Ideas from the team


Our #SpektrixConf 2015 Poll Results

Chris Marr is an alumnus of Spektrix.

Spektrix Conference delegates 2015.

Last week we held our biggest ever Spektrix Conference, bringing together almost 500 arts professionals from across the UK, Ireland and USA at the Lyric Hammersmith. To make the most of having hundreds of brilliant arts minds in one place, we decided to poll our delegates using These polls took place throughout the entire day and represent 590 votes from a really wide range of delegates. They cover every session at the conference too, from Ben Cameron’s opening keynote to our fundraising and marketing breakout sessions. See the poll results below – and get involved in the conversation on Twitter.

Spektrix Conference arts data

As Ben Cameron’s keynote delivered some harsh truths about the relevance of the arts to potential audiences, we asked our delegates what the sector should be focusing on next; improving the diversity of arts audiences was clearly our delegates’ choice.


Spektrix Conference data sharing

As the conversation around data sharing goes on (and on a bit more), we asked delegates in our data sharing panel what they think is preventing the arts sector from successfully sharing their data. Evidently, our delegates want better communication between all parties involved. Given that we at Spektrix work so closely with arts organisations when it comes to managing their data, we’re looking forward to keeping this conversation going and exploring what role we can play.


Future of ticketingOur Lightning Talks speakers gave us some food for thought in their quick-fire presentations. Taking a bit of inspiration from Rob Williams’ (Director of Technology and Innovation at the Ticket Factory) future-gazing presentation delivered all the way from the year 2020, we asked our delegates how they see tickets changing. 100% digital tickets might be on the way, but not just yet according to #SpektrixConf 2015.


Cultivating donors in the artsThe results from this poll couldn’t be much clearer: understanding your donors and their motivation is key. Our delegates in Laura Greenfield’s session (fundraiser and Associate Director at Cambridge University Library) don’t put much weight behind the Little Black Book of VIPs or tax benefits – it’s about getting to know your donors.


Silos in the artsIt’s an issue that comes up pretty often, but it’s important to keep asking: how can we pick apart the silos between departments in arts organisations? As our first fundraising breakout with Eibhlin Morley of CCS Fundraising explored how to make a case for support throughout your whole organisation, we wanted to find out what was preventing our delegates from working more closely with other departments. A change in attitude underpinned by forward-thinking leadership looks like the way to go.


Future of the arts sectorHaving considered the future of ticketing with Rob Williams, we thought for our final keynote session (with the New Wolsey’s Sarah Holmes in conversation with Spektrix MD Libby Penn) we’d open up the discussion event further. What might our sector look like in 2020? Spektrix Conference delegates were cautiously optimistic, predicting steady growth for our sector by the end of the decade. A slightly less optimistic 8% of delegates polled expected to find a sector in decline, however.

Where do you see the arts sector heading in the next five years? What’s the biggest barrier to our sector successfully sharing data? Let us know by commenting below or getting in touch on Twitter @Spektrix.