{"id":944705,"date":"2026-08-24T10:53:31","date_gmt":"2026-08-24T10:53:31","guid":{"rendered":"https:\/\/www.spektrix.com\/?page_id=944705"},"modified":"2026-08-28T15:07:39","modified_gmt":"2026-08-28T15:07:39","slug":"email-automation","status":"publish","type":"page","link":"https:\/\/www.spektrix.com\/en-gb\/features\/email-automation\/","title":{"rendered":"Feature: Email Automation"},"content":{"rendered":"<section class=\"spektrix-feature-hero spektrix-feature-hero--image-fit-contain wp-block-spektrix-feature-hero\">\n\t<div class=\"spektrix-feature-hero__container\">\n\t\t<header class=\"spektrix-feature-hero__content\">\n\t\t\t\t\t\t\t<div class=\"spektrix-feature-hero__eyebrow-wrap\">\n\t\t\t\t\t<p class=\"eyebrow spektrix-feature-hero__eyebrow\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eyebrow__icon\" aria-hidden=\"true\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\">\n  <circle cx=\"2\" cy=\"2\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"2\" cy=\"12\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"7\" cy=\"2\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"12\" cy=\"7\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"7\" cy=\"7\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"2\" cy=\"7\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"7\" cy=\"12\" r=\"2\" fill=\"#00BB13\"><\/circle>\n<\/svg>\n<\/span>\t\t\t\t\t\t\t\t\t\t\t\t<span\n\t\t\t\t\t\t\tclass=\"spektrix-feature-hero__eyebrow-text\"\n\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"eyebrow_text\" data-acf-placeholder=\"Add eyebrow text...\" data-acf-toolbar-title=\"Eyebrow text\" \t\t\t\t\t\t>Feature<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<h1\n\t\t\t\t\tclass=\"spektrix-feature-hero__heading\"\n\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading...\" data-acf-toolbar-title=\"Heading\" \t\t\t\t>Drive Engagement and Save Time<\/h1>\n\t\t\t\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"text-lead text-lead--dark spektrix-feature-hero__subtitle\"\n\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"subtitle\" data-acf-placeholder=\"Add subtitle...\" data-acf-toolbar-title=\"Subtitle\" \t\t\t\t>Deliver individually tailored, data-driven communications that resonate with every recipient, without the manual effort.<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"spektrix-feature-hero__actions\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-feature-hero__primary-button-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn--primary btn--icon-left btn--circle-icon\" href=\"https:\/\/www.spektrix.com\/book-a-demo\/\" target=\"_self\"><span class=\"btn__icon btn__icon--circle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5 12h14M13 6l6 6-6 6\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><span class=\"btn__label\">Book a Demo<\/span><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t<div class=\"spektrix-feature-hero__media-wrap\">\n\t\t\t\t\t\t\t\t\t<div class=\"spektrix-feature-hero__media spektrix-feature-hero__media--image\">\n\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/home-manchester-cinema-corridor-visitors-and-posters-photo-credit-michael-kirkham.webp\" class=\"spektrix-feature-hero__image\" alt=\"\" loading=\"eager\" fetchpriority=\"high\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/home-manchester-cinema-corridor-visitors-and-posters-photo-credit-michael-kirkham.webp 1600w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/home-manchester-cinema-corridor-visitors-and-posters-photo-credit-michael-kirkham-300x200.webp 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/home-manchester-cinema-corridor-visitors-and-posters-photo-credit-michael-kirkham-1024x683.webp 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/home-manchester-cinema-corridor-visitors-and-posters-photo-credit-michael-kirkham-768x512.webp 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/home-manchester-cinema-corridor-visitors-and-posters-photo-credit-michael-kirkham-1536x1024.webp 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" title=\"\">\t<div class=\"spektrix-image-credit\">\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"spektrix-image-credit__trigger\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-controls=\"spektrix-image-credit-1\"\n\t\t\taria-label=\"Image credit\"\n\t\t>\n\t\t\t<svg class=\"spektrix-image-credit__icon\" width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"12\" cy=\"12\" r=\"10\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"\/><circle cx=\"12\" cy=\"8\" r=\"1.25\" fill=\"currentColor\"\/><path d=\"M12 11v6\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg>\t\t<\/button>\n\t\t<div\n\t\t\tid=\"spektrix-image-credit-1\"\n\t\t\tclass=\"spektrix-image-credit__popover\"\n\t\t\trole=\"region\"\n\t\t\taria-label=\"Image credit\"\n\t\t\thidden\n\t\t>\n\t\t\t<p class=\"spektrix-image-credit__text\">Home Manchester<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section