{"id":941756,"date":"2026-07-22T12:37:14","date_gmt":"2026-07-22T12:37:14","guid":{"rendered":"https:\/\/www.spektrix.com\/case-studies\/sacramento-philharmonic-opera\/"},"modified":"2026-07-22T20:26:20","modified_gmt":"2026-07-22T20:26:20","slug":"sacramento-philharmonic-opera","status":"publish","type":"case-study","link":"https:\/\/www.spektrix.com\/en-us\/case-studies\/sacramento-philharmonic-opera\/","title":{"rendered":"Sacramento Philharmonic &#038; Opera"},"content":{"rendered":"<section class=\"spektrix-case-study-hero wp-block-spektrix-case-study-hero\" aria-labelledby=\"spektrix-case-study-hero-heading-1\">\n\t<div class=\"spektrix-case-study-hero__container\">\n\t\t<aside class=\"spektrix-case-study-hero__column spektrix-case-study-hero__column--aside\">\n\t\t\t\t\t\t\t<div class=\"spektrix-case-study-hero__eyebrow-wrap\">\n\t\t\t\t\t<p class=\"eyebrow spektrix-case-study-hero__eyebrow\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eyebrow__icon\" aria-hidden=\"true\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\">\n  <circle cx=\"2\" cy=\"2\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"2\" cy=\"12\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"7\" cy=\"2\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"12\" cy=\"2\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"12\" cy=\"7\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"2\" cy=\"7\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"7\" cy=\"12\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"12\" cy=\"12\" r=\"2\" fill=\"#00BB13\"><\/circle>\n<\/svg>\n<\/span>\t\t\t\t\t\t\t\t\t\t\t\t<span\n\t\t\t\t\t\t\tclass=\"spektrix-case-study-hero__eyebrow-text\"\n\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"eyebrow_text\" data-acf-placeholder=\"Add eyebrow text...\" data-acf-toolbar-title=\"Eyebrow text\" \t\t\t\t\t\t>Case Study<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"spektrix-case-study-hero__logos\" role=\"list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-case-study-hero__logo\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"spektrix-case-study-hero__logo-figure\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"300\" height=\"114\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/sacramento-philharmonic-opera-logo-300x114.png\" class=\"spektrix-case-study-hero__logo-image\" alt=\"\" loading=\"eager\" decoding=\"async\" sizes=\"192px\" fetchpriority=\"high\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/sacramento-philharmonic-opera-logo-300x114.png 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/sacramento-philharmonic-opera-logo.png 364w\" title=\"\">\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/aside>\n\n\t\t<div class=\"spektrix-case-study-hero__column spektrix-case-study-hero__column--content\">\n\t\t\t\t\t\t\t<header class=\"spektrix-case-study-hero__header\">\n\t\t\t\t\t\t\t\t\t\t\t<h1\n\t\t\t\t\t\t\tclass=\"spektrix-case-study-hero__heading\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tid=\"spektrix-case-study-hero-heading-1\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading...\" data-acf-toolbar-title=\"Heading\" \t\t\t\t\t\t>Customer\u2011Centric Ticketing at the Heart of a Growing Orchestra and Opera Company<\/h1>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"text-lead text-lead--dark spektrix-case-study-hero__subtitle\"\n\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"subtitle\" data-acf-placeholder=\"Add subtitle...\" data-acf-toolbar-title=\"Subtitle\" \t\t\t\t\t\t>How Sacramento Philharmonic &amp; Opera doubled revenue by switching to a connected ticketing system.<\/div>\n\t\t\t\t\t\t\t\t\t<\/header>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"spektrix-case-study-hero__clients-wrap\" data-acf-inline-fields-uid=\"case-study-hero-clients\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;clients&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Clients&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit Clients\">\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"spektrix-case-study-hero__clients\" role=\"list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-case-study-hero__client-meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-case-study-hero__meta-item spektrix-case-study-hero__meta-item--name\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-case-study-hero__meta-icon\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" focusable=\"false\" aria-hidden=\"true\"><path d=\"M4 21V9l8-5 8 5v12\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linejoin=\"round\"\/><path d=\"M9 21v-6h6v6\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linejoin=\"round\"\/><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-body-5-medium spektrix-case-study-hero__meta-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"screen-reader-text\">Client:<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\tSacramento Philharmonic &amp; Opera\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-case-study-hero__meta-item spektrix-case-study-hero__meta-item--location\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-case-study-hero__meta-icon\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" focusable=\"false\" aria-hidden=\"true\"><path d=\"M12 21s7-5.1 