{"id":945781,"date":"2026-10-06T14:50:09","date_gmt":"2026-10-06T14:50:09","guid":{"rendered":"https:\/\/www.spektrix.com\/?page_id=945781"},"modified":"2026-10-06T14:57:59","modified_gmt":"2026-10-06T14:57:59","slug":"understand-engage-grow-your-audience","status":"publish","type":"page","link":"https:\/\/www.spektrix.com\/en-au\/understand-engage-grow-your-audience\/","title":{"rendered":"Guide: Audience Engagement"},"content":{"rendered":"<section class=\"spektrix-guide-form-hero spektrix-guide-form-hero--image-medium spektrix-guide-form-hero--image-fit-crop wp-block-spektrix-guide-form-hero\">\n\t<div class=\"spektrix-guide-form-hero__container\">\n\t\t<div class=\"spektrix-guide-form-hero__content\">\n\t\t\t\t\t\t\t<div class=\"spektrix-guide-form-hero__copy\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"eyebrow spektrix-guide-form-hero__eyebrow\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eyebrow__icon\" aria-hidden=\"true\"><svg width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<circle cx=\"2\" cy=\"2\" r=\"2\" fill=\"#00BB13\"\/>\n<circle cx=\"2\" cy=\"12\" r=\"2\" fill=\"#00BB13\"\/>\n<circle cx=\"7\" cy=\"2\" r=\"2\" fill=\"#00BB13\"\/>\n<circle cx=\"12\" cy=\"2\" r=\"2\" fill=\"#00BB13\"\/>\n<circle cx=\"7\" cy=\"7\" r=\"2\" fill=\"#00BB13\"\/>\n<circle cx=\"2\" cy=\"7\" r=\"2\" fill=\"#00BB13\"\/>\n<\/svg>\n<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-guide-form-hero__eyebrow-text\">Audiences<\/span>\n\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<h1 class=\"spektrix-guide-form-hero__heading\">Understanding Every Individual to Engage and Grow Your Audience <\/h1>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"text-lead text-lead--light spektrix-guide-form-hero__intro\">\n\t\t\t\t\t<p><strong>Audiences don\u2019t fit neatly into boxes.<\/strong><\/p>\n<p><span style=\"font-weight: 400\">Every individual has their own motivations, needs, barriers, and relationships that swap and change over time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Connected CRM and audience engagement tools make it easier to personalise and curate messaging \u2013 provided we can cut through the noise to understand which signals really matter.<\/span><\/p>\n<p><b>To understand one person better, start with the bigger picture.<\/b><\/p>\n<p>This new report collates global research to build a complete, shared picture of audience behaviours and trends, identifying what motivates, inspires, and frustrates audiences today.<\/p>\n<p>Wherever you are in your audience engagement journey, explore the big\u00a0picture to frame more meaningful questions and understand how your own audience data fits with global trends.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"spektrix-guide-form-hero__details\">\n\t\t\t\t\t\t\t\t\t\t\t<figure class=\"spektrix-guide-form-hero__guide-preview\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"378\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/10\/audience-engagement-resource-768x453.png\" class=\"spektrix-guide-form-hero__guide-image\" alt=\"Spektrix guide to understanding, engaging, and growing your audience\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/10\/audience-engagement-resource-768x453.png 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/10\/audience-engagement-resource-300x177.png 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/10\/audience-engagement-resource-1024x604.png 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/10\/audience-engagement-resource-1536x906.png 1536w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/10\/audience-engagement-resource-2048x1208.png 2048w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" title=\"\">\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"spektrix-guide-form-hero__checklist-area\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"spektrix-guide-form-hero__checklist\" role=\"list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-guide-form-hero__checklist-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-guide-form-hero__checklist-icon\"><svg width=\"12\" height=\"10\" viewBox=\"0 0 12 10\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M1 5.25L4.25 8.5L11 1.5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-body-list spektrix-guide-form-hero__checklist-text\">Global patterns in audience motivations, frustrations, and values.<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-guide-form-hero__checklist-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-guide-form-hero__checklist-icon\"><svg width=\"12\" height=\"10\" viewBox=\"0 0 12 10\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M1 5.25L4.25 8.5L11 1.5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-body-list spektrix-guide-form-hero__checklist-text\">Actionable models to improve audience experience across your organisation.<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-guide-form-hero__checklist-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-guide-form-hero__checklist-icon\"><svg width=\"12\" height=\"10\" viewBox=\"0 0 12 10\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M1 5.25L4.25 8.5L11 1.5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-body-list spektrix-guide-form-hero__checklist-text\">Success stories, examples, and inspiration from sector leaders and expert partners.