{"id":943184,"date":"2026-07-24T09:20:44","date_gmt":"2026-07-24T09:20:44","guid":{"rendered":"https:\/\/www.spektrix.com\/case-studies\/arizona-theatre-company\/"},"modified":"2026-07-24T22:32:54","modified_gmt":"2026-07-24T22:32:54","slug":"arizona-theatre-company","status":"publish","type":"case-study","link":"https:\/\/www.spektrix.com\/en-us\/case-studies\/arizona-theatre-company\/","title":{"rendered":"Arizona Theatre Company"},"content":{"rendered":"<section class=\"spektrix-case-study-hero wp-block-spektrix-case-study-hero\" aria-labelledby=\"spektrix-case-study-hero-heading-1\">\n\t<div class=\"spektrix-case-study-hero__container\">\n\t\t<aside class=\"spektrix-case-study-hero__column spektrix-case-study-hero__column--aside\">\n\t\t\t\t\t\t\t<div class=\"spektrix-case-study-hero__eyebrow-wrap\">\n\t\t\t\t\t<p class=\"eyebrow spektrix-case-study-hero__eyebrow\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eyebrow__icon\" aria-hidden=\"true\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\">\n  <circle cx=\"2\" cy=\"2\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"2\" cy=\"12\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"7\" cy=\"2\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"12\" cy=\"2\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"12\" cy=\"7\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"2\" cy=\"7\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"7\" cy=\"12\" r=\"2\" fill=\"#00BB13\"><\/circle>\n  <circle cx=\"12\" cy=\"12\" r=\"2\" fill=\"#00BB13\"><\/circle>\n<\/svg>\n<\/span>\t\t\t\t\t\t\t\t\t\t\t\t<span\n\t\t\t\t\t\t\tclass=\"spektrix-case-study-hero__eyebrow-text\"\n\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"eyebrow_text\" data-acf-placeholder=\"Add eyebrow text...\" data-acf-toolbar-title=\"Eyebrow text\" \t\t\t\t\t\t>Case Study<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"spektrix-case-study-hero__logos\" role=\"list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-case-study-hero__logo\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"spektrix-case-study-hero__logo-figure\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"300\" height=\"300\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Arizona-Theatre-Company_logo-300x300.png\" class=\"spektrix-case-study-hero__logo-image\" alt=\"\" loading=\"eager\" decoding=\"async\" sizes=\"192px\" fetchpriority=\"high\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Arizona-Theatre-Company_logo-300x300.png 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Arizona-Theatre-Company_logo-1024x1024.png 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Arizona-Theatre-Company_logo-150x150.png 150w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Arizona-Theatre-Company_logo-768x768.png 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Arizona-Theatre-Company_logo-1536x1536.png 1536w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Arizona-Theatre-Company_logo-2048x2048.png 2048w\" title=\"\">\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/aside>\n\n\t\t<div class=\"spektrix-case-study-hero__column spektrix-case-study-hero__column--content\">\n\t\t\t\t\t\t\t<header class=\"spektrix-case-study-hero__header\">\n\t\t\t\t\t\t\t\t\t\t\t<h1\n\t\t\t\t\t\t\tclass=\"spektrix-case-study-hero__heading\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tid=\"spektrix-case-study-hero-heading-1\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading...\" data-acf-toolbar-title=\"Heading\" \t\t\t\t\t\t>Personalised Email Marketing for Events and Subscription Growth<\/h1>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"text-lead text-lead--dark spektrix-case-study-hero__subtitle\"\n\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"subtitle\" data-acf-placeholder=\"Add subtitle...\" data-acf-toolbar-title=\"Subtitle\" \t\t\t\t\t\t>How Arizona Theatre Company worked collaboratively to increase engagement through audience segmentation and personalized digital marketing.<\/div>\n\t\t\t\t\t\t\t\t\t<\/header>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"spektrix-case-study-hero__clients-wrap\" data-acf-inline-fields-uid=\"case-study-hero-clients\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;clients&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Clients&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit Clients\">\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"spektrix-case-study-hero__clients\" role=\"list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-case-study-hero__client-meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-case-study-hero__meta-item spektrix-case-study-hero__meta-item--name\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-case-study-hero__meta-icon\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" focusable=\"false\" aria-hidden=\"true\"><path