{"id":941724,"date":"2026-07-20T13:15:30","date_gmt":"2026-07-20T13:15:30","guid":{"rendered":"https:\/\/www.spektrix.com\/case-studies\/music-theatre-wichita\/"},"modified":"2026-07-27T13:18:09","modified_gmt":"2026-07-27T13:18:09","slug":"music-theatre-wichita","status":"publish","type":"case-study","link":"https:\/\/www.spektrix.com\/en-us\/case-studies\/music-theatre-wichita\/","title":{"rendered":"Music Theatre Wichita"},"content":{"rendered":"<section class=\"spektrix-case-study-hero wp-block-spektrix-case-study-hero\" aria-labelledby=\"spektrix-case-study-hero-heading-1\">\n\t<div class=\"spektrix-case-study-hero__container\">\n\t\t<aside class=\"spektrix-case-study-hero__column spektrix-case-study-hero__column--aside\">\n\t\t\t\t\t\t\t<div class=\"spektrix-case-study-hero__eyebrow-wrap\">\n\t\t\t\t\t<p class=\"eyebrow spektrix-case-study-hero__eyebrow\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eyebrow__icon\" aria-hidden=\"true\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\">\n  <circle cx=\"2\" cy=\"2\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"2\" cy=\"12\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"7\" cy=\"2\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"12\" cy=\"2\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"12\" cy=\"7\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"2\" cy=\"7\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"7\" cy=\"12\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"12\" cy=\"12\" r=\"2\" fill=\"#00BB13\"><\/circle>\n<\/svg>\n<\/span>\t\t\t\t\t\t\t\t\t\t\t\t<span\n\t\t\t\t\t\t\tclass=\"spektrix-case-study-hero__eyebrow-text\"\n\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"eyebrow_text\" data-acf-placeholder=\"Add eyebrow text...\" data-acf-toolbar-title=\"Eyebrow text\" \t\t\t\t\t\t>Case Study<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<\/aside>\n\n\t\t<div class=\"spektrix-case-study-hero__column spektrix-case-study-hero__column--content\">\n\t\t\t\t\t\t\t<header class=\"spektrix-case-study-hero__header\">\n\t\t\t\t\t\t\t\t\t\t\t<h1\n\t\t\t\t\t\t\tclass=\"spektrix-case-study-hero__heading\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tid=\"spektrix-case-study-hero-heading-1\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading...\" data-acf-toolbar-title=\"Heading\" \t\t\t\t\t\t>Putting Data at the Center of Arts Marketing Strategy<\/h1>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"text-lead text-lead--dark spektrix-case-study-hero__subtitle\"\n\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"subtitle\" data-acf-placeholder=\"Add subtitle...\" data-acf-toolbar-title=\"Subtitle\" \t\t\t\t\t\t>When Music Theatre Wichita wanted to better interpret and respond to patron needs, the team used advanced segmentation models and integrated data in Spektrix to strengthen targeting, improve decision-making, and build a more resilient arts marketing strategy.<\/div>\n\t\t\t\t\t\t\t\t\t<\/header>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"spektrix-case-study-hero__clients-wrap\" data-acf-inline-fields-uid=\"case-study-hero-clients\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;clients&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Clients&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit Clients\">\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"spektrix-case-study-hero__clients\" role=\"list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-case-study-hero__client-meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-case-study-hero__meta-item spektrix-case-study-hero__meta-item--name\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-case-study-hero__meta-icon\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" focusable=\"false\" aria-hidden=\"true\"><path d=\"M4 21V9l8-5 8 5v12\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linejoin=\"round\"\/><path d=\"M9 21v-6h6v6\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linejoin=\"round\"\/><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-body-5-medium spektrix-case-study-hero__meta-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"screen-reader-text\">Client:<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\tMusic Theatre Wichita\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-case-study-hero__meta-item spektrix-case-study-hero__meta-item--location\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-case-study-hero__meta-icon\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" focusable=\"false\" aria-hidden=\"true\"><path d=\"M12 21s7-5.1 7-11a7 7 0 1 0-14 0c0 5.9 7 11 7 11Z\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"\/><circle cx=\"12\" cy=\"10\" r=\"2.5\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"\/><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-body-5-medium spektrix-case-study-hero__meta-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"screen-reader-text\">Location:<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\tWichita, Kansas\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-case-study-hero__meta-item spektrix-case-study-hero__meta-item--type\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-case-study-hero__meta-icon\" aria-hidden=\"true\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"256\" height=\"256\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-drama-icon