<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<aside class=\"spektrix-guide-form-hero__form-column\" aria-label=\"Guide download form\">\n\t\t\t\t<div class=\"spektrix-guide-form-hero__form-card\">\n\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"text-subheading-2-semibold spektrix-guide-form-hero__form-title\">Engage your audience<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div id=\"spektrix-guide-form-hero-hs-1\" class=\"spektrix-hubspot-form spektrix-hubspot-form--developer hs-form-html spektrix-guide-form-hero__hubspot-form\" data-region=\"na1\" data-form-id=\"d766efdd-0510-4ed8-8d3a-9793e8965339\" data-portal-id=\"5419099\"><\/div>\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-body-5-regular spektrix-guide-form-hero__privacy\">\n\t\t\t\t\t\t\t<p>Spektrix is committed to protecting and respecting your data. Read more about our\u00a0<a href=\"https:\/\/www.spektrix.com\/en-gb\/privacy\" target=\"_blank\" rel=\"nofollow noopener\">Privacy Policy<\/a>\u00a0and<a href=\"https:\/\/www.spektrix.com\/en-au\/terms-and-conditions\/\" target=\"_blank\" rel=\"noopener\">\u00a0Terms of Use<\/a>.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/aside>\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section class=\"spektrix-client-logo-links spektrix-client-logo-links--bg-bright-bg spektrix-client-logo-links--grid-align-center spektrix-client-logo-links--cols-4 wp-block-spektrix-client-logo-links\" aria-labelledby=\"spektrix-client-logo-links-heading-2\">\n\t<div class=\"spektrix-client-logo-links__container\">\n\t\t\t\t\t<header class=\"spektrix-client-logo-links__header\">\n\t\t\t\t\t\t\t\t\t<h2\t\t\t\t\t\tclass=\"text-section-heading spektrix-client-logo-links__heading\"\n\t\t\t\t\t\tid=\"spektrix-client-logo-links-heading-2\"\n\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"section_heading\" data-acf-placeholder=\"Add section heading\u2026\" data-acf-toolbar-title=\"Section heading\" \t\t\t\t\t>Audience Engagement expertise<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\tclass=\"text-lead text-lead--dark spektrix-client-logo-links__intro\"\n\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"section_intro\" data-acf-placeholder=\"Add section intro\u2026\" data-acf-toolbar-title=\"Section intro\" \t\t\t\t\t>Featuring advice from Spektrix partners<\/div>\n\t\t\t\t\t\t\t<\/header>\n\t\t\n\t\t\t\t\t<div class=\"spektrix-client-logo-links__logos-wrap\" data-acf-inline-fields-uid=\"client-logo-links-logos\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;logos&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Logos&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit logos\">\n\t\t\t\t\t\t\t\t\t<div class=\"spektrix-client-logo-links__board\">\n\t\t\t\t\t\t<ul class=\"spektrix-client-logo-links__grid\" role=\"list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-client-logo-links__item\">\n\t\t\t\t\t\t\t\t\t<a\t\t\t\t\t\t\t\t\t\tclass=\"spektrix-client-logo-links__cell spektrix-client-logo-links__cell--link\"\n\t\t\t\t\t\t\t\t\t\tstyle=\"--spektrix-client-logo-links-cell-inset: 16px;\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.spektrix.com\/en-gb\/?p=945822\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-client-logo-links__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"300\" height=\"99\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2024\/11\/baker-richards-logo-300x99.webp\" class=\"spektrix-client-logo-links__logo\" alt=\"Baker Richards logo\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 960px) min(214px, calc(100vw \/ 4)), (min-width: 600px) 33vw, 50vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2024\/11\/baker-richards-logo-300x99.webp 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2024\/11\/baker-richards-logo-1024x338.webp 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2024\/11\/baker-richards-logo-768x253.webp 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2024\/11\/baker-richards-logo-1536x506.webp 1536w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2024\/11\/baker-richards-logo-2048x675.webp 2048w\" title=\"\">\t\t\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-client-logo-links__arrow\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M7 17 17 7M9 7h8v8\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-client-logo-links__item\">\n\t\t\t\t\t\t\t\t\t<a\t\t\t\t\t\t\t\t\t\tclass=\"spektrix-client-logo-links__cell spektrix-client-logo-links__cell--link\"\n\t\t\t\t\t\t\t\t\t\tstyle=\"--spektrix-client-logo-links-cell-inset: 16px;\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.spektrix.com\/en-gb\/?p=946003\"\n\t\t\t\t\t\t\t\t\t\t\t aria-label=\"Logo of Bolero, a 3d letter B on a mustard yellow background (opens in a new tab)\"\t\t\t\t\t\t\t\t\t\t\t target=\"_blank\"\t\t\t\t\t\t\t\t\t\t\t rel=\"noopener noreferrer\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-client-logo-links__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"300\" height=\"207\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/10\/bolero_yellow-300x207.png\" class=\"spektrix-client-logo-links__logo\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 960px) min(214px, calc(100vw \/ 4)), (min-width: 600px) 33vw, 50vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/10\/bolero_yellow-300x207.png 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/10\/bolero_yellow.png 704w\" title=\"\">\t\t\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-client-logo-links__arrow\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M7 17 17 7M9 7h8v8\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-client-logo-links__item\">\n\t\t\t\t\t\t\t\t\t<a\t\t\t\t\t\t\t\t\t\tclass=\"spektrix-client-logo-links__cell spektrix-client-logo-links__cell--link\"\n\t\t\t\t\t\t\t\t\t\tstyle=\"--spektrix-client-logo-links-cell-inset: 16px;\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.spektrix.com\/en-gb\/webinars\/email-benchmarks-and-best-practices\/\"\n\t\t\t\t\t\t\t\t\t\t\t aria-label=\"Visit client website (opens in a new tab)\"\t\t\t\t\t\t\t\t\t\t\t target=\"_blank\"\t\t\t\t\t\t\t\t\t\t\t rel=\"noopener noreferrer\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-client-logo-links__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"300\" height=\"169\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/capacity-full-logo-300x169.jpg\" class=\"spektrix-client-logo-links__logo\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 960px) min(214px, calc(100vw \/ 4)), (min-width: 600px) 33vw, 50vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/capacity-full-logo-300x169.jpg 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/capacity-full-logo-768x433.jpg 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/capacity-full-logo.jpg 848w\" title=\"\">\t\t\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-client-logo-links__arrow\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M7 17 17 7M9 7h8v8\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-client-logo-links__item\">\n\t\t\t\t\t\t\t\t\t<a\t\t\t\t\t\t\t\t\t\tclass=\"spektrix-client-logo-links__cell spektrix-client-logo-links__cell--link\"\n\t\t\t\t\t\t\t\t\t\tstyle=\"--spektrix-client-logo-links-cell-inset: 16px;\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.spektrix.com\/en-gb\/?p=946054\"\n\t\t\t\t\t\t\t\t\t\t\t aria-label=\"Cog Design logo, showing a cog against a mustrad-yellow oval (opens in a new tab)\"\t\t\t\t\t\t\t\t\t\t\t target=\"_blank\"\t\t\t\t\t\t\t\t\t\t\t rel=\"noopener noreferrer\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-client-logo-links__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"300\" height=\"81\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/10\/Cog-Logo-scaled-1-300x81.jpg\" class=\"spektrix-client-logo-links__logo\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 960px) min(214px, calc(100vw \/ 4)), (min-width: 600px) 33vw, 50vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/10\/Cog-Logo-scaled-1-300x81.jpg 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/10\/Cog-Logo-scaled-1-1024x276.jpg 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/10\/Cog-Logo-scaled-1-768x207.jpg 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/10\/Cog-Logo-scaled-1-1536x413.jpg 1536w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/10\/Cog-Logo-scaled-1-2048x551.jpg 2048w\" title=\"\">\t\t\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-client-logo-links__arrow\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M7 17 17 7M9 7h8v8\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-client-logo-links__item\">\n\t\t\t\t\t\t\t\t\t<a\t\t\t\t\t\t\t\t\t\tclass=\"spektrix-client-logo-links__cell spektrix-client-logo-links__cell--link\"\n\t\t\t\t\t\t\t\t\t\tstyle=\"--spektrix-client-logo-links-cell-inset: 16px;\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.spektrix.com\/en-gb\/?p=945831\"\n\t\t\t\t\t\t\t\t\t\t\t aria-label=\"Logo for JCA Performing Arts (opens in a new tab)\"\t\t\t\t\t\t\t\t\t\t\t target=\"_blank\"\t\t\t\t\t\t\t\t\t\t\t rel=\"noopener noreferrer\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-client-logo-links__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"300\" height=\"157\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/09\/jcajpg-300x157.jpg\" class=\"spektrix-client-logo-links__logo\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 960px) min(214px, calc(100vw \/ 4)), (min-width: 600px) 33vw, 50vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/09\/jcajpg-300x157.jpg 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/09\/jcajpg-768x401.jpg 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/09\/jcajpg.jpg 800w\" title=\"\">\t\t\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-client-logo-links__arrow\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M7 17 17 7M9 7h8v8\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-client-logo-links__item\">\n\t\t\t\t\t\t\t\t\t<a\t\t\t\t\t\t\t\t\t\tclass=\"spektrix-client-logo-links__cell spektrix-client-logo-links__cell--link\"\n\t\t\t\t\t\t\t\t\t\tstyle=\"--spektrix-client-logo-links-cell-inset: 16px;\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.spektrix.com\/en-gb\/?p=946027\"\n\t\t\t\t\t\t\t\t\t\t\t aria-label=\"Logo of mtc Media, the letters mtc in denim blue. (opens in a new tab)\"\t\t\t\t\t\t\t\t\t\t\t target=\"_blank\"\t\t\t\t\t\t\t\t\t\t\t rel=\"noopener