- Case Study -

Cincinnati Shakespeare Company

How Cincy Shakes used Spektrix automation to achieve a first-timer reattendance rate of 20%

case study cincy shakes logo
Map location icon Cincinnati, Ohio, US
Website icon  cincyshakes.com
Theater Masks icon Genre  Theatre

 

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Exterior of Cincinnati Shakes, Ohio

The balcony scene of Romeo and Juliet at Cincy Shakes

 

Email Automation for Special Offers

When Cincinnati Shakespeare Company (Cincy Shakes) moved from an old movie house to a new $17.5 million facility, they faced the challenge of having to fill 100 additional seats every night. With Spektrix, they created the Welcome Back Program, using a $20 credit card and a dotdigital personalized email urging first-time patrons to return. By automating these processes, Cincy Shakes maximized their tools to build reattendance and revenue while taking the burden off of their staff. The Welcome Back Program was a resounding success.

Of the 2,464 new households that attended a show at Cincy Shakes’s new venue, 20% came back in the same season.

Beyond securing a sizeable revenue increase from first-timers, the program has given Cincy Shakes a repeatable, self-sustaining process for cultivating new patrons into regular ticket buyers - and turning those 100 new seats into a strong source of recurring revenue.

"We’re seeing really promising results with the Welcome Back Program, and especially on the functionality that Spektrix has been able to bring to help make those things more automatic. We’re now able to be really granular with our messaging.”
Jeanna Vella
Director of Marketing and Sales

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