lucide-drama\">\n  <path d=\"M10 11h.01\"><\/path>\n  <path d=\"M14 6h.01\"><\/path>\n  <path d=\"M18 6h.01\"><\/path>\n  <path d=\"M6.5 13.1h.01\"><\/path>\n  <path d=\"M22 5c0 9-4 12-6 12s-6-3-6-12c0-2 2-3 6-3s6 1 6 3\"><\/path>\n  <path d=\"M17.4 9.9c-.8.8-2 .8-2.8 0\"><\/path>\n  <path d=\"M10.1 7.1C9 7.2 7.7 7.7 6 8.6c-3.5 2-4.7 3.9-3.7 5.6 4.5 7.8 9.5 8.4 11.2 7.4.9-.5 1.9-2.1 1.9-4.7\"><\/path>\n  <path d=\"M9.1 16.5c.3-1.1 1.4-1.7 2.4-1.4\"><\/path>\n<\/svg>\n<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-body-5-medium spektrix-case-study-hero__meta-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"screen-reader-text\">Client type:<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tProducing company\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section style=\"--spektrix-video-or-photo-media-max-width:1200px\" class=\"spektrix-video-or-photo spektrix-video-or-photo--media-image spektrix-video-or-photo--image-fit-cover spektrix-block-spacing--pt-none wp-block-spektrix-video-or-photo\">\n\t<div class=\"spektrix-video-or-photo__container\">\n\t\t\t\t\t<header class=\"spektrix-video-or-photo__header\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\tclass=\"text-lead text-lead--dark spektrix-video-or-photo__intro\"\n\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"section_intro\" data-acf-placeholder=\"Add section intro\u2026\" data-acf-toolbar-title=\"Section intro\" \t\t\t\t\t>Switched to Spektrix from Choice Ticketing in 2022<\/div>\n\t\t\t\t\t\t\t<\/header>\n\t\t\n\t\t\t\t\t<figure class=\"spektrix-video-or-photo__media spektrix-video-or-photo__media--image\">\n\t\t\t\t<img width=\"1200\" height=\"800\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/music-theatre-wichita-spektrix-stage-performance-1.webp\" class=\"spektrix-video-or-photo__image\" alt=\"\" loading=\"eager\" decoding=\"async\" sizes=\"(min-width: 1200px) 1200px, 100vw\" fetchpriority=\"high\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/music-theatre-wichita-spektrix-stage-performance-1.webp 1200w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/music-theatre-wichita-spektrix-stage-performance-1-300x200.webp 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/music-theatre-wichita-spektrix-stage-performance-1-1024x683.webp 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/music-theatre-wichita-spektrix-stage-performance-1-768x512.webp 768w\" title=\"\">\t<div class=\"spektrix-image-credit\">\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"spektrix-image-credit__trigger\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-controls=\"spektrix-image-credit-2\"\n\t\t\taria-label=\"Image credit\"\n\t\t>\n\t\t\t<svg class=\"spektrix-image-credit__icon\" width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"12\" cy=\"12\" r=\"10\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"\/><circle cx=\"12\" cy=\"8\" r=\"1.25\" fill=\"currentColor\"\/><path d=\"M12 11v6\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg>\t\t<\/button>\n\t\t<div\n\t\t\tid=\"spektrix-image-credit-2\"\n\t\t\tclass=\"spektrix-image-credit__popover\"\n\t\t\trole=\"region\"\n\t\t\taria-label=\"Image credit\"\n\t\t\thidden\n\t\t>\n\t\t\t<p class=\"spektrix-image-credit__text\">Music Theatre Wichita<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\t\t\t<\/figure>\n\t\t\t<\/div>\n<\/section>\n\n<section class=\"spektrix-two-column-rich-text spektrix-two-column-rich-text--desktop-heading-left wp-block-spektrix-two-column-rich-text\" aria-labelledby=\"spektrix-two-column-rich-text-heading-3\">\n\t<div class=\"spektrix-two-column-rich-text__container\">\n\t\t<div class=\"spektrix-two-column-rich-text__layout\">\n\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__heading-column\">\n\t\t\t\t\t\t\t\t\t\t\t<h2\n\t\t\t\t\t\t\tclass=\"text-heading-2-bold spektrix-two-column-rich-text__heading\"\n\t\t\t\t\t\t\tid=\"spektrix-two-column-rich-text-heading-3\"\n\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading\u2026\" data-acf-toolbar-title=\"Heading\" \t\t\t\t\t\t>Turning occasional attendees into subscribers<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"text-body-2-regular spektrix-two-column-rich-text__rich-text\"\n\t\t\t\t\tdata-acf-inline-fields-uid=\"two-column-rich-text-rich-text\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;rich_text&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Rich Text&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;600px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit rich text\"\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/mtwichita.org\/\" target=\"_blank\" rel=\"noopener\">Music Theatre Wichita<\/a> is the largest subscribed not-for-profit arts organization in Kansas, with an international reputation for excellence. With a team of just 13 administrative staff, they produce five Broadway-scale musical productions and two youth productions each year, bringing more than 65,000 visitors to downtown Wichita. <\/p>\n<p>Their goal is to turn audience members from occasional attendees into subscribers, because they know patrons are often surprised and delighted by shows they might not have expected to love. Their work is funded by ticket sales, costume and set rentals, and corporate, private, and foundation contributions. <\/p>\n<p>We spoke to Angela Cassette, Managing Director; Joshua Larson, Education Director; and Cheyenne Queen, Patron Services Manager, to ask how Music Theatre Wichita used powerful, integrated data, segmentation, and communications tools in Spektrix to drive post-pandemic recovery.