Box office managers have a lot to balance when their organizations start searching for new ticketing software. On top of making sure the new system can advance their ways of working, they have to manage their whole organization’s expectations and ask or answer questions that might be totally new to them.
This guide provides five essential considerations box office managers should think about when comparing box office systems. Choosing software that delivers on these points will not only streamline ticketing processes but help arts organizations increase revenue.
A seamless checkout flow
To make sure their new system provides a smooth checkout for patrons, box office managers should examine how easy to navigate their software options are. They should see whether the whole booking path can live on their organization’s website and if they can brand the entire checkout, giving the box office full control of the purchase path.
Put all patron data together
Many organizations move to a new system to bring their patron data from multiple platforms to one place. A new system should be able to track every kind of purchase a patron makes on a single customer record. Additionally, its reporting tools should be able to analyze these data points across all areas of the business to inform their strategies.
Not just transact, but grow
Beyond helping ticketing offices do their jobs smoothly, a good system should let organizations advance their relationships with patrons and drive secondary spend. It should support sophisticated offers, upsells and cross-sells as well as automated emails and reports that free up staff time so they can focus on their patrons.
Arts-forward upgrades and billing structure
Before cloud-based technology was widely available, theatres shouldered the cost of hosting and maintaining system hardware. Modern cloud-based systems are the most cost-effective solutions, but some are more sustainable than others.
Box office managers should see how often their software options roll out upgrades and new features and whether those come at an additional cost. Some providers keep all of their users on the same version of the software. Like Apple or Android, this helps them keep their software up-to-date and secure without having to charge for upgrades. Additionally, some companies offer short contracts with a single service charge, similar to a streaming service or membership, rather than long contracts or providers that charge per-ticket fees.
In evaluating costs, think about value too. The best solution is not always the cheapest one on the market, but the best long-term investment that will help organizations save time and money and grow sustainable income streams.
Support and strategic collaboration
Box office managers are experts on customer experience and the best software providers should similarly be experts on generating revenue from customers. Consider whether the systems being evaluated at your organization are built specifically for the arts and offer support from people with arts backgrounds. If so, the providers' team will be able to give not only technical help but strategic guidance, like how to use the system’s tools to set up a watertight fundraising campaign structure.
The keys to a successful search
Evaluating how these details compare between systems will set box office managers up for success when looking for a new system. Finding one that performs on all of these fronts will help them nurture a fantastic patron experience, centralize audience insights, and leverage that information across the entire organization to drive revenue.
Learn how Regents Park Open Air Theatre used Spektrix to improve their online ticketing and use patron insights to increase their spend. Or contact us today to upgrade your own box office ticketing system.