{"id":2101,"date":"2026-07-10T09:34:56","date_gmt":"2026-07-10T09:34:56","guid":{"rendered":"https:\/\/www.spektrix.com\/?page_id=2101"},"modified":"2026-07-24T17:58:28","modified_gmt":"2026-07-24T17:58:28","slug":"marketing","status":"publish","type":"page","link":"https:\/\/www.spektrix.com\/en-ca\/roles\/marketing\/","title":{"rendered":"Role: Marketing"},"content":{"rendered":"<section class=\"spektrix-outcome-hero-3 wp-block-spektrix-outcome-hero-3\">\n\t<div class=\"spektrix-outcome-hero-3__container\">\n\t\t<header class=\"spektrix-outcome-hero-3__content\">\n\t\t\t\t\t\t\t<div class=\"spektrix-outcome-hero-3__eyebrow-wrap\">\n\t\t\t\t\t<p class=\"eyebrow spektrix-outcome-hero-3__eyebrow\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eyebrow__icon\" aria-hidden=\"true\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\">\n  <circle cx=\"2\" cy=\"2\" r=\"2\" transform=\"matrix(1 0 0 -1 0 14)\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"2\" cy=\"2\" r=\"2\" transform=\"matrix(1 0 0 -1 0 4)\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"2\" cy=\"2\" r=\"2\" transform=\"matrix(1 0 0 -1 10 14)\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"2\" cy=\"2\" r=\"2\" transform=\"matrix(1 0 0 -1 10 9)\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"2\" cy=\"2\" r=\"2\" transform=\"matrix(1 0 0 -1 5 9)\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"2\" cy=\"2\" r=\"2\" transform=\"matrix(1 0 0 -1 10 4)\" fill=\"#00BB13\"><\/circle>\n<\/svg>\n<\/span>\t\t\t\t\t\t\t\t\t\t\t\t<span\n\t\t\t\t\t\t\tclass=\"spektrix-outcome-hero-3__eyebrow-text\"\n\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"eyebrow_text\" data-acf-placeholder=\"Add eyebrow text...\" data-acf-toolbar-title=\"Eyebrow text\" \t\t\t\t\t\t>In your role<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<h1\n\t\t\t\t\tclass=\"spektrix-outcome-hero-3__heading\"\n\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading...\" data-acf-toolbar-title=\"Heading\" \t\t\t\t>Marketing &amp; Communications Teams<\/h1>\n\t\t\t\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"text-lead text-lead--dark spektrix-outcome-hero-3__subtitle\"\n\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"subtitle\" data-acf-placeholder=\"Add subtitle...\" data-acf-toolbar-title=\"Subtitle\" \t\t\t\t>Targeted campaigns. Data you can trust. Digital marketing using familiar tools. Support, training, and advice to drive marketing strategy and help you build and evidence your impact. <br \/>\r\nWhen you can build and analyse campaigns without effort, you gain the time and confidence to explore new initiatives and design creative communications.<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"spektrix-outcome-hero-3__actions\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-outcome-hero-3__primary-button-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn--primary btn--icon-left btn--circle-icon\" href=\"https:\/\/www.spektrix.com\/book-a-demo\/\" target=\"_self\"><span class=\"btn__icon btn__icon--circle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5 12h14M13 6l6 6-6 6\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><span class=\"btn__label\">Book a Demo<\/span><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-outcome-hero-3__secondary-button-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn--ghost-dark btn--icon-left btn--inline-icon\" style=\"--btn-inline-icon-size:24px;\" href=\"https:\/\/www.spektrix.com\/newsletter-sign-up\/\" target=\"_self\"><span class=\"btn__icon\" aria-hidden=\"true\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"256\" height=\"256\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-send-horizontal-icon lucide-send-horizontal\">\n  <path d=\"M3.714 3.048a.498.498 0 0 0-.683.627l2.843 7.627a2 2 0 0 1 0 1.396l-2.842 7.627a.498.498 0 0 0 .682.627l18-8.5a.5.5 0 0 0 0-.904z\"><\/path>\n  <path d=\"M6 12h16\"><\/path>\n<\/svg>\n<\/span><span class=\"btn__label\">Sign up for marketing news<\/span><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t<div class=\"spektrix-outcome-hero-3__media\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t<div class=\"spektrix-outcome-hero-3__grid\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-outcome-hero-3__grid-col spektrix-outcome-hero-3__grid-col--col-1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-outcome-hero-3__grid-item spektrix-outcome-hero-3__grid-item--slot-1\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"1092\" height=\"1365\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/role-marketing-waterfall-image-3.jpg\" class=\"spektrix-outcome-hero-3__grid-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/role-marketing-waterfall-image-3.jpg 1092w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/role-marketing-waterfall-image-3-240x300.jpg 240w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/role-marketing-waterfall-image-3-819x1024.jpg 819w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/role-marketing-waterfall-image-3-768x960.jpg 768w\" sizes=\"auto, (max-width: 1092px) 100vw, 1092px\" title=\"\">\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-outcome-hero-3__grid-item spektrix-outcome-hero-3__grid-item--slot-2\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"1600\" height=\"1067\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/cca-staff-helping-colleague-computer.webp\" class=\"spektrix-outcome-hero-3__grid-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/cca-staff-helping-colleague-computer.webp 1600w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/cca-staff-helping-colleague-computer-300x200.webp 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/cca-staff-helping-colleague-computer-1024x683.webp 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/cca-staff-helping-colleague-computer-768x512.webp 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/cca-staff-helping-colleague-computer-1536x1024.webp 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" title=\"\">\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-outcome-hero-3__grid-col spektrix-outcome-hero-3__grid-col--col-2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-outcome-hero-3__grid-item spektrix-outcome-hero-3__grid-item--slot-3\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"2047\" height=\"2560\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/role-marketing-waterfall-image-5-scaled.jpg\" class=\"spektrix-outcome-hero-3__grid-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/role-marketing-waterfall-image-5-scaled.jpg 2047w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/role-marketing-waterfall-image-5-240x300.jpg 240w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/role-marketing-waterfall-image-5-819x1024.jpg 819w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/role-marketing-waterfall-image-5-768x960.jpg 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/role-marketing-waterfall-image-5-1228x1536.jpg 1228w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/role-marketing-waterfall-image-5-1638x2048.jpg 1638w\" sizes=\"auto, (max-width: 2047px) 100vw, 2047px\" title=\"\">\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-outcome-hero-3__grid-item spektrix-outcome-hero-3__grid-item--slot-4\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"1600\" height=\"1067\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/binghamton-rep-interior-hallway.webp\" class=\"spektrix-outcome-hero-3__grid-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/binghamton-rep-interior-hallway.webp 1600w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/binghamton-rep-interior-hallway-300x200.webp 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/binghamton-rep-interior-hallway-1024x683.webp 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/binghamton-rep-interior-hallway-768x512.webp 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/binghamton-rep-interior-hallway-1536x1024.webp 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" title=\"\">\t<div class=\"spektrix-image-credit\">\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"spektrix-image-credit__trigger\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-controls=\"spektrix-image-credit-1\"\n\t\t\taria-label=\"Image