Ideas from the team


A Shared Tool for Shared Goals

Spektrix is a tool for working collaboratively across arts organizations. We have built the system with a view to giving all our users, regardless of their function in an organization, a full 360 degree view of the customer. Using tools from across the entire Spektrix platform, using every one of the system’s interfaces, it’s possible to find a complete view of your audience’s behavior.

Equally important to the view of your customer’s behavior is insight into your team members’ activities and priorities in the system and the knowledge of how each of their actions impacts your relationship with your customers and donors. 

That’s why we are changing the names of two of the Spektrix interfaces, from Marketing to Insights & Mailings, and from Fundraising to Opportunities. Up until now, we may have inadvertently been giving the impression that some parts of the system were only  for certain types of users, rather than accurately representing the kinds of tools they contained. Instead we want the interface names to reflect the tools you have to work with, not the department you work in. 

A common theme we see across the organizations we work with is that shared goals, along with intentionally and continually growing an understanding of each other’s work and priorities, are key to success. Alongside this, though, one common theme that came up again and again was that working together - that is, literally sharing tools and space with each other - really cements those shared goals and builds vital understanding of each department and team member’s activities and priorities. 

And that’s why we’ve built Spektrix to be a shared tool across a whole organization. The actions of everyone using the system affect each other, and the customer, and we think it’s important that this is visible through the system and across our clients’ organizational structures. That’s why we’ve developed tools which work for all our users and don’t silo off functions based on job titles.

So next time someone in your organization, regardless of job title, is looking to build a report we hope they will turn to Insights & Mailings and when managing the workload of building long term relationships with key donors or partners they will turn to Opportunities. We know it’s change that will take some getting used to but we think that in the interest of working better together, a little change is a good thing.