{"id":773,"date":"2024-08-07T09:32:00","date_gmt":"2024-08-07T09:32:00","guid":{"rendered":"https:\/\/www.spektrix.com\/blog\/email-automation-made-easy-instant-program-templates\/"},"modified":"2026-07-22T09:57:20","modified_gmt":"2026-07-22T09:57:20","slug":"email-automation-made-easy-instant-program-templates","status":"publish","type":"post","link":"https:\/\/www.spektrix.com\/en-au\/blog\/email-automation-made-easy-instant-program-templates\/","title":{"rendered":"Email Automation Made Easy: Get started with instant program templates"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Discover how email automation templates in Spektrix support targeted campaigns, strengthen audience relationships, and improve retention.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Email automation templates come readymade and connected to your Spektrix CRM, so it is easier than ever to run digital marketing campaigns and build lasting audience relationships.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spektrix provides a powerful solution for arts, culture, and live experience organisations to build closer relationships with their audience, combining digital marketing, fundraising, and ticketing tools in one connected platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Email and marketing automation functionality is provided by <a href=\"https:\/\/dotdigital.com\/get-started\/\" target=\"_blank\" rel=\"noopener\">Dotdigital,<\/a> and supported by the Spektrix team as part of our solution. That gives Spektrix users access to all the digital marketing tools they need, at no additional cost: it is quick and easy to design and build emails using intuitive drag-and-drop editors, then target, send, and track email performance from the same connected CRM. Survey tools, digital advertising integrations, personalisation, and dynamic content add even more capacity to understand and engage your audience over time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2024, Spektrix and Dotdigital worked together to create an even easier, more connected approach to email automation for arts, culture, and live experience organisations. Automated email programs, or workflows, are now pre-built in Dotdigital and synchronised to Spektrix data, reducing effort and simplifying processes so arts marketing teams can launch automated email campaigns and start generating revenue within hours.<\/p>\n\n\n\n<aside class=\"spektrix-blog-cta-banner spektrix-blog-cta-banner--pink spektrix-blog-cta-banner--image-fit-cover wp-block-spektrix-blog-cta-banner\" aria-labelledby=\"spektrix-blog-cta-banner-heading-1\">\n\t<div class=\"spektrix-blog-cta-banner__card\">\n\t\t\t\t\t<div class=\"spektrix-blog-cta-banner__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"spektrix-blog-cta-banner__content\">\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"text-body-lg-bold spektrix-blog-cta-banner__heading\"\n\t\t\t\t\tid=\"spektrix-blog-cta-banner-heading-1\"\n\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading\u2026\" data-acf-toolbar-title=\"Heading\" \t\t\t\t>Automate and personalise your email marketing campaigns in Spektrix<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"spektrix-blog-cta-banner__link-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.spektrix.com\/capabilities\/email-marketing-tools\/\" class=\"spektrix-dot-link spektrix-dot-link--pink spektrix-dot-link--has-arrow spektrix-blog-cta-banner__link\" target=\"_self\"><span class=\"spektrix-dot-link__dot\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5.5 3.25 10.25 8l-4.75 4.75\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><span class=\"spektrix-dot-link__label\">Effective email marketing<\/span><\/a>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/aside>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is an email automation program?<\/h2>\n\n\n\n<blockquote class=\"spektrix-blog-attribution-quote wp-block-spektrix-blog-attribution-quote\">\n\t<img\n\t\tclass=\"spektrix-blog-attribution-quote__mark\"\n\t\tsrc=\"https:\/\/www.spektrix.com\/wp-content\/themes\/spektrix-2026\/assets\/images\/blog\/Green-Quote.svg\"\n\t\talt=\"\"\n\t\twidth=\"48\"\n\t\theight=\"42\"\n\t\taria-hidden=\"true\"\n\t\tdecoding=\"async\"\n\t\/>\n\t<div class=\"spektrix-blog-attribution-quote__content\">\n\t\t\t\t\t<div\n\t\t\t\tclass=\"text-quote-lg spektrix-blog-attribution-quote__quote\"\n\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"quote\" data-acf-placeholder=\"Add quote\u2026\" data-acf-toolbar-title=\"Quote\" \t\t\t>Communication is vital to build relationships. It puts bums on seats, builds relationships, and brings in revenue and donations. Email automation, closely integrated with your CRM, is one of the easiest ways to increase the impact of your communications \u2013 reaching audiences with highly personalised, timely, and relevant campaigns without any ongoing effort from your team.