style=\"--spektrix-text-and-image-max-width:1200px;--spektrix-text-and-image-media-max-width:none\" class=\"spektrix-text-and-image spektrix-text-and-image--bg-bright-bg spektrix-text-and-image--split-equal spektrix-text-and-image--desktop-media-left spektrix-text-and-image--mobile-content-first spektrix-text-and-image--media-natural wp-block-spektrix-text-and-image\" aria-labelledby=\"spektrix-text-and-image-heading-2\">\n\t<div class=\"spektrix-text-and-image__container\">\n\t\t<div class=\"spektrix-text-and-image__layout\">\n\t\t\t\t\t\t\t<div class=\"spektrix-text-and-image__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h2\n\t\t\t\t\t\t\tclass=\"text-section-heading spektrix-text-and-image__heading\"\n\t\t\t\t\t\t\tid=\"spektrix-text-and-image-heading-2\"\n\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading...\" data-acf-toolbar-title=\"Heading\" \t\t\t\t\t\t>Tailor content around unique customer behaviours<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"text-body-3-regular spektrix-text-and-image__body\"\n\t\t\t\t\t\t\tdata-acf-inline-fields-uid=\"text-and-image-body\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;body&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Body&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;600px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit body\"\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Behavioural insights such as visit frequency, average spend, and booking patterns help you tailor every email while dynamic content blocks can display the most relevant message variation to each recipient, whether they&#8217;re a first-time visitor or a regular booker.<\/span><\/p>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"spektrix-text-and-image__media-wrap\" data-acf-inline-fields-uid=\"text-and-image-media\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;media_type&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Media Type&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;media_image&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Media Image&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;media_video&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Video URL or Embed&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;image_fit&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Image Fit&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit media\">\n\t\t\t\t\t\t\t\t\t\t\t<figure class=\"spektrix-text-and-image__media spektrix-text-and-image__media--image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/08\/Email-Personalisation-and-Automation-1200-x-800-01.jpg\" class=\"spektrix-text-and-image__image\" alt=\"Image of email template builder\" loading=\"lazy\" sizes=\"auto, (min-width: 920px) 50vw, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/08\/Email-Personalisation-and-Automation-1200-x-800-01.jpg 1200w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/08\/Email-Personalisation-and-Automation-1200-x-800-01-300x200.jpg 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/08\/Email-Personalisation-and-Automation-1200-x-800-01-1024x683.jpg 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/08\/Email-Personalisation-and-Automation-1200-x-800-01-768x512.jpg 768w\" title=\"\">\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section style=\"--spektrix-text-and-image-max-width:1200px;--spektrix-text-and-image-media-max-width:none\" class=\"spektrix-text-and-image spektrix-text-and-image--bg-bright-bg spektrix-text-and-image--split-equal spektrix-text-and-image--desktop-media-right spektrix-text-and-image--mobile-content-first spektrix-text-and-image--media-natural wp-block-spektrix-text-and-image\" aria-labelledby=\"spektrix-text-and-image-heading-3\">\n\t<div class=\"spektrix-text-and-image__container\">\n\t\t<div class=\"spektrix-text-and-image__layout\">\n\t\t\t\t\t\t\t<div class=\"spektrix-text-and-image__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h2\n\t\t\t\t\t\t\tclass=\"text-section-heading spektrix-text-and-image__heading\"\n\t\t\t\t\t\t\tid=\"spektrix-text-and-image-heading-3\"\n\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading...\" data-acf-toolbar-title=\"Heading\" \t\t\t\t\t\t>Launch effortless, automated email journeys<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"text-body-3-regular spektrix-text-and-image__body\"\n\t\t\t\t\t\t\tdata-acf-inline-fields-uid=\"text-and-image-body\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;body&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Body&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;600px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit body\"\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Save time while maintaining a personal touch using pre-built lifecycle programs. Customers can be automatically enrolled based on their tags, attributes, or purchase history. Whether you are running a lapsed booker campaign, sending a birthday greeting, or driving a fundraising appeal, the system automatically delivers the right message at the perfect moment.