d=\"M4 21V9l8-5 8 5v12\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linejoin=\"round\"\/><path d=\"M9 21v-6h6v6\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linejoin=\"round\"\/><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-body-5-medium spektrix-case-study-hero__meta-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"screen-reader-text\">Client:<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\tArizona Theatre Company\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-case-study-hero__meta-item spektrix-case-study-hero__meta-item--location\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-case-study-hero__meta-icon\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" focusable=\"false\" aria-hidden=\"true\"><path d=\"M12 21s7-5.1 7-11a7 7 0 1 0-14 0c0 5.9 7 11 7 11Z\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"\/><circle cx=\"12\" cy=\"10\" r=\"2.5\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"\/><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-body-5-medium spektrix-case-study-hero__meta-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"screen-reader-text\">Location:<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\tPhoenix &amp; Tucson, Arizona\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-case-study-hero__meta-item spektrix-case-study-hero__meta-item--type\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-case-study-hero__meta-icon\" aria-hidden=\"true\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"256\" height=\"256\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-theater-icon lucide-theater\">\n  <path d=\"M2 10s3-3 3-8\"><\/path>\n  <path d=\"M22 10s-3-3-3-8\"><\/path>\n  <path d=\"M10 2c0 4.4-3.6 8-8 8\"><\/path>\n  <path d=\"M14 2c0 4.4 3.6 8 8 8\"><\/path>\n  <path d=\"M2 10s2 2 2 5\"><\/path>\n  <path d=\"M22 10s-2 2-2 5\"><\/path>\n  <path d=\"M8 15h8\"><\/path>\n  <path d=\"M2 22v-1a2 2 0 0 1 2-2h4a2 2 0 0 1 2 2v1\"><\/path>\n  <path d=\"M14 22v-1a2 2 0 0 1 2-2h4a2 2 0 0 1 2 2v1\"><\/path>\n<\/svg>\n<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-body-5-medium spektrix-case-study-hero__meta-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"screen-reader-text\">Client type:<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tTheater\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section style=\"--spektrix-video-or-photo-media-max-width:1200px\" class=\"spektrix-video-or-photo spektrix-video-or-photo--media-image spektrix-video-or-photo--image-fit-cover wp-block-spektrix-video-or-photo\">\n\t<div class=\"spektrix-video-or-photo__container\">\n\t\t\t\t\t<header class=\"spektrix-video-or-photo__header\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\tclass=\"text-lead text-lead--dark spektrix-video-or-photo__intro\"\n\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"section_intro\" data-acf-placeholder=\"Add section intro\u2026\" data-acf-toolbar-title=\"Section intro\" \t\t\t\t\t>Switched to Spektrix from PatronManager in 2024<\/div>\n\t\t\t\t\t\t\t<\/header>\n\t\t\n\t\t\t\t\t<figure class=\"spektrix-video-or-photo__media spektrix-video-or-photo__media--image\">\n\t\t\t\t<img width=\"1600\" height=\"1200\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/06\/arizona-theatre-company-tucson-exterior-front.webp\" class=\"spektrix-video-or-photo__image\" alt=\"exterior image of the arizona theatre company\" loading=\"eager\" decoding=\"async\" sizes=\"(min-width: 1200px) 1200px, 100vw\" fetchpriority=\"high\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/06\/arizona-theatre-company-tucson-exterior-front.webp 1600w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/06\/arizona-theatre-company-tucson-exterior-front-300x225.webp 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/06\/arizona-theatre-company-tucson-exterior-front-1024x768.webp 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/06\/arizona-theatre-company-tucson-exterior-front-768x576.webp 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/06\/arizona-theatre-company-tucson-exterior-front-1536x1152.webp 1536w\" title=\"\">\t\t\t<\/figure>\n\t\t\t<\/div>\n<\/section>\n\n<section class=\"spektrix-two-column-rich-text spektrix-two-column-rich-text--desktop-heading-left wp-block-spektrix-two-column-rich-text\" aria-labelledby=\"spektrix-two-column-rich-text-heading-2\">\n\t<div class=\"spektrix-two-column-rich-text__container\">\n\t\t<div class=\"spektrix-two-column-rich-text__layout\">\n\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__heading-column\">\n\t\t\t\t\t\t\t\t\t\t\t<h2\n\t\t\t\t\t\t\tclass=\"text-heading-2-bold