{"id":724,"date":"2026-06-27T11:43:10","date_gmt":"2026-06-27T11:43:10","guid":{"rendered":"https:\/\/www.spektrix.com\/blog\/collaboration-in-the-arts\/"},"modified":"2026-07-25T17:40:38","modified_gmt":"2026-07-25T17:40:38","slug":"unified-crm-system-for-audience-engagement","status":"publish","type":"post","link":"https:\/\/www.spektrix.com\/en-gb\/blog\/unified-crm-system-for-audience-engagement\/","title":{"rendered":"Growing Audience Engagement with One Unified CRM System"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Your CRM system should help, not hinder, the work of your audience engagement team. Ahead, tips on how the Spektrix solution empowers you to boost teamwork and drive results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Teamwork really does make the dream work. When your team, systems, and departments work together, you\u2019re able to deliver efficient, effective results.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">One unified system that invites everyone to get involved<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Using a CRM system can be intimidating. But a powerful system doesn\u2019t need to be difficult to use. Spektrix is designed based on feedback from our users. We release updates on a daily, rolling basis that are designed to make features as easy to use as possible.<\/p>\n\n\n\n<blockquote class=\"spektrix-blog-attribution-quote wp-block-spektrix-blog-attribution-quote\">\n\t<img\n\t\tclass=\"spektrix-blog-attribution-quote__mark\"\n\t\tsrc=\"https:\/\/www.spektrix.com\/wp-content\/themes\/spektrix-2026\/assets\/images\/blog\/Green-Quote.svg\"\n\t\talt=\"\"\n\t\twidth=\"48\"\n\t\theight=\"42\"\n\t\taria-hidden=\"true\"\n\t\tdecoding=\"async\"\n\t\/>\n\t<div class=\"spektrix-blog-attribution-quote__content\">\n\t\t\t\t\t<div\n\t\t\t\tclass=\"text-quote-lg spektrix-blog-attribution-quote__quote\"\n\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"quote\" data-acf-placeholder=\"Add quote\u2026\" data-acf-toolbar-title=\"Quote\" \t\t\t>Spektrix is the software that helps you streamline and use your data in the easiest way possible. It&#039;s intuitive, easy to use, has amazing functionality and the support is the best on the market. If you are looking for a change, I cannot recommend Spektrix enough!<\/div>\n\t\t\n\t\t\t\t\t<cite class=\"text-body-2-regular spektrix-blog-attribution-quote__attribution\">\n\t\t\t\t\t\t\t\t\t<p>Dan Demers, Executive Artistic Director<br \/>\nHillbarn Theatre<\/p>\t\t\t\t\t\t\t<\/cite>\n\t\t\t<\/div>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">With unlimited users, there\u2019s no downside to everyone jumping in and getting involved with a part of Spektrix. Your whole team\u00a0can leverage robust data and put real-time customer insight at the heart of every decision. At every level and across every part of your team, make the most of data-led learnings and at-a-glance reports to build understanding and streamline conversations.<br><br>Fundraisers can keep track of their conversations and touchpoints with donors in the same interface that they can view their giving behaviour. Box office teams can easily view access requirements and membership details at-a-glance when patrons stop by the ticket counter. Marketers can pull reports on attendance data and the performance of campaigns and offers. With Spektrix, everyone gets the tools they need to do efficient, effective work.\u00a0<\/p>\n\n\n\n<aside class=\"spektrix-blog-cta-banner spektrix-blog-cta-banner--green-light spektrix-blog-cta-banner--image-fit-contain wp-block-spektrix-blog-cta-banner\" aria-labelledby=\"spektrix-blog-cta-banner-heading-1\">\n\t<div class=\"spektrix-blog-cta-banner__card\">\n\t\t\t\t\t<div class=\"spektrix-blog-cta-banner__media\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"833\" height=\"833\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/connected-solution-remove-barriers.jpg\" class=\"spektrix-blog-cta-banner__image\" alt=\"\" loading=\"lazy\" sizes=\"auto, (min-width: 782px) 342px, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/connected-solution-remove-barriers.jpg 833w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/connected-solution-remove-barriers-300x300.jpg 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/connected-solution-remove-barriers-150x150.jpg 