<\/p>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"spektrix-testimonial-callout spektrix-testimonial-callout--single wp-block-spektrix-testimonial-callout\">\n\t<div class=\"spektrix-testimonial-callout__container\">\n\t\t\t\t\t<div\n\t\t\t\tclass=\"spektrix-testimonial-callout__slider\"\n\t\t\t\t\t\t\t\t\tdata-slide-count=\"1\"\n\t\t\t\t\trole=\"region\"\n\t\t\t\t\taria-roledescription=\"carousel\"\n\t\t\t\t\taria-label=\"Testimonial quotes\"\n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article\n\t\t\t\t\t\t\tclass=\"spektrix-testimonial-callout__slide is-active\"\n\t\t\t\t\t\t\tdata-slide-index=\"0\"\n\t\t\t\t\t\t\taria-hidden=\"false\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<div class=\"spektrix-testimonial-callout__card\">\n\t\t\t\t\t\t\t\t<div class=\"spektrix-testimonial-callout__top\">\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\tclass=\"spektrix-testimonial-callout__mark\"\n\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.spektrix.com\/wp-content\/themes\/spektrix-2026\/assets\/images\/blog\/Lime-Quote.svg\"\n\t\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\t\t\twidth=\"48\"\n\t\t\t\t\t\t\t\t\t\theight=\"42\"\n\t\t\t\t\t\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\t\t\t\/>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<blockquote class=\"spektrix-testimonial-callout__quote-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-subheading-1 spektrix-testimonial-callout__quote\">What we had to do before we had Spektrix was so hard, and so labor intensive, because the data that TRG Arts wanted from us was impossible to get out of our previous system. We just got to a point where we could not continue to function. Now we can get the data we want at our fingertips.<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<cite class=\"text-body-2-regular spektrix-testimonial-callout__attribution\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p><strong>Angela Cassette<\/strong><\/p>\n<p>Managing Director<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n<section class=\"spektrix-stats-row wp-block-spektrix-stats-row\">\n\t<div class=\"spektrix-stats-row__container\">\n\t\t\n\t\t\t\t\t<div class=\"spektrix-stats-row__stats-wrap\" data-acf-inline-fields-uid=\"stats-row-stats\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;stats&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Stats&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit stats\">\n\t\t\t\t\t\t\t\t\t<ul class=\"spektrix-stats-row__items\" role=\"list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-stats-row__item spektrix-stats-row__item--bg-accent-lime-100\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"spektrix-stats-row__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"spektrix-stats-row__stat text-section-heading spektrix-stats-row__stat--heading\">\n\t\t\t\t\t\t\t\t\t\t\t\t90 audience segments\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"text-body-2-medium spektrix-stats-row__description\">\n\t\t\t\t\t\t\t\t\t\t\tcreated for tailored messages based on patron engagement and behavior\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-stats-row__item spektrix-stats-row__item--bg-accent-pink-100\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"spektrix-stats-row__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"spektrix-stats-row__stat text-section-heading spektrix-stats-row__stat--heading\">\n\t\t\t\t\t\t\t\t\t\t\t\tDynamic pricing\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"text-body-2-medium spektrix-stats-row__description\">\n\t\t\t\t\t\t\t\t\t\t\tmaximizes revenue while keeping inexpensive tickets available\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-stats-row__item spektrix-stats-row__item--bg-accent-blue-100\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"spektrix-stats-row__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"spektrix-stats-row__stat text-section-heading spektrix-stats-row__stat--heading\">\n\t\t\t\t\t\t\t\t\t\t\t\tAccessible data\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"text-body-2-medium spektrix-stats-row__description\">\n\t\t\t\t\t\t\t\t\t\t\treplaces manual reporting for faster, more informed marketing decisions\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n<section class=\"spektrix-two-column-rich-text spektrix-two-column-rich-text--desktop-heading-left wp-block-spektrix-two-column-rich-text\" aria-labelledby=\"spektrix-two-column-rich-text-heading-4\">\n\t<div class=\"spektrix-two-column-rich-text__container\">\n\t\t<div class=\"spektrix-two-column-rich-text__layout\">\n\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__heading-column\">\n\t\t\t\t\t\t\t\t\t\t\t<h2\n\t\t\t\t\t\t\tclass=\"text-heading-2-bold