credit\"\n\t\t>\n\t\t\t<svg class=\"spektrix-image-credit__icon\" width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"12\" cy=\"12\" r=\"10\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"\/><circle cx=\"12\" cy=\"8\" r=\"1.25\" fill=\"currentColor\"\/><path d=\"M12 11v6\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg>\t\t<\/button>\n\t\t<div\n\t\t\tid=\"spektrix-image-credit-1\"\n\t\t\tclass=\"spektrix-image-credit__popover\"\n\t\t\trole=\"region\"\n\t\t\taria-label=\"Image credit\"\n\t\t\thidden\n\t\t>\n\t\t\t<p class=\"spektrix-image-credit__text\">The Rep<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-outcome-hero-3__grid-col spektrix-outcome-hero-3__grid-col--col-3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-outcome-hero-3__grid-item spektrix-outcome-hero-3__grid-item--slot-5\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"600\" height=\"750\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/role-marketing-waterfall-image-1.jpg\" class=\"spektrix-outcome-hero-3__grid-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/role-marketing-waterfall-image-1.jpg 600w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/role-marketing-waterfall-image-1-240x300.jpg 240w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" title=\"\">\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-outcome-hero-3__grid-item spektrix-outcome-hero-3__grid-item--slot-6\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"600\" height=\"750\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/platform-connected-solution-waterfall-image-2.jpg\" class=\"spektrix-outcome-hero-3__grid-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/platform-connected-solution-waterfall-image-2.jpg 600w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/platform-connected-solution-waterfall-image-2-240x300.jpg 240w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" title=\"\">\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section class=\"spektrix-testimonial-slider-quote spektrix-testimonial-slider-quote--single wp-block-spektrix-testimonial-slider-quote\">\n\t<div class=\"spektrix-testimonial-slider-quote__container\">\n\t\t\t\t\t<div\n\t\t\t\tclass=\"spektrix-testimonial-slider-quote__slider\"\n\t\t\t\tdata-acf-inline-fields-uid=\"testimonial-slider-quote-items\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;testimonials&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Testimonials&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit testimonials\"\t\t\t\t\t\t\t\t\tdata-slide-count=\"1\"\n\t\t\t\t\trole=\"region\"\n\t\t\t\t\taria-roledescription=\"carousel\"\n\t\t\t\t\taria-label=\"Testimonials\"\n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article\n\t\t\t\t\t\t\tclass=\"spektrix-testimonial-slider-quote__slide is-active\"\n\t\t\t\t\t\t\tdata-slide-index=\"0\"\n\t\t\t\t\t\t\taria-hidden=\"false\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\taria-labelledby=\"spektrix-testimonial-slider-quote-author-2\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<div class=\"spektrix-testimonial-slider-quote__layout\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"spektrix-testimonial-slider-quote__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/cultch-exterior-wide-shot-1024x683.jpg\" class=\"spektrix-testimonial-slider-quote__featured-image\" alt=\"a wide exterior of the cultch lit up at night\" loading=\"eager\" sizes=\"(min-width: 920px) 407px, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/cultch-exterior-wide-shot-1024x683.jpg 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/cultch-exterior-wide-shot-300x200.jpg 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/cultch-exterior-wide-shot-768x512.jpg 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/cultch-exterior-wide-shot.jpg 1152w\" title=\"\">\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"spektrix-testimonial-slider-quote__panel\">\n\t\t\t\t\t\t\t\t\t<div class=\"spektrix-testimonial-slider-quote__header\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-testimonial-slider-quote__logo-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"122\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/cultch-logo-e1783184726725-300x122.png\" class=\"spektrix-testimonial-slider-quote__logo\" alt=\"the cultch vancouver logo\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/cultch-logo-e1783184726725-300x122.png 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/cultch-logo-e1783184726725-1024x415.png 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/cultch-logo-e1783184726725-768x311.png 768w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<blockquote\n\t\t\t\t\t\t\t\t\t\tclass=\"spektrix-testimonial-slider-quote__quote spektrix-testimonial-slider-quote__quote--long\"\n\t\t\t\t\t\t\t\t\t\taria-live=\"polite\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\u201cWe went from generic messages to a truly customised letter where we&#8217;re able to include things like their first show with us, their last show with us, how many years they&#8217;ve been a patron with us, and the total number of shows they&#8217;ve attended, which ultimately created the personal vibe we were going for.\u201d\t\t\t\t\t\t\t\t\t<\/blockquote>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-testimonial-slider-quote__footer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-testimonial-slider-quote__author spektrix-testimonial-slider-quote__author--no-portrait\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-testimonial-slider-quote__author-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"text-body-2-semibold spektrix-testimonial-slider-quote__author-name\" id=\"spektrix-testimonial-slider-quote-author-2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tThe Cultch\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"text-body-4-regular spektrix-testimonial-slider-quote__author-bio\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tKathy Vito<br \/>\r\nManager of Audience Development &amp; Revenue Strategy\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-testimonial-slider-quote__cta-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn--white btn--icon-left btn--circle-icon btn--sm spektrix-testimonial-slider-quote__cta\" href=\"https:\/\/www.spektrix.com\/en-gb\/case-studies\/crm-ticketing-software-the-cultch\/\" target=\"_self\"><span class=\"btn__icon btn__icon--circle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5 12h14M13 6l6 6-6 6\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><span class=\"btn__label\">Read case study<\/span><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section class=\"spektrix-stats-row wp-block-spektrix-stats-row\" aria-labelledby=\"spektrix-stats-row-heading-3\">\n\t<div class=\"spektrix-stats-row__container\">\n\t\t\t\t\t<header class=\"spektrix-stats-row__header\">\n\t\t\t\t\t\t\t\t\t<h2\n\t\t\t\t\t\tclass=\"text-section-heading spektrix-stats-row__heading\"\n\t\t\t\t\t\tid=\"spektrix-stats-row-heading-3\"\n\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"section_heading\" data-acf-placeholder=\"Add section heading\u2026\" data-acf-toolbar-title=\"Section heading\" \t\t\t\t\t>Join a global community of marketing professionals<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\tclass=\"text-lead text-lead--dark spektrix-stats-row__intro\"\n\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"section_intro\" data-acf-placeholder=\"Add section intro\u2026\" data-acf-toolbar-title=\"Section intro\" \t\t\t\t\t>Meet other teams to share ideas, explore challenges, and compare arts marketing experience. Spektrix connects marketers through online discussions, in-person events, and shared best practice from across the sector.