150w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/connected-solution-remove-barriers-768x768.jpg 768w\" title=\"\">\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"spektrix-blog-cta-banner__content\">\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"text-body-lg-bold spektrix-blog-cta-banner__heading\"\n\t\t\t\t\tid=\"spektrix-blog-cta-banner-heading-1\"\n\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading\u2026\" data-acf-toolbar-title=\"Heading\" \t\t\t\t>The benefits of one connected solution for audience engagement with arts, culture, &amp; in-person experiences<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"spektrix-blog-cta-banner__link-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.spektrix.com\/en-gb\/connected-solution\/\" class=\"spektrix-dot-link spektrix-dot-link--primary spektrix-dot-link--has-arrow spektrix-blog-cta-banner__link\" target=\"_self\"><span class=\"spektrix-dot-link__dot\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5.5 3.25 10.25 8l-4.75 4.75\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><span class=\"spektrix-dot-link__label\">A connected CRM system<\/span><\/a>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/aside>\n\n\n\n<p class=\"wp-block-paragraph\">Vicki Willman is the Director of Development at the\u00a0<a href=\"https:\/\/www.spektrix.com\/en-us\/case-study-contemporary-american-theater-festival?hsLang=en-us\" target=\"_blank\" rel=\"noreferrer noopener\">Contemporary American Theatre Festival (CATF)<\/a>. They\u2019ve got an adventurous annual program managed by just six permanent staff and ambitious fundraising targets, which means it\u2019s vital to make the most of every relationship, from first time visitors through to major sponsors. With ticketing and fundraising data joined up in one intuitive system, when it comes to supporting VIP patrons, Vicki is able to help them directly with ticket requests and changes. For the first time, she\u2019s confident enough using the\u00a0<a href=\"https:\/\/www.spektrix.com\/en-us\/best-arts-ticketing-software?hsLang=en-us\">ticketing software<\/a>\u00a0to make these bookings herself, which means she doesn\u2019t have to run over to the box office for every change.<\/p>\n\n\n\n<blockquote class=\"spektrix-blog-attribution-quote wp-block-spektrix-blog-attribution-quote\">\n\t<img\n\t\tclass=\"spektrix-blog-attribution-quote__mark\"\n\t\tsrc=\"https:\/\/www.spektrix.com\/wp-content\/themes\/spektrix-2026\/assets\/images\/blog\/Green-Quote.svg\"\n\t\talt=\"\"\n\t\twidth=\"48\"\n\t\theight=\"42\"\n\t\taria-hidden=\"true\"\n\t\tdecoding=\"async\"\n\t\/>\n\t<div class=\"spektrix-blog-attribution-quote__content\">\n\t\t\t\t\t<div\n\t\t\t\tclass=\"text-quote-lg spektrix-blog-attribution-quote__quote\"\n\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"quote\" data-acf-placeholder=\"Add quote\u2026\" data-acf-toolbar-title=\"Quote\" \t\t\t>Having that kind of control has helped us offer customer service at a much better level, especially for our very important partners and donors.<\/div>\n\t\t\n\t\t\t\t\t<cite class=\"text-body-2-regular spektrix-blog-attribution-quote__attribution\">\n\t\t\t\t\t\t\t\t\t<p>Vicki Willman, Director of Development<br \/>\nCATF<\/p>\t\t\t\t\t\t\t<\/cite>\n\t\t\t<\/div>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Get a 360\u00b0 look at your customers with one unified CRM system<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At Spektrix, we believe in solutions, not just systems. With fundraising, marketing, ticketing, and reporting tools all built into a single database, we help your whole organisation streamline knowledge and connect opportunities.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spektrix empowers your marketing team to collaborate with your development team to target donation asks to your most loyal subscribers. Your development and box office teams might work together to make a special ticket offer available to your top donors. You could even send a thank-you email to a donor that comes with a personalised recommendation for an upcoming show that\u2019s powered by data about their past preferences.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With ticketing, marketing, and fundraising functions joined up in one comprehensive system, what new insights about your patrons might you unlock? Spektrix equips you with the powerful reporting features and rich data you need to build a complete understanding of your audience\u2019s behaviour.