spektrix-image-card-grid wp-block-spektrix-image-card-grid\" aria-labelledby=\"spektrix-image-card-grid-heading-14\">\n\t<div class=\"spektrix-image-card-grid__container\">\n\t\t\t\t\t<header class=\"spektrix-image-card-grid__header\">\n\t\t\t\t\t\t\t\t\t<h2\n\t\t\t\t\t\tclass=\"text-section-heading spektrix-image-card-grid__heading\"\n\t\t\t\t\t\tid=\"spektrix-image-card-grid-heading-14\"\n\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"section_heading\" data-acf-placeholder=\"Add section heading...\" data-acf-toolbar-title=\"Section heading\" \t\t\t\t\t>Explore our complete CRM solution for the arts and culture sector<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\tclass=\"text-lead text-lead--dark spektrix-image-card-grid__intro\"\n\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"section_intro\" data-acf-placeholder=\"Add section intro...\" data-acf-toolbar-title=\"Section intro\" \t\t\t\t\t>A connected solution for event ticketing, marketing, fundraising, and relationship management, alongside a partner network that helps you achieve even more.<\/div>\n\t\t\t\t\t\t\t<\/header>\n\t\t\n\t\t\t\t\t<div class=\"spektrix-image-card-grid__cards-wrap\" data-acf-inline-fields-uid=\"image-card-grid-cards\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;cards&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Cards&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit cards\">\n\t\t\t\t\t\t\t\t\t<ul class=\"spektrix-image-card-grid__items\" role=\"list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-image-card-grid__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-image-card-grid__media spektrix-image-card-grid__media--bg-bright-bg spektrix-image-card-grid__media--has-image\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"spektrix-image-card-grid__image\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/sheffield-theatres-staff-7-1024x683.webp\" class=\"spektrix-image-card-grid__image-element\" alt=\"\" loading=\"lazy\" sizes=\"auto, (min-width: 920px) 407px, (min-width: 768px) 45vw, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/sheffield-theatres-staff-7-1024x683.webp 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/sheffield-theatres-staff-7-300x200.webp 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/sheffield-theatres-staff-7-768x512.webp 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/sheffield-theatres-staff-7-1536x1024.webp 1536w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/sheffield-theatres-staff-7.webp 1600w\" title=\"\">\t<div class=\"spektrix-image-credit\">\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"spektrix-image-credit__trigger\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-controls=\"spektrix-image-credit-15\"\n\t\t\taria-label=\"Image credit\"\n\t\t>\n\t\t\t<svg class=\"spektrix-image-credit__icon\" width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"12\" cy=\"12\" r=\"10\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"\/><circle cx=\"12\" cy=\"8\" r=\"1.25\" fill=\"currentColor\"\/><path d=\"M12 11v6\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg>\t\t<\/button>\n\t\t<div\n\t\t\tid=\"spektrix-image-credit-15\"\n\t\t\tclass=\"spektrix-image-credit__popover\"\n\t\t\trole=\"region\"\n\t\t\taria-label=\"Image credit\"\n\t\t\thidden\n\t\t>\n\t\t\t<p class=\"spektrix-image-credit__text\">Sheffield Theatres<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-image-card-grid__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-subheading-2-semibold spektrix-image-card-grid__card-title\">\n\t\t\t\t\t\t\t\t\t\t\tWebsites\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-body-5-regular spektrix-image-card-grid__card-body\">\n\t\t\t\t\t\t\t\t\t\t\tInspire your audience with a configurable, branded online purchase pathway<br \/>\r\nOn-brand websites | Integration support | Endless possibilities\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.spektrix.com\/en-gb\/capabilities\/websites-online-event-ticketing\/\" class=\"spektrix-dot-link spektrix-dot-link--primary spektrix-image-card-grid__link\" target=\"_self\"><span class=\"spektrix-dot-link__dot\" aria-hidden=\"true\"><\/span><span class=\"spektrix-dot-link__label\">Websites in Spektrix<\/span><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-image-card-grid__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-image-card-grid__media spektrix-image-card-grid__media--bg-bright-bg spektrix-image-card-grid__media--has-image\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"spektrix-image-card-grid__image\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/cabot-theatre-ticket-close-up-photo-credit-haynes-1024x683.webp\" class=\"spektrix-image-card-grid__image-element\" alt=\"\" loading=\"lazy\" sizes=\"auto, (min-width: 920px) 407px, (min-width: 768px) 45vw, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/cabot-theatre-ticket-close-up-photo-credit-haynes-1024x683.webp 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/cabot-theatre-ticket-close-up-photo-credit-haynes-300x200.webp 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/cabot-theatre-ticket-close-up-photo-credit-haynes-768x512.webp 