noreferrer\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-client-logo-links__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"180\" height=\"180\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/10\/mtc.webp\" class=\"spektrix-client-logo-links__logo\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 960px) min(214px, calc(100vw \/ 4)), (min-width: 600px) 33vw, 50vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/10\/mtc.webp 180w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/10\/mtc-150x150.webp 150w\" title=\"\">\t\t\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-client-logo-links__arrow\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M7 17 17 7M9 7h8v8\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-client-logo-links__item\">\n\t\t\t\t\t\t\t\t\t<a\t\t\t\t\t\t\t\t\t\tclass=\"spektrix-client-logo-links__cell spektrix-client-logo-links__cell--link\"\n\t\t\t\t\t\t\t\t\t\tstyle=\"--spektrix-client-logo-links-cell-inset: 16px;\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.spektrix.com\/en-gb\/?p=946077\"\n\t\t\t\t\t\t\t\t\t\t\t aria-label=\"Logo of One Further, in vivid blue, connected capitals (opens in a new tab)\"\t\t\t\t\t\t\t\t\t\t\t target=\"_blank\"\t\t\t\t\t\t\t\t\t\t\t rel=\"noopener noreferrer\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-client-logo-links__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"300\" height=\"30\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/10\/one-further-logo-scaled-1-300x30.png\" class=\"spektrix-client-logo-links__logo\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 960px) min(214px, calc(100vw \/ 4)), (min-width: 600px) 33vw, 50vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/10\/one-further-logo-scaled-1-300x30.png 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/10\/one-further-logo-scaled-1-1024x104.png 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/10\/one-further-logo-scaled-1-768x78.png 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/10\/one-further-logo-scaled-1-1536x155.png 1536w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/10\/one-further-logo-scaled-1-2048x207.png 2048w\" title=\"\">\t\t\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-client-logo-links__arrow\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M7 17 17 7M9 7h8v8\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-client-logo-links__item\">\n\t\t\t\t\t\t\t\t\t<a\t\t\t\t\t\t\t\t\t\tclass=\"spektrix-client-logo-links__cell spektrix-client-logo-links__cell--link\"\n\t\t\t\t\t\t\t\t\t\tstyle=\"--spektrix-client-logo-links-cell-inset: 16px;\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.spektrix.com\/en-gb\/?p=946039\"\n\t\t\t\t\t\t\t\t\t\t\t aria-label=\"VisitOne logo, inside a ticket-shaped icon (opens in a new tab)\"\t\t\t\t\t\t\t\t\t\t\t target=\"_blank\"\t\t\t\t\t\t\t\t\t\t\t rel=\"noopener noreferrer\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-client-logo-links__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"300\" height=\"152\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/10\/VistOne-logo-white-background-400-x-400-1-300x152.webp\" class=\"spektrix-client-logo-links__logo\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 960px) min(214px, calc(100vw \/ 4)), (min-width: 600px) 33vw, 50vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/10\/VistOne-logo-white-background-400-x-400-1-300x152.webp 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/10\/VistOne-logo-white-background-400-x-400-1-297x150.webp 297w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/10\/VistOne-logo-white-background-400-x-400-1.webp 399w\" title=\"\">\t\t\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-client-logo-links__arrow\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M7 17 17 7M9 7h8v8\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section class=\"spektrix-testimonial-callout spektrix-testimonial-callout--single wp-block-spektrix-testimonial-callout\">\n\t<div class=\"spektrix-testimonial-callout__container\">\n\t\t\t\t\t<div\n\t\t\t\tclass=\"spektrix-testimonial-callout__slider\"\n\t\t\t\t\t\t\t\t\tdata-slide-count=\"1\"\n\t\t\t\t\trole=\"region\"\n\t\t\t\t\taria-roledescription=\"carousel\"\n\t\t\t\t\taria-label=\"Testimonial quotes\"\n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article\n\t\t\t\t\t\t\tclass=\"spektrix-testimonial-callout__slide is-active\"\n\t\t\t\t\t\t\tdata-slide-index=\"0\"\n\t\t\t\t\t\t\taria-hidden=\"false\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<div class=\"spektrix-testimonial-callout__card\">\n\t\t\t\t\t\t\t\t<div class=\"spektrix-testimonial-callout__top\">\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\tclass=\"spektrix-testimonial-callout__mark\"\n\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.spektrix.com\/wp-content\/themes\/spektrix-2026\/assets\/images\/blog\/Lime-Quote.svg\"\n\t\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\t\t\twidth=\"48\"\n\t\t\t\t\t\t\t\t\t\theight=\"42\"\n\t\t\t\t\t\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\t\t\t\/>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<blockquote class=\"spektrix-testimonial-callout__quote-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-subheading-1 spektrix-testimonial-callout__quote\">Your audience does not experience ticketing, subscriptions, education programmes, and giving as separate relationships. The person who buys a single ticket to your holiday show may be the same person who subscribes next season, brings a child to a workshop, volunteers as an usher, or makes a year-end gift. To them, it is one relationship with your organisation.