7-11a7 7 0 1 0-14 0c0 5.9 7 11 7 11Z\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"\/><circle cx=\"12\" cy=\"10\" r=\"2.5\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"\/><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-body-5-medium spektrix-case-study-hero__meta-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"screen-reader-text\">Location:<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\tSacramento, California\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-case-study-hero__meta-item spektrix-case-study-hero__meta-item--type\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-case-study-hero__meta-icon\" aria-hidden=\"true\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"256\" height=\"256\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-tickets-icon lucide-tickets\">\n  <path d=\"m3.173 8.18 11-5a2 2 0 0 1 2.647.993L18.56 8\"><\/path>\n  <path d=\"M6 10V8\"><\/path>\n  <path d=\"M6 14v1\"><\/path>\n  <path d=\"M6 19v2\"><\/path>\n  <rect x=\"2\" y=\"8\" width=\"20\" height=\"13\" rx=\"2\"><\/rect>\n<\/svg>\n<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-body-5-medium spektrix-case-study-hero__meta-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"screen-reader-text\">Client type:<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tClassical music\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section style=\"--spektrix-video-or-photo-media-max-width:1200px\" class=\"spektrix-video-or-photo spektrix-video-or-photo--media-image spektrix-video-or-photo--image-fit-cover wp-block-spektrix-video-or-photo\">\n\t<div class=\"spektrix-video-or-photo__container\">\n\t\t\t\t\t<header class=\"spektrix-video-or-photo__header\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\tclass=\"text-lead text-lead--dark spektrix-video-or-photo__intro\"\n\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"section_intro\" data-acf-placeholder=\"Add section intro\u2026\" data-acf-toolbar-title=\"Section intro\" \t\t\t\t\t>Switched to Spektrix from a custom system in 2020<\/div>\n\t\t\t\t\t\t\t<\/header>\n\t\t\n\t\t\t\t\t<figure class=\"spektrix-video-or-photo__media spektrix-video-or-photo__media--image\">\n\t\t\t\t<img width=\"1600\" height=\"1068\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/sacramento-philharmonic-and-opera-beethovens-symphony-no-9-orchestra-side-view-1.webp\" class=\"spektrix-video-or-photo__image\" alt=\"\" loading=\"eager\" decoding=\"async\" sizes=\"(min-width: 1200px) 1200px, 100vw\" fetchpriority=\"high\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/sacramento-philharmonic-and-opera-beethovens-symphony-no-9-orchestra-side-view-1.webp 1600w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/sacramento-philharmonic-and-opera-beethovens-symphony-no-9-orchestra-side-view-1-300x200.webp 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/sacramento-philharmonic-and-opera-beethovens-symphony-no-9-orchestra-side-view-1-1024x684.webp 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/sacramento-philharmonic-and-opera-beethovens-symphony-no-9-orchestra-side-view-1-768x513.webp 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/sacramento-philharmonic-and-opera-beethovens-symphony-no-9-orchestra-side-view-1-1536x1025.webp 1536w\" title=\"\">\t<div class=\"spektrix-image-credit\">\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"spektrix-image-credit__trigger\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-controls=\"spektrix-image-credit-2\"\n\t\t\taria-label=\"Image credit\"\n\t\t>\n\t\t\t<svg class=\"spektrix-image-credit__icon\" width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"12\" cy=\"12\" r=\"10\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"\/><circle cx=\"12\" cy=\"8\" r=\"1.25\" fill=\"currentColor\"\/><path d=\"M12 11v6\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg>\t\t<\/button>\n\t\t<div\n\t\t\tid=\"spektrix-image-credit-2\"\n\t\t\tclass=\"spektrix-image-credit__popover\"\n\t\t\trole=\"region\"\n\t\t\taria-label=\"Image credit\"\n\t\t\thidden\n\t\t>\n\t\t\t<p class=\"spektrix-image-credit__text\">Sacramento Philharmonic &amp; Opera<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\t\t\t<\/figure>\n\t\t\t<\/div>\n<\/section>\n\n<section class=\"spektrix-two-column-rich-text spektrix-two-column-rich-text--desktop-heading-left wp-block-spektrix-two-column-rich-text\" aria-label=\"Content section\">\n\t<div class=\"spektrix-two-column-rich-text__container\">\n\t\t<div class=\"spektrix-two-column-rich-text__layout\">\n\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__heading-column\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__cta-wrap\" data-acf-inline-fields-uid=\"two-column-rich-text-cta\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;cta_image&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;CTA Image&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;cta_title&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;CTA Title&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;cta_link&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;CTA Link&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;cta_image_fit&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;CTA Image Fit&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit CTA\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<aside\n\t\t\t\t\t\t\t\t\tclass=\"spektrix-two-column-rich-text__cta spektrix-two-column-rich-text__cta--image-fit-contain\"\n\t\t\t\t\t\t\t\t\t aria-label=\"Spektrix for classical music &amp; opera\"\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__cta-card\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__cta-media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/RSNO-violins-2021-Sally-Jubb.jpg\" class=\"spektrix-two-column-rich-text__cta-image\" alt=\"\" loading=\"lazy\" sizes=\"auto, (min-width: 640px) 134px, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/RSNO-violins-2021-Sally-Jubb.jpg 2000w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/RSNO-violins-2021-Sally-Jubb-300x200.jpg 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/RSNO-violins-2021-Sally-Jubb-1024x682.jpg 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/RSNO-violins-2021-Sally-Jubb-768x512.jpg 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/RSNO-violins-2021-Sally-Jubb-1536x1024.jpg 1536w\" title=\"\">\t<div class=\"spektrix-image-credit\">\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"spektrix-image-credit__trigger\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-controls=\"spektrix-image-credit-3\"\n\t\t\taria-label=\"Image credit\"\n\t\t>\n\t\t\t<svg class=\"spektrix-image-credit__icon\" width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"12\" cy=\"12\" r=\"10\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"\/><circle cx=\"12\" cy=\"8\" r=\"1.25\" fill=\"currentColor\"\/><path d=\"M12 11v6\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg>\t\t<\/button>\n\t\t<div\n\t\t\tid=\"spektrix-image-credit-3\"\n\t\t\tclass=\"spektrix-image-credit__popover\"\n\t\t\trole=\"region\"\n\t\t\taria-label=\"Image credit\"\n\t\t\thidden\n\t\t>\n\t\t\t<p class=\"spektrix-image-credit__text\">Sacramento Philharmonic &amp; Opera<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__cta-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__cta-link-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.spektrix.com\/en-us\/org-type-classical-music-opera\/\" class=\"spektrix-dot-link spektrix-dot-link--primary spektrix-dot-link--has-arrow spektrix-two-column-rich-text__cta-link\" target=\"_self\"><span class=\"spektrix-dot-link__dot\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5.5 3.25 10.25 8l-4.75 4.75\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><span class=\"spektrix-dot-link__label\">Spektrix for classical music &amp; opera<\/span><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/aside>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"text-body-2-regular spektrix-two-column-rich-text__rich-text\"\n\t\t\t\t\tdata-acf-inline-fields-uid=\"two-column-rich-text-rich-text\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;rich_text&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Rich Text&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;600px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit rich text\"\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.sacphilopera.org\/\" target=\"_blank\" rel=\"noopener\">Sacramento Philharmonic &#038; Opera<\/a> brings together a full orchestral season and opera productions in an all-year program at the SAFE Credit Union Performing Arts Center in downtown Sacramento. With a new Principal Conductor, renewed support from key donors, and more capacity to produce ambitious work, the organization was ready to grow artistically. At the same time, the systems behind ticketing and audience engagement were creating friction for both the team and patrons, making it harder to deliver the kind of customer\u2011centric ticketing they were aiming for.  <\/p>\n<p>Because the organization performed in a city\u2011owned venue with an existing contract, it relied on Ticketmaster and an older, MS\u2011DOS style back office interface to process transactions. Each sale took longer than it needed to, subscription sales depended on manual workarounds, reporting was messy, and it was difficult to reach the Ticketmaster team when issues arose. Audiences began to associate that experience with the organization itself, with some saying they would not buy tickets again after a frustrating purchase journey.  <\/p>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"spektrix-stats-row wp-block-spektrix-stats-row\">\n\t<div class=\"spektrix-stats-row__container\">\n\t\t\n\t\t\t\t\t<div class=\"spektrix-stats-row__stats-wrap\" data-acf-inline-fields-uid=\"stats-row-stats\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;stats&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Stats&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit stats\">\n\t\t\t\t\t\t\t\t\t<ul class=\"spektrix-stats-row__items\" role=\"list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-stats-row__item spektrix-stats-row__item--bg-accent-lime-100\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"spektrix-stats-row__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"spektrix-stats-row__stat\">\n\t\t\t\t\t\t\t\t\t\t\t\t~$450,000\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"text-body-2-medium spektrix-stats-row__description\">\n\t\t\t\t\t\t\t\t\t\t\tin