<\/div>\n\t\t\t\t\t\t\t<\/header>\n\t\t\n\t\t\t\t\t<div class=\"spektrix-stats-row__stats-wrap\" data-acf-inline-fields-uid=\"stats-row-stats\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;stats&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Stats&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit stats\">\n\t\t\t\t\t\t\t\t\t<ul class=\"spektrix-stats-row__items\" role=\"list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-stats-row__item spektrix-stats-row__item--bg-accent-lime-100\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"spektrix-stats-row__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"spektrix-stats-row__stat\">\n\t\t\t\t\t\t\t\t\t\t\t\t5,000\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"text-body-2-medium spektrix-stats-row__description\">\n\t\t\t\t\t\t\t\t\t\t\tmarketing and communications professionals using Spektrix worldwide\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-stats-row__item spektrix-stats-row__item--bg-accent-pink-100\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"spektrix-stats-row__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"spektrix-stats-row__stat\">\n\t\t\t\t\t\t\t\t\t\t\t\t1bn+\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"text-body-2-medium spektrix-stats-row__description\">\n\t\t\t\t\t\t\t\t\t\t\temails sent by organisations using Spektrix last year\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-stats-row__item spektrix-stats-row__item--bg-accent-blue-100\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"spektrix-stats-row__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"spektrix-stats-row__stat\">\n\t\t\t\t\t\t\t\t\t\t\t\t69.8%\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"text-body-2-medium spektrix-stats-row__description\">\n\t\t\t\t\t\t\t\t\t\t\topen rate for emails sent by the most successful organisations\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\r\n<section class=\"spektrix-text spektrix-text--align-center wp-block-spektrix-text\" aria-labelledby=\"spektrix-text-heading-4\">\r\n\t<div class=\"spektrix-text__container\">\r\n\t\t<header class=\"spektrix-text__content\">\r\n\t\t\t\t\t\t\t<h2\r\n\t\t\t\t\tclass=\"text-section-heading spektrix-text__heading\"\r\n\t\t\t\t\tid=\"spektrix-text-heading-4\"\r\n\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading...\" data-acf-toolbar-title=\"Heading\" \t\t\t\t>Understand every individual in your audience<\/h2>\r\n\t\t\t\r\n\t\t\t\t\t\t\t<div\r\n\t\t\t\t\tclass=\"text-body-3-regular spektrix-text__body\"\r\n\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"body\" data-acf-placeholder=\"Add body copy...\" data-acf-toolbar-title=\"Body\" \t\t\t\t>Successful marketing for arts and in-person experiences starts with understanding people, not just transactions. It&#8217;s about knowing why someone attends, what inspires them to return, what they experience while they&#8217;re with you, and who shares those moments with them.<div><br><br \/>\r\nThe richer your understanding of your audience, the more meaningful your communications can be.<\/div><\/div>\r\n\t\t\t\t\t<\/header>\r\n\t<\/div>\r\n<\/section>\r\n\n\n\n<section style=\"--spektrix-text-and-image-max-width:1200px;--spektrix-text-and-image-media-max-width:none\" class=\"spektrix-text-and-image spektrix-text-and-image--bg-white spektrix-text-and-image--split-equal spektrix-text-and-image--desktop-media-left spektrix-text-and-image--mobile-content-first spektrix-text-and-image--media-natural wp-block-spektrix-text-and-image\" aria-labelledby=\"spektrix-text-and-image-heading-5\">\n\t<div class=\"spektrix-text-and-image__container\">\n\t\t<div class=\"spektrix-text-and-image__layout\">\n\t\t\t\t\t\t\t<div class=\"spektrix-text-and-image__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h2\n\t\t\t\t\t\t\tclass=\"text-section-heading spektrix-text-and-image__heading\"\n\t\t\t\t\t\t\tid=\"spektrix-text-and-image-heading-5\"\n\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading...\" data-acf-toolbar-title=\"Heading\" \t\t\t\t\t\t>Purposeful campaigns<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"text-body-3-regular spektrix-text-and-image__body\"\n\t\t\t\t\t\t\tdata-acf-inline-fields-uid=\"text-and-image-body\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;body&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Body&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;600px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit body\"\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Marketing works best when it understands the whole relationship. Spektrix connects audiences, events, attendance, memberships, donations, and engagement within a single CRM to drive more relevant, personalised campaigns.<br \/>\n<\/span><span style=\"font-weight: 400\">Instead of stitching together unconnected records, Spektrix is deeply connected with the leading digital marketing platform, Dotdigital, to enable automated journeys based on each customer\u2019s interactions with your organisation \u2013 helping every message feel timely, relevant and meaningful.<\/span><\/p>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-text-and-image__actions\" data-acf-inline-fields-uid=\"text-and-image-button\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;button_link&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Button Link&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit button\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.spektrix.com\/goal\/maximise-revenue\/\" class=\"spektrix-dot-link spektrix-dot-link--pink spektrix-dot-link--has-arrow spektrix-text-and-image__link\" target=\"_self\"><span class=\"spektrix-dot-link__dot\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5.5 3.25 10.25 8l-4.75 4.75\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><span class=\"spektrix-dot-link__label\">Maximise revenue<\/span><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"spektrix-text-and-image__media-wrap\" data-acf-inline-fields-uid=\"text-and-image-media\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;media_type&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Media Type&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;media_image&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Media Image&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;media_video&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Video URL or Embed&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;image_fit&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Image Fit&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit media\">\n\t\t\t\t\t\t\t\t\t\t\t<figure class=\"spektrix-text-and-image__media spektrix-text-and-image__media--image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/puppet-showplace-theater-little-big-eye-by-works-with-water-performance-photo-credit-gavin-sherman.webp\" class=\"spektrix-text-and-image__image\" alt=\"\" loading=\"lazy\" sizes=\"auto, (min-width: 920px) 50vw, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/puppet-showplace-theater-little-big-eye-by-works-with-water-performance-photo-credit-gavin-sherman.webp 1600w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/puppet-showplace-theater-little-big-eye-by-works-with-water-performance-photo-credit-gavin-sherman-300x200.webp 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/puppet-showplace-theater-little-big-eye-by-works-with-water-performance-photo-credit-gavin-sherman-1024x683.webp 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/puppet-showplace-theater-little-big-eye-by-works-with-water-performance-photo-credit-gavin-sherman-768x512.webp 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/puppet-showplace-theater-little-big-eye-by-works-with-water-performance-photo-credit-gavin-sherman-1536x1024.webp 1536w\" title=\"\">\t<div class=\"spektrix-image-credit\">\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"spektrix-image-credit__trigger\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-controls=\"spektrix-image-credit-6\"\n\t\t\taria-label=\"Image credit\"\n\t\t>\n\t\t\t<svg class=\"spektrix-image-credit__icon\" width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"12\" cy=\"12\" r=\"10\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"\/><circle cx=\"12\" cy=\"8\" r=\"1.25\" fill=\"currentColor\"\/><path d=\"M12 11v6\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg>\t\t<\/button>\n\t\t<div\n\t\t\tid=\"spektrix-image-credit-6\"\n\t\t\tclass=\"spektrix-image-credit__popover\"\n\t\t\trole=\"region\"\n\t\t\taria-label=\"Image credit\"\n\t\t\thidden\n\t\t>\n\t\t\t<p class=\"spektrix-image-credit__text\">Puppet Showplace Theater<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section style=\"--spektrix-text-and-image-max-width:1200px;--spektrix-text-and-image-media-max-width:none\" class=\"spektrix-text-and-image spektrix-text-and-image--bg-white spektrix-text-and-image--split-equal spektrix-text-and-image--desktop-media-right spektrix-text-and-image--mobile-content-first spektrix-text-and-image--media-natural wp-block-spektrix-text-and-image\" aria-labelledby=\"spektrix-text-and-image-heading-7\">\n\t<div class=\"spektrix-text-and-image__container\">\n\t\t<div class=\"spektrix-text-and-image__layout\">\n\t\t\t\t\t\t\t<div class=\"spektrix-text-and-image__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h2\n\t\t\t\t\t\t\tclass=\"text-section-heading spektrix-text-and-image__heading\"\n\t\t\t\t\t\t\tid=\"spektrix-text-and-image-heading-7\"\n\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading...\" data-acf-toolbar-title=\"Heading\" \t\t\t\t\t\t>Measurable impact<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"text-body-3-regular spektrix-text-and-image__body\"\n\t\t\t\t\t\t\tdata-acf-inline-fields-uid=\"text-and-image-body\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;body&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Body&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;600px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit body\"\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Put data at the centre of your marketing work. Reports in Spektrix are instant, visual, and easy to understand, with simple filtering tools to help you dig deeper into audience behaviours, sales patterns, campaign engagement, and website analytics. The information you need is at your fingertips \u2013 and if you need support to analyse your data or shape it into decisions, our team is on hand to help you shape your strategy and understand what really works.<\/p>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-text-and-image__actions\" data-acf-inline-fields-uid=\"text-and-image-button\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;button_link&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Button Link&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit button\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.spektrix.com\/goal\/understand-impact\/\" class=\"spektrix-dot-link spektrix-dot-link--pink spektrix-dot-link--has-arrow spektrix-text-and-image__link\" target=\"_self\"><span class=\"spektrix-dot-link__dot\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5.5 3.25 10.25 8l-4.75 4.75\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><span class=\"spektrix-dot-link__label\">Understand impact<\/span><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"spektrix-text-and-image__media-wrap\" data-acf-inline-fields-uid=\"text-and-image-media\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;media_type&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Media Type&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;media_image&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Media Image&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;media_video&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Video URL or Embed&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;image_fit&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Image Fit&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit media\">\n\t\t\t\t\t\t\t\t\t\t\t<figure class=\"spektrix-text-and-image__media spektrix-text-and-image__media--image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/edinburgh-international-festival-hanni-liang-dreams-box-office-worker.webp\" class=\"spektrix-text-and-image__image\" alt=\"a theatre worker sits in front of a sign for the edinburgh international festival\" loading=\"lazy\" sizes=\"auto, (min-width: 920px) 50vw, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/edinburgh-international-festival-hanni-liang-dreams-box-office-worker.webp 1600w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/edinburgh-international-festival-hanni-liang-dreams-box-office-worker-300x200.webp 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/edinburgh-international-festival-hanni-liang-dreams-box-office-worker-1024x683.webp 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/edinburgh-international-festival-hanni-liang-dreams-box-office-worker-768x512.webp 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/edinburgh-international-festival-hanni-liang-dreams-box-office-worker-1536x1024.webp 1536w\" title=\"\">\t<div class=\"spektrix-image-credit\">\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"spektrix-image-credit__trigger\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-controls=\"spektrix-image-credit-8\"\n\t\t\taria-label=\"Image credit\"\n\t\t>\n\t\t\t<svg class=\"spektrix-image-credit__icon\" width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"12\" cy=\"12\" r=\"10\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"\/><circle cx=\"12\" cy=\"8\" r=\"1.25\" fill=\"currentColor\"\/><path d=\"M12 11v6\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg>\t\t<\/button>\n\t\t<div\n\t\t\tid=\"spektrix-image-credit-8\"\n\t\t\tclass=\"spektrix-image-credit__popover\"\n\t\t\trole=\"region\"\n\t\t\taria-label=\"Image credit\"\n\t\t\thidden\n\t\t>\n\t\t\t<p class=\"spektrix-image-credit__text\">Edinburgh International Festival<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section style=\"--spektrix-text-and-image-max-width:1200px;--spektrix-text-and-image-media-max-width:none\" class=\"spektrix-text-and-image spektrix-text-and-image--bg-white spektrix-text-and-image--split-equal spektrix-text-and-image--desktop-media-left spektrix-text-and-image--mobile-content-first spektrix-text-and-image--media-natural wp-block-spektrix-text-and-image\" aria-labelledby=\"spektrix-text-and-image-heading-9\">\n\t<div class=\"spektrix-text-and-image__container\">\n\t\t<div class=\"spektrix-text-and-image__layout\">\n\t\t\t\t\t\t\t<div class=\"spektrix-text-and-image__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h2\n\t\t\t\t\t\t\tclass=\"text-section-heading spektrix-text-and-image__heading\"\n\t\t\t\t\t\t\tid=\"spektrix-text-and-image-heading-9\"\n\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading...\" data-acf-toolbar-title=\"Heading\" \t\t\t\t\t\t>Stronger audience relationships<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"text-body-3-regular spektrix-text-and-image__body\"\n\t\t\t\t\t\t\tdata-acf-inline-fields-uid=\"text-and-image-body\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;body&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Body&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;600px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit body\"\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>The people who experience your events form memories they won\u2019t forget. Use connected audience insight to guide people from a second visit to a first donation, a membership, or a subscription, creating journeys that reflect their interests and building relationships that last far beyond the curtain call.<\/p>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-text-and-image__actions\" data-acf-inline-fields-uid=\"text-and-image-button\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;button_link&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Button Link&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit button\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.spektrix.com\/goal\/engage-audiences\/\" class=\"spektrix-dot-link spektrix-dot-link--pink spektrix-dot-link--has-arrow spektrix-text-and-image__link\" target=\"_self\"><span class=\"spektrix-dot-link__dot\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5.5 3.25 10.25 8l-4.75 4.75\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><span class=\"spektrix-dot-link__label\">Engage audiences<\/span><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"spektrix-text-and-image__media-wrap\" data-acf-inline-fields-uid=\"text-and-image-media\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;media_type&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Media Type&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;media_image&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Media Image&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;media_video&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Video URL or