spektrix-two-column-rich-text__heading\"\n\t\t\t\t\t\t\tid=\"spektrix-two-column-rich-text-heading-2\"\n\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading\u2026\" data-acf-toolbar-title=\"Heading\" \t\t\t\t\t\t>The impact of targeted email marketing<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__cta-wrap\" data-acf-inline-fields-uid=\"two-column-rich-text-cta\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;cta_image&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;CTA Image&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;cta_title&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;CTA Title&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;cta_link&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;CTA Link&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;cta_image_fit&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;CTA Image Fit&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit CTA\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<aside\n\t\t\t\t\t\t\t\t\tclass=\"spektrix-two-column-rich-text__cta spektrix-two-column-rich-text__cta--image-fit-contain\"\n\t\t\t\t\t\t\t\t\t aria-label=\"2026 Spektrix Email Benchmarks Report\"\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__cta-card\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__cta-media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1813\" height=\"2560\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Cover-Email-Benchmarks-Report-scaled.png\" class=\"spektrix-two-column-rich-text__cta-image\" alt=\"\" loading=\"lazy\" sizes=\"auto, (min-width: 640px) 134px, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Cover-Email-Benchmarks-Report-scaled.png 1813w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Cover-Email-Benchmarks-Report-212x300.png 212w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Cover-Email-Benchmarks-Report-725x1024.png 725w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Cover-Email-Benchmarks-Report-768x1084.png 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Cover-Email-Benchmarks-Report-1088x1536.png 1088w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/Cover-Email-Benchmarks-Report-1451x2048.png 1451w\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__cta-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__cta-link-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.spektrix.com\/resources\/arts-email-marketing-benchmarks\/\" class=\"spektrix-dot-link spektrix-dot-link--primary spektrix-dot-link--has-arrow spektrix-two-column-rich-text__cta-link\" target=\"_self\"><span class=\"spektrix-dot-link__dot\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5.5 3.25 10.25 8l-4.75 4.75\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><span class=\"spektrix-dot-link__label\">2026 Spektrix Email Benchmarks Report<\/span><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/aside>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"text-body-2-regular spektrix-two-column-rich-text__rich-text\"\n\t\t\t\t\tdata-acf-inline-fields-uid=\"two-column-rich-text-rich-text\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;rich_text&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Rich Text&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;600px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit rich text\"\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/atc.org\/\" target=\"_blank\" rel=\"noopener\">Arizona Theatre Company (ATC)<\/a> is the only professional statewide theater company in the US, producing performances in both Phoenix and Tucson. Operating across two cities more than 100 miles apart, the organization delivers productions and audience experiences across distinct markets while maintaining one connected operation behind the scenes. <\/p>\n<p>Nicholas Kuhn, Marketing Manager at Arizona Theatre Company, explained how the team collaborates across sites to plan and deliver effective campaigns, using targeted email marketing for event ticket sales, closer audience relationships, and long-term subscription growth.<\/p>\n<p>This conversation took place as part of the <a href=\"https:\/\/www.spektrix.com\/en-gb\/resources\/arts-email-marketing-benchmarks\/\">2026 Spektrix Email Benchmarks Report<\/a>.