<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-testimonial-callout__logo-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/09\/jcajpg-300x157.jpg\" class=\"spektrix-testimonial-callout__logo\" alt=\"Logo for JCA Performing Arts\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/09\/jcajpg-300x157.jpg 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/09\/jcajpg-768x401.jpg 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/09\/jcajpg.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section style=\"--spektrix-text-and-image-max-width:1200px;--spektrix-text-and-image-media-max-width:500px\" class=\"spektrix-text-and-image spektrix-text-and-image--bg-white spektrix-text-and-image--split-left-wide spektrix-text-and-image--desktop-media-right spektrix-text-and-image--mobile-content-first spektrix-text-and-image--media-framed spektrix-text-and-image--image-fit-cover wp-block-spektrix-text-and-image\" aria-labelledby=\"spektrix-text-and-image-heading-3\">\n\t<div class=\"spektrix-text-and-image__container\">\n\t\t<div class=\"spektrix-text-and-image__layout\">\n\t\t\t\t\t\t\t<div class=\"spektrix-text-and-image__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h2\n\t\t\t\t\t\t\tclass=\"text-section-heading spektrix-text-and-image__heading\"\n\t\t\t\t\t\t\tid=\"spektrix-text-and-image-heading-3\"\n\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading...\" data-acf-toolbar-title=\"Heading\" \t\t\t\t\t\t>Relationships grow deeper over time<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"text-body-3-regular spektrix-text-and-image__body\"\n\t\t\t\t\t\t\tdata-acf-inline-fields-uid=\"text-and-image-body\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;body&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Body&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;600px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit body\"\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">There are three primary drivers that bring people to arts, culture, &amp; in-person experiences: <\/span><b>Social Connection<\/b><span style=\"font-weight: 400\">, <\/span><b>Discovery &amp; Learning<\/b><span style=\"font-weight: 400\">, and <\/span><b>Entertainment &amp; Enjoyment.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400\">\u00a0But the reasons people first engage aren&#8217;t always the reasons they keep coming back.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400\"><strong>Social Connection <\/strong>grows into <strong>Belonging &amp; Identity<\/strong>\u00a0<\/span><\/li>\n<li><strong>Discovery &amp; Learning<\/strong> grows into <strong>Challenge &amp; Growth<\/strong><\/li>\n<li><strong>Entertainment &amp; Enjoyment\u00a0<\/strong>grows into\u00a0<strong>Wellbeing &amp; Escape<\/strong><\/li>\n<\/ul>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"spektrix-text-and-image__media-wrap\" data-acf-inline-fields-uid=\"text-and-image-media\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;media_type&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Media Type&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;media_image&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Media Image&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;media_video&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Video URL or Embed&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;image_fit&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Image Fit&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit media\">\n\t\t\t\t\t\t\t\t\t\t\t<figure class=\"spektrix-text-and-image__media spektrix-text-and-image__media--image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/capital-theatres-edinburgh-audience-show-happy-2.webp\" class=\"spektrix-text-and-image__image\" alt=\"A happy clapping audience at Capital Theatres Edinburgh.\" loading=\"lazy\" sizes=\"auto, (min-width: 920px) 500px, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/capital-theatres-edinburgh-audience-show-happy-2.webp 1600w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/capital-theatres-edinburgh-audience-show-happy-2-300x200.webp 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/capital-theatres-edinburgh-audience-show-happy-2-1024x683.webp 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/capital-theatres-edinburgh-audience-show-happy-2-768x512.webp 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/capital-theatres-edinburgh-audience-show-happy-2-1536x1024.webp 1536w\" title=\"\">\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section style=\"--spektrix-text-and-image-max-width:1200px;--spektrix-text-and-image-media-max-width:500px\" class=\"spektrix-text-and-image spektrix-text-and-image--bg-white spektrix-text-and-image--split-left-narrow spektrix-text-and-image--desktop-media-left spektrix-text-and-image--mobile-content-first spektrix-text-and-image--media-natural wp-block-spektrix-text-and-image\" aria-labelledby=\"spektrix-text-and-image-heading-4\">\n\t<div class=\"spektrix-text-and-image__container\">\n\t\t<div class=\"spektrix-text-and-image__layout\">\n\t\t\t\t\t\t\t<div class=\"spektrix-text-and-image__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h2\n\t\t\t\t\t\t\tclass=\"text-section-heading spektrix-text-and-image__heading\"\n\t\t\t\t\t\t\tid=\"spektrix-text-and-image-heading-4\"\n\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading...\" data-acf-toolbar-title=\"Heading\" \t\t\t\t\t\t>Loyalty is not a lost cause<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"text-body-3-regular spektrix-text-and-image__body\"\n\t\t\t\t\t\t\tdata-acf-inline-fields-uid=\"text-and-image-body\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;body&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Body&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;600px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit body\"\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Repeat attendance has been declining for at least a decade, but there are signs that decline may be slowing down.<\/span><\/p>\n<p><strong>Audiences are still making repeat visits to the same arts organisations. Reattendance is more stable than it has been for years.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400\">That means this is a great moment to revisit your definitions of loyalty and frequent attendance. Understanding what those ideas mean to you \u2013 and to your audience members \u2013 can help you design messaging, reporting, and segmentation that\u2019s ready for the next five years.<\/span><\/p>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"spektrix-text-and-image__media-wrap\" data-acf-inline-fields-uid=\"text-and-image-media\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;media_type&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Media Type&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;media_image&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Media Image&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;media_video&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Video URL or Embed&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;image_fit&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Image Fit&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit media\">\n\t\t\t\t\t\t\t\t\t\t\t<figure class=\"spektrix-text-and-image__media spektrix-text-and-image__media--image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1329\" height=\"870\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/10\/Your-paragraph-text-2.png\" class=\"spektrix-text-and-image__image\" alt=\"A graph showing reattendance declining but leveling off in the last three years\" loading=\"lazy\" sizes=\"auto, (min-width: 920px) 500px, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/10\/Your-paragraph-text-2.png 1329w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/10\/Your-paragraph-text-2-300x196.png 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/10\/Your-paragraph-text-2-1024x670.png 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/10\/Your-paragraph-text-2-768x503.png 768w\" title=\"\">\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section style=\"--spektrix-text-and-image-max-width:1200px;--spektrix-text-and-image-media-max-width:500px\" class=\"spektrix-text-and-image spektrix-text-and-image--bg-white spektrix-text-and-image--split-left-wide spektrix-text-and-image--desktop-media-right spektrix-text-and-image--mobile-content-first spektrix-text-and-image--media-framed spektrix-text-and-image--image-fit-cover wp-block-spektrix-text-and-image\" aria-labelledby=\"spektrix-text-and-image-heading-5\">\n\t<div class=\"spektrix-text-and-image__container\">\n\t\t<div class=\"spektrix-text-and-image__layout\">\n\t\t\t\t\t\t\t<div class=\"spektrix-text-and-image__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h2\n\t\t\t\t\t\t\tclass=\"text-section-heading spektrix-text-and-image__heading\"\n\t\t\t\t\t\t\tid=\"spektrix-text-and-image-heading-5\"\n\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading...\" data-acf-toolbar-title=\"Heading\" \t\t\t\t\t\t>Relationships are built on trust<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"text-body-3-regular spektrix-text-and-image__body\"\n\t\t\t\t\t\t\tdata-acf-inline-fields-uid=\"text-and-image-body\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;body&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Body&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;600px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit body\"\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Audience experience is shaped by the invitation and welcome you extend; by a booking flow that feels clear and manageable; and by the belief that your organisation reflects people that they recognise and values that they share.\u00a0<\/span><\/p>\n<p>Different things matter to different people, and change over the course of their lives. There\u2019s no single dimension that defines value for every visitor \u2013 but together, six intersecting factors influence the extent to which people trust an organisation, feel it understands them, and want the relationship to continue.