Embed&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;image_fit&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Image Fit&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit media\">\n\t\t\t\t\t\t\t\t\t\t\t<figure class=\"spektrix-text-and-image__media spektrix-text-and-image__media--image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Audience-Goldberg-Variations_Melbourne-Recitral-Centre-Pinchgut-Opera_credit-Albert-Comper-2026jpg.jpg\" class=\"spektrix-text-and-image__image\" alt=\"\" loading=\"lazy\" sizes=\"auto, (min-width: 920px) 50vw, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Audience-Goldberg-Variations_Melbourne-Recitral-Centre-Pinchgut-Opera_credit-Albert-Comper-2026jpg.jpg 1000w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Audience-Goldberg-Variations_Melbourne-Recitral-Centre-Pinchgut-Opera_credit-Albert-Comper-2026jpg-300x200.jpg 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Audience-Goldberg-Variations_Melbourne-Recitral-Centre-Pinchgut-Opera_credit-Albert-Comper-2026jpg-768x512.jpg 768w\" title=\"\">\t<div class=\"spektrix-image-credit\">\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"spektrix-image-credit__trigger\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-controls=\"spektrix-image-credit-10\"\n\t\t\taria-label=\"Image credit\"\n\t\t>\n\t\t\t<svg class=\"spektrix-image-credit__icon\" width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"12\" cy=\"12\" r=\"10\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"\/><circle cx=\"12\" cy=\"8\" r=\"1.25\" fill=\"currentColor\"\/><path d=\"M12 11v6\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg>\t\t<\/button>\n\t\t<div\n\t\t\tid=\"spektrix-image-credit-10\"\n\t\t\tclass=\"spektrix-image-credit__popover\"\n\t\t\trole=\"region\"\n\t\t\taria-label=\"Image credit\"\n\t\t\thidden\n\t\t>\n\t\t\t<p class=\"spektrix-image-credit__text\">Pinchgut Opera<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section style=\"--spektrix-text-and-image-max-width:1200px;--spektrix-text-and-image-media-max-width:none\" class=\"spektrix-text-and-image spektrix-text-and-image--bg-white spektrix-text-and-image--split-equal spektrix-text-and-image--desktop-media-right spektrix-text-and-image--mobile-content-first spektrix-text-and-image--media-natural wp-block-spektrix-text-and-image\" aria-labelledby=\"spektrix-text-and-image-heading-11\">\n\t<div class=\"spektrix-text-and-image__container\">\n\t\t<div class=\"spektrix-text-and-image__layout\">\n\t\t\t\t\t\t\t<div class=\"spektrix-text-and-image__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h2\n\t\t\t\t\t\t\tclass=\"text-section-heading spektrix-text-and-image__heading\"\n\t\t\t\t\t\t\tid=\"spektrix-text-and-image-heading-11\"\n\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading...\" data-acf-toolbar-title=\"Heading\" \t\t\t\t\t\t>A community of marketing expertise<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"text-body-3-regular spektrix-text-and-image__body\"\n\t\t\t\t\t\t\tdata-acf-inline-fields-uid=\"text-and-image-body\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;body&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Body&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;600px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit body\"\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Don\u2019t face your challenges alone. With Spektrix, you can call on a support team who are here to help resolve day to day challenges or guide strategic decisions; and you\u2019re part of a global community of marketing professionals ready to share ideas, exchange advice, and learn from one another\u2019s successes.<\/p>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-text-and-image__actions\" data-acf-inline-fields-uid=\"text-and-image-button\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;button_link&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Button Link&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit button\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/community.spektrix.com\/\" class=\"spektrix-dot-link spektrix-dot-link--pink spektrix-dot-link--has-arrow spektrix-text-and-image__link\" target=\"_self\" rel=\"noopener\"><span class=\"spektrix-dot-link__dot\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5.5 3.25 10.25 8l-4.75 4.75\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><span class=\"spektrix-dot-link__label\">Spektrix Community<\/span><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"spektrix-text-and-image__media-wrap\" data-acf-inline-fields-uid=\"text-and-image-media\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;media_type&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Media Type&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;media_image&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Media Image&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;media_video&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Video URL or Embed&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;image_fit&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Image Fit&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit media\">\n\t\t\t\t\t\t\t\t\t\t\t<figure class=\"spektrix-text-and-image__media spektrix-text-and-image__media--image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"720\" height=\"540\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/mike-geller-clients-partners-team-networking-support.jpg\" class=\"spektrix-text-and-image__image\" alt=\"\" loading=\"lazy\" sizes=\"auto, (min-width: 920px) 50vw, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/mike-geller-clients-partners-team-networking-support.jpg 720w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/mike-geller-clients-partners-team-networking-support-300x225.jpg 300w\" title=\"\">\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"spektrix-split-content wp-block-spektrix-split-content\" aria-labelledby=\"spektrix-split-content-heading-12\">\n\t<div class=\"spektrix-split-content__container\">\n\t\t<div class=\"spektrix-split-content__card spektrix-split-content--split-media-wide spektrix-split-content--image-fit-contain\">\n\t\t\t\t\t\t\t<div class=\"spektrix-split-content__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h2\n\t\t\t\t\t\t\tclass=\"text-section-heading spektrix-split-content__heading\"\n\t\t\t\t\t\t\tid=\"spektrix-split-content-heading-12\"\n\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading\u2026\" data-acf-toolbar-title=\"Heading\" \t\t\t\t\t\t>Email Benchmarks and Best Practices<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"text-lead text-lead--light spektrix-split-content__body\"\n\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"body\" data-acf-placeholder=\"Add body copy\u2026\" data-acf-toolbar-title=\"Body\" \t\t\t\t\t\t>In 2026, we analysed more than one billion emails sent by arts, culture, &amp; in-person experience organisations, working with experts from Capacity to explore how connected audience data, personalised communications, and shared insight can help you build stronger audience relationships.<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-split-content__link-wrap\" data-acf-inline-fields-uid=\"split-content-link\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;button_link&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Dot Link&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;button_color&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Dot Link Color&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit dot link\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.spektrix.com\/en-gb\/webinars\/email-benchmarks-and-best-practices\/\" class=\"spektrix-dot-link spektrix-dot-link--primary spektrix-dot-link--has-arrow spektrix-split-content__link\" target=\"_self\"><span class=\"spektrix-dot-link__dot\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5.5 3.25 10.25 8l-4.75 4.75\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><span class=\"spektrix-dot-link__label\">Watch the webinar<\/span><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\tclass=\"spektrix-split-content__media-wrap\"\n\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t<div class=\"spektrix-split-content__media spektrix-split-content__media--image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1242\" height=\"700\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/email-benchmarks-and-best-practices.jpg\" class=\"spektrix-split-content__image\" alt=\"Email Benchmarks and Best Practices.