<\/div>\n\t\t\n\t\t\t\t\t<cite class=\"text-body-2-regular spektrix-blog-attribution-quote__attribution\">\n\t\t\t\t\t\t\t\t\t<p>Ben Snell, Marketing Automation Solution Lead<br \/>\nSpektrix<\/p>\t\t\t\t\t\t\t<\/cite>\n\t\t\t<\/div>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Automation programs allow you to create tailor-made journeys that automatically trigger emails, based on your audience\u2019s interactions with you. Drawing on data integrated with your CRM, you can <a href=\"https:\/\/www.spektrix.com\/blog\/crm-segmentation-for-arts-marketers-begin-at-the-box-office-us\/\" data-type=\"post\" data-id=\"915\">build email automation programs<\/a> around any aspect of audience behaviour, from ticket buying or donation history through to average spend, credit balance, or personal information like date of birth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Email automation in Dotdigital is built using a simple visual flow chart builder, making it an easy step-by-step process:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Set the entry criteria<\/strong> \u2013 decide which members of your audience to enrol into the email automation program, and identify them from your CRM.<\/li>\n\n\n\n<li><strong>Send an email<\/strong> \u2013 start your email automation campaign with a persuasive message, targeted to your chosen audience segment.<\/li>\n\n\n\n<li><strong>Add a delay<\/strong> \u2013 give your readers time to read and act on your communication.<\/li>\n\n\n\n<li><strong>Segment audiences<\/strong> \u2013 further segment readers based on the action they have taken. End the email automation program if they have made a purchase, or nudge them again if they have not.<\/li>\n\n\n\n<li><strong>Send another email<\/strong> \u2013 remind them not to miss out on your offer.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Click rates on segmented emails outperform unsegmented emails by over 100%, showing the power of audience segmentation in your email automation strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">An easier approach to email automation based on CRM data<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Through conversations with organisations we work with globally, and based on success stories from arts, culture, and live experience organisations already using email automation, we have identified six email automation programs which we believe will bring the most value to the theatres, arts centres, and visitor attractions we work with.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Birthday program:<\/strong> Gift people a celebratory offer on their special day.<\/li>\n\n\n\n<li><strong>Welcome program:<\/strong> Help new contacts learn what is happening at your organisation.<\/li>\n\n\n\n<li><strong>Improving retention:<\/strong> Promote repeat attendance and <a href=\"https:\/\/www.spektrix.com\/en-gb\/blog\/future-customer-loyalty-trg-arts\">audience loyalty<\/a> with targeted incentives.<\/li>\n\n\n\n<li><strong>Credit reminder:<\/strong> Ensure your audience members make the most of their account credit.<\/li>\n\n\n\n<li><strong>Lapsed booker:<\/strong> Let audience members know you miss them, and prompt them to return.<\/li>\n\n\n\n<li><strong>Mailing list re-engagement:<\/strong> Maintain a clean, active database.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Let us look at a few of these email automation programs in more detail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Birthday email program<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">Build stronger connections with your audience and make your organisation a destination for celebrations<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Automated emails are a great way to draw down CRM data and use it to nurture long-term relationships with your audience. Send personalised incentives like discounted tickets or complimentary drinks to mark audience members\u2019 special days.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This simple, three-step email automation program is a great starting point for marketing <a href=\"https:\/\/www.spektrix.com\/en-gb\/blog\/digital-marketing-for-events-a-peer-to-peer-guide-to-getting-started\">email automation<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Set the entry criteria<\/strong> to look for people whose birthday is approaching in your CRM.<\/li>\n\n\n\n<li><strong>Send an email<\/strong> wishing them many happy returns, perhaps including a drink voucher or time-limited ticket offer.<\/li>\n\n\n\n<li><strong>End the program.<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/www.liverpoolphil.com\/\" target=\"_blank\" rel=\"noopener\">Royal Liverpool Philharmonic Orchestra<\/a> ran a birthday email automation program. In 2024, this simple automated discount offer was redeemed over 450 times, including by a number of lapsed bookers and first-time ticket buyers. Because almost every audience member who redeemed the offer brought at least one other person with them, <strong>the campaign raised over \u00a34,000<\/strong> \u2013 an impressive return on investment for an hour or two of setup time.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"582\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2024\/08\/royal-liverpool-philharmonic-orchestra-birthday-email-campaign.webp\" alt=\"\" class=\"wp-image-941286\" style=\"width:400px\" title=\"\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2024\/08\/royal-liverpool-philharmonic-orchestra-birthday-email-campaign.webp 600w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2024\/08\/royal-liverpool-philharmonic-orchestra-birthday-email-campaign-300x291.webp 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Welcome email program<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">Start your audience relationship the right way by making a great first impression on new contacts<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Quickly identify new contacts in your CRM, and use automated welcome emails to introduce your organisation and programme, setting a warm, personal tone for your future audience relationship. Welcome email campaigns typically see high engagement, making them a powerful way to promote your events and activity early in the audience relationship.