Ideas from the team

Category

Black lives matter

The following message was sent to Spektrix users across all of the organizations with which we work on Friday, June 5, 2020:

Black lives matter.

We have spent the days since the killing of George Floyd listening to the pain and frustration being expressed by Black people across all of the communities we serve. This has opened us up to the realization that we have not done enough as a company to rectify the inequities faced by Black people.

We are committing to playing an active role in dismantling systemic racism and anti-Black bias as an employer, as a tech company and as a partner to the arts industry across all the nations where we work.

As an employer

Two years ago we set our target for diversity and inclusion within our team to reflect the diversity of the great cities from which we work: New York, London, and Manchester. We have made some progress globally, but it has not been nearly enough. Specifically in the US where two thirds of our team members are white, we are barely halfway toward our goal of mirroring the diversity of the community around us in our workforce. We know it takes energy, focus, resource and commitment and not just policies and good intentions.

Both the technology and arts sectors are historically poor performers in workforce diversity. We haven’t worked hard enough or creatively enough to solve this problem. We are committing to prioritize improving our own recruitment and to play a part in supporting an overall more diverse workforce in both the tech and arts industries long-term. We are committing to ensuring the work we do to improve diversity in our team explicitly includes a focus on recruiting more Black people.

The arts industry

The lack of diversity in the arts industry, both in terms of audiences and workforce, has been a well-documented problem for a very long time in all of the communities we serve. This state of affairs simply cannot continue and we are determined to do what we can to break down the barriers which exclude so many from opportunities.

Supporting arts organizations to develop the broadest possible range of audiences is our mission. But again, good intentions are not enough, so we are taking action to address the audience diversity problem by building off the tools we have. These include aggregate data, analysis, and reporting and the know-how to apply these to build and maintain audiences.

Many of our users have long been doing the important work of transforming their organizations to be more representative of the people in their communities — in staffing, in programming and in their audiences. But to understand how these efforts are working and what changes must be made, arts organizations need effective and culturally relevant tools for measuring who is in their audience. Until we have clear data, targets and measurements, we cannot hold ourselves accountable for whether these initiatives are leading to positive change.

What we’re doing

To make lasting change in the industry we want to lend our support in developing an appropriate and effective measure for audience demographics. That is why we are going to build a working group to steer us, supported by experts in measuring diversity from other industries alongside the arts organizations we work with. The goal of these efforts is to then create reporting tools to help organizations carry out their work to build diverse communities by clearly understanding their audience base. This group will assemble later this summer. We invite you to please contact one of us to register your interest.

Mike Geller
President - North America
mike.geller@spektrix.com

Vanessa Velazquez
VP Client Success - North America
vanessa.velazquez@spektrix.com