<\/p>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"spektrix-two-column-rich-text spektrix-two-column-rich-text--desktop-heading-left wp-block-spektrix-two-column-rich-text\" aria-labelledby=\"spektrix-two-column-rich-text-heading-3\">\n\t<div class=\"spektrix-two-column-rich-text__container\">\n\t\t<div class=\"spektrix-two-column-rich-text__layout\">\n\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__heading-column\">\n\t\t\t\t\t\t\t\t\t\t\t<h2\n\t\t\t\t\t\t\tclass=\"text-heading-2-bold spektrix-two-column-rich-text__heading\"\n\t\t\t\t\t\t\tid=\"spektrix-two-column-rich-text-heading-3\"\n\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading\u2026\" data-acf-toolbar-title=\"Heading\" \t\t\t\t\t\t>Building more relevant audience journeys using dynamic content in emails<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"text-body-2-regular spektrix-two-column-rich-text__rich-text\"\n\t\t\t\t\tdata-acf-inline-fields-uid=\"two-column-rich-text-rich-text\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;rich_text&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Rich Text&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;600px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit rich text\"\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t<p>For ATC, personalization began as a practical necessity. Productions open at different times in Phoenix and Tucson, meaning audience members in each city need different dates, messaging, and calls to action. <\/p>\n<p>Today, the team segments patrons based on city, purchase history, subscriber status, and engagement. This ensures that every audience member receives content that reflects both where they\u2019re based across the state of Arizona, and where they are in their relationship with the organization. <\/p>\n<p>That means subscriber communications are treated differently from promotional sales emails. While many campaigns focus on driving transactions from non-ticket holders, Arizona Theatre Company also creates tailored content specifically for subscribers to deepen loyalty and maintain engagement between productions. They might even share the same behind-the-scenes footage with both groups, but package it differently for each segment.  <\/p>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"spektrix-testimonial-callout spektrix-testimonial-callout--single wp-block-spektrix-testimonial-callout\">\n\t<div class=\"spektrix-testimonial-callout__container\">\n\t\t\t\t\t<div\n\t\t\t\tclass=\"spektrix-testimonial-callout__slider\"\n\t\t\t\t\t\t\t\t\tdata-slide-count=\"1\"\n\t\t\t\t\trole=\"region\"\n\t\t\t\t\taria-roledescription=\"carousel\"\n\t\t\t\t\taria-label=\"Testimonial quotes\"\n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article\n\t\t\t\t\t\t\tclass=\"spektrix-testimonial-callout__slide is-active\"\n\t\t\t\t\t\t\tdata-slide-index=\"0\"\n\t\t\t\t\t\t\taria-hidden=\"false\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<div class=\"spektrix-testimonial-callout__card\">\n\t\t\t\t\t\t\t\t<div class=\"spektrix-testimonial-callout__top\">\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\tclass=\"spektrix-testimonial-callout__mark\"\n\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.spektrix.com\/wp-content\/themes\/spektrix-2026\/assets\/images\/blog\/Lime-Quote.svg\"\n\t\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\t\t\twidth=\"48\"\n\t\t\t\t\t\t\t\t\t\theight=\"42\"\n\t\t\t\t\t\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\t\t\t\/>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<blockquote class=\"spektrix-testimonial-callout__quote-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-subheading-1 spektrix-testimonial-callout__quote\">The more specific our audience is and the more specific the language to that audience is, the better received the message is. We see higher open rates, higher click rates \u2014 everything.<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<cite class=\"text-body-2-regular spektrix-testimonial-callout__attribution\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Nicholas Kuhn<br \/>\nMarketing Manager<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n<section style=\"--spektrix-text-and-image-max-width:1200px;--spektrix-text-and-image-media-max-width:none\" class=\"spektrix-text-and-image spektrix-text-and-image--bg-white spektrix-text-and-image--split-equal spektrix-text-and-image--desktop-media-right spektrix-text-and-image--mobile-content-first spektrix-text-and-image--media-natural wp-block-spektrix-text-and-image\">\n\t<div class=\"spektrix-text-and-image__container\">\n\t\t<div class=\"spektrix-text-and-image__layout\">\n\t\t\t\t\t\t\t<div class=\"spektrix-text-and-image__content\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"text-body-3-regular spektrix-text-and-image__body\"\n\t\t\t\t\t\t\tdata-acf-inline-fields-uid=\"text-and-image-body\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;body&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Body&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;600px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit body\"\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>For Black Friday 2024, ATC ran a traditional discount offer and sold 168 tickets. A year later they decided to try something different. <\/p>\n<p>The 2025 \u201cBuy More, Save More\u201d campaign rewarded audience members for purchasing tickets to multiple productions. A five-email program ran from November 24 to December 12, checking customers\u2019 purchase history before each email was sent. If the customer had purchased a ticket, they were removed from the program. If they had not purchased yet, the next email was sent to them.   <\/p>\n<p>The campaign sold 944 tickets and generated nearly $70,000 in revenue &#8211; almost 6x higher than the previous year. And beyond those immediate transactions, it created a new segment of regular attenders with potential to subscribe for the 2026-27 season. <\/p>\n<p>Targeted email campaigns successfully promoted the launch of new season subscriptions in the spring, using purchase history and engagement data to personalize messaging even further. Rather than a standalone sales promotion, the Black Friday offer became the first step in a longer-term subscriber journey. <\/p>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"spektrix-text-and-image__media-wrap\" data-acf-inline-fields-uid=\"text-and-image-media\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;media_type&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Media Type&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;media_image&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Media Image&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;media_video&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Video URL or Embed&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;image_fit&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Image Fit&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit media\">\n\t\t\t\t\t\t\t\t\t\t\t<figure class=\"spektrix-text-and-image__media spektrix-text-and-image__media--image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"808\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/arizona-theatre-company-by-more-save-more.webp\" class=\"spektrix-text-and-image__image\" alt=\"\" loading=\"lazy\" sizes=\"auto, (min-width: 920px) 50vw, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/arizona-theatre-company-by-more-save-more.webp 600w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/arizona-theatre-company-by-more-save-more-223x300.webp 223w\" title=\"\">\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"spektrix-testimonial-callout spektrix-testimonial-callout--single wp-block-spektrix-testimonial-callout\">\n\t<div class=\"spektrix-testimonial-callout__container\">\n\t\t\t\t\t<div\n\t\t\t\tclass=\"spektrix-testimonial-callout__slider\"\n\t\t\t\t\t\t\t\t\tdata-slide-count=\"1\"\n\t\t\t\t\trole=\"region\"\n\t\t\t\t\taria-roledescription=\"carousel\"\n\t\t\t\t\taria-label=\"Testimonial quotes\"\n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article\n\t\t\t\t\t\t\tclass=\"spektrix-testimonial-callout__slide is-active\"\n\t\t\t\t\t\t\tdata-slide-index=\"0\"\n\t\t\t\t\t\t\taria-hidden=\"false\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<div class=\"spektrix-testimonial-callout__card\">\n\t\t\t\t\t\t\t\t<div class=\"spektrix-testimonial-callout__top\">\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\tclass=\"spektrix-testimonial-callout__mark\"\n\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.spektrix.com\/wp-content\/themes\/spektrix-2026\/assets\/images\/blog\/Lime-Quote.svg\"\n\t\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\t\t\twidth=\"48\"\n\t\t\t\t\t\t\t\t\t\theight=\"42\"\n\t\t\t\t\t\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\t\t\t\/>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<blockquote class=\"spektrix-testimonial-callout__quote-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-subheading-1 spektrix-testimonial-callout__quote\">People who purchased tickets to two, three, or four productions became the target audience for subscription campaigns. We could say, \u2018You already bought four of the five shows \u2013 why not become a subscriber?\u2019<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<cite class=\"text-body-2-regular spektrix-testimonial-callout__attribution\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Nicholas Kuhn<br \/>\nMarketing Manager<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n<section class=\"spektrix-two-column-rich-text spektrix-two-column-rich-text--desktop-heading-left wp-block-spektrix-two-column-rich-text\" aria-labelledby=\"spektrix-two-column-rich-text-heading-4\">\n\t<div class=\"spektrix-two-column-rich-text__container\">\n\t\t<div class=\"spektrix-two-column-rich-text__layout\">\n\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__heading-column\">\n\t\t\t\t\t\t\t\t\t\t\t<h2\n\t\t\t\t\t\t\tclass=\"text-heading-2-bold