ticket income before switching systems\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-stats-row__item spektrix-stats-row__item--bg-accent-pink-100\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"spektrix-stats-row__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"spektrix-stats-row__stat\">\n\t\t\t\t\t\t\t\t\t\t\t\t$1,000,000\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"text-body-2-medium spektrix-stats-row__description\">\n\t\t\t\t\t\t\t\t\t\t\tin anticipated ticket income within a few seasons of adopting Spektrix\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-stats-row__item spektrix-stats-row__item--bg-accent-blue-100\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"spektrix-stats-row__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"spektrix-stats-row__stat\">\n\t\t\t\t\t\t\t\t\t\t\t\t$250,000+\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"text-body-2-medium spektrix-stats-row__description\">\n\t\t\t\t\t\t\t\t\t\t\tin revenue from some concert sets after the change\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n<section class=\"spektrix-two-column-rich-text spektrix-two-column-rich-text--desktop-heading-right wp-block-spektrix-two-column-rich-text\" aria-labelledby=\"spektrix-two-column-rich-text-heading-4\">\n\t<div class=\"spektrix-two-column-rich-text__container\">\n\t\t<div class=\"spektrix-two-column-rich-text__layout\">\n\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__heading-column\">\n\t\t\t\t\t\t\t\t\t\t\t<h2\n\t\t\t\t\t\t\tclass=\"text-heading-2-bold spektrix-two-column-rich-text__heading\"\n\t\t\t\t\t\t\tid=\"spektrix-two-column-rich-text-heading-4\"\n\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading\u2026\" data-acf-toolbar-title=\"Heading\" \t\t\t\t\t\t>Making the change: Defining patron\u2011centric non\u2011negotiables<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"text-body-2-regular spektrix-two-column-rich-text__rich-text\"\n\t\t\t\t\tdata-acf-inline-fields-uid=\"two-column-rich-text-rich-text\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;rich_text&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Rich Text&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;600px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit rich text\"\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t<p>Before choosing a new platform, the team stepped back and defined what they wanted customer\u2011centric ticketing to feel like for their audiences. They described these requirements as their \u201cnon\u2011negotiables\u201d and used them to guide decisions about technology, process, and partnership. <\/p>\n<p>They agreed that customers should have a smooth, clearly branded buying experience, with a clear understanding that their money was going directly to their local orchestra and opera company, not just a marketplace. Internally, they wanted transactions that took minutes rather than lengthy calls, with access to clean, configurable reporting so they could make decisions quickly using real\u2011time data. Maintaining and growing a base of around 1,100 subscribers remained a priority, so any new system needed strong subscription tools and better integration with their website.  <\/p>\n<p>Because they perform in a City venue, the team also needed to bring the City of Sacramento into the conversation. Working collaboratively, they structured an approach that respected existing arrangements while giving Sacramento Philharmonic &#038; Opera greater control over ticketing and audience data. That shared approach reflects the wider Spektrix positioning around one solution and one team working together over the long term.  <\/p>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"spektrix-testimonial-callout spektrix-testimonial-callout--single wp-block-spektrix-testimonial-callout\">\n\t<div class=\"spektrix-testimonial-callout__container\">\n\t\t\t\t\t<div\n\t\t\t\tclass=\"spektrix-testimonial-callout__slider\"\n\t\t\t\t\t\t\t\t\tdata-slide-count=\"1\"\n\t\t\t\t\trole=\"region\"\n\t\t\t\t\taria-roledescription=\"carousel\"\n\t\t\t\t\taria-label=\"Testimonial quotes\"\n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article\n\t\t\t\t\t\t\tclass=\"spektrix-testimonial-callout__slide is-active\"\n\t\t\t\t\t\t\tdata-slide-index=\"0\"\n\t\t\t\t\t\t\taria-hidden=\"false\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<div class=\"spektrix-testimonial-callout__card\">\n\t\t\t\t\t\t\t\t<div class=\"spektrix-testimonial-callout__top\">\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\tclass=\"spektrix-testimonial-callout__mark\"\n\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.spektrix.com\/wp-content\/themes\/spektrix-2026\/assets\/images\/blog\/Lime-Quote.svg\"\n\t\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\t\t\twidth=\"48\"\n\t\t\t\t\t\t\t\t\t\theight=\"42\"\n\t\t\t\t\t\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\t\t\t\/>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<blockquote class=\"spektrix-testimonial-callout__quote-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-subheading-1 spektrix-testimonial-callout__quote\">\u201cWe&#039;re using the Spektrix pipeline tool to see where we are with each school district and making sure the relationship between the district and the school, and the teacher and the school, are all accurate.