<\/span><\/p>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"spektrix-text-and-image__media-wrap\" data-acf-inline-fields-uid=\"text-and-image-media\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;media_type&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Media Type&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;media_image&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Media Image&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;media_video&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Video URL or Embed&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;image_fit&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Image Fit&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit media\">\n\t\t\t\t\t\t\t\t\t\t\t<figure class=\"spektrix-text-and-image__media spektrix-text-and-image__media--image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/08\/Email-Personalisation-and-Automation-1200-x-800-02.jpg\" class=\"spektrix-text-and-image__image\" alt=\"Example of simple email program\" loading=\"lazy\" sizes=\"auto, (min-width: 920px) 50vw, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/08\/Email-Personalisation-and-Automation-1200-x-800-02.jpg 1200w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/08\/Email-Personalisation-and-Automation-1200-x-800-02-300x200.jpg 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/08\/Email-Personalisation-and-Automation-1200-x-800-02-1024x683.jpg 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/08\/Email-Personalisation-and-Automation-1200-x-800-02-768x512.jpg 768w\" title=\"\">\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section style=\"--spektrix-text-and-image-max-width:1200px;--spektrix-text-and-image-media-max-width:none\" class=\"spektrix-text-and-image spektrix-text-and-image--bg-bright-bg spektrix-text-and-image--split-equal spektrix-text-and-image--desktop-media-left spektrix-text-and-image--mobile-content-first spektrix-text-and-image--media-natural wp-block-spektrix-text-and-image\" aria-labelledby=\"spektrix-text-and-image-heading-4\">\n\t<div class=\"spektrix-text-and-image__container\">\n\t\t<div class=\"spektrix-text-and-image__layout\">\n\t\t\t\t\t\t\t<div class=\"spektrix-text-and-image__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h2\n\t\t\t\t\t\t\tclass=\"text-section-heading spektrix-text-and-image__heading\"\n\t\t\t\t\t\t\tid=\"spektrix-text-and-image-heading-4\"\n\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading...\" data-acf-toolbar-title=\"Heading\" \t\t\t\t\t\t>Deliver relevant pre- and post-event detail<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"text-body-3-regular spektrix-text-and-image__body\"\n\t\t\t\t\t\t\tdata-acf-inline-fields-uid=\"text-and-image-body\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;body&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Body&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;600px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit body\"\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Simplify event communication with smart templates that serve an entire season. The system automatically pulls in the correct images, venue details, and ticket and performance information unique to each customer\u2019s booking. You can also drive secondary revenue by linking audiences directly to the specific refreshments and add-ons available for their exact event.<\/span><\/p>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"spektrix-text-and-image__media-wrap\" data-acf-inline-fields-uid=\"text-and-image-media\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;media_type&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Media Type&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;media_image&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Media Image&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;media_video&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Video URL or Embed&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;image_fit&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Image Fit&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit media\">\n\t\t\t\t\t\t\t\t\t\t\t<figure class=\"spektrix-text-and-image__media spektrix-text-and-image__media--image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/08\/Email-Personalisation-and-Automation-1200-x-800-03.jpg\" class=\"spektrix-text-and-image__image\" alt=\"Image of pre-event email on mobile with link to pre-order merchandise or refreshments and add tickets to Apple or Google wallet\" loading=\"lazy\" sizes=\"auto, (min-width: 920px) 50vw, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/08\/Email-Personalisation-and-Automation-1200-x-800-03.jpg 1200w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/08\/Email-Personalisation-and-Automation-1200-x-800-03-300x200.jpg 