spektrix-two-column-rich-text__heading\"\n\t\t\t\t\t\t\tid=\"spektrix-two-column-rich-text-heading-4\"\n\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading\u2026\" data-acf-toolbar-title=\"Heading\" \t\t\t\t\t\t>Cross-department collaboration helps campaigns succeed across two cities<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"text-body-2-regular spektrix-two-column-rich-text__rich-text\"\n\t\t\t\t\tdata-acf-inline-fields-uid=\"two-column-rich-text-rich-text\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;rich_text&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Rich Text&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;600px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit rich text\"\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t<p>Arizona Theatre Company\u2019s marketing strategy depends as much on collaboration as it does on technology.<\/p>\n<p>Marketing Manager Nicholas Kuhn works closely with Director of Patron Services, Juliet Martin, and Director of Marketing, Bitty Rosenberg, to plan campaigns, segment audiences, and align messaging across departments and locations.<\/p>\n<p>Together, they ensure that audience members receive consistent, compelling communications, that they\u2019re collectively meeting revenue goals, and that every member of their team can reinforce that personalized messaging.<\/p>\n<p>Their strategy is rooted in clean, connected audience data in their Spektrix CRM, and the ease with which that can drive email and digital communications through Dotdigital. From zip code data to custom tags, this unified view makes it easy to segment, report, and highlight customer information. For a statewide organization operating across two cities, it\u2019s the key to operating as one connected team.  <\/p>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"spektrix-testimonial-callout spektrix-testimonial-callout--single wp-block-spektrix-testimonial-callout\">\n\t<div class=\"spektrix-testimonial-callout__container\">\n\t\t\t\t\t<div\n\t\t\t\tclass=\"spektrix-testimonial-callout__slider\"\n\t\t\t\t\t\t\t\t\tdata-slide-count=\"1\"\n\t\t\t\t\trole=\"region\"\n\t\t\t\t\taria-roledescription=\"carousel\"\n\t\t\t\t\taria-label=\"Testimonial quotes\"\n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article\n\t\t\t\t\t\t\tclass=\"spektrix-testimonial-callout__slide is-active\"\n\t\t\t\t\t\t\tdata-slide-index=\"0\"\n\t\t\t\t\t\t\taria-hidden=\"false\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<div class=\"spektrix-testimonial-callout__card\">\n\t\t\t\t\t\t\t\t<div class=\"spektrix-testimonial-callout__top\">\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\tclass=\"spektrix-testimonial-callout__mark\"\n\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.spektrix.com\/wp-content\/themes\/spektrix-2026\/assets\/images\/blog\/Lime-Quote.svg\"\n\t\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\t\t\twidth=\"48\"\n\t\t\t\t\t\t\t\t\t\theight=\"42\"\n\t\t\t\t\t\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\t\t\t\/>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<blockquote class=\"spektrix-testimonial-callout__quote-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-subheading-1 spektrix-testimonial-callout__quote\">The three of us are the brain trust around how all of this works. We\u2019re always very careful to loop in our patron services team, so when emails are going out and specific deals are launching, everyone understands what\u2019s happening and how to support it.<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<cite class=\"text-body-2-regular spektrix-testimonial-callout__attribution\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Nicholas Kuhn<br \/>\nMarketing Manager<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n<section class=\"spektrix-two-column-rich-text spektrix-two-column-rich-text--desktop-heading-left wp-block-spektrix-two-column-rich-text\" aria-labelledby=\"spektrix-two-column-rich-text-heading-5\">\n\t<div class=\"spektrix-two-column-rich-text__container\">\n\t\t<div class=\"spektrix-two-column-rich-text__layout\">\n\t\t\t\t\t\t\t<div class=\"spektrix-two-column-rich-text__heading-column\">\n\t\t\t\t\t\t\t\t\t\t\t<h2\n\t\t\t\t\t\t\tclass=\"text-heading-2-bold spektrix-two-column-rich-text__heading\"\n\t\t\t\t\t\t\tid=\"spektrix-two-column-rich-text-heading-5\"\n\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading\u2026\" data-acf-toolbar-title=\"Heading\" \t\t\t\t\t\t>Using audience data and lookalike advertising to improve campaign performance<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"text-body-2-regular spektrix-two-column-rich-text__rich-text\"\n\t\t\t\t\tdata-acf-inline-fields-uid=\"two-column-rich-text-rich-text\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;rich_text&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Rich Text&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;600px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit rich text\"\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t<p>After participating in a Spektrix-led Meta advertising workshop, the ATC team began testing high-value Spektrix lookalike audiences alongside its existing subscriber campaigns.