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This email automation program template is just slightly more detailed than the birthday automation, with a simple Yes\/No decision differentiating between new contacts who have, and have not, purchased their first event tickets.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Set the entry criteria<\/strong> to find people with a newly created account in your Spektrix CRM.<\/li>\n\n\n\n<li><strong>Segment audiences<\/strong> to identify people who have Never Booked.<\/li>\n\n\n\n<li><strong>Send an email<\/strong> to people who have never booked, sharing your programme highlights and encouraging them to buy tickets.<\/li>\n\n\n\n<li><strong>Send an email<\/strong> to people who have made a purchase, thanking them and telling them more about your organisation.<\/li>\n\n\n\n<li><strong>End the program.<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.jhcenterforthearts.org\/\" target=\"_blank\" rel=\"noopener\">Jackson Hole Center for the Arts<\/a> in Wyoming has built out this base email automation template into a slightly longer welcome sequence, sending a series of emails to new contacts. Each email focuses on a different strand of their events, community, and charity work, and includes a simple survey inviting people to choose the type of email they would like to receive. The click rate for emails in this sequence is <strong>five times higher than their average<\/strong>, suggesting that new contacts are keen to discover more about the organisation they have just engaged with.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"558\" height=\"592\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2024\/08\/jackson-hole-center-arts-new-contact-email-campaign.webp\" alt=\"\" class=\"wp-image-941287\" style=\"width:400px\" title=\"\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2024\/08\/jackson-hole-center-arts-new-contact-email-campaign.webp 558w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2024\/08\/jackson-hole-center-arts-new-contact-email-campaign-283x300.webp 283w\" sizes=\"auto, (max-width: 558px) 100vw, 558px\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Credit reminder email program<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">Remind audience members about available credit, encouraging them to make another purchase and demonstrating your commitment to excellent service<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">There may be many audience members in your CRM who have unused credit on their account. Reminding them about this forgotten money is a great way to attract them back to your events and show that you value their experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is another simple one \u2013 just three steps, although you can take the standard template as a starting point and build it out into a more tailored email automation program. The Spektrix Client Success team is always here to help you make things happen. What we do see here is a more complex set of enrolment filters, considering real-life audience behaviour alongside simple data fields.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Set the entry criteria<\/strong> to find people with a positive credit balance. You can instantly identify credit holders, or set a minimum credit value, thanks to the deep integration between your Spektrix CRM and Dotdigital.<\/li>\n\n\n\n<li><strong>Add an extra filter<\/strong> setting a minimum number of weeks since last visit. If someone has just attended an event, they probably remember receiving that credit. If you have not seen them for three months or more, it is more likely they have forgotten.<\/li>\n\n\n\n<li><strong>Add a third filter<\/strong> to find people who do not have a future booking \u2013 they are the audience members you most want to attract back to your events.<\/li>\n\n\n\n<li><strong>Send an email<\/strong>, using a personalisation field to show them their exact remaining credit balance.<\/li>\n\n\n\n<li><strong>End the program.<\/strong><\/li>\n\n\n\n<li><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">In practice: Automated credit reminders at Midlands Arts Centre<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"599\" height=\"336\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2024\/08\/mac-birmingham-credit-reminder-program.webp\" alt=\"\" class=\"wp-image-941289\" style=\"width:496px\" title=\"\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2024\/08\/mac-birmingham-credit-reminder-program.webp 599w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2024\/08\/mac-birmingham-credit-reminder-program-300x168.webp 300w\" sizes=\"auto, (max-width: 599px) 100vw, 599px\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/macbirmingham.co.uk\/\" target=\"_blank\" rel=\"noopener\">Midlands Arts Centre<\/a> (MAC) in Birmingham found they were receiving enquiries from audience members whose credit had expired and who wanted it to be reinstated. Often, large values were involved \u2013 and while the team wanted to respond positively to audience needs, doing so involved a complex process of approvals and workarounds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Emily Corns, CRM Ticketing &amp; Insights Manager, recognised this as a perfect scenario for a Dotdigital program. This had potential to improve audience experience while taking very little time to set up or manage. With support from Nicole in the Spektrix Client Success team, she soon got the Unused Credit Reminder program up and running. Using the pre-built template and step-by-step instructions, it was simple to set up, test, and improve.