spektrix-two-column-rich-text__heading\"\n\t\t\t\t\t\t\tid=\"spektrix-two-column-rich-text-heading-4\"\n\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading\u2026\" data-acf-toolbar-title=\"Heading\" \t\t\t\t\t\t>An integrated CRM solution for a more modern marketing strategy<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"text-body-2-regular spektrix-two-column-rich-text__rich-text\"\n\t\t\t\t\tdata-acf-inline-fields-uid=\"two-column-rich-text-rich-text\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;rich_text&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Rich Text&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;600px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit rich text\"\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t<p>Music Theatre Wichita had a traditional, &#8220;cheaper at the back&#8221; pricing model for their hall and relied heavily on broad-brush advertising and physical mailings. They knew similar organizations were using segmentation, dynamic ticket pricing, and data-led strategies to connect more effectively with audiences, so in 2019 they decided it was time to move into the &#8220;21st century of marketing.&#8221; <\/p>\n<p>They began work with TRG Arts to rescale their house and increase revenue from the most popular seats. Along the way, they discovered that their old ticketing system did not have the tools they needed to measure the impact of TRG&#8217;s suggestions or help them keep making data-driven decisions. <\/p>\n<p>By switching to Spektrix, they could more easily target, report on, and measure the growth of each audience segment, using an <a href=\"https:\/\/www.spektrix.com\/en-gb\/blog\/collaboration-in-the-arts\">integrated ticketing, marketing, and fundraising CRM<\/a> with intuitive reporting features. That connected insight helps them shape an arts marketing strategy built around real patron behavior and long-term audience relationships. <\/p>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"spektrix-testimonial-callout spektrix-testimonial-callout--single wp-block-spektrix-testimonial-callout\">\n\t<div class=\"spektrix-testimonial-callout__container\">\n\t\t\t\t\t<div\n\t\t\t\tclass=\"spektrix-testimonial-callout__slider\"\n\t\t\t\t\t\t\t\t\tdata-slide-count=\"1\"\n\t\t\t\t\trole=\"region\"\n\t\t\t\t\taria-roledescription=\"carousel\"\n\t\t\t\t\taria-label=\"Testimonial quotes\"\n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article\n\t\t\t\t\t\t\tclass=\"spektrix-testimonial-callout__slide is-active\"\n\t\t\t\t\t\t\tdata-slide-index=\"0\"\n\t\t\t\t\t\t\taria-hidden=\"false\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<div class=\"spektrix-testimonial-callout__card\">\n\t\t\t\t\t\t\t\t<div class=\"spektrix-testimonial-callout__top\">\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\tclass=\"spektrix-testimonial-callout__mark\"\n\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.spektrix.com\/wp-content\/themes\/spektrix-2026\/assets\/images\/blog\/Lime-Quote.svg\"\n\t\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\t\t\twidth=\"48\"\n\t\t\t\t\t\t\t\t\t\theight=\"42\"\n\t\t\t\t\t\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\t\t\t\/>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<blockquote class=\"spektrix-testimonial-callout__quote-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-subheading-1 spektrix-testimonial-callout__quote\">There&#039;s an endless supply of things to learn about patron behavior, but we now feel that we have that data at our fingertips. Before, there was a lot of downloading reports into Excel and trying to work on them and send out mailings from there. So we feel like we have a streamlined system.<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<cite class=\"text-body-2-regular spektrix-testimonial-callout__attribution\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p><strong>Angela Cassette<\/strong><\/p>\n<p>Managing Director<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n<section class=\"spektrix-two-column-rich-text spektrix-two-column-rich-text--desktop-heading-right wp-block-spektrix-two-column-rich-text\" aria-labelledby=\"spektrix-two-column-rich-text-heading-5\">\n\t<div class=\"spektrix-two-column-rich-text__container\">\n\t\t<div class=\"spektrix-two-column-rich-text__layout\">\n\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__heading-column\">\n\t\t\t\t\t\t\t\t\t\t\t<h2\n\t\t\t\t\t\t\tclass=\"text-heading-2-bold spektrix-two-column-rich-text__heading\"\n\t\t\t\t\t\t\tid=\"spektrix-two-column-rich-text-heading-5\"\n\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading\u2026\" data-acf-toolbar-title=\"Heading\" \t\t\t\t\t\t>Using audience data to inform segmentation, communications, and dynamic ticket pricing models<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__cta-wrap\" data-acf-inline-fields-uid=\"two-column-rich-text-cta\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;cta_image&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;CTA Image&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;cta_title&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;CTA Title&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;cta_link&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;CTA Link&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;cta_image_fit&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;CTA