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/08\/Email-Personalisation-and-Automation-1200-x-800-03-1024x683.jpg 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/08\/Email-Personalisation-and-Automation-1200-x-800-03-768x512.jpg 768w\" title=\"\">\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"spektrix-testimonial-callout spektrix-testimonial-callout--single wp-block-spektrix-testimonial-callout\">\n\t<div class=\"spektrix-testimonial-callout__container\">\n\t\t\t\t\t<div\n\t\t\t\tclass=\"spektrix-testimonial-callout__slider\"\n\t\t\t\t\t\t\t\t\tdata-slide-count=\"1\"\n\t\t\t\t\trole=\"region\"\n\t\t\t\t\taria-roledescription=\"carousel\"\n\t\t\t\t\taria-label=\"Testimonial quotes\"\n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article\n\t\t\t\t\t\t\tclass=\"spektrix-testimonial-callout__slide is-active\"\n\t\t\t\t\t\t\tdata-slide-index=\"0\"\n\t\t\t\t\t\t\taria-hidden=\"false\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<div class=\"spektrix-testimonial-callout__card\">\n\t\t\t\t\t\t\t\t<div class=\"spektrix-testimonial-callout__top\">\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\tclass=\"spektrix-testimonial-callout__mark\"\n\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.spektrix.com\/wp-content\/themes\/spektrix-2026\/assets\/images\/blog\/Lime-Quote.svg\"\n\t\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\t\t\twidth=\"48\"\n\t\t\t\t\t\t\t\t\t\theight=\"42\"\n\t\t\t\t\t\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\t\t\t\/>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<blockquote class=\"spektrix-testimonial-callout__quote-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-subheading-1 spektrix-testimonial-callout__quote\">We set up an automated email program that would check what people had purchased based on tags. We went from creating and scheduling 100 emails to using one smart email template. The number of calls dropped significantly. It came full circle \u2013 from people not reading any emails because of email fatigue to going, \u2018Wow, that was for me.\u2019 Just because it&#039;s automated doesn\u2019t mean it\u2019s not personal.<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<cite class=\"text-body-2-regular spektrix-testimonial-callout__attribution\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p><strong>Anna Faye<\/strong><\/p>\n<p>Director of Engagement &amp; Communications<\/p>\n<p>Green Box Arts<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section class=\"spektrix-two-column-features-grid spektrix-two-column-features-grid--bg-white wp-block-spektrix-two-column-features-grid\" aria-labelledby=\"spektrix-two-column-features-grid-heading-5\">\n\t<div class=\"spektrix-two-column-features-grid__container\">\n\t\t<div class=\"spektrix-two-column-features-grid__layout\">\n\t\t\t<div class=\"spektrix-two-column-features-grid__intro\">\n\t\t\t\t\t\t\t\t\t<div class=\"spektrix-two-column-features-grid__eyebrow-wrap\">\n\t\t\t\t\t\t<p class=\"eyebrow spektrix-two-column-features-grid__eyebrow\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eyebrow__icon\" aria-hidden=\"true\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\">\n  <circle cx=\"2\" cy=\"2\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"2\" cy=\"12\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"7\" cy=\"2\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"12\" cy=\"7\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"7\" cy=\"7\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"2\" cy=\"7\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"7\" cy=\"12\" r=\"2\" fill=\"#00BB13\"><\/circle>\n<\/svg>\n<\/span>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span\n\t\t\t\t\t\t\t\tclass=\"spektrix-two-column-features-grid__eyebrow-text\"\n\t\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"eyebrow_text\" data-acf-placeholder=\"Add eyebrow text...\" data-acf-toolbar-title=\"Eyebrow text\" \t\t\t\t\t\t\t>More Email Automation Features<\/span>\n\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<header class=\"spektrix-two-column-features-grid__header\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h2\n\t\t\t\t\t\t\t\tclass=\"text-section-heading spektrix-two-column-features-grid__heading\"\n\t\t\t\t\t\t\t\tid=\"spektrix-two-column-features-grid-heading-5\"\n\t\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading...\" data-acf-toolbar-title=\"Heading\" \t\t\t\t\t\t\t>Make every communication count<\/h2>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\tclass=\"text-body-3-medium spektrix-two-column-features-grid__body\"\n\t\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"body\" data-acf-placeholder=\"Add body copy...