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Inclusive training and support make it easy for your whole team to get the most out of Spektrix<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Not only is Spektrix easy to use \u2013 it\u2019s easy to learn, too. We\u2019ve got a team of experts dedicated to helping you get the most out of the full Spektrix solution.\u00a0<strong>All our training, support, and resources are available to Spektrix users at no extra cost.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Support<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you&#8217;re encountering a challenge or looking to expand your capabilities, we&#8217;re here for you.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Access the\u00a0<a href=\"https:\/\/support.spektrix.com\/hc\/en-us\" target=\"_blank\" rel=\"noopener\">Support Centre<\/a><\/strong>\u00a0for detailed written guidance on every feature in the Spektrix system.<\/li>\n\n\n\n<li><strong>Talk to a support specialist\u00a0<\/strong>on the phone or send us an email whenever you need help.<\/li>\n\n\n\n<li><strong>Upskill with an expert\u00a0<\/strong>to explore all that you can achieve with Spektrix.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"spektrix-blog-attribution-quote wp-block-spektrix-blog-attribution-quote\">\n\t<img\n\t\tclass=\"spektrix-blog-attribution-quote__mark\"\n\t\tsrc=\"https:\/\/www.spektrix.com\/wp-content\/themes\/spektrix-2026\/assets\/images\/blog\/Green-Quote.svg\"\n\t\talt=\"\"\n\t\twidth=\"48\"\n\t\theight=\"42\"\n\t\taria-hidden=\"true\"\n\t\tdecoding=\"async\"\n\t\/>\n\t<div class=\"spektrix-blog-attribution-quote__content\">\n\t\t\t\t\t<div\n\t\t\t\tclass=\"text-quote-lg spektrix-blog-attribution-quote__quote\"\n\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"quote\" data-acf-placeholder=\"Add quote\u2026\" data-acf-toolbar-title=\"Quote\" \t\t\t>Support Team members were super helpful and knowledgeable, guiding me every step of the way.<\/div>\n\t\t\n\t\t\t\t\t<cite class=\"text-body-2-regular spektrix-blog-attribution-quote__attribution\">\n\t\t\t\t\t\t\t\t\t<p>Alyson Tipping, Engagement Manager<br \/>\nEastern Angles<\/p>\t\t\t\t\t\t\t<\/cite>\n\t\t\t<\/div>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Training<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For every kind of learner, our\u00a0<a href=\"https:\/\/www.spektrix.com\/en-us\/training?hsLang=en-us\">training resources<\/a>\u00a0help you get the most out of your system, including:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bite-sized\u00a0<strong>core concepts videos<\/strong><\/li>\n\n\n\n<li>\u00a0Live, online\u00a0<strong>instructor-led training<\/strong><\/li>\n\n\n\n<li>\u00a0Self-paced\u00a0<strong>eLearning courses<\/strong><\/li>\n\n\n\n<li><strong>Recipe cards\u00a0<\/strong>with step-by-step instructions<\/li>\n\n\n\n<li>Activation\u00a0<strong>workshops<\/strong><\/li>\n\n\n\n<li><strong>Case studies<\/strong><\/li>\n<\/ul>\n\n\n\n<blockquote class=\"spektrix-blog-attribution-quote wp-block-spektrix-blog-attribution-quote\">\n\t<img\n\t\tclass=\"spektrix-blog-attribution-quote__mark\"\n\t\tsrc=\"https:\/\/www.spektrix.com\/wp-content\/themes\/spektrix-2026\/assets\/images\/blog\/Green-Quote.svg\"\n\t\talt=\"\"\n\t\twidth=\"48\"\n\t\theight=\"42\"\n\t\taria-hidden=\"true\"\n\t\tdecoding=\"async\"\n\t\/>\n\t<div class=\"spektrix-blog-attribution-quote__content\">\n\t\t\t\t\t<div\n\t\t\t\tclass=\"text-quote-lg spektrix-blog-attribution-quote__quote\"\n\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"quote\" data-acf-placeholder=\"Add quote\u2026\" data-acf-toolbar-title=\"Quote\" \t\t\t>Thanks for investing in clear training as a company because it is going to help our organization deal with this big change!<\/div>\n\t\t\n\t\t\t\t\t<cite class=\"text-body-2-regular spektrix-blog-attribution-quote__attribution\">\n\t\t\t\t\t\t\t\t\t<p>Sarah Callan<br \/>\nCoastal Maine Botanical Gardens<\/p>\t\t\t\t\t\t\t<\/cite>\n\t\t\t<\/div>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Community and Connections<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Being a Spektrix user gives you access to a widespread community of other organizations and professionals like you.