\" loading=\"lazy\" sizes=\"auto, (min-width: 920px) 50vw, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/email-benchmarks-and-best-practices.jpg 1242w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/email-benchmarks-and-best-practices-300x169.jpg 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/email-benchmarks-and-best-practices-1024x577.jpg 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/email-benchmarks-and-best-practices-768x433.jpg 768w\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section style=\"--spektrix-feature-grid-columns:3;--spektrix-feature-grid-tablet-columns:2;--spektrix-feature-grid-max-width:1200px\" class=\"spektrix-feature-grid spektrix-feature-grid--multi-row wp-block-spektrix-feature-grid\" aria-labelledby=\"spektrix-feature-grid-heading-13\">\n\t<div class=\"spektrix-feature-grid__container\">\n\t\t\t\t\t<header class=\"spektrix-feature-grid__header\">\n\t\t\t\t\t\t\t\t\t<h2\n\t\t\t\t\t\tclass=\"text-section-heading spektrix-feature-grid__heading\"\n\t\t\t\t\t\tid=\"spektrix-feature-grid-heading-13\"\n\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"section_heading\" data-acf-placeholder=\"Add section heading\u2026\" data-acf-toolbar-title=\"Section heading\" \t\t\t\t\t>How Spektrix supports marketing and communications teams<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\tclass=\"text-lead text-lead--dark spektrix-feature-grid__intro\"\n\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"section_intro\" data-acf-placeholder=\"Add section intro\u2026\" data-acf-toolbar-title=\"Section intro\" \t\t\t\t\t>When your audience data, email, website, and advertising all work together, every campaign becomes easier to plan, measure, and improve. Explore the capabilities that help marketing and communications teams build stronger audience relationships.<\/div>\n\t\t\t\t\t\t\t<\/header>\n\t\t\n\t\t\t\t\t<div class=\"spektrix-feature-grid__items-wrap\" data-acf-inline-fields-uid=\"feature-grid-items\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;items&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Items&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit feature items\">\n\t\t\t\t\t\t\t\t\t<ul class=\"spektrix-feature-grid__items\" role=\"list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-feature-grid__item\">\n\t\t\t\t\t\t\t\t<span class=\"spektrix-circle-icon spektrix-circle-icon--pink spektrix-feature-grid__icon spektrix-circle-icon--glyph-recolor\" style=\"--spektrix-circle-icon-size:48px;--spektrix-circle-icon-glyph-size:24px;--spektrix-circle-icon-glyph-color:var(--wp--preset--color--white);\" aria-hidden=\"true\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"256\" height=\"256\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-send-icon lucide-send\">\n  <path d=\"M14.536 21.686a.5.5 0 0 0 .937-.024l6.5-19a.496.496 0 0 0-.635-.635l-19 6.5a.5.5 0 0 0-.024.937l7.93 3.18a2 2 0 0 1 1.112 1.11z\"><\/path>\n  <path d=\"m21.854 2.147-10.94 10.939\"><\/path>\n<\/svg>\n<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-body-2-semibold spektrix-feature-grid__item-title\">\n\t\t\t\t\t\t\t\t\t\tEmail marketing\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"spektrix-feature-grid__item-body\">\n\t\t\t\t\t\t\t\t\t\tDraw on your rich database of transaction and engagement history to design communications that feel timely, useful, and individual, with no extra work on your part.\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.spektrix.com\/?page_id=1882\" class=\"spektrix-dot-link spektrix-dot-link--primary spektrix-feature-grid__button\" target=\"_self\"><span class=\"spektrix-dot-link__dot\" aria-hidden=\"true\"><\/span><span class=\"spektrix-dot-link__label\">Email marketing<\/span><\/a>\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-feature-grid__item\">\n\t\t\t\t\t\t\t\t<span class=\"spektrix-circle-icon spektrix-circle-icon--pink spektrix-feature-grid__icon spektrix-circle-icon--glyph-recolor\" style=\"--spektrix-circle-icon-size:48px;--spektrix-circle-icon-glyph-size:24px;--spektrix-circle-icon-glyph-color:var(--wp--preset--color--white);\" aria-hidden=\"true\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"256\" height=\"256\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-smartphone-nfc-icon lucide-smartphone-nfc\">\n  <rect width=\"7\" height=\"12\" x=\"2\" y=\"6\" rx=\"1\"><\/rect>\n  <path d=\"M13 8.32a7.43 7.43 0 0 1 0 7.36\"><\/path>\n  <path d=\"M16.46 6.21a11.76 11.76 0 0 1 0 11.58\"><\/path>\n  <path d=\"M19.91 4.1a15.91 15.91 0 0 1 .01 15.8\"><\/path>\n<\/svg>\n<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-body-2-semibold spektrix-feature-grid__item-title\">\n\t\t\t\t\t\t\t\t\t\tDigital &amp; print marketing\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"spektrix-feature-grid__item-body\">\n\t\t\t\t\t\t\t\t\t\tBuild a complete, cross-channel marketing strategy, with tools to target every campaign, measure impact, and understand which channels work for each audience segment.\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.spektrix.com\/?page_id=1710\" class=\"spektrix-dot-link spektrix-dot-link--primary spektrix-feature-grid__button\" target=\"_self\"><span class=\"spektrix-dot-link__dot\" aria-hidden=\"true\"><\/span><span class=\"spektrix-dot-link__label\">Digital &amp; print marketing<\/span><\/a>\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-feature-grid__item\">\n\t\t\t\t\t\t\t\t<span class=\"spektrix-circle-icon spektrix-circle-icon--pink spektrix-feature-grid__icon spektrix-circle-icon--glyph-recolor\" style=\"--spektrix-circle-icon-size:48px;--spektrix-circle-icon-glyph-size:24px;--spektrix-circle-icon-glyph-color:var(--wp--preset--color--white);\" aria-hidden=\"true\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"256\" height=\"256\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-users-round-icon lucide-users-round\">\n  <path d=\"M18 21a8 8 0 0 0-16 0\"><\/path>\n  <circle cx=\"10\" cy=\"8\" r=\"5\"><\/circle>\n  <path d=\"M22 20c0-3.37-2-6.5-4-8a5 5 0 0 0-.45-8.3\"><\/path>\n<\/svg>\n<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-body-2-semibold spektrix-feature-grid__item-title\">\n\t\t\t\t\t\t\t\t\t\tSegmentation\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"spektrix-feature-grid__item-body\">\n\t\t\t\t\t\t\t\t\t\tBuild real-time audience segments to target campaigns more effectively, uncover trends, and understand what resonates with different audience groups.\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.spektrix.com\/?page_id=1708\" class=\"spektrix-dot-link spektrix-dot-link--primary spektrix-feature-grid__button\" target=\"_self\"><span class=\"spektrix-dot-link__dot\" aria-hidden=\"true\"><\/span><span class=\"spektrix-dot-link__label\">Segmentation<\/span><\/a>\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-feature-grid__item\">\n\t\t\t\t\t\t\t\t<span class=\"spektrix-circle-icon spektrix-circle-icon--pink spektrix-feature-grid__icon spektrix-circle-icon--glyph-recolor\" style=\"--spektrix-circle-icon-size:48px;--spektrix-circle-icon-glyph-size:24px;--spektrix-circle-icon-glyph-color:var(--wp--preset--color--white);\" aria-hidden=\"true\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"256\" height=\"256\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-spotlight-icon lucide-spotlight\">\n  <path d=\"M15.295 19.562 16 22\"><\/path>\n  <path d=\"m17 16 3.758 2.098\"><\/path>\n  <path d=\"m19 12.5 3.026-.598\"><\/path>\n  <path d=\"M7.61 6.3a3 3 0 0 0-3.92 1.3l-1.38 2.79a3 3 0 0 0 1.3 3.91l6.89 3.597a1 1 0 0 0 1.342-.447l3.106-6.211a1 1 0 0 0-.447-1.341z\"><\/path>\n  <path d=\"M8 9V2\"><\/path>\n<\/svg>\n<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-body-2-semibold spektrix-feature-grid__item-title\">\n\t\t\t\t\t\t\t\t\t\tUnderstanding customer behaviour\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"spektrix-feature-grid__item-body\">\n\t\t\t\t\t\t\t\t\t\tEvery interaction contributes to a richer understanding of your audience. Explore behaviours, relationships, and trends to make more confident marketing decisions.