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Within six months, the email automation program was a huge success:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>81% unique opens; 27% click-through rate (over 10 times the average for marketing emails).<\/li>\n\n\n\n<li>No ISP complaints or unsubscribes.<\/li>\n\n\n\n<li>19% of audience members spent their credit, amounting to almost \u00a3700.<\/li>\n\n\n\n<li>Collectively, audience members spent an additional \u00a315,000 on top of their credit.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"spektrix-blog-attribution-quote wp-block-spektrix-blog-attribution-quote\">\n\t<img\n\t\tclass=\"spektrix-blog-attribution-quote__mark\"\n\t\tsrc=\"https:\/\/www.spektrix.com\/wp-content\/themes\/spektrix-2026\/assets\/images\/blog\/Green-Quote.svg\"\n\t\talt=\"\"\n\t\twidth=\"48\"\n\t\theight=\"42\"\n\t\taria-hidden=\"true\"\n\t\tdecoding=\"async\"\n\t\/>\n\t<div class=\"spektrix-blog-attribution-quote__content\">\n\t\t\t\t\t<div\n\t\t\t\tclass=\"text-quote-lg spektrix-blog-attribution-quote__quote\"\n\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"quote\" data-acf-placeholder=\"Add quote\u2026\" data-acf-toolbar-title=\"Quote\" \t\t\t>Programs are a really practical tool which you can adjust for your needs, and they save so much time when teams and budgets are very stretched. This was really easy to do and it\u2019s been great to see that it resulted in more sales and customers returning<\/div>\n\t\t\n\t\t\t\t\t<cite class=\"text-body-2-regular spektrix-blog-attribution-quote__attribution\">\n\t\t\t\t\t\t\t\t\t<p>Emily Corns, CRM Ticketing &amp; Insights Manager<br \/>\nMAC Birmingham<\/p>\t\t\t\t\t\t\t<\/cite>\n\t\t\t<\/div>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Using email automation to improve retention<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">The first visit is a great start, but the second visit is where loyalty really begins<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The final example in this blog may seem a little more complex. However, if you are using Spektrix, it is all set up and ready to run in your system \u2013 you only need to build an enticing email to start tempting your first-time audience members back.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"605\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2024\/08\/customer-retention-email-automation-program-visualisation.webp\" alt=\"\" class=\"wp-image-941290\" style=\"width:600px\" title=\"\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2024\/08\/customer-retention-email-automation-program-visualisation.webp 800w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2024\/08\/customer-retention-email-automation-program-visualisation-300x227.webp 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2024\/08\/customer-retention-email-automation-program-visualisation-768x581.webp 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Set the entry criteria<\/strong> to find people who have only made one booking through your Spektrix system. The Booked Once metric in your CRM instantly identifies these first-time visitors.<\/li>\n\n\n\n<li>Like the credit reminder email program, <strong>add an additional filter<\/strong> looking at weeks since last visit. This time, target people one week after their first attendance.<\/li>\n\n\n\n<li><strong>Send an email<\/strong> to thank them for their visit, invite feedback, and extend a time-limited incentive to return.<\/li>\n\n\n\n<li><strong>Add a delay<\/strong> of one week, giving them time to open and read the email.<\/li>\n\n\n\n<li><strong>Segment audiences<\/strong> based on their engagement with the first email. If they opened the email but did not make a purchase, send them a reminder. If they did not open it, send it again.<\/li>\n\n\n\n<li><strong>End the program<\/strong> after two emails, or as soon as they make a second purchase.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.leedsplayhouse.org.uk\/\" target=\"_blank\" rel=\"noopener\">Leeds Playhouse<\/a> in West Yorkshire uses an email automation program like this one to offer first-time visitors a 25% discount on their second ticket purchase. They are given two weeks to redeem the offer. The email had a strong click-through rate of 15% and, more importantly, <strong>achieved over 3000% return on investment<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"426\" height=\"595\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2024\/08\/leeds-playhouse-first-time-ticket-buyer-email-campaign.webp\" alt=\"\" class=\"wp-image-941291\" style=\"width:400px\" title=\"\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2024\/08\/leeds-playhouse-first-time-ticket-buyer-email-campaign.webp 426w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2024\/08\/leeds-playhouse-first-time-ticket-buyer-email-campaign-215x300.webp 215w\" sizes=\"auto, (max-width: 426px) 100vw, 426px\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If you are already using Spektrix, these email automation templates are readymade in your Dotdigital account, and you will find more detailed guidance on <a href=\"https:\/\/support.spektrix.com\/hc\/en-us\/articles\/19214582261661-Dotdigital-Program-Templates\" target=\"_blank\" rel=\"noopener\">Dotdigital Program Templates<\/a> in the Support Centre. If you are using a different CRM and email automation platform, contact your own support team to see how they can help you achieve similar outcomes \u2013 or drop us a line to learn more about the Spektrix solution.