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Head to our\u00a0<a href=\"https:\/\/community.spektrix.com\/public\/forum\" target=\"_blank\" rel=\"noopener\"><strong>online user Community<\/strong><\/a>\u00a0to\u00a0ask questions and explore forums with hundreds of Spektrix users from around the globe.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.spektrix.com\/events\/hubs-na?hsLang=en-us\">Spektrix Hubs<\/a>\u00a0<\/strong>bring you a full-day, in-person\u00a0event to learn, connect, and grow,\u00a0\u00a0all for free.\u00a0<\/li>\n\n\n\n<li><strong>Live and\u00a0on-demand webinars\u00a0<\/strong>deliver thought leadership and expertise on trending topics.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"spektrix-blog-attribution-quote wp-block-spektrix-blog-attribution-quote\">\n\t<img\n\t\tclass=\"spektrix-blog-attribution-quote__mark\"\n\t\tsrc=\"https:\/\/www.spektrix.com\/wp-content\/themes\/spektrix-2026\/assets\/images\/blog\/Green-Quote.svg\"\n\t\talt=\"\"\n\t\twidth=\"48\"\n\t\theight=\"42\"\n\t\taria-hidden=\"true\"\n\t\tdecoding=\"async\"\n\t\/>\n\t<div class=\"spektrix-blog-attribution-quote__content\">\n\t\t\t\t\t<div\n\t\t\t\tclass=\"text-quote-lg spektrix-blog-attribution-quote__quote\"\n\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"quote\" data-acf-placeholder=\"Add quote\u2026\" data-acf-toolbar-title=\"Quote\" \t\t\t>The entire team at Spektrix rose to the challenge, and were honest and supportive and determined at every step of the way. It\u2019s very comforting to know that kind of determination is behind you.<\/div>\n\t\t\n\t\t\t\t\t<cite class=\"text-body-2-regular spektrix-blog-attribution-quote__attribution\">\n\t\t\t\t\t\t\t\t\t<p>Emily Pratt, Director of Audience ServicesFox Tucson Theatre<\/p>\t\t\t\t\t\t\t<\/cite>\n\t\t\t<\/div>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">With so many convenient training and support options, every member of your team is encouraged to jump in and familiarise yourself with your CRM system. Audience data and insights are no longer limited to a few specialists \u2013 they can help your whole organisation design a connected, data-driven strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">When you join Spektrix, we become an extension of your team<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Our engaged staff of experts are passionate about working with you to achieve your goals. Spektrix is proud to work as a true\u00a0<a href=\"https:\/\/www.spektrix.com\/en-us\/blog\/spektrix-reviews-arts-leaders?hsLang=en-us\">partner to the arts sector<\/a>.\u00a0<\/p>\n\n\n\n<blockquote class=\"spektrix-blog-attribution-quote wp-block-spektrix-blog-attribution-quote\">\n\t<img\n\t\tclass=\"spektrix-blog-attribution-quote__mark\"\n\t\tsrc=\"https:\/\/www.spektrix.com\/wp-content\/themes\/spektrix-2026\/assets\/images\/blog\/Green-Quote.svg\"\n\t\talt=\"\"\n\t\twidth=\"48\"\n\t\theight=\"42\"\n\t\taria-hidden=\"true\"\n\t\tdecoding=\"async\"\n\t\/>\n\t<div class=\"spektrix-blog-attribution-quote__content\">\n\t\t\t\t\t<div\n\t\t\t\tclass=\"text-quote-lg spektrix-blog-attribution-quote__quote\"\n\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"quote\" data-acf-placeholder=\"Add quote\u2026\" data-acf-toolbar-title=\"Quote\" \t\t\t>Spektrix have been incredibly flexible and responsive, working as a partner rather than a supplier, which is a much needed approach.<\/div>\n\t\t\n\t\t\t\t\t<cite class=\"text-body-2-regular spektrix-blog-attribution-quote__attribution\">\n\t\t\t\t\t\t\t\t\t<p>Sheralee Lockhart, Director of Business &amp; Operations<br \/>\nRoyal Exchange Theatre<\/p>\t\t\t\t\t\t\t<\/cite>\n\t\t\t<\/div>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">A genuine technology partner will work as an extension of your team, helping you use digital tools to support both day-to-day growth and strategic development.