{"id":941595,"date":"2026-07-24T01:00:00","date_gmt":"2026-07-24T01:00:00","guid":{"rendered":"https:\/\/www.spektrix.com\/?p=941595"},"modified":"2026-07-27T09:16:48","modified_gmt":"2026-07-27T09:16:48","slug":"visual-brand-identity","status":"publish","type":"post","link":"https:\/\/www.spektrix.com\/en-au\/blog\/visual-brand-identity\/","title":{"rendered":"A New Look, True to Who We Are"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Today, we\u2019re introducing a new look and feel for Spektrix.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ll see it in our new website, our visual identity, and the way we talk about what we do. It\u2019s a significant moment for us, and one that reflects how far Spektrix has come since we set out to build better technology for arts, culture, &amp; in-person experience organisations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But this isn\u2019t a reinvention.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our values haven\u2019t changed. Our mission hasn\u2019t changed. Nor has our belief in the power of arts, culture, and entertainment to bring people together, strengthen communities and make a meaningful difference in the world.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What has changed is how clearly and consistently we express those things.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<!-- The script tag should live in the head of your page if at all possible -->\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script>\n\n<!-- Put this wherever you would like your player to appear -->\n<img decoding=\"async\"\n  style=\"width: 100%; margin: auto; display: block;\"\n  class=\"vidyard-player-embed\"\n  src=\"https:\/\/play.vidyard.com\/ijEiRdCKQRGf5uDQw63aAQ.jpg\"\n  data-uuid=\"ijEiRdCKQRGf5uDQw63aAQ\"\n  data-v=\"4\"\n  data-type=\"inline\"\n\/>\n\n\n\n<h2 class=\"wp-block-heading\">Growing into our identity<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Spektrix has evolved considerably over the years. Our community has grown across the UK, Ireland, the US, Canada, Australia, and New Zealand. Our technology has become more powerful and more deeply connected. Our team has expanded, and so has the expertise, support, and community we offer alongside our software.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yet our external presence didn&#8217;t always capture the full experience of working with Spektrix.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">People who experienced Spektrix firsthand could see the difference: technology designed around the real needs of cultural organisations; a team genuinely invested in their success; and a way of working built on long-term partnership rather than short-term transactions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From the outside, however, that difference wasn\u2019t always obvious. Our website and visual identity didn\u2019t consistently communicate the quality and innovation of our technology &#8211; or the care, curiosity, and ambition that shape how we work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We knew we could tell that story better.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Becoming more recognisably ourselves<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Refreshing an established brand is a substantial undertaking. It takes time, investment and input from people across the organisation. It also brings risk: familiarity matters, and we didn\u2019t want to lose what people already knew and valued about Spektrix.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So we didn\u2019t begin by asking how we could become something new. We asked how we could more faithfully represent who we already are.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The result is brighter, bolder, and more confident. It gives us a more deliberate way to communicate the distinctive combination at the heart of Spektrix: powerful, intuitive technology; expert support; and a community connected by a shared commitment to the success of the cultural sector.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It also gives us a clearer way to put our users and their audiences at the centre of our story. Spektrix exists to help cultural organisations create stronger relationships, reach more people and build lasting resilience. Our brand should make that purpose visible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Authenticity at every level<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Authenticity became one of the most important principles guiding this work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every photograph and film you\u2019ll see in our new brand comes from Spektrix, the organisations we work with or the communities they serve. We chose not to use stock photography or AI-generated imagery and video or AI-generated copy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That choice required considerably more work. It also felt essential.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The spaces are real. The teams are real. The audiences are real. They capture the energy, imagination, and human connection that make this sector extraordinary &#8211; and remind us why the technology behind those experiences matters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019m enormously grateful to the clients who welcomed us into their venues and shared their spaces, audiences, and stories. This new identity is richer and more meaningful because of their generosity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">More than a visual change<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A brand is never just a logo, a colour palette, or a website. It\u2019s the experience people have every time they interact with an organisation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Spektrix, that means every conversation with our support team, every product decision, every training session and community event, and every relationship we build with a user or partner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new identity doesn\u2019t give us a new way of doing business. It gives us a clearer standard for expressing the way we already strive to work: sharing success, purposefully caring, and collectively improving.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It also challenges us to be even more deliberate. To communicate clearly. To listen closely. To keep improving our technology. And to ensure that every interaction lives up to the confidence and ambition of the new look.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019m proud of what our team and partners have created, and excited to share it with you. This launch marks a new chapter in how Spektrix presents itself, but the purpose behind it remains exactly where it has always been: helping arts and cultural organisations thrive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I hope you\u2019ll take a look around.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<aside class=\"spektrix-blog-cta-banner spektrix-blog-cta-banner--primary-solid spektrix-blog-cta-banner--image-fit-cover wp-block-spektrix-blog-cta-banner\" aria-labelledby=\"spektrix-blog-cta-banner-heading-1\">\n\t<div class=\"spektrix-blog-cta-banner__card\">\n\t\t\t\t\t<div class=\"spektrix-blog-cta-banner__media\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1356\" height=\"567\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/spektrix-ticketing-homepage.png\" class=\"spektrix-blog-cta-banner__image\" alt=\"\" loading=\"lazy\" sizes=\"auto, (min-width: 782px) 342px, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/spektrix-ticketing-homepage.png 1356w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/spektrix-ticketing-homepage-300x125.png 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/spektrix-ticketing-homepage-1024x428.png 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/spektrix-ticketing-homepage-768x321.png 768w\" title=\"\">\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"spektrix-blog-cta-banner__content\">\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"text-body-lg-bold spektrix-blog-cta-banner__heading\"\n\t\t\t\t\tid=\"spektrix-blog-cta-banner-heading-1\"\n\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading\u2026\" data-acf-toolbar-title=\"Heading\" \t\t\t\t>Explore our new identity<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"spektrix-blog-cta-banner__link-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.spektrix.com\/\" class=\"spektrix-dot-link spektrix-dot-link--white spektrix-dot-link--has-arrow spektrix-blog-cta-banner__link\" target=\"_self\"><span class=\"spektrix-dot-link__dot\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5.5 3.25 10.25 8l-4.75 4.75\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><span class=\"spektrix-dot-link__label\">Meet Spektrix<\/span><\/a>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/aside>\n","protected":false},"excerpt":{"rendered":"<p>Today we&#8217;re introducing a new visual brand identity \u2013  a look and feel for Spektrix that better represents who we are today, and holds true to our values and beliefs.<\/p>\n","protected":false},"author":3,"featured_media":942246,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[120,121],"tags":[],"class_list":["post-941595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sector-insights","category-people-culture"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.spektrix.com\/en-au\/wp-json\/wp\/v2\/posts\/941595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spektrix.com\/en-au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.spektrix.com\/en-au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.spektrix.com\/en-au\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spektrix.com\/en-au\/wp-json\/wp\/v2\/comments?post=941595"}],"version-history":[{"count":11,"href":"https:\/\/www.spektrix.com\/en-au\/wp-json\/wp\/v2\/posts\/941595\/revisions"}],"predecessor-version":[{"id":943519,"href":"https:\/\/www.spektrix.com\/en-au\/wp-json\/wp\/v2\/posts\/941595\/revisions\/943519"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.spektrix.com\/en-au\/wp-json\/wp\/v2\/media\/942246"}],"wp:attachment":[{"href":"https:\/\/www.spektrix.com\/en-au\/wp-json\/wp\/v2\/media?parent=941595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.spektrix.com\/en-au\/wp-json\/wp\/v2\/categories?post=941595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.spektrix.com\/en-au\/wp-json\/wp\/v2\/tags?post=941595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}