\" data-acf-toolbar-title=\"Body\" \t\t\t\t\t\t\t>Use connected audience data and automation to deliver timely, tailored communications at scale. From event information to lifecycle journeys, you can create experiences that feel personal while saving your team time. <\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/header>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"spektrix-two-column-features-grid__items-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"spektrix-two-column-features-grid__items\" role=\"list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-two-column-features-grid__item\">\n\t\t\t\t\t\t\t\t\t<span class=\"spektrix-circle-icon spektrix-circle-icon--white spektrix-two-column-features-grid__icon spektrix-circle-icon--glyph-recolor\" style=\"--spektrix-circle-icon-size:48px;--spektrix-circle-icon-glyph-size:24px;--spektrix-circle-icon-glyph-color:var(--wp--preset--color--primary);\" aria-hidden=\"true\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"256\" height=\"256\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-database-icon lucide-database\">\n  <ellipse cx=\"12\" cy=\"5\" rx=\"9\" ry=\"3\"><\/ellipse>\n  <path d=\"M3 5V19A9 3 0 0 0 21 19V5\"><\/path>\n  <path d=\"M3 12A9 3 0 0 0 21 12\"><\/path>\n<\/svg>\n<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-body-2-semibold spektrix-two-column-features-grid__item-title\">\n\t\t\t\t\t\t\t\t\t\t\tDynamic data fields\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"text-body-3-regular spektrix-two-column-features-grid__item-body\">\n\t\t\t\t\t\t\t\t\t\t\tAutomatically populate emails with personalised details and live order data, including events, seats, and ticket types.\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-two-column-features-grid__item\">\n\t\t\t\t\t\t\t\t\t<span class=\"spektrix-circle-icon spektrix-circle-icon--white spektrix-two-column-features-grid__icon spektrix-circle-icon--glyph-recolor\" style=\"--spektrix-circle-icon-size:48px;--spektrix-circle-icon-glyph-size:24px;--spektrix-circle-icon-glyph-color:var(--wp--preset--color--primary);\" aria-hidden=\"true\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"256\" height=\"256\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-chart-line-icon lucide-chart-line\">\n  <path d=\"M3 3v16a2 2 0 0 0 2 2h16\"><\/path>\n  <path d=\"m19 9-5 5-4-4-3 3\"><\/path>\n<\/svg>\n<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-body-2-semibold spektrix-two-column-features-grid__item-title\">\n\t\t\t\t\t\t\t\t\t\t\tBehavioural metrics\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"text-body-3-regular spektrix-two-column-features-grid__item-body\">\n\t\t\t\t\t\t\t\t\t\t\tSegment your audience instantly using data like average spend, visit recency, and advance booking times.\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-two-column-features-grid__item\">\n\t\t\t\t\t\t\t\t\t<span class=\"spektrix-circle-icon spektrix-circle-icon--white spektrix-two-column-features-grid__icon spektrix-circle-icon--glyph-recolor\" style=\"--spektrix-circle-icon-size:48px;--spektrix-circle-icon-glyph-size:24px;--spektrix-circle-icon-glyph-color:var(--wp--preset--color--primary);\" aria-hidden=\"true\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"256\" height=\"256\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-workflow-icon lucide-workflow\">\n  <rect width=\"8\" height=\"8\" x=\"3\" y=\"3\" rx=\"2\"><\/rect>\n  <path d=\"M7 11v4a2 2 0 0 0 2 2h4\"><\/path>\n  <rect width=\"8\" height=\"8\" x=\"13\" y=\"13\" rx=\"2\"><\/rect>\n<\/svg>\n<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-body-2-semibold spektrix-two-column-features-grid__item-title\">\n\t\t\t\t\t\t\t\t\t\t\tAutomated lifecycle programs\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"text-body-3-regular spektrix-two-column-features-grid__item-body\">\n\t\t\t\t\t\t\t\t\t\t\tTrigger hands-free campaigns for birthdays, lapsed booker re-engagement, and fundraising appeals.\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-two-column-features-grid__item\">\n\t\t\t\t\t\t\t\t\t<span class=\"spektrix-circle-icon spektrix-circle-icon--white spektrix-two-column-features-grid__icon spektrix-circle-icon--glyph-recolor\" style=\"--spektrix-circle-icon-size:48px;--spektrix-circle-icon-glyph-size:24px;--spektrix-circle-icon-glyph-color:var(--wp--preset--color--primary);\" aria-hidden=\"true\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"256\" height=\"256\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-zap-icon lucide-zap\">\n  <path d=\"M4 14a1 1 0 0 1-.78-1.63l9.9-10.2a.5.5 0 0 1 .86.46l-1.92 6.02A1 1 0 0 0 13 10h7a1 1 0 0 1 .78 1.63l-9.9 10.2a.5.5 0 0 1-.86-.46l1.92-6.02A1 1 0 0 0 11 14z\"><\/path>\n<\/svg>\n<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-body-2-semibold spektrix-two-column-features-grid__item-title\">\n\t\t\t\t\t\t\t\t\t\t\tDynamic content blocks\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"text-body-3-regular spektrix-two-column-features-grid__item-body\">\n\t\t\t\t\t\t\t\t\t\t\tTailor what each customer sees within a single send, from arrival info for first-time visitors to renewal prompts for expiring memberships.