Image Fit&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit CTA\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<aside\n\t\t\t\t\t\t\t\t\tclass=\"spektrix-two-column-rich-text__cta spektrix-two-column-rich-text__cta--image-fit-contain\"\n\t\t\t\t\t\t\t\t\t aria-label=\"Learn about dynamic pricing\"\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__cta-card\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__cta-media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1459\" height=\"861\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/06\/Ressources-Dynamic-Pricing-Solutions.png\" class=\"spektrix-two-column-rich-text__cta-image\" alt=\"\" loading=\"lazy\" sizes=\"auto, (min-width: 640px) 134px, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/06\/Ressources-Dynamic-Pricing-Solutions.png 1459w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/06\/Ressources-Dynamic-Pricing-Solutions-300x177.png 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/06\/Ressources-Dynamic-Pricing-Solutions-1024x604.png 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/06\/Ressources-Dynamic-Pricing-Solutions-768x453.png 768w\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__cta-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__cta-link-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.spektrix.com\/pillar-dynamics-pricing\/\" class=\"spektrix-dot-link spektrix-dot-link--primary spektrix-dot-link--has-arrow spektrix-two-column-rich-text__cta-link\" target=\"_self\"><span class=\"spektrix-dot-link__dot\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5.5 3.25 10.25 8l-4.75 4.75\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><span class=\"spektrix-dot-link__label\">Learn about dynamic pricing<\/span><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/aside>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"text-body-2-regular spektrix-two-column-rich-text__rich-text\"\n\t\t\t\t\tdata-acf-inline-fields-uid=\"two-column-rich-text-rich-text\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;rich_text&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Rich Text&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;600px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit rich text\"\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t<p>With those integrated segmentation tools, Music Theatre Wichita can now target patrons based on how they have engaged with communications in the past, maximizing return on investment.<\/p>\n<p>The team already knew its audience, but now it can use data to test assumptions and better understand what matters most to patrons. The marketing team can adapt its message around price, programming, or safety concerns, <a href=\"https:\/\/www.spektrix.com\/en-us\/blog\/arts-marketing-segmentation-basics\/\">making communications more relevant to different patron segments<\/a>. <\/p>\n<p>The team has gone from mailing pamphlets to a broad audience to sending tailored emails based on nearly 90 different behavior-led patron segments, such as first-time members or single-ticket buyers who also donate.<\/p>\n<p>This change in communication style went hand in hand with a new way of pricing seats. Music Theatre Wichita rescaled its hall and implemented <a href=\"https:\/\/www.spektrix.com\/en-us\/blog\/dynamic-pricing-strategy-audience-loyalty\/\">dynamic ticket pricing<\/a>. At first, the theatre had concerns about how to communicate the new pricing structure and how patrons would respond.  <\/p>\n<p>The team introduced the new pricing in printed collateral by listing prices as &#8220;starting at&#8221; and gave the sales team flexibility to guide customers to different areas and adjust price levels and zones based on sales and demand. They saw no negative reaction from patrons to the variable pricing approach. <\/p>\n<p>Physical and financial accessibility are important to Music Theatre Wichita, so in the new pricing model, they have placed inexpensive tickets in every area of the hall. By adopting dynamic ticket pricing, the team can maximize revenue while maintaining strong relationships with loyal patrons. <\/p>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"spektrix-two-column-rich-text spektrix-two-column-rich-text--desktop-heading-left wp-block-spektrix-two-column-rich-text\" aria-labelledby=\"spektrix-two-column-rich-text-heading-6\">\n\t<div class=\"spektrix-two-column-rich-text__container\">\n\t\t<div class=\"spektrix-two-column-rich-text__layout\">\n\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__heading-column\">\n\t\t\t\t\t\t\t\t\t\t\t<h2\n\t\t\t\t\t\t\tclass=\"text-heading-2-bold spektrix-two-column-rich-text__heading\"\n\t\t\t\t\t\t\tid=\"spektrix-two-column-rich-text-heading-6\"\n\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading\u2026\" data-acf-toolbar-title=\"Heading\" \t\t\t\t\t\t>Driving community engagement, ticket buying, and unrestricted giving through education and outreach<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__cta-wrap\" data-acf-inline-fields-uid=\"two-column-rich-text-cta\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;cta_image&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;CTA