Discover website accessibility best practices to make online ticket buying easier, more inclusive, and more accessible for your audience.
Many disabled and neurodivergent audience members encounter challenges when using theatre and arts center websites to buy tickets or understand access provision.<\/p>\n\n\n\n
In 2016 the Equality and Human Rights Commission stated that:<\/a><\/p>\n\n\n\n This aligns with the duty of “Reasonable Adjustment” in the 2010 Equality Act, which is designed to reduce or remove the chance of a disabled person being treated less favourably than others.<\/p>\n\n\n\n Yet, years later, disabled audience members are still struggling to buy tickets, attend events, and feel confident in the welcome they will receive. In 2025, Indigo’s Access Culture research found that 17% of disabled audience members said they found it fairly difficult or very difficult to book for cultural events, and 14% do not book online<\/a> \u2013 instead relying on phone calls, in-person visits, or other people to buy tickets on their behalf. And these are just the people who do attend events \u2013 how many more may not be buying tickets at all? In the UK, disability remains one of the most significant barriers to people enjoying the arts<\/a>. <\/p>\n\n\n\n\n\t