{"id":943273,"date":"2026-07-13T20:14:12","date_gmt":"2026-07-13T20:14:12","guid":{"rendered":"https:\/\/www.spektrix.com\/guides-reports-index\/guide-introduction-to-spektrix\/"},"modified":"2026-07-27T12:12:29","modified_gmt":"2026-07-27T12:12:29","slug":"guide-introduction-to-spektrix","status":"publish","type":"page","link":"https:\/\/www.spektrix.com\/en-us\/resources\/guide-introduction-to-spektrix\/","title":{"rendered":"Guide: Introduction to Spektrix"},"content":{"rendered":"<section class=\"spektrix-guide-form-hero spektrix-guide-form-hero--image-small spektrix-guide-form-hero--image-fit-crop wp-block-spektrix-guide-form-hero\">\n\t<div class=\"spektrix-guide-form-hero__container\">\n\t\t<div class=\"spektrix-guide-form-hero__content\">\n\t\t\t\t\t\t\t<div class=\"spektrix-guide-form-hero__copy\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"eyebrow spektrix-guide-form-hero__eyebrow\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eyebrow__icon\" aria-hidden=\"true\"><svg width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<circle cx=\"2\" cy=\"2\" r=\"2\" fill=\"#00BB13\"\/>\n<circle cx=\"2\" cy=\"12\" r=\"2\" fill=\"#00BB13\"\/>\n<circle cx=\"7\" cy=\"2\" r=\"2\" fill=\"#00BB13\"\/>\n<circle cx=\"12\" cy=\"2\" r=\"2\" fill=\"#00BB13\"\/>\n<circle cx=\"7\" cy=\"7\" r=\"2\" fill=\"#00BB13\"\/>\n<circle cx=\"2\" cy=\"7\" r=\"2\" fill=\"#00BB13\"\/>\n<\/svg>\n<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-guide-form-hero__eyebrow-text\">Technology<\/span>\n\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<h1 class=\"spektrix-guide-form-hero__heading\">Meet Spektrix: A connected arts ticketing and CRM solution built for long-term success<\/h1>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"text-lead text-lead--light spektrix-guide-form-hero__intro\">\n\t\t\t\t\t<p><strong>Spektrix provides a ticketing and CRM solution designed for arts, culture, &#038; in-person experiences, bringing together marketing, fundraising, and audience insight so everything works as one.<\/strong><\/p>\n<p><span style=\"font-weight: 400\">Built around audience engagement and backed by a team invested in your success, Spektrix gives your organization a stronger foundation for growth, resilience, and better audience relationships.<\/span><\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"spektrix-guide-form-hero__details\">\n\t\t\t\t\t\t\t\t\t\t\t<figure class=\"spektrix-guide-form-hero__guide-preview\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"603\" height=\"850\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/cover-introduction-to-spektrix.png\" class=\"spektrix-guide-form-hero__guide-image\" alt=\"\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/cover-introduction-to-spektrix.png 603w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/cover-introduction-to-spektrix-213x300.png 213w\" sizes=\"auto, (max-width: 603px) 100vw, 603px\" title=\"\">\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"spektrix-guide-form-hero__checklist-area\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"text-body-3-regular spektrix-guide-form-hero__checklist-intro\">\n\t\t\t\t\t\t\t\tLearn how Spektrix can help you:\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"spektrix-guide-form-hero__checklist\" role=\"list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-guide-form-hero__checklist-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-guide-form-hero__checklist-icon\"><svg width=\"12\" height=\"10\" viewBox=\"0 0 12 10\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M1 5.25L4.25 8.5L11 1.5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-body-list spektrix-guide-form-hero__checklist-text\">Connect ticketing, marketing, fundraising, and audience insight in one system.<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-guide-form-hero__checklist-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-guide-form-hero__checklist-icon\"><svg width=\"12\" height=\"10\" viewBox=\"0 0 12 10\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M1 5.25L4.25 8.5L11 1.5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-body-list spektrix-guide-form-hero__checklist-text\">Give every team a clearer view of the full audience relationship.<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"spektrix-guide-form-hero__checklist-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"spektrix-guide-form-hero__checklist-icon\"><svg width=\"12\" height=\"10\" viewBox=\"0 0 12 10\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M1 5.25L4.25 8.5L11 1.5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-body-list spektrix-guide-form-hero__checklist-text\">Build confidence with practical technology and support designed for long-term success.<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<aside class=\"spektrix-guide-form-hero__form-column\" aria-label=\"Guide download form\">\n\t\t\t\t<div class=\"spektrix-guide-form-hero__form-card\">\n\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"text-subheading-2-semibold spektrix-guide-form-hero__form-title\">Explore what Spektrix can make possible for your organization<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spektrix-guide-form-hero__placeholder spektrix-guide-form-hero__placeholder--form\">\n\t\t\t\t\t\t\tForm\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/aside>\n\t\t\t<\/div>\n<\/section>\n\n<section style=\"--spektrix-text-and-image-max-width:1200px;--spektrix-text-and-image-media-max-width:none\" class=\"spektrix-text-and-image spektrix-text-and-image--bg-white spektrix-text-and-image--split-equal spektrix-text-and-image--desktop-media-left spektrix-text-and-image--mobile-content-first spektrix-text-and-image--media-natural wp-block-spektrix-text-and-image\" aria-labelledby=\"spektrix-text-and-image-heading-2\">\n\t<div class=\"spektrix-text-and-image__container\">\n\t\t<div class=\"spektrix-text-and-image__layout\">\n\t\t\t\t\t\t\t<div class=\"spektrix-text-and-image__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h2\n\t\t\t\t\t\t\tclass=\"text-section-heading spektrix-text-and-image__heading\"\n\t\t\t\t\t\t\tid=\"spektrix-text-and-image-heading-2\"\n\t\t\t\t\t\t\tdata-acf-inline-contenteditable=\"1\" data-acf-inline-contenteditable-field-slug=\"heading\" data-acf-placeholder=\"Add heading...