\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.spektrix.com\/?page_id=1884\" class=\"spektrix-dot-link spektrix-dot-link--primary spektrix-feature-grid__button\" target=\"_self\"><span class=\"spektrix-dot-link__dot\" aria-hidden=\"true\"><\/span><span class=\"spektrix-dot-link__label\">Understanding customer behaviour<\/span><\/a>\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-feature-grid__item\">\n\t\t\t\t\t\t\t\t<span class=\"spektrix-circle-icon spektrix-circle-icon--pink spektrix-feature-grid__icon spektrix-circle-icon--glyph-recolor\" style=\"--spektrix-circle-icon-size:48px;--spektrix-circle-icon-glyph-size:24px;--spektrix-circle-icon-glyph-color:var(--wp--preset--color--white);\" aria-hidden=\"true\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"256\" height=\"256\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-user-round-plus-icon lucide-user-round-plus\">\n  <path d=\"M2 21a8 8 0 0 1 13.292-6\"><\/path>\n  <circle cx=\"10\" cy=\"8\" r=\"5\"><\/circle>\n  <path d=\"M19 16v6\"><\/path>\n  <path d=\"M22 19h-6\"><\/path>\n<\/svg>\n<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-body-2-semibold spektrix-feature-grid__item-title\">\n\t\t\t\t\t\t\t\t\t\tMemberships\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"spektrix-feature-grid__item-body\">\n\t\t\t\t\t\t\t\t\t\tGrow commercial revenue, support philanthropy, or extend subscriber benefits by combining memberships with other loyalty programmes across your organisation.\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.spektrix.com\/?page_id=672\" class=\"spektrix-dot-link spektrix-dot-link--primary spektrix-feature-grid__button\" target=\"_self\"><span class=\"spektrix-dot-link__dot\" aria-hidden=\"true\"><\/span><span class=\"spektrix-dot-link__label\">Memberships<\/span><\/a>\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-feature-grid__item\">\n\t\t\t\t\t\t\t\t<span class=\"spektrix-circle-icon spektrix-circle-icon--pink spektrix-feature-grid__icon spektrix-circle-icon--glyph-recolor\" style=\"--spektrix-circle-icon-size:48px;--spektrix-circle-icon-glyph-size:24px;--spektrix-circle-icon-glyph-color:var(--wp--preset--color--white);\" aria-hidden=\"true\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"256\" height=\"256\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-tickets-icon lucide-tickets\">\n  <path d=\"m3.173 8.18 11-5a2 2 0 0 1 2.647.993L18.56 8\"><\/path>\n  <path d=\"M6 10V8\"><\/path>\n  <path d=\"M6 14v1\"><\/path>\n  <path d=\"M6 19v2\"><\/path>\n  <rect x=\"2\" y=\"8\" width=\"20\" height=\"13\" rx=\"2\"><\/rect>\n<\/svg>\n<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-body-2-semibold spektrix-feature-grid__item-title\">\n\t\t\t\t\t\t\t\t\t\tSubscriptions\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"spektrix-feature-grid__item-body\">\n\t\t\t\t\t\t\t\t\t\tCreate fully flexible passes for your whole programme, or tailor subscriptions around genres, artists, seasons, or event types.\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.spektrix.com\/?page_id=674\" class=\"spektrix-dot-link spektrix-dot-link--primary spektrix-feature-grid__button\" target=\"_self\"><span class=\"spektrix-dot-link__dot\" aria-hidden=\"true\"><\/span><span class=\"spektrix-dot-link__label\">Subscriptions<\/span><\/a>\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-feature-grid__item\">\n\t\t\t\t\t\t\t\t<span class=\"spektrix-circle-icon spektrix-circle-icon--pink spektrix-feature-grid__icon spektrix-circle-icon--glyph-recolor\" style=\"--spektrix-circle-icon-size:48px;--spektrix-circle-icon-glyph-size:24px;--spektrix-circle-icon-glyph-color:var(--wp--preset--color--white);\" aria-hidden=\"true\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"256\" height=\"256\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-drama-icon lucide-drama\">\n  <path d=\"M10 11h.01\"><\/path>\n  <path d=\"M14 6h.01\"><\/path>\n  <path d=\"M18 6h.01\"><\/path>\n  <path d=\"M6.5 13.1h.01\"><\/path>\n  <path d=\"M22 5c0 9-4 12-6 12s-6-3-6-12c0-2 2-3 6-3s6 1 6 3\"><\/path>\n  <path d=\"M17.4 9.9c-.8.8-2 .8-2.8 0\"><\/path>\n  <path d=\"M10.1 7.1C9 7.2 7.7 7.7 6 8.6c-3.5 2-4.7 3.9-3.7 5.6 4.5 7.8 9.5 8.4 11.2 7.4.9-.5 1.9-2.1 1.9-4.7\"><\/path>\n  <path d=\"M9.1 16.5c.3-1.1 1.4-1.7 2.4-1.4\"><\/path>\n<\/svg>\n<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-body-2-semibold spektrix-feature-grid__item-title\">\n\t\t\t\t\t\t\t\t\t\tOffers &amp; incentives\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"spektrix-feature-grid__item-body\">\n\t\t\t\t\t\t\t\t\t\tTrack offer usage, understand audience behaviour, and create more relevant follow-up campaigns based on real-time customer interactions.\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.spektrix.com\/?page_id=1687\" class=\"spektrix-dot-link spektrix-dot-link--primary spektrix-feature-grid__button\" target=\"_self\"><span class=\"spektrix-dot-link__dot\" aria-hidden=\"true\"><\/span><span class=\"spektrix-dot-link__label\">Offers &amp; incentives<\/span><\/a>\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-feature-grid__item\">\n\t\t\t\t\t\t\t\t<span class=\"spektrix-circle-icon spektrix-circle-icon--pink spektrix-feature-grid__icon spektrix-circle-icon--glyph-recolor\" style=\"--spektrix-circle-icon-size:48px;--spektrix-circle-icon-glyph-size:24px;--spektrix-circle-icon-glyph-color:var(--wp--preset--color--white);\" aria-hidden=\"true\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"256\" height=\"256\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-monitor-cloud-icon lucide-monitor-cloud\">\n  <path d=\"M11 13a3 3 0 1 1 2.83-4H14a2 2 0 0 1 0 4z\"><\/path>\n  <path d=\"M12 17v4\"><\/path>\n  <path d=\"M8 21h8\"><\/path>\n  <rect x=\"2\" y=\"3\" width=\"20\" height=\"14\" rx=\"2\"><\/rect>\n<\/svg>\n<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-body-2-semibold spektrix-feature-grid__item-title\">\n\t\t\t\t\t\t\t\t\t\tWebsites\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"spektrix-feature-grid__item-body\">\n\t\t\t\t\t\t\t\t\t\tCreate beautiful, flexible websites offering personalised customer journeys, with the insight you need to analyse booking behaviour and understand what drives action\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.spektrix.com\/?page_id=1886\" class=\"spektrix-dot-link spektrix-dot-link--primary spektrix-feature-grid__button\" target=\"_self\"><span class=\"spektrix-dot-link__dot\" aria-hidden=\"true\"><\/span><span class=\"spektrix-dot-link__label\">Websites<\/span><\/a>\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section style=\"--spektrix-resource-cards-media-min-height:0px\" class=\"spektrix-resource-cards wp-block-spektrix-resource-cards\" aria-labelledby=\"spektrix-resource-cards-heading-14\">\n\t<div class=\"spektrix-resource-cards__container\">\n\t\t\t\t\t<header class=\"spektrix-resource-cards__header\">\n\t\t\t\t\t\t\t\t\t<h2\n\t\t\t\t\t\tclass=\"text-section-heading spektrix-resource-cards__heading\"\n\t\t\t\t\t\tid=\"spektrix-resource-cards-heading-14\"\n\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"section_heading\" data-acf-placeholder=\"Add section heading...