case studies like V&A Dundee<\/a> show how connected systems and integrations can streamline operations while keeping data aligned.<\/p>\n\n\n\n<\/p>\n\n\n\n
A broader opportunity: Simpler pricing, fewer headaches<\/h2>\n\n\n\n
Many organisations use fees for understandable reasons \u2013 contracts, commercial structures, and the practical realities of funding operations.<\/p>\n\n\n\n
However, this moment also invites a broader question. Rather than simply listing fees differently, some organisations are reconsidering whether the separation itself is necessary. Inclusive pricing \u2013 where unavoidable charges are incorporated into the headline ticket price \u2013 can simplify compliance and make audience communication far clearer. It is worth noting that this decision may require renegotiating commercial arrangements so that both the organisation and its producing partners share a structure that supports a single visible price.<\/p>\n\n\n\n
That is not a small shift. It involves rethinking established business practices that were once the simplest way to operate, and aligning them with a more audience-centred, long-term approach. But as scrutiny of fees increases, it is worth asking whether older structures still serve the relationship you want with your audience, and the long-term sustainability of your organisation.<\/p>\n\n\n\n
<\/p>\n\n\n\n
Final thoughts: Clearer pricing benefits everyone<\/h2>\n\n\n\n
At its heart, CMA price transparency guidance is rooted in a simple idea: customers should be able to see what they will actually pay.<\/p>\n\n\n\n
Per-transaction fees introduce nuance, because their impact depends on what is in the basket. But with careful handling \u2013 meaningful “invitation to purchase” pricing, accurate per-ticket figures, and transparent per-order charges \u2013 organisations can approach this confidently.<\/p>\n\n\n\n
We support initiatives that improve clarity and trust in ticketing, and that help you build stronger, longer-term relationships with your audience.<\/p>\n\n\n\n
Greater transparency strengthens audience relationships and supports the long-term health of the sector, creating the foundations for in-person experiences that bring people together.<\/p>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
If the CMA price transparency guidance and the DMCC Act have you asking questions about how to structure your ticket fees, read this guide.<\/p>\n","protected":false},"author":2,"featured_media":4453,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[120,45,119],"tags":[],"class_list":["post-732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sector-insights","category-marketing","category-ticketing-sales"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.spektrix.com\/en-au\/wp-json\/wp\/v2\/posts\/732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spektrix.com\/en-au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.spektrix.com\/en-au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.spektrix.com\/en-au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spektrix.com\/en-au\/wp-json\/wp\/v2\/comments?post=732"}],"version-history":[{"count":2,"href":"https:\/\/www.spektrix.com\/en-au\/wp-json\/wp\/v2\/posts\/732\/revisions"}],"predecessor-version":[{"id":941438,"href":"https:\/\/www.spektrix.com\/en-au\/wp-json\/wp\/v2\/posts\/732\/revisions\/941438"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.spektrix.com\/en-au\/wp-json\/wp\/v2\/media\/4453"}],"wp:attachment":[{"href":"https:\/\/www.spektrix.com\/en-au\/wp-json\/wp\/v2\/media?parent=732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.spektrix.com\/en-au\/wp-json\/wp\/v2\/categories?post=732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.spektrix.com\/en-au\/wp-json\/wp\/v2\/tags?post=732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}