\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-two-column-features-grid__item\">\n\t\t\t\t\t\t\t\t\t<span class=\"spektrix-circle-icon spektrix-circle-icon--white spektrix-two-column-features-grid__icon spektrix-circle-icon--glyph-recolor\" style=\"--spektrix-circle-icon-size:48px;--spektrix-circle-icon-glyph-size:24px;--spektrix-circle-icon-glyph-color:var(--wp--preset--color--primary);\" aria-hidden=\"true\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"256\" height=\"256\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-drama-icon lucide-drama\">\n  <path d=\"M10 11h.01\"><\/path>\n  <path d=\"M14 6h.01\"><\/path>\n  <path d=\"M18 6h.01\"><\/path>\n  <path d=\"M6.5 13.1h.01\"><\/path>\n  <path d=\"M22 5c0 9-4 12-6 12s-6-3-6-12c0-2 2-3 6-3s6 1 6 3\"><\/path>\n  <path d=\"M17.4 9.9c-.8.8-2 .8-2.8 0\"><\/path>\n  <path d=\"M10.1 7.1C9 7.2 7.7 7.7 6 8.6c-3.5 2-4.7 3.9-3.7 5.6 4.5 7.8 9.5 8.4 11.2 7.4.9-.5 1.9-2.1 1.9-4.7\"><\/path>\n  <path d=\"M9.1 16.5c.3-1.1 1.4-1.7 2.4-1.4\"><\/path>\n<\/svg>\n<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-body-2-semibold spektrix-two-column-features-grid__item-title\">\n\t\t\t\t\t\t\t\t\t\t\tSupplementary event links\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"text-body-3-regular spektrix-two-column-features-grid__item-body\">\n\t\t\t\t\t\t\t\t\t\t\tBoost secondary revenue by linking customers directly to pre-ordered drinks and add-ons for their specific performance.\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-two-column-features-grid__item\">\n\t\t\t\t\t\t\t\t\t<span class=\"spektrix-circle-icon spektrix-circle-icon--white spektrix-two-column-features-grid__icon spektrix-circle-icon--glyph-recolor\" style=\"--spektrix-circle-icon-size:48px;--spektrix-circle-icon-glyph-size:24px;--spektrix-circle-icon-glyph-color:var(--wp--preset--color--primary);\" aria-hidden=\"true\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"256\" height=\"256\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-zap-icon lucide-zap\">\n  <path d=\"M4 14a1 1 0 0 1-.78-1.63l9.9-10.2a.5.5 0 0 1 .86.46l-1.92 6.02A1 1 0 0 0 13 10h7a1 1 0 0 1 .78 1.63l-9.9 10.2a.5.5 0 0 1-.86-.46l1.92-6.02A1 1 0 0 0 11 14z\"><\/path>\n<\/svg>\n<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-body-2-semibold spektrix-two-column-features-grid__item-title\">\n\t\t\t\t\t\t\t\t\t\t\tAI event recommendations\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"text-body-3-regular spektrix-two-column-features-grid__item-body\">\n\t\t\t\t\t\t\t\t\t\t\tSuggest events based on each customer&#8217;s purchase history, filtered by attributes such as genre, season, or venue.\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-two-column-features-grid__item\">\n\t\t\t\t\t\t\t\t\t<span class=\"spektrix-circle-icon spektrix-circle-icon--white spektrix-two-column-features-grid__icon spektrix-circle-icon--glyph-recolor\" style=\"--spektrix-circle-icon-size:48px;--spektrix-circle-icon-glyph-size:24px;--spektrix-circle-icon-glyph-color:var(--wp--preset--color--primary);\" aria-hidden=\"true\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"256\" height=\"256\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-ticket-icon lucide-ticket\">\n  <path d=\"M2 9a3 3 0 0 1 0 6v2a2 2 0 0 0 2 2h16a2 2 0 0 0 2-2v-2a3 3 0 0 1 0-6V7a2 2 0 0 0-2-2H4a2 2 0 0 0-2 2Z\"><\/path>\n  <path d=\"M13 5v2\"><\/path>\n  <path d=\"M13 17v2\"><\/path>\n  <path d=\"M13 11v2\"><\/path>\n<\/svg>\n<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-body-2-semibold spektrix-two-column-features-grid__item-title\">\n\t\t\t\t\t\t\t\t\t\t\tAbandoned cart recovery\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"text-body-3-regular spektrix-two-column-features-grid__item-body\">\n\t\t\t\t\t\t\t\t\t\t\tBring customers back with a simple drag-and-drop block that displays their forgotten tickets.\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-two-column-features-grid__item\">\n\t\t\t\t\t\t\t\t\t<span class=\"spektrix-circle-icon spektrix-circle-icon--white spektrix-two-column-features-grid__icon spektrix-circle-icon--glyph-recolor\" style=\"--spektrix-circle-icon-size:48px;--spektrix-circle-icon-glyph-size:24px;--spektrix-circle-icon-glyph-color:var(--wp--preset--color--primary);\" aria-hidden=\"true\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"256\" height=\"256\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-circle-user-round-icon lucide-circle-user-round\">\n  <path d=\"M17.925 20.056a6 6 0 0 0-11.851.001\"><\/path>\n  <circle cx=\"12\" cy=\"11\" r=\"4\"><\/circle>\n  <circle cx=\"12\" cy=\"12\" r=\"10\"><\/circle>\n<\/svg>\n<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-body-2-semibold spektrix-two-column-features-grid__item-title\">\n\t\t\t\t\t\t\t\t\t\t\tCustom attributes\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"text-body-3-regular spektrix-two-column-features-grid__item-body\">\n\t\t\t\t\t\t\t\t\t\t\tTarget audiences with granular precision by syncing attributes such as customer preferences, language, and access needs.