\" data-acf-toolbar-title=\"Section heading\" \t\t\t\t\t>Guidance and Resources<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/header>\n\t\t\n\t\t\t\t\t<div class=\"spektrix-resource-cards__cards-wrap\" data-acf-inline-fields-uid=\"resource-cards-cards\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;cards&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Cards&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit cards\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"spektrix-resource-cards__items spektrix-resource-cards__items--featured spektrix-resource-cards__items--count-3\" role=\"list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-resource-cards__item\">\n\t\t\t\t\t\t\t\t<article class=\"spektrix-resource-cards__card\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\tclass=\"spektrix-resource-cards__media spektrix-resource-cards__media--image-fit-cover\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"spektrix-resource-cards__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"384\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Blog-Creating-Great-Pre-and-Post-Event-Emails-1024x614.webp\" class=\"spektrix-resource-cards__image-element\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 768px) 407px, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Blog-Creating-Great-Pre-and-Post-Event-Emails-1024x614.webp 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Blog-Creating-Great-Pre-and-Post-Event-Emails-300x180.webp 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Blog-Creating-Great-Pre-and-Post-Event-Emails-768x461.webp 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Blog-Creating-Great-Pre-and-Post-Event-Emails-1536x922.webp 1536w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Blog-Creating-Great-Pre-and-Post-Event-Emails.webp 2000w\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-resource-cards__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-subheading-2-semibold spektrix-resource-cards__card-title\">\n\t\t\t\t\t\t\t\t\t\t\t\tCreating Great Pre- and Post-Event Emails\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-resource-cards__button-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn--download btn--icon-right spektrix-resource-cards__button\" href=\"https:\/\/www.spektrix.com\/blog\/great-pre-post-event-email-ideas\/\" target=\"_self\"><span class=\"btn__icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 3v10M8 11l4 4 4-4M5 21h14\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><span class=\"btn__label\">Read now<\/span><\/a>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-resource-cards__item\">\n\t\t\t\t\t\t\t\t<article class=\"spektrix-resource-cards__card\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\tclass=\"spektrix-resource-cards__media spektrix-resource-cards__media--image-fit-cover\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"spektrix-resource-cards__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"480\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/06\/arizona-theatre-company-tucson-exterior-front-1024x768.webp\" class=\"spektrix-resource-cards__image-element\" alt=\"exterior image of the arizona theatre company\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 768px) 407px, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/06\/arizona-theatre-company-tucson-exterior-front-1024x768.webp 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/06\/arizona-theatre-company-tucson-exterior-front-300x225.webp 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/06\/arizona-theatre-company-tucson-exterior-front-768x576.webp 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/06\/arizona-theatre-company-tucson-exterior-front-1536x1152.webp 1536w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/06\/arizona-theatre-company-tucson-exterior-front.webp 1600w\" title=\"\">\t<div class=\"spektrix-image-credit\">\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"spektrix-image-credit__trigger\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-controls=\"spektrix-image-credit-15\"\n\t\t\taria-label=\"Image credit\"\n\t\t>\n\t\t\t<svg class=\"spektrix-image-credit__icon\" width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"12\" cy=\"12\" r=\"10\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"\/><circle cx=\"12\" cy=\"8\" r=\"1.25\" fill=\"currentColor\"\/><path d=\"M12 11v6\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg>\t\t<\/button>\n\t\t<div\n\t\t\tid=\"spektrix-image-credit-15\"\n\t\t\tclass=\"spektrix-image-credit__popover\"\n\t\t\trole=\"region\"\n\t\t\taria-label=\"Image credit\"\n\t\t\thidden\n\t\t>\n\t\t\t<p class=\"spektrix-image-credit__text\">Arizona Theatre Company<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-resource-cards__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-subheading-2-semibold spektrix-resource-cards__card-title\">\n\t\t\t\t\t\t\t\t\t\t\t\tPersonalised Emails at Arizona Theatre Company\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-resource-cards__button-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn--download btn--icon-right spektrix-resource-cards__button\" href=\"https:\/\/www.spektrix.com\/en-gb\/case-studies\/email-marketing-arizona-theatre-company\/\" target=\"_self\"><span class=\"btn__icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 3v10M8 11l4 4 4-4M5 21h14\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><span class=\"btn__label\">Read case study<\/span><\/a>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-resource-cards__item\">\n\t\t\t\t\t\t\t\t<article class=\"spektrix-resource-cards__card\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\tclass=\"spektrix-resource-cards__media spektrix-resource-cards__media--image-fit-cover\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"spektrix-resource-cards__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"384\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Blog-Get-Started-With-Email-Marketing-Automation-1024x614.webp\" class=\"spektrix-resource-cards__image-element\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 768px) 407px, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Blog-Get-Started-With-Email-Marketing-Automation-1024x614.webp 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Blog-Get-Started-With-Email-Marketing-Automation-300x180.webp 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Blog-Get-Started-With-Email-Marketing-Automation-768x461.webp 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Blog-Get-Started-With-Email-Marketing-Automation-1536x922.webp 1536w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Blog-Get-Started-With-Email-Marketing-Automation.webp 2000w\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-resource-cards__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-subheading-2-semibold spektrix-resource-cards__card-title\">\n\t\t\t\t\t\t\t\t\t\t\t\tGet Started With Email Marketing Automation\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-resource-cards__button-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn--download btn--icon-right spektrix-resource-cards__button\" href=\"https:\/\/www.spektrix.com\/blog\/digital-marketing-for-events-a-peer-to-peer-guide-to-getting-started\/\" target=\"_self\"><span class=\"btn__icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 3v10M8 11l4 4 4-4M5 21h14\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><span class=\"btn__label\">Read now<\/span><\/a>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section class=\"spektrix-cta-banner wp-block-spektrix-cta-banner\" aria-labelledby=\"spektrix-cta-banner-heading-16\">\n\t<div class=\"spektrix-cta-banner__container\">\n\t\t<div 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href=\"https:\/\/www.spektrix.com\/book-a-demo\/\" target=\"_self\"><span class=\"btn__icon btn__icon--circle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5 12h14M13 6l6 6-6 6\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><span class=\"btn__label\">Book a Demo<\/span><\/a>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":3544,"parent":2879,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"hf_cat_page":[39],"class_list":["post-2101","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.spektrix.com\/en-ca\/wp-json\/wp\/v2\/pages\/2101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spektrix.com\/en-ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.spektrix.com\/en-ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.spektrix.com\/en-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spektrix.com\/en-ca\/wp-json\/wp\/v2\/comments?post=2101"}],"version-history":[{"count":21,"href":"https:\/\/www.spektrix.com\/en-ca\/wp-json\/wp\/v2\/pages\/2101\/revisions"}],"predecessor-version":[{"id":943059,"href":"https:\/\/www.spektrix.com\/en-ca\/wp-json\/wp\/v2\/pages\/2101\/revisions\/943059"}],"up":[{"embeddable":true,"href":"https:\/\/www.spektrix.com\/en-ca\/wp-json\/wp\/v2\/pages\/2879"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.spektrix.com\/en-ca\/wp-json\/wp\/v2\/media\/3544"}],"wp:attachment":[{"href":"https:\/\/www.spektrix.com\/en-ca\/wp-json\/wp\/v2\/media?parent=2101"}],"wp:term":[{"taxonomy":"hf_cat_page","embeddable":true,"href":"https:\/\/www.spektrix.com\/en-ca\/wp-json\/wp\/v2\/hf_cat_page?post=2101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}