Image&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;cta_title&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;CTA Title&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;cta_link&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;CTA Link&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;cta_image_fit&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;CTA Image Fit&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit CTA\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<aside\n\t\t\t\t\t\t\t\t\tclass=\"spektrix-two-column-rich-text__cta spektrix-two-column-rich-text__cta--image-fit-contain\"\n\t\t\t\t\t\t\t\t\t aria-label=\"Spektrix for Education\"\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__cta-card\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__cta-media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1131\" height=\"1600\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/chickenshed-stage-musical-performance.webp\" class=\"spektrix-two-column-rich-text__cta-image\" alt=\"\" loading=\"lazy\" sizes=\"auto, (min-width: 640px) 134px, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/chickenshed-stage-musical-performance.webp 1131w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/chickenshed-stage-musical-performance-212x300.webp 212w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/chickenshed-stage-musical-performance-724x1024.webp 724w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/chickenshed-stage-musical-performance-768x1086.webp 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/chickenshed-stage-musical-performance-1086x1536.webp 1086w\" title=\"\">\t<div class=\"spektrix-image-credit\">\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"spektrix-image-credit__trigger\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-controls=\"spektrix-image-credit-7\"\n\t\t\taria-label=\"Image credit\"\n\t\t>\n\t\t\t<svg class=\"spektrix-image-credit__icon\" width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"12\" cy=\"12\" r=\"10\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"\/><circle cx=\"12\" cy=\"8\" r=\"1.25\" fill=\"currentColor\"\/><path d=\"M12 11v6\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg>\t\t<\/button>\n\t\t<div\n\t\t\tid=\"spektrix-image-credit-7\"\n\t\t\tclass=\"spektrix-image-credit__popover\"\n\t\t\trole=\"region\"\n\t\t\taria-label=\"Image credit\"\n\t\t\thidden\n\t\t>\n\t\t\t<p class=\"spektrix-image-credit__text\">Music Theatre Wichita<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__cta-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__cta-link-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.spektrix.com\/en-us\/capabilities\/capabilities-education-classes-courses\/\" class=\"spektrix-dot-link spektrix-dot-link--primary spektrix-dot-link--has-arrow spektrix-two-column-rich-text__cta-link\" target=\"_self\"><span class=\"spektrix-dot-link__dot\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5.5 3.25 10.25 8l-4.75 4.75\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><span class=\"spektrix-dot-link__label\">Spektrix for Education<\/span><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/aside>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"text-body-2-regular spektrix-two-column-rich-text__rich-text\"\n\t\t\t\t\tdata-acf-inline-fields-uid=\"two-column-rich-text-rich-text\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;rich_text&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Rich Text&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;600px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit rich text\"\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t<p>An expanded slate of educational programs has had wide-ranging benefits for Music Theatre Wichita. They have begun work with a children&#8217;s theater and now offer classes and workshops for children, as well as opportunities to take part in mainstage productions. <\/p>\n<p>Students were recently featured in a production of <em>The Wizard of Oz<\/em> as munchkins and were thrilled by the chance to perform alongside professionals and collegiate performers. The education team has worked to create a pipeline of engagement for young people, with opportunities for everyone from a child taking a first class to older students who might see a future career in musical theater. <\/p>\n<p>Music Theatre Wichita has found that as students progress through deeper levels of engagement with the theatre, their families also become involved \u2013 not just with the productions their children are part of, but with the theatre&#8217;s wider offerings. Often, families become dedicated patrons who return year after year. <\/p>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"spektrix-testimonial-callout spektrix-testimonial-callout--single wp-block-spektrix-testimonial-callout\">\n\t<div class=\"spektrix-testimonial-callout__container\">\n\t\t\t\t\t<div\n\t\t\t\tclass=\"spektrix-testimonial-callout__slider\"\n\t\t\t\t\t\t\t\t\tdata-slide-count=\"1\"\n\t\t\t\t\trole=\"region\"\n\t\t\t\t\taria-roledescription=\"carousel\"\n\t\t\t\t\taria-label=\"Testimonial quotes\"\n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article\n\t\t\t\t\t\t\tclass=\"spektrix-testimonial-callout__slide