\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section style=\"--spektrix-resource-cards-media-min-height:0px\" class=\"spektrix-resource-cards wp-block-spektrix-resource-cards\" aria-labelledby=\"spektrix-resource-cards-heading-6\">\n\t<div class=\"spektrix-resource-cards__container\">\n\t\t\t\t\t<header class=\"spektrix-resource-cards__header\">\n\t\t\t\t\t\t\t\t\t<h2\n\t\t\t\t\t\tclass=\"text-section-heading spektrix-resource-cards__heading\"\n\t\t\t\t\t\tid=\"spektrix-resource-cards-heading-6\"\n\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"section_heading\" data-acf-placeholder=\"Add section heading...\" data-acf-toolbar-title=\"Section heading\" \t\t\t\t\t>Guidance and Resources<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/header>\n\t\t\n\t\t\t\t\t<div class=\"spektrix-resource-cards__cards-wrap\" data-acf-inline-fields-uid=\"resource-cards-cards\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;cards&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Cards&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit cards\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"spektrix-resource-cards__items spektrix-resource-cards__items--featured spektrix-resource-cards__items--count-3\" role=\"list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-resource-cards__item\">\n\t\t\t\t\t\t\t\t<article class=\"spektrix-resource-cards__card\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\tclass=\"spektrix-resource-cards__media spektrix-resource-cards__media--image-fit-cover\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"spektrix-resource-cards__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"384\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Support-Centre-Resource-Graphic.png\" class=\"spektrix-resource-cards__image-element\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 768px) 407px, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Support-Centre-Resource-Graphic.png 1000w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Support-Centre-Resource-Graphic-300x180.png 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Support-Centre-Resource-Graphic-768x461.png 768w\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-resource-cards__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-subheading-2-semibold spektrix-resource-cards__card-title\">\n\t\t\t\t\t\t\t\t\t\t\t\tHow to communicate with your customers in Spektrix\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-resource-cards__button-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn--download btn--icon-right spektrix-resource-cards__button\" href=\"https:\/\/www.spektrix.com\/en-gb\/webinars\/email-benchmarks-and-best-practices\/\" target=\"_self\"><span class=\"btn__icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M7 17 17 7M9 7h8v8\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><span class=\"btn__label\">Watch the webinar<\/span><\/a>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-resource-cards__item\">\n\t\t\t\t\t\t\t\t<article class=\"spektrix-resource-cards__card\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\tclass=\"spektrix-resource-cards__media spektrix-resource-cards__media--image-fit-cover\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"spektrix-resource-cards__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"384\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Blog-Email-Automation-Made-Easy-Get-started-with-instant-program-templates-1024x614.webp\" class=\"spektrix-resource-cards__image-element\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 768px) 407px, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Blog-Email-Automation-Made-Easy-Get-started-with-instant-program-templates-1024x614.webp 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Blog-Email-Automation-Made-Easy-Get-started-with-instant-program-templates-300x180.webp 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Blog-Email-Automation-Made-Easy-Get-started-with-instant-program-templates-768x461.webp 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Blog-Email-Automation-Made-Easy-Get-started-with-instant-program-templates-1536x922.webp 1536w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Blog-Email-Automation-Made-Easy-Get-started-with-instant-program-templates.webp 2000w\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-resource-cards__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-subheading-2-semibold spektrix-resource-cards__card-title\">\n\t\t\t\t\t\t\t\t\t\t\t\tEmail Automation Made Easy: Get started with instant program templates\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-resource-cards__button-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn--download btn--icon-right