\u201d<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<cite class=\"text-body-2-regular spektrix-testimonial-callout__attribution\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u2013 Charla Lawson, Operations &amp; Engagement Manager, Sacramento Philharmonic &amp; Opera\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n<section class=\"spektrix-two-column-rich-text spektrix-two-column-rich-text--desktop-heading-left wp-block-spektrix-two-column-rich-text\" aria-labelledby=\"spektrix-two-column-rich-text-heading-5\">\n\t<div class=\"spektrix-two-column-rich-text__container\">\n\t\t<div class=\"spektrix-two-column-rich-text__layout\">\n\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__heading-column\">\n\t\t\t\t\t\t\t\t\t\t\t<h2\n\t\t\t\t\t\t\tclass=\"text-heading-2-bold spektrix-two-column-rich-text__heading\"\n\t\t\t\t\t\t\tid=\"spektrix-two-column-rich-text-heading-5\"\n\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading\u2026\" data-acf-toolbar-title=\"Heading\" \t\t\t\t\t\t>Choosing Spektrix: One connected solution for ticketing and patron experience<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"text-body-2-regular spektrix-two-column-rich-text__rich-text\"\n\t\t\t\t\tdata-acf-inline-fields-uid=\"two-column-rich-text-rich-text\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;rich_text&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Rich Text&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;600px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit rich text\"\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t<p>With those non\u2011negotiables in place, the orchestra evaluated different platforms and selected Spektrix as the system most closely aligned with its goals for customer\u2011centric ticketing, audience engagement, operational efficiency, and long\u2011term growth.<\/p>\n<p>Day-to-day, the change was immediate. The team found it faster and more intuitive to sell tickets and packages, reducing call times and freeing them to make more outbound calls to customers. Moving from older website forms to Spektrix Link gave ticket buyers a connected, branded purchase path. They could select tickets and subscriptions in one journey, which reduced abandoned baskets and reinforced the sense that they were supporting their local arts organization rather than a third\u2011party vendor.   <\/p>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"spektrix-two-column-rich-text spektrix-two-column-rich-text--desktop-heading-left spektrix-block-spacing--pt-none wp-block-spektrix-two-column-rich-text\" aria-label=\"Content section\">\n\t<div class=\"spektrix-two-column-rich-text__container\">\n\t\t<div class=\"spektrix-two-column-rich-text__layout\">\n\t\t\t\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"text-body-2-regular spektrix-two-column-rich-text__rich-text\"\n\t\t\t\t\tdata-acf-inline-fields-uid=\"two-column-rich-text-rich-text\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;rich_text&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Rich Text&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;600px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit rich text\"\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t<p>Access to built\u2011in reporting tools meant that complex reports could be pulled or created in real time. Instead of wrestling with inconsistent exports, the team could see patterns in sales, campaign performance, and pricing, and adjust strategy accordingly. <\/p>\n<p>\u201cWith Spektrix we&#8217;re able to come up with a report of people&#8217;s ticket buying history and whether it&#8217;s a subscriber, a lapsed donor, a multi or single ticket buyer \u2013 there are a lot more automatic things we can do which just make it more efficient.\u201d said Giuliano Kornberg, Chief Development Officer.<\/p>\n<p>At the same time, campaigns became easier to plan and deliver. The marketing team could build targeted lists and automate more of their day\u2011to\u2011day communication, saving time while staying close to audiences\u2019 needs. <\/p>\n<p>Giuliano said, \u201cWe can really easily copy and replicate campaigns, change the text, link everything, schedule things in Spektrix with that easily built and defined customer list, to create all of our emails within a short amount of time.\u201d<\/p>\n<p>When questions came up, they had a responsive Spektrix team to turn to, with guidance included as part of the relationship. Sacramento Philharmonic &#038; Opera also invested in its own ticket stock and scanners. That gave the team more ownership of onsite operations and ensured that the experience from purchase through to admission felt coherent and under their control.  <\/p>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"spektrix-testimonial-callout spektrix-testimonial-callout--single wp-block-spektrix-testimonial-callout\">\n\t<div class=\"spektrix-testimonial-callout__container\">\n\t\t\t\t\t<div\n\t\t\t\tclass=\"spektrix-testimonial-callout__slider\"\n\t\t\t\t\t\t\t\t\tdata-slide-count=\"1\"\n\t\t\t\t\trole=\"region\"\n\t\t\t\t\taria-roledescription=\"carousel\"\n\t\t\t\t\taria-label=\"Testimonial quotes\"\n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article\n\t\t\t\t\t\t\tclass=\"spektrix-testimonial-callout__slide is-active\"\n\t\t\t\t\t\t\tdata-slide-index=\"0\"\n\t\t\t\t\t\t\taria-hidden=\"false\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<div class=\"spektrix-testimonial-callout__card\">\n\t\t\t\t\t\t\t\t<div class=\"spektrix-testimonial-callout__top\">\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\tclass=\"spektrix-testimonial-callout__mark\"\n\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.spektrix.com\/wp-content\/themes\/spektrix-2026\/assets\/images\/blog\/Lime-Quote.svg\"\n\t\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\t\t\twidth=\"48\"\n\t\t\t\t\t\t\t\t\t\theight=\"42\"\n\t\t\t\t\t\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\t\t\t\/>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<blockquote class=\"spektrix-testimonial-callout__quote-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-subheading-1 spektrix-testimonial-callout__quote\">\u201cWe always get a really good response. Every step of the way there&#039;s somebody from Spektrix who&#039;s willing to help.\u201d<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<cite class=\"text-body-2-regular spektrix-testimonial-callout__attribution\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u2013 Charla Lawson, Operations &amp; Engagement Manager, Sacramento Philharmonic &amp; Opera\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n<section class=\"spektrix-two-column-rich-text spektrix-two-column-rich-text--desktop-heading-right wp-block-spektrix-two-column-rich-text\" aria-labelledby=\"spektrix-two-column-rich-text-heading-6\">\n\t<div class=\"spektrix-two-column-rich-text__container\">\n\t\t<div class=\"spektrix-two-column-rich-text__layout\">\n\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__heading-column\">\n\t\t\t\t\t\t\t\t\t\t\t<h2\n\t\t\t\t\t\t\tclass=\"text-heading-2-bold spektrix-two-column-rich-text__heading\"\n\t\t\t\t\t\t\tid=\"spektrix-two-column-rich-text-heading-6\"\n\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading\u2026\" data-acf-toolbar-title=\"Heading\" \t\t\t\t\t\t>Extending the audience engagement layer<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__cta-wrap\" data-acf-inline-fields-uid=\"two-column-rich-text-cta\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;cta_image&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;CTA Image&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;cta_title&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;CTA Title&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;cta_link&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;CTA Link&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;cta_image_fit&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;CTA Image Fit&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit CTA\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<aside\n\t\t\t\t\t\t\t\t\tclass=\"spektrix-two-column-rich-text__cta spektrix-two-column-rich-text__cta--image-fit-contain\"\n\t\t\t\t\t\t\t\t\t aria-label=\"Spektrix Partner Directory\"\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__cta-card\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__cta-media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"833\" height=\"833\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/integrations-partners-connected-venue-operations.jpg\" class=\"spektrix-two-column-rich-text__cta-image\" alt=\"\" loading=\"lazy\" sizes=\"auto, (min-width: 640px) 134px, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/integrations-partners-connected-venue-operations.jpg 833w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/integrations-partners-connected-venue-operations-300x300.jpg 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/integrations-partners-connected-venue-operations-150x150.jpg 150w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/integrations-partners-connected-venue-operations-768x768.jpg 768w\" title=\"\">\t<div class=\"spektrix-image-credit\">\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"spektrix-image-credit__trigger\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-controls=\"spektrix-image-credit-7\"\n\t\t\taria-label=\"Image credit\"\n\t\t>\n\t\t\t<svg class=\"spektrix-image-credit__icon\" width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"12\" cy=\"12\" r=\"10\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"\/><circle cx=\"12\" cy=\"8\" r=\"1.25\" fill=\"currentColor\"\/><path d=\"M12 11v6\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg>\t\t<\/button>\n\t\t<div\n\t\t\tid=\"spektrix-image-credit-7\"\n\t\t\tclass=\"spektrix-image-credit__popover\"\n\t\t\trole=\"region\"\n\t\t\taria-label=\"Image credit\"\n\t\t\thidden\n\t\t>\n\t\t\t<p class=\"spektrix-image-credit__text\">Sacramento Philharmonic &amp; Opera<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__cta-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__cta-link-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/partners.spektrix.com\/\" class=\"spektrix-dot-link spektrix-dot-link--primary spektrix-dot-link--has-arrow spektrix-two-column-rich-text__cta-link\" target=\"_self\" rel=\"noopener\"><span