<\/p>\n<p><strong>Welcome &#8211; Access &#8211; Value &#8211; Recommendations &#8211; Principles &#8211; Place<\/strong><\/p>\n<p>&nbsp;<\/p>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"spektrix-text-and-image__media-wrap\" data-acf-inline-fields-uid=\"text-and-image-media\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;media_type&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Media Type&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;media_image&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Media Image&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;media_video&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Video URL or Embed&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;image_fit&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Image Fit&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit media\">\n\t\t\t\t\t\t\t\t\t\t\t<figure class=\"spektrix-text-and-image__media spektrix-text-and-image__media--image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/the-elgiva-young-participants-on-stage-photo-credit-caroline-taylor.webp\" class=\"spektrix-text-and-image__image\" alt=\"The Elgiva young participants on stage.\" loading=\"lazy\" sizes=\"auto, (min-width: 920px) 500px, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/the-elgiva-young-participants-on-stage-photo-credit-caroline-taylor.webp 1600w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/the-elgiva-young-participants-on-stage-photo-credit-caroline-taylor-300x200.webp 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/the-elgiva-young-participants-on-stage-photo-credit-caroline-taylor-1024x683.webp 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/the-elgiva-young-participants-on-stage-photo-credit-caroline-taylor-768x512.webp 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/the-elgiva-young-participants-on-stage-photo-credit-caroline-taylor-1536x1024.webp 1536w\" title=\"\">\t<div class=\"spektrix-image-credit\">\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"spektrix-image-credit__trigger\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-controls=\"spektrix-image-credit-6\"\n\t\t\taria-label=\"Image credit\"\n\t\t>\n\t\t\t<svg class=\"spektrix-image-credit__icon\" width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"12\" cy=\"12\" r=\"10\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"\/><circle cx=\"12\" cy=\"8\" r=\"1.25\" fill=\"currentColor\"\/><path d=\"M12 11v6\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg>\t\t<\/button>\n\t\t<div\n\t\t\tid=\"spektrix-image-credit-6\"\n\t\t\tclass=\"spektrix-image-credit__popover\"\n\t\t\trole=\"region\"\n\t\t\taria-label=\"Image credit\"\n\t\t\thidden\n\t\t>\n\t\t\t<p class=\"spektrix-image-credit__text\">The Elgiva \u00b7 Photo by Caroline Taylor<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section style=\"--spektrix-text-and-image-max-width:1200px;--spektrix-text-and-image-media-max-width:500px\" class=\"spektrix-text-and-image spektrix-text-and-image--bg-white spektrix-text-and-image--split-left-narrow spektrix-text-and-image--desktop-media-left spektrix-text-and-image--mobile-content-first spektrix-text-and-image--media-framed spektrix-text-and-image--image-fit-cover wp-block-spektrix-text-and-image\" aria-labelledby=\"spektrix-text-and-image-heading-7\">\n\t<div class=\"spektrix-text-and-image__container\">\n\t\t<div class=\"spektrix-text-and-image__layout\">\n\t\t\t\t\t\t\t<div class=\"spektrix-text-and-image__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h2\n\t\t\t\t\t\t\tclass=\"text-section-heading spektrix-text-and-image__heading\"\n\t\t\t\t\t\t\tid=\"spektrix-text-and-image-heading-7\"\n\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading...\" data-acf-toolbar-title=\"Heading\" \t\t\t\t\t\t>Don&#039;t let perfect be the enemy of good<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"text-body-3-regular spektrix-text-and-image__body\"\n\t\t\t\t\t\t\tdata-acf-inline-fields-uid=\"text-and-image-body\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;body&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Body&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;600px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit body\"\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Relationships are built on trust. But trust is quickly undermined by frustrations or blockers that may seem small in isolation.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Not every improvement is under your control. Older buildings, external programming, and complex internal structures can all make improvement hard to deliver.\u00a0 But often, small changes can make a significant difference to audience experience.<\/span><\/p>\n<p><strong>Bring teams together to focus on what you can <\/strong><span style=\"font-weight: 400\"><strong>do to build trust, understanding, and loyalty.