<\/p>\n<p>&nbsp;<\/p>\n<p>By starting with a list of their existing high spenders, they could identify \u201clookalike\u201d audiences in Facebook and Instagram, and target their ads to people with similar interests and behaviors.<\/p>\n<p>Early results have significantly outperformed expectations across every major metric.<\/p>\n<p>That work is built on the same connected audience data that powers ATC\u2019s email marketing for events. Automated digital marketing programs deliver both ads and emails on cue, building brand recognition and nudging them towards conversion. <\/p>\n<p>As soon as they buy a ticket, they\u2019re excluded from both emails and ads \u2013 protecting the marketing budget, and maintaining patrons\u2019 sense that they\u2019re on a continual, personalized journey that\u2019s reflected in everything they read and see.<\/p>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/aint-misbehavin-meta-ad-arizona-theatre-company-1024x1024.webp\" alt=\"\" class=\"wp-image-943178\" style=\"width:500px\" title=\"\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/aint-misbehavin-meta-ad-arizona-theatre-company-1024x1024.webp 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/aint-misbehavin-meta-ad-arizona-theatre-company-300x300.webp 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/aint-misbehavin-meta-ad-arizona-theatre-company-150x150.webp 150w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/aint-misbehavin-meta-ad-arizona-theatre-company-768x768.webp 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/aint-misbehavin-meta-ad-arizona-theatre-company.webp 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption><\/figcaption><\/figure>\n\n<section class=\"spektrix-testimonial-callout spektrix-testimonial-callout--single wp-block-spektrix-testimonial-callout\">\n\t<div class=\"spektrix-testimonial-callout__container\">\n\t\t\t\t\t<div\n\t\t\t\tclass=\"spektrix-testimonial-callout__slider\"\n\t\t\t\t\t\t\t\t\tdata-slide-count=\"1\"\n\t\t\t\t\trole=\"region\"\n\t\t\t\t\taria-roledescription=\"carousel\"\n\t\t\t\t\taria-label=\"Testimonial quotes\"\n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article\n\t\t\t\t\t\t\tclass=\"spektrix-testimonial-callout__slide is-active\"\n\t\t\t\t\t\t\tdata-slide-index=\"0\"\n\t\t\t\t\t\t\taria-hidden=\"false\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<div class=\"spektrix-testimonial-callout__card\">\n\t\t\t\t\t\t\t\t<div class=\"spektrix-testimonial-callout__top\">\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\tclass=\"spektrix-testimonial-callout__mark\"\n\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.spektrix.com\/wp-content\/themes\/spektrix-2026\/assets\/images\/blog\/Lime-Quote.svg\"\n\t\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\t\t\twidth=\"48\"\n\t\t\t\t\t\t\t\t\t\theight=\"42\"\n\t\t\t\t\t\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\t\t\t\/>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<blockquote class=\"spektrix-testimonial-callout__quote-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-subheading-1 spektrix-testimonial-callout__quote\">The Spektrix high-value lookalike audience is already outperforming all our other audience segments on Meta ads. The return on ad spend is through the roof.<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<cite class=\"text-body-2-regular spektrix-testimonial-callout__attribution\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Nicholas Kuhn<br \/>\nMarketing Manager<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n<section class=\"spektrix-two-column-rich-text spektrix-two-column-rich-text--desktop-heading-left wp-block-spektrix-two-column-rich-text\" aria-label=\"Content section\">\n\t<div class=\"spektrix-two-column-rich-text__container\">\n\t\t<div class=\"spektrix-two-column-rich-text__layout\">\n\t\t\t\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"text-body-2-regular spektrix-two-column-rich-text__rich-text\"\n\t\t\t\t\tdata-acf-inline-fields-uid=\"two-column-rich-text-rich-text\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;rich_text&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Rich Text&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;600px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit rich text\"\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t<p>Arizona Theatre Company\u2019s story shows how email marketing for events can grow into a comprehensive marketing strategy.