<\/p>\n\n\n\n<aside class=\"spektrix-blog-cta-banner spektrix-blog-cta-banner--navy-dark spektrix-blog-cta-banner--image-fit-cover wp-block-spektrix-blog-cta-banner\" aria-labelledby=\"spektrix-blog-cta-banner-heading-2\">\n\t<div class=\"spektrix-blog-cta-banner__card\">\n\t\t\t\t\t<div class=\"spektrix-blog-cta-banner__media\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/music-theatre-wichita-spektrix-performer-purple-lighting-1.webp\" class=\"spektrix-blog-cta-banner__image\" alt=\"\" loading=\"lazy\" sizes=\"auto, (min-width: 782px) 342px, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/music-theatre-wichita-spektrix-performer-purple-lighting-1.webp 1600w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/music-theatre-wichita-spektrix-performer-purple-lighting-1-300x200.webp 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/music-theatre-wichita-spektrix-performer-purple-lighting-1-1024x683.webp 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/music-theatre-wichita-spektrix-performer-purple-lighting-1-768x512.webp 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/music-theatre-wichita-spektrix-performer-purple-lighting-1-1536x1024.webp 1536w\" title=\"\">\t<div class=\"spektrix-image-credit\">\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"spektrix-image-credit__trigger\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-controls=\"spektrix-image-credit-3\"\n\t\t\taria-label=\"Image credit\"\n\t\t>\n\t\t\t<svg class=\"spektrix-image-credit__icon\" width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"12\" cy=\"12\" r=\"10\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"\/><circle cx=\"12\" cy=\"8\" r=\"1.25\" fill=\"currentColor\"\/><path d=\"M12 11v6\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg>\t\t<\/button>\n\t\t<div\n\t\t\tid=\"spektrix-image-credit-3\"\n\t\t\tclass=\"spektrix-image-credit__popover\"\n\t\t\trole=\"region\"\n\t\t\taria-label=\"Image credit\"\n\t\t\thidden\n\t\t>\n\t\t\t<p class=\"spektrix-image-credit__text\">Music Theatre Wichita<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"spektrix-blog-cta-banner__content\">\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"text-body-lg-bold spektrix-blog-cta-banner__heading\"\n\t\t\t\t\tid=\"spektrix-blog-cta-banner-heading-2\"\n\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading\u2026\" data-acf-toolbar-title=\"Heading\" \t\t\t\t>Music Theatre Wichita put data at the centre of arts marketing strategy<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"spektrix-blog-cta-banner__link-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.spektrix.com\/en-gb\/case-studies\/data-strategy-wichita\/\" class=\"spektrix-dot-link spektrix-dot-link--accent-lime spektrix-dot-link--has-arrow spektrix-blog-cta-banner__link\" target=\"_self\"><span class=\"spektrix-dot-link__dot\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5.5 3.25 10.25 8l-4.75 4.75\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><span class=\"spektrix-dot-link__label\">Read case study<\/span><\/a>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/aside>\n","protected":false},"excerpt":{"rendered":"<p>Can the right CRM drive collaboration in the arts? Here&#8217;s how a unified system that joins up marketing, ticketing and fundraising can drive teamwork.<\/p>\n","protected":false},"author":2,"featured_media":4449,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[45,47,46,119],"tags":[],"class_list":["post-724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-fundraising","category-technology","category-ticketing-sales"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.spektrix.com\/en-gb\/wp-json\/wp\/v2\/posts\/724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spektrix.com\/en-gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.spektrix.com\/en-gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.spektrix.com\/en-gb\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spektrix.com\/en-gb\/wp-json\/wp\/v2\/comments?post=724"}],"version-history":[{"count":2,"href":"https:\/\/www.spektrix.com\/en-gb\/wp-json\/wp\/v2\/posts\/724\/revisions"}],"predecessor-version":[{"id":943364,"href":"https:\/\/www.spektrix.com\/en-gb\/wp-json\/wp\/v2\/posts\/724\/revisions\/943364"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.spektrix.com\/en-gb\/wp-json\/wp\/v2\/media\/4449"}],"wp:attachment":[{"href":"https:\/\/www.spektrix.com\/en-gb\/wp-json\/wp\/v2\/media?parent=724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.spektrix.com\/en-gb\/wp-json\/wp\/v2\/categories?post=724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.spektrix.com\/en-gb\/wp-json\/wp\/v2\/tags?post=724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}