<\/strong> <\/span><\/p>\n<p><span style=\"font-weight: 400\">When programming, education, ticketing, fundraising, marketing, and community teams work together, you may be surprised how many hurdles you can remove. <\/span><\/p>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"spektrix-text-and-image__media-wrap\" data-acf-inline-fields-uid=\"text-and-image-media\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;media_type&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Media Type&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;media_image&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Media Image&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;media_video&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Video URL or Embed&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;image_fit&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Image Fit&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit media\">\n\t\t\t\t\t\t\t\t\t\t\t<figure class=\"spektrix-text-and-image__media spektrix-text-and-image__media--image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"1449\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/everyman-theatre-cheltenham-ornate-auditorium-wide-view-photo-credit-james-morris-view-pictures-ltd.webp\" class=\"spektrix-text-and-image__image\" alt=\"Everyman Theatre Cheltenham ornate auditorium wide view.\" loading=\"lazy\" sizes=\"auto, (min-width: 920px) 500px, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/everyman-theatre-cheltenham-ornate-auditorium-wide-view-photo-credit-james-morris-view-pictures-ltd.webp 1600w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/everyman-theatre-cheltenham-ornate-auditorium-wide-view-photo-credit-james-morris-view-pictures-ltd-300x272.webp 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/everyman-theatre-cheltenham-ornate-auditorium-wide-view-photo-credit-james-morris-view-pictures-ltd-1024x927.webp 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/everyman-theatre-cheltenham-ornate-auditorium-wide-view-photo-credit-james-morris-view-pictures-ltd-768x696.webp 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/everyman-theatre-cheltenham-ornate-auditorium-wide-view-photo-credit-james-morris-view-pictures-ltd-1536x1391.webp 1536w\" title=\"\">\t<div class=\"spektrix-image-credit\">\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"spektrix-image-credit__trigger\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-controls=\"spektrix-image-credit-8\"\n\t\t\taria-label=\"Image credit\"\n\t\t>\n\t\t\t<svg class=\"spektrix-image-credit__icon\" width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"12\" cy=\"12\" r=\"10\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"\/><circle cx=\"12\" cy=\"8\" r=\"1.25\" fill=\"currentColor\"\/><path d=\"M12 11v6\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg>\t\t<\/button>\n\t\t<div\n\t\t\tid=\"spektrix-image-credit-8\"\n\t\t\tclass=\"spektrix-image-credit__popover\"\n\t\t\trole=\"region\"\n\t\t\taria-label=\"Image credit\"\n\t\t\thidden\n\t\t>\n\t\t\t<p class=\"spektrix-image-credit__text\">Everyman Theatre Chelthenham<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"spektrix-cta-banner spektrix-cta-banner--bg-white wp-block-spektrix-cta-banner\" aria-labelledby=\"spektrix-cta-banner-heading-9\">\n\t<div class=\"spektrix-cta-banner__container\">\n\t\t<div class=\"spektrix-cta-banner__card\">\n\t\t\t\t\t\t\t<h2\n\t\t\t\t\tclass=\"text-section-heading spektrix-cta-banner__heading\"\n\t\t\t\t\tid=\"spektrix-cta-banner-heading-9\"\n\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading\u2026\" data-acf-toolbar-title=\"Heading\" \t\t\t\t>Understand, engage, and grow your audiences<\/h2>\n\t\t\t\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"text-lead text-lead--light spektrix-cta-banner__subtitle\"\n\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"subtitle\" data-acf-placeholder=\"Add subtitle\u2026\" data-acf-toolbar-title=\"Subtitle\" \t\t\t\t><p>Engage your audiences with actionable responses to global trends.<\/p>\n<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"spektrix-cta-banner__button-wrap\" data-acf-inline-fields-uid=\"cta-banner-button\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;button_link&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Button Link&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit button\">\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn--primary btn--icon-left btn--circle-icon spektrix-cta-banner__button\" href=\"#top\" 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Now<\/span><\/a>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":946080,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"hf_cat_page":[44],"class_list":["post-945781","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.spektrix.com\/en-au\/wp-json\/wp\/v2\/pages\/945781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spektrix.com\/en-au\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.spektrix.com\/en-au\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.spektrix.com\/en-au\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spektrix.com\/en-au\/wp-json\/wp\/v2\/comments?post=945781"}],"version-history":[{"count":30,"href":"https:\/\/www.spektrix.com\/en-au\/wp-json\/wp\/v2\/pages\/945781\/revisions"}],"predecessor-version":[{"id":946222,"href":"https:\/\/www.spektrix.com\/en-au\/wp-json\/wp\/v2\/pages\/945781\/revisions\/946222"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.spektrix.com\/en-au\/wp-json\/wp\/v2\/media\/946080"}],"wp:attachment":[{"href":"https:\/\/www.spektrix.com\/en-au\/wp-json\/wp\/v2\/media?parent=945781"}],"wp:term":[{"taxonomy":"hf_cat_page","embeddable":true,"href":"https:\/\/www.spektrix.com\/en-au\/wp-json\/wp\/v2\/hf_cat_page?post=945781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}