<\/p>\n<p>&#8220;The further we get along and the more native historical Spektrix data we have, the easier we find a lot of this to do,\u201d said Nicholas.<\/p>\n<p>With Spektrix and Dotdigital powering audience data, email marketing, and digital advertising from one shared foundation, ATC can deliver more relevant experiences for patrons, deliver against revenue goals, and build long-term resilience.<\/p>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"spektrix-testimonial-callout spektrix-testimonial-callout--single wp-block-spektrix-testimonial-callout\">\n\t<div class=\"spektrix-testimonial-callout__container\">\n\t\t\t\t\t<div\n\t\t\t\tclass=\"spektrix-testimonial-callout__slider\"\n\t\t\t\t\t\t\t\t\tdata-slide-count=\"1\"\n\t\t\t\t\trole=\"region\"\n\t\t\t\t\taria-roledescription=\"carousel\"\n\t\t\t\t\taria-label=\"Testimonial quotes\"\n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article\n\t\t\t\t\t\t\tclass=\"spektrix-testimonial-callout__slide is-active\"\n\t\t\t\t\t\t\tdata-slide-index=\"0\"\n\t\t\t\t\t\t\taria-hidden=\"false\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<div class=\"spektrix-testimonial-callout__card\">\n\t\t\t\t\t\t\t\t<div class=\"spektrix-testimonial-callout__top\">\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\tclass=\"spektrix-testimonial-callout__mark\"\n\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.spektrix.com\/wp-content\/themes\/spektrix-2026\/assets\/images\/blog\/Lime-Quote.svg\"\n\t\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\t\t\twidth=\"48\"\n\t\t\t\t\t\t\t\t\t\theight=\"42\"\n\t\t\t\t\t\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\t\t\t\/>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<blockquote class=\"spektrix-testimonial-callout__quote-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-subheading-1 spektrix-testimonial-callout__quote\">We&#039;re always taking into consideration the visual journey we want our prospective customers to take. As people are served our ads online and receive an email maybe a day or two later, they&#039;re seeing the same things. It creates a clear brand identity for us.<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<cite class=\"text-body-2-regular spektrix-testimonial-callout__attribution\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Nicholas Kuhn<br \/>\nMarketing Manager<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n<section class=\"spektrix-cta-banner wp-block-spektrix-cta-banner\" aria-labelledby=\"spektrix-cta-banner-heading-6\">\n\t<div class=\"spektrix-cta-banner__container\">\n\t\t<div class=\"spektrix-cta-banner__card\">\n\t\t\t\t\t\t\t<h2\n\t\t\t\t\tclass=\"text-section-heading spektrix-cta-banner__heading\"\n\t\t\t\t\tid=\"spektrix-cta-banner-heading-6\"\n\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading\u2026\" data-acf-toolbar-title=\"Heading\" \t\t\t\t>Ready to learn how Spektrix can support email marketing for events?<\/h2>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"spektrix-cta-banner__button-wrap\" data-acf-inline-fields-uid=\"cta-banner-button\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;button_link&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Button Link&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit button\">\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn--primary btn--icon-left btn--circle-icon spektrix-cta-banner__button\" href=\"https:\/\/www.spektrix.com\/en-us\/book-a-demo\/\" target=\"_self\"><span class=\"btn__icon btn__icon--circle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5 12h14M13 6l6 6-6 6\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><span class=\"btn__label\">Book a Demo<\/span><\/a>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"featured_media":943103,"template":"","meta":{"_acf_changed":false},"case-study-category":[66],"class_list":["post-943184","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","case-study-category-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.spektrix.com\/en-us\/wp-json\/wp\/v2\/case-study\/943184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spektrix.com\/en-us\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/www.spektrix.com\/en-us\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.spektrix.com\/en-us\/wp-json\/wp\/v2\/media\/943103"}],"wp:attachment":[{"href":"https:\/\/www.spektrix.com\/en-us\/wp-json\/wp\/v2\/media?parent=943184"}],"wp:term":[{"taxonomy":"case-study-category","embeddable":true,"href":"https:\/\/www.spektrix.com\/en-us\/wp-json\/wp\/v2\/case-study-category?post=943184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}