\" data-acf-toolbar-title=\"Heading\" \t\t\t\t\t\t>A stronger foundation for audience engagement, insight, and growth<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"text-body-3-regular spektrix-text-and-image__body\"\n\t\t\t\t\t\t\tdata-acf-inline-fields-uid=\"text-and-image-body\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;body&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Body&quot;,&quot;useExpandedEditor&quot;:true,&quot;popoverMinWidth&quot;:&quot;600px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit body\"\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Spektrix is a designed to help your organization understand more, connect more, and do more with the relationships that matter. As a ticketing and CRM platform built for arts, culture, &#038; in-person experiences, it brings your data, teams, and audience insight together in one place <\/span><\/p>\n<p><span style=\"font-weight: 400\">This guide gives an introduction to the platform, the team behind it, and the model that makes Spektrix different, so you can understand what a connected solution looks like in practice. It also shows how a cloud-based ticketing and CRM approach can give your organization more flexibility, stability, and room to grow. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Bring ticketing, CRM, marketing, and fundraising together in one connected solution.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Work with technology that is powerful in depth and practical to use day to day.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Build long-term confidence with continuous improvement, included support, and a team invested in your success.<\/span><\/li>\n<li>\n<\/ul>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"spektrix-text-and-image__media-wrap\" data-acf-inline-fields-uid=\"text-and-image-media\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;media_type&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Media Type&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;media_image&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Media Image&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;media_video&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Video URL or Embed&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;},{&quot;fieldName&quot;:&quot;image_fit&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Image Fit&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" data-acf-toolbar-title=\"Edit media\">\n\t\t\t\t\t\t\t\t\t\t\t<figure class=\"spektrix-text-and-image__media spektrix-text-and-image__media--image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"1066\" src=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/sheffield-theatres-audiences-in-the-crucible-3.webp\" class=\"spektrix-text-and-image__image\" alt=\"\" loading=\"lazy\" sizes=\"auto, (min-width: 920px) 50vw, 100vw\" srcset=\"https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/sheffield-theatres-audiences-in-the-crucible-3.webp 1600w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/sheffield-theatres-audiences-in-the-crucible-3-300x200.webp 300w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/sheffield-theatres-audiences-in-the-crucible-3-1024x682.webp 1024w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/sheffield-theatres-audiences-in-the-crucible-3-768x512.webp 768w, https:\/\/www.spektrix.com\/wp-content\/uploads\/2026\/07\/sheffield-theatres-audiences-in-the-crucible-3-1536x1023.webp 1536w\" title=\"\">\t<div class=\"spektrix-image-credit\">\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"spektrix-image-credit__trigger\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-controls=\"spektrix-image-credit-3\"\n\t\t\taria-label=\"Image credit\"\n\t\t>\n\t\t\t<svg class=\"spektrix-image-credit__icon\" width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"12\" cy=\"12\" r=\"10\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"\/><circle cx=\"12\" cy=\"8\" r=\"1.25\" fill=\"currentColor\"\/><path d=\"M12 11v6\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg>\t\t<\/button>\n\t\t<div\n\t\t\tid=\"spektrix-image-credit-3\"\n\t\t\tclass=\"spektrix-image-credit__popover\"\n\t\t\trole=\"region\"\n\t\t\taria-label=\"Image credit\"\n\t\t\thidden\n\t\t>\n\t\t\t<p class=\"spektrix-image-credit__text\">Sheffield Theatres<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":943272,"parent":940381,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"hf_cat_page":[44],"class_list":["post-943273","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.spektrix.com\/en-us\/wp-json\/wp\/v2\/pages\/943273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spektrix.com\/en-us\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.spektrix.com\/en-us\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.spektrix.com\/en-us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spektrix.com\/en-us\/wp-json\/wp\/v2\/comments?post=943273"}],"version-history":[{"count":3,"href":"https:\/\/www.spektrix.com\/en-us\/wp-json\/wp\/v2\/pages\/943273\/revisions"}],"predecessor-version":[{"id":943819,"href":"https:\/\/www.spektrix.com\/en-us\/wp-json\/wp\/v2\/pages\/943273\/revisions\/943819"}],"up":[{"embeddable":true,"href":"https:\/\/www.spektrix.com\/en-us\/wp-json\/wp\/v2\/pages\/940381"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.spektrix.com\/en-us\/wp-json\/wp\/v2\/media\/943272"}],"wp:attachment":[{"href":"https:\/\/www.spektrix.com\/en-us\/wp-json\/wp\/v2\/media?parent=943273"}],"wp:term":[{"taxonomy":"hf_cat_page","embeddable":true,"href":"https:\/\/www.spektrix.com\/en-us\/wp-json\/wp\/v2\/hf_cat_page?post=943273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}