spektrix-resource-cards__button\" href=\"https:\/\/www.spektrix.com\/en-gb\/blog\/email-automation-made-easy-instant-program-templates\/\" target=\"_self\"><span class=\"btn__icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M7 17 17 7M9 7h8v8\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><span class=\"btn__label\">Read now<\/span><\/a>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-resource-cards__item\">\n\t\t\t\t\t\t\t\t<article class=\"spektrix-resource-cards__card\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\tclass=\"spektrix-resource-cards__media spektrix-resource-cards__media--image-fit-cover\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"spektrix-resource-cards__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"378\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Guide-Cover-CTA_-Email-Benchmarks-Report-1024x604.png\" class=\"spektrix-resource-cards__image-element\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 768px) 407px, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Guide-Cover-CTA_-Email-Benchmarks-Report-1024x604.png 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Guide-Cover-CTA_-Email-Benchmarks-Report-300x177.png 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Guide-Cover-CTA_-Email-Benchmarks-Report-768x453.png 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Guide-Cover-CTA_-Email-Benchmarks-Report-1536x906.png 1536w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Guide-Cover-CTA_-Email-Benchmarks-Report-2048x1208.png 2048w\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-resource-cards__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-subheading-2-semibold spektrix-resource-cards__card-title\">\n\t\t\t\t\t\t\t\t\t\t\t\tEmail benchmarks and best practices\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-resource-cards__button-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn--download btn--icon-right spektrix-resource-cards__button\" href=\"https:\/\/www.spektrix.com\/en-gb\/resources\/arts-email-marketing-benchmarks\/\" target=\"_self\"><span class=\"btn__icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M7 17 17 7M9 7h8v8\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><span class=\"btn__label\">Download now<\/span><\/a>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section class=\"spektrix-cta-banner spektrix-cta-banner--bg-white wp-block-spektrix-cta-banner\" aria-labelledby=\"spektrix-cta-banner-heading-7\">\n\t<div class=\"spektrix-cta-banner__container\">\n\t\t<div class=\"spektrix-cta-banner__card\">\n\t\t\t\t\t\t\t<h2\n\t\t\t\t\tclass=\"text-section-heading spektrix-cta-banner__heading\"\n\t\t\t\t\tid=\"spektrix-cta-banner-heading-7\"\n\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading\u2026\" data-acf-toolbar-title=\"Heading\" \t\t\t\t>See the market-leading ticketing, CRM, marketing, and fundraising solution in action<\/h2>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"spektrix-cta-banner__button-wrap\" data-acf-inline-fields-uid=\"cta-banner-button\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;button_link&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Button Link&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit button\">\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn--primary btn--icon-left btn--circle-icon spektrix-cta-banner__button\" href=\"https:\/\/www.spektrix.com\/en-gb\/book-a-demo\/\" target=\"_self\"><span class=\"btn__icon btn__icon--circle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5 12h14M13 6l6 6-6 6\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><span class=\"btn__label\">Book a Demo<\/span><\/a>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":944602,"parent":670,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"hf_cat_page":[201],"class_list":["post-944705","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.spektrix.com\/en-gb\/wp-json\/wp\/v2\/pages\/944705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spektrix.com\/en-gb\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.spektrix.com\/en-gb\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.spektrix.com\/en-gb\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spektrix.com\/en-gb\/wp-json\/wp\/v2\/comments?post=944705"}],"version-history":[{"count":11,"href":"https:\/\/www.spektrix.com\/en-gb\/wp-json\/wp\/v2\/pages\/944705\/revisions"}],"predecessor-version":[{"id":945118,"href":"https:\/\/www.spektrix.com\/en-gb\/wp-json\/wp\/v2\/pages\/944705\/revisions\/945118"}],"up":[{"embeddable":true,"href":"https:\/\/www.spektrix.com\/en-gb\/wp-json\/wp\/v2\/pages\/670"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.spektrix.com\/en-gb\/wp-json\/wp\/v2\/media\/944602"}],"wp:attachment":[{"href":"https:\/\/www.spektrix.com\/en-gb\/wp-json\/wp\/v2\/media?parent=944705"}],"wp:term":[{"taxonomy":"hf_cat_page","embeddable":true,"href":"https:\/\/www.spektrix.com\/en-gb\/wp-json\/wp\/v2\/hf_cat_page?post=944705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}