is-active\"\n\t\t\t\t\t\t\tdata-slide-index=\"0\"\n\t\t\t\t\t\t\taria-hidden=\"false\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<div class=\"spektrix-testimonial-callout__card\">\n\t\t\t\t\t\t\t\t<div class=\"spektrix-testimonial-callout__top\">\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\tclass=\"spektrix-testimonial-callout__mark\"\n\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.spektrix.com\/wp-content\/themes\/spektrix-2026\/assets\/images\/blog\/Lime-Quote.svg\"\n\t\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\t\t\twidth=\"48\"\n\t\t\t\t\t\t\t\t\t\theight=\"42\"\n\t\t\t\t\t\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\t\t\t\/>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<blockquote class=\"spektrix-testimonial-callout__quote-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-subheading-1 spektrix-testimonial-callout__quote\">The students got to work hand-in-hand with the professional actors and choreographer and director. It was the first time for many of the students to be involved with a professional show and experience the commitment it takes to be a part of something of that caliber.<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<cite class=\"text-body-2-regular spektrix-testimonial-callout__attribution\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p><b>Joshua Larson<\/b><\/p>\n<p>Education Director<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n<section class=\"spektrix-two-column-rich-text spektrix-two-column-rich-text--desktop-heading-left wp-block-spektrix-two-column-rich-text\" aria-label=\"Content section\">\n\t<div class=\"spektrix-two-column-rich-text__container\">\n\t\t<div class=\"spektrix-two-column-rich-text__layout\">\n\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__heading-column\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__cta-wrap\" data-acf-inline-fields-uid=\"two-column-rich-text-cta\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;cta_image&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;CTA Image&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;cta_title&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;CTA Title&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;cta_link&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;CTA Link&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;cta_image_fit&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;CTA Image Fit&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit CTA\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<aside\n\t\t\t\t\t\t\t\t\tclass=\"spektrix-two-column-rich-text__cta spektrix-two-column-rich-text__cta--image-fit-contain\"\n\t\t\t\t\t\t\t\t\t aria-label=\"Supporting marketing teams\"\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__cta-card\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__cta-media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"833\" height=\"833\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/marketing-print-digital.jpg\" class=\"spektrix-two-column-rich-text__cta-image\" alt=\"\" loading=\"lazy\" sizes=\"auto, (min-width: 640px) 134px, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/marketing-print-digital.jpg 833w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/marketing-print-digital-300x300.jpg 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/marketing-print-digital-150x150.jpg 150w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/marketing-print-digital-768x768.jpg 768w\" title=\"\">\t<div class=\"spektrix-image-credit\">\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"spektrix-image-credit__trigger\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-controls=\"spektrix-image-credit-8\"\n\t\t\taria-label=\"Image credit\"\n\t\t>\n\t\t\t<svg class=\"spektrix-image-credit__icon\" width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"12\" cy=\"12\" r=\"10\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"\/><circle cx=\"12\" cy=\"8\" r=\"1.25\" fill=\"currentColor\"\/><path d=\"M12 11v6\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg>\t\t<\/button>\n\t\t<div\n\t\t\tid=\"spektrix-image-credit-8\"\n\t\t\tclass=\"spektrix-image-credit__popover\"\n\t\t\trole=\"region\"\n\t\t\taria-label=\"Image credit\"\n\t\t\thidden\n\t\t>\n\t\t\t<p class=\"spektrix-image-credit__text\">Music Theatre Wichita<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__cta-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__cta-link-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.spektrix.com\/en-us\/roles\/marketing\/\" class=\"spektrix-dot-link spektrix-dot-link--primary spektrix-dot-link--has-arrow spektrix-two-column-rich-text__cta-link\" target=\"_self\"><span class=\"spektrix-dot-link__dot\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5.5 3.25 10.25 8l-4.75 4.75\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><span class=\"spektrix-dot-link__label\">Supporting marketing teams<\/span><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/aside>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"text-body-2-regular spektrix-two-column-rich-text__rich-text\"\n\t\t\t\t\tdata-acf-inline-fields-uid=\"two-column-rich-text-rich-text\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;rich_text&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Rich