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Email automation, integrated with your CRM, makes it quick and easy to create personalised experiences at scale, <a href=\"https:\/\/www.spektrix.com\/en-gb\/blog\/box-office-operations-clean-data-visitor-experience\">using the audience data you already hold<\/a>. As your audience database changes over time, email automation keeps messaging relevant and timely, helping you maintain a strong and lasting connection with every member of your audience and support long-term organisational success.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<aside class=\"spektrix-blog-cta-banner spektrix-blog-cta-banner--primary-solid spektrix-blog-cta-banner--image-fit-cover wp-block-spektrix-blog-cta-banner\" aria-labelledby=\"spektrix-blog-cta-banner-heading-2\">\n\t<div class=\"spektrix-blog-cta-banner__card\">\n\t\t\t\t\t<div class=\"spektrix-blog-cta-banner__media\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"833\" height=\"833\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/marketing-print-digital.jpg\" class=\"spektrix-blog-cta-banner__image\" alt=\"\" loading=\"lazy\" sizes=\"auto, (min-width: 782px) 342px, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/marketing-print-digital.jpg 833w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/marketing-print-digital-300x300.jpg 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/marketing-print-digital-150x150.jpg 150w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/marketing-print-digital-768x768.jpg 768w\" title=\"\">\t<div class=\"spektrix-image-credit\">\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"spektrix-image-credit__trigger\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-controls=\"spektrix-image-credit-3\"\n\t\t\taria-label=\"Image credit\"\n\t\t>\n\t\t\t<svg class=\"spektrix-image-credit__icon\" width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"12\" cy=\"12\" r=\"10\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"\/><circle cx=\"12\" cy=\"8\" r=\"1.25\" fill=\"currentColor\"\/><path d=\"M12 11v6\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg>\t\t<\/button>\n\t\t<div\n\t\t\tid=\"spektrix-image-credit-3\"\n\t\t\tclass=\"spektrix-image-credit__popover\"\n\t\t\trole=\"region\"\n\t\t\taria-label=\"Image credit\"\n\t\t\thidden\n\t\t>\n\t\t\t<p class=\"spektrix-image-credit__text\">Music Theatre Wichita<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"spektrix-blog-cta-banner__content\">\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"text-body-lg-bold spektrix-blog-cta-banner__heading\"\n\t\t\t\t\tid=\"spektrix-blog-cta-banner-heading-2\"\n\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading\u2026\" data-acf-toolbar-title=\"Heading\" \t\t\t\t> Connect and automate your marketing campaigns<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"spektrix-blog-cta-banner__link-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.spektrix.com\/arts-marketing-software\/\" class=\"spektrix-dot-link spektrix-dot-link--white spektrix-dot-link--has-arrow spektrix-blog-cta-banner__link\" target=\"_self\"><span class=\"spektrix-dot-link__dot\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5.5 3.25 10.25 8l-4.75 4.75\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><span class=\"spektrix-dot-link__label\">Spektrix for Marketing<\/span><\/a>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/aside>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s easy to upgrade your digital marketing with CRM email automation templates designed for theatres and arts centres, readymade in Spektrix<\/p>\n","protected":false},"author":2,"featured_media":4441,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[46,45],"tags":[],"class_list":["post-773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","category-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.spektrix.com\/en-au\/wp-json\/wp\/v2\/posts\/773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spektrix.com\/en-au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.spektrix.com\/en-au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.spektrix.com\/en-au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spektrix.com\/en-au\/wp-json\/wp\/v2\/comments?post=773"}],"version-history":[{"count":7,"href":"https:\/\/www.spektrix.com\/en-au\/wp-json\/wp\/v2\/posts\/773\/revisions"}],"predecessor-version":[{"id":941506,"href":"https:\/\/www.spektrix.com\/en-au\/wp-json\/wp\/v2\/posts\/773\/revisions\/941506"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.spektrix.com\/en-au\/wp-json\/wp\/v2\/media\/4441"}],"wp:attachment":[{"href":"https:\/\/www.spektrix.com\/en-au\/wp-json\/wp\/v2\/media?parent=773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.spektrix.com\/en-au\/wp-json\/wp\/v2\/categories?post=773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.spektrix.com\/en-au\/wp-json\/wp\/v2\/tags?post=773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}