Spektrix Hubs New York
HUBS 22/23
NEW YORK
Wednesday, November 16, 2022
After too long connecting with you only through a screen, the Spektrix team is excited to bring Hubs to you in-person! You’ll join people working in similar roles from a wide range of organizations who understand the challenges you face every day.
Your New York Hub is easily accessible by public transportation.
By Subway and Train
E & M trains in the building
B, D, F at Rockefeller Center
N, R, W at 59th Street
4, 5, 6, at 51st Street
Grand Central Terminal
By Bus
M1, M2, M3, M4, M5, M6, M7, M27, M50, Q32
From Penn Station
E & M trains in the building
Q32 Bus
12:30pm
Registration
Grab a coffee and some light lunch, and start to connect with colleagues and the Spektrix team.
1:00pm
Welcome from Spektrix
James Menezes, VP of Client Success, and Brooke Gallagher, Head of Community and Events, set the scene for a productive and enjoyable afternoon.
1:15pm
Who's in the room?
An ice breaking opportunity to meet some of the industry colleagues you're spending the day with.
1:45pm
Leveraging Segmentation to Power Effective Communications
Segmentation is the key to unlocking valuable insights about customer and donor behavior. By combining the powerful segmentation tools in Spektrix with our integration with dotdigital you can go beyond basic email communications and create highly targeted, customer-specific emails to better connect with patrons and increase ROI. Learn more about segmented communications, including automated workflows, email personalization and dynamic content.
2:20pm
Comfort Break
Coffee, tea and light refreshments.
2:45pm
Lightning Talk
A jam-packed, inspiring lightning talk on a relevant topic from one of your fellow Spektrix Community members.
3:00pm
How Organizations are Building Excellent Online Customer Journeys
Spektrix experts provide best practice advice and real life examples of how to build excellent online customer journeys and align your resources with your business priorities.
3:30pm
Reporting Showcase
An express tour of Spektrix reporting designed to leave you wanting more, plus the unveiling of a handful of new reports.
3:50pm
Breakout Conversations
An opportunity to share with and learn from your industry peers via facilitated conversations.
4:30pm
Closing Plenary
There are numerous challenges for theaters and other arts organizations working towards recovery. One of the most widely referenced is the decline of loyal patrons, who we previously relied on most to meet our goals. Spektrix has continued to innovate over the last several years in the area of patron loyalty, growing our Solution in a number of areas - both product and service.
Join Spektrix President for US & Canada, Mike Geller, on a journey towards loyalty, visiting enhanced areas of the platform such as new Ticket Subscriptions, expanded dotdigital features, an expanded network of partners and integrated products, and new consulting packages included with your service, all with a focus on driving reattendance from your most dedicated subscriber/member to inspiring loyalty from your first time attendee.
5:00pm
Hubs Happy Hour & Consultation Slots
Happy hour sponsored by Spektrix partners Digonex and Activity Stream.
7:15pm onwards
Dinner and drinks
Join us at Blooms Tavern, 208 East 58th Street between 2nd & 3rd Ave, for post Hubs dinner and drinks with other Hubs attendees, Spektrix team members and partners.

Matt Akers
Sector Development Manager
(he/him)
Matt produces events to support the needs of users and the wider sector, drives forward community and organizational initiatives, and champions the continual development of our teams and users. He relishes the opportunity to regularly collaborate with others, working with a diverse range of individuals and organizations in arts and technology.

Brooke Gallagher
Head of Community & Events
(she/her)
We strive to bring high quality, impactful ideas and learnings as well as opportunities to connect with others through our in person and online activities. The arts, ideas sharing and purposefully caring about people are all important to Brooke; she’s lucky to see these in action across the Spektrix Community every day.

Mike Geller
President, US & Canada
(he/him)
Mike's background is in business and technology, having spent most of his career at Oracle corporation. In his role at Spektrix, Mike oversees client success in the US and Canada, as well as growth for Spektrix, both in bringing on new users and also new ecosystem partners.

James Menezes
Vice President of Client Success
(he/him)
James has spent his career at multiple technology companies across a variety of industries and stages. His mission-driven focus, past experience in non-profit tech, and passion for delighting users are what led him to Spektrix. In his role, he supports the growth and scaling of our US and Canada client-facing teams.

Alicia Moeller
Support Team Manager
(she/her)
Alicia leads a team of Support Specialists, helping individuals achieve professional goals. She identifies opportunities for group upskilling of the Spektrix software, and develops new workflow processes to promote efficient department growth. She’s motivated by the community-driven work culture at Spektrix.

Nina Primeraki
Client Integrations Lead
(she/her)
Nina enables Spektrix clients and partner web developers to make the most out of the Spektrix system tools and resources for a seamless customer experience on our users’ websites. Nina started her Spektrix journey as a system user and joined the team to combine her passion for tech, websites and the arts sector.

Bethany Nothstein
Sector Strategy & Community Manager
(she/her)
Bethany has spent her career working in and around the arts which have always been a passion for her. At Spektrix she facilitates connections with not only clients but throughout the industry with events and much more. She’s inspired by the teamwork and collective focus on continuous improvement that she experiences each day working on the global team at Spektrix.
If you have questions about attending a Spektrix Hubs event, please reach out at events@spektrix.com