Text&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;600px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit rich text\"\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t<p>Donors have also responded positively to the educational programs and to the work Music Theatre Wichita is doing with young people. By presenting their education activity as wrapped into \u2013 not separate from \u2013 their core programming, they can make sure most of those donations arrive as unrestricted funds. <\/p>\n<p>This year, they are working to boost donations revenue through communications with individual and corporate donors, highlighting their long-term commitment to Wichita through education and community work, and being transparent about the impact when big shows like Hamilton come to other venues in town.<\/p>\n<p>With more effective tools and a more connected approach, Music Theatre Wichita has improved its communications and optimized its pricing strategy while maintaining strong relationships with patrons. Its outreach work, educational programming, and fundraising now sit at the heart of a data-led arts marketing strategy that has helped it beat ticket sales benchmarks. <\/p>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"spektrix-stats-row wp-block-spektrix-stats-row\">\n\t<div class=\"spektrix-stats-row__container\">\n\t\t\n\t\t\t\t\t<div class=\"spektrix-stats-row__stats-wrap\" data-acf-inline-fields-uid=\"stats-row-stats\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;stats&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Stats&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit stats\">\n\t\t\t\t\t\t\t\t\t<ul class=\"spektrix-stats-row__items\" role=\"list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-stats-row__item spektrix-stats-row__item--bg-accent-lime-100\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"spektrix-stats-row__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"spektrix-stats-row__stat text-section-heading spektrix-stats-row__stat--heading\">\n\t\t\t\t\t\t\t\t\t\t\t\tMore relevant communications\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"text-body-2-medium spektrix-stats-row__description\">\n\t\t\t\t\t\t\t\t\t\t\ttailor messaging around price, programming, and safety\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-stats-row__item spektrix-stats-row__item--bg-accent-pink-100\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"spektrix-stats-row__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"spektrix-stats-row__stat text-section-heading spektrix-stats-row__stat--heading\">\n\t\t\t\t\t\t\t\t\t\t\t\tStronger patron relationships\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"text-body-2-medium spektrix-stats-row__description\">\n\t\t\t\t\t\t\t\t\t\t\tsupport loyal patrons while refining pricing and communications strategy\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-stats-row__item spektrix-stats-row__item--bg-accent-blue-100\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"spektrix-stats-row__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"spektrix-stats-row__stat text-section-heading spektrix-stats-row__stat--heading\">\n\t\t\t\t\t\t\t\t\t\t\t\tEducation supports engagement\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"text-body-2-medium spektrix-stats-row__description\">\n\t\t\t\t\t\t\t\t\t\t\tbringing families into the theatre and encouraging long-term loyalty\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n<section class=\"spektrix-cta-banner wp-block-spektrix-cta-banner\" aria-labelledby=\"spektrix-cta-banner-heading-9\">\n\t<div class=\"spektrix-cta-banner__container\">\n\t\t<div class=\"spektrix-cta-banner__card\">\n\t\t\t\t\t\t\t<h2\n\t\t\t\t\tclass=\"text-section-heading spektrix-cta-banner__heading\"\n\t\t\t\t\tid=\"spektrix-cta-banner-heading-9\"\n\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading\u2026\" data-acf-toolbar-title=\"Heading\" \t\t\t\t>Learn how Spektrix can help you build a connected marketing strategy<\/h2>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"spektrix-cta-banner__button-wrap\" data-acf-inline-fields-uid=\"cta-banner-button\" 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Demo<\/span><\/a>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"featured_media":941723,"template":"","meta":{"_acf_changed":false},"case-study-category":[66],"class_list":["post-941724","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","case-study-category-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.spektrix.com\/en-us\/wp-json\/wp\/v2\/case-study\/941724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spektrix.com\/en-us\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/www.spektrix.com\/en-us\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.spektrix.com\/en-us\/wp-json\/wp\/v2\/media\/941723"}],"wp:attachment":[{"href":"https:\/\/www.spektrix.com\/en-us\/wp-json\/wp\/v2\/media?parent=941724"}],"wp:term":[{"taxonomy":"case-study-category","embeddable":true,"href":"https:\/\/www.spektrix.com\/en-us\/wp-json\/wp\/v2\/case-study-category?post=941724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}