class=\"spektrix-dot-link__dot\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5.5 3.25 10.25 8l-4.75 4.75\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><span class=\"spektrix-dot-link__label\">Spektrix Partner Directory<\/span><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/aside>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"text-body-2-regular spektrix-two-column-rich-text__rich-text\"\n\t\t\t\t\tdata-acf-inline-fields-uid=\"two-column-rich-text-rich-text\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;rich_text&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Rich Text&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;600px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit rich text\"\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t<p>Once the team felt confident using the Spektrix system, they extended their audience engagement strategy with connected tools that work alongside the platform.<\/p>\n<p>Dotdigital supports pre\u2011 and post\u2011concert email journeys, helping concertgoers feel prepared for performances and giving the organization a structured way to follow up afterwards. Vatic enables dynamic pricing based on demand, helping to <a href=\"https:\/\/www.spektrix.com\/en-gb\/blog\/how-great-audience-experience-builds-multiple-streams-of-income\/\">grow revenue while maintaining a positive experience for patrons<\/a>. Feathr provides targeted digital marketing campaigns, powered by data flowing directly from Spektrix rather than from separate lists or systems.  <\/p>\n<p>Together, these tools build on the audience engagement layer at the core of the Spektrix solution. Information about attendance, subscriptions, donations, and communication stays connected rather than fragmented, supporting the wider positioning of Spektrix as powerful, practical technology designed around audience engagement and shared success. <\/p>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"spektrix-testimonial-callout spektrix-testimonial-callout--single wp-block-spektrix-testimonial-callout\">\n\t<div class=\"spektrix-testimonial-callout__container\">\n\t\t\t\t\t<div\n\t\t\t\tclass=\"spektrix-testimonial-callout__slider\"\n\t\t\t\t\t\t\t\t\tdata-slide-count=\"1\"\n\t\t\t\t\trole=\"region\"\n\t\t\t\t\taria-roledescription=\"carousel\"\n\t\t\t\t\taria-label=\"Testimonial quotes\"\n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article\n\t\t\t\t\t\t\tclass=\"spektrix-testimonial-callout__slide is-active\"\n\t\t\t\t\t\t\tdata-slide-index=\"0\"\n\t\t\t\t\t\t\taria-hidden=\"false\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<div class=\"spektrix-testimonial-callout__card\">\n\t\t\t\t\t\t\t\t<div class=\"spektrix-testimonial-callout__top\">\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\tclass=\"spektrix-testimonial-callout__mark\"\n\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.spektrix.com\/wp-content\/themes\/spektrix-2026\/assets\/images\/blog\/Lime-Quote.svg\"\n\t\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\t\t\twidth=\"48\"\n\t\t\t\t\t\t\t\t\t\theight=\"42\"\n\t\t\t\t\t\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\t\t\t\/>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<blockquote class=\"spektrix-testimonial-callout__quote-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-subheading-1 spektrix-testimonial-callout__quote\">\u201cWith Spektrix I can work from my apartment, folks can use it from their home or their office, you can have a desktop computer and a laptop computer and they can look at the same thing at the same time.\u201d<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<cite class=\"text-body-2-regular spektrix-testimonial-callout__attribution\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u2013 Charla Lawson, Operations &amp; Engagement Manager, Sacramento Philharmonic &amp; Opera\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n<section class=\"spektrix-two-column-rich-text spektrix-two-column-rich-text--desktop-heading-left wp-block-spektrix-two-column-rich-text\" aria-labelledby=\"spektrix-two-column-rich-text-heading-8\">\n\t<div class=\"spektrix-two-column-rich-text__container\">\n\t\t<div class=\"spektrix-two-column-rich-text__layout\">\n\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__heading-column\">\n\t\t\t\t\t\t\t\t\t\t\t<h2\n\t\t\t\t\t\t\tclass=\"text-heading-2-bold spektrix-two-column-rich-text__heading\"\n\t\t\t\t\t\t\tid=\"spektrix-two-column-rich-text-heading-8\"\n\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading\u2026\" data-acf-toolbar-title=\"Heading\" \t\t\t\t\t\t>Revenue growth, loyal subscribers, and a better patron experience<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"text-body-2-regular spektrix-two-column-rich-text__rich-text\"\n\t\t\t\t\tdata-acf-inline-fields-uid=\"two-column-rich-text-rich-text\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;rich_text&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Rich Text&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;600px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit rich text\"\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t<p>Within a few seasons of moving away from Ticketmaster and embedding customer\u2011centric ticketing principles, Sacramento Philharmonic &#038; Opera has seen a clear shift in both revenue and sentiment. Ticket income has risen from around $450,000s to an anticipated $1m in the current season, with additional events still to come. Sets that once generated around $100,000 in ticket income now regularly exceed $250,000.  <\/p>\n<p>Throughout this period, the organization has maintained and strengthened its base of around 1,100 subscribers, supported by smoother online journeys and more consistent communication. Audiences now associate their purchase experience directly with Sacramento Philharmonic &#038; Opera, and the team can spend more time on outreach and strategy rather than navigating manual workarounds. <\/p>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"spektrix-stats-row wp-block-spektrix-stats-row\">\n\t<div class=\"spektrix-stats-row__container\">\n\t\t\n\t\t\t\t\t<div class=\"spektrix-stats-row__stats-wrap\" data-acf-inline-fields-uid=\"stats-row-stats\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;stats&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Stats&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit stats\">\n\t\t\t\t\t\t\t\t\t<ul class=\"spektrix-stats-row__items\" role=\"list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-stats-row__item spektrix-stats-row__item--bg-accent-lime-100\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"spektrix-stats-row__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"spektrix-stats-row__stat text-section-heading spektrix-stats-row__stat--heading\">\n\t\t\t\t\t\t\t\t\t\t\t\t~1,100 subscribers\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"text-body-2-medium spektrix-stats-row__description\">\n\t\t\t\t\t\t\t\t\t\t\tproviding a stable base of loyal audiences and long\u2011term earned revenue\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-stats-row__item spektrix-stats-row__item--bg-accent-pink-100\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"spektrix-stats-row__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"spektrix-stats-row__stat text-section-heading spektrix-stats-row__stat--heading\">\n\t\t\t\t\t\t\t\t\t\t\t\tFaster ticket sales\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"text-body-2-medium spektrix-stats-row__description\">\n\t\t\t\t\t\t\t\t\t\t\treducing call times from 10\u201315 minutes to just a few minutes, freeing the team to focus on outreach\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-stats-row__item spektrix-stats-row__item--bg-accent-blue-100\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"spektrix-stats-row__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"spektrix-stats-row__stat text-section-heading spektrix-stats-row__stat--heading\">\n\t\t\t\t\t\t\t\t\t\t\t\tRemote workflows\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"text-body-2-medium spektrix-stats-row__description\">\n\t\t\t\t\t\t\t\t\t\t\twith team members able to access the same information from home or the office on different devices\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n<section class=\"spektrix-cta-banner wp-block-spektrix-cta-banner\" aria-labelledby=\"spektrix-cta-banner-heading-9\">\n\t<div class=\"spektrix-cta-banner__container\">\n\t\t<div class=\"spektrix-cta-banner__card\">\n\t\t\t\t\t\t\t<h2\n\t\t\t\t\tclass=\"text-section-heading spektrix-cta-banner__heading\"\n\t\t\t\t\tid=\"spektrix-cta-banner-heading-9\"\n\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading\u2026\" data-acf-toolbar-title=\"Heading\" \t\t\t\t>Discover how you could build closer engagement with your audiences<\/h2>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"spektrix-cta-banner__button-wrap\" data-acf-inline-fields-uid=\"cta-banner-button\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;button_link&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Button Link&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit button\">\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn--primary btn--icon-left btn--circle-icon spektrix-cta-banner__button\" href=\"https:\/\/www.spektrix.com\/en-us\/book-a-demo\/\" target=\"_self\"><span class=\"btn__icon btn__icon--circle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5 12h14M13 6l6 6-6 6\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><span class=\"btn__label\">Book a Demo<\/span><\/a>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"featured_media":941751,"template":"","meta":{"_acf_changed":false},"case-study-category":[67,93],"class_list":["post-941756","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","case-study-category-leadership","case-study-category-ticketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.spektrix.com\/en-us\/wp-json\/wp\/v2\/case-study\/941756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spektrix.com\/en-us\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/www.spektrix.com\/en-us\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.spektrix.com\/en-us\/wp-json\/wp\/v2\/media\/941751"}],"wp:attachment":[{"href":"https:\/\/www.spektrix.com\/en-us\/wp-json\/wp\/v2\/media?parent=941756"}],"wp:term":[{"taxonomy":"case-study-category","embeddable":true,"href":"https:\/\/www.spektrix.com\/en-us\/wp-json\/wp\/v2\/case-study-category?post=941756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}