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/cabot-theatre-ticket-close-up-photo-credit-haynes-1536x1024.webp 1536w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/cabot-theatre-ticket-close-up-photo-credit-haynes.webp 1600w\" title=\"\">\t<div class=\"spektrix-image-credit\">\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"spektrix-image-credit__trigger\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-controls=\"spektrix-image-credit-16\"\n\t\t\taria-label=\"Image credit\"\n\t\t>\n\t\t\t<svg class=\"spektrix-image-credit__icon\" width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"12\" cy=\"12\" r=\"10\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"\/><circle cx=\"12\" cy=\"8\" r=\"1.25\" fill=\"currentColor\"\/><path d=\"M12 11v6\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg>\t\t<\/button>\n\t\t<div\n\t\t\tid=\"spektrix-image-credit-16\"\n\t\t\tclass=\"spektrix-image-credit__popover\"\n\t\t\trole=\"region\"\n\t\t\taria-label=\"Image credit\"\n\t\t\thidden\n\t\t>\n\t\t\t<p class=\"spektrix-image-credit__text\">Cabot Theatre<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-image-card-grid__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-subheading-2-semibold spektrix-image-card-grid__card-title\">\n\t\t\t\t\t\t\t\t\t\t\tTicketing\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-body-5-regular spektrix-image-card-grid__card-body\">\n\t\t\t\t\t\t\t\t\t\t\tA market-leading platform for live event setup, sales and box office management<br \/>\r\nStreamlined setup | Smooth transactions | Instant insights\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.spektrix.com\/en-gb\/ticketing-solutions\/\" class=\"spektrix-dot-link spektrix-dot-link--primary spektrix-image-card-grid__link\" target=\"_self\"><span class=\"spektrix-dot-link__dot\" aria-hidden=\"true\"><\/span><span class=\"spektrix-dot-link__label\">Ticketing in Spektrix<\/span><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-image-card-grid__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-image-card-grid__media spektrix-image-card-grid__media--bg-bright-bg spektrix-image-card-grid__media--has-image\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"spektrix-image-card-grid__image\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"426\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/mike-geller-support-capitol-center-arts-new-hampshire.jpg\" class=\"spektrix-image-card-grid__image-element\" alt=\"mike geller supporting a spektrix user at capitol center for the arts new hampshire\" loading=\"lazy\" sizes=\"auto, (min-width: 920px) 407px, (min-width: 768px) 45vw, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/mike-geller-support-capitol-center-arts-new-hampshire.jpg 800w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/mike-geller-support-capitol-center-arts-new-hampshire-300x200.jpg 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/mike-geller-support-capitol-center-arts-new-hampshire-768x512.jpg 768w\" title=\"\">\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-image-card-grid__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-subheading-2-semibold spektrix-image-card-grid__card-title\">\n\t\t\t\t\t\t\t\t\t\t\tLeadership\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-body-5-regular spektrix-image-card-grid__card-body\">\n\t\t\t\t\t\t\t\t\t\t\tA relationship management platform purpose-built for arts, culture, and live experience organisations<br \/>\r\nInstant insights | Shared success | Sector commitment\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.spektrix.com\/en-gb\/roles\/leadership-management\/\" class=\"spektrix-dot-link spektrix-dot-link--primary spektrix-image-card-grid__link\" target=\"_self\"><span class=\"spektrix-dot-link__dot\" aria-hidden=\"true\"><\/span><span class=\"spektrix-dot-link__label\">Spektrix for leaders<\/span><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":1422,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"hf_cat_page":[44],"class_list":["post-940136","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.spektrix.com\/en-au\/wp-json\/wp\/v2\/pages\/940136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spektrix.com\/en-au\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.spektrix.com\/en-au\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.spektrix.com\/en-au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spektrix.com\/en-au\/wp-json\/wp\/v2\/comments?post=940136"}],"version-history":[{"count":27,"href":"https:\/\/www.spektrix.com\/en-au\/wp-json\/wp\/v2\/pages\/940136\/revisions"}],"predecessor-version":[{"id":943657,"href":"https:\/\/www.spektrix.com\/en-au\/wp-json\/wp\/v2\/pages\/940136\/revisions\/943657"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.spektrix.com\/en-au\/wp-json\/wp\/v2\/media\/1422"}],"wp:attachment":[{"href":"https:\/\/www.spektrix.com\/en-au\/wp-json\/wp\/v2\/media?parent=940136"}],"wp:term":[{"taxonomy":"hf_cat_page","embeddable":true,"href":"https:\/\/www.spektrix.com\/en-au\/wp-json\/wp\/v2\/hf_cat_page?post=940136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}