Ideas from the team


#SpektrixConf 2015: Everything You Need to Know

Remember the 4th of November! All the information you need to know about the Spektrix Conference 2015.

Spektrix Conference - November 4th 2015

Like pretty much everyone else in the northern hemisphere at the moment, we’re all loving Fall at Spektrix. Warm coats to wear, pumpkin spice beverages to drink and awesome-ly strategic arts marketing and fundraising conferences to plan. (That last one might just be us, though.)

Our annual conference brings decision-makers together from across the cultural sector, to explore how arts organisations can work smarter. It’s not all about Spektrix though - it’s about data-led thinking, long-term strategy and the future of our sector.

As we gear up for this year’s #SpektrixConf, we wanted to let you know everything we’ve got planned for the day. Speakers, timings, venue – here’s everything you need to know.

Would you like to join us at the conference, but not received an invite? Get in touch:

When and where is the conference?

Date: 4th November 2015

Venue: Lyric Hammersmith, London (see directions here).

Who’s coming? Download our latest delegate list here. (Up to date as of 03/11/15)

Schedule: See timings below, or download this beautiful PDF.


09:45 – Venue opens for registration and coffee

10:20 – Doors open to the theatre

10:30 – Introduction from Michael, CEO and co-founder of Spektrix

10:40 – Introduction from the Lyric Hammersmith

11:00 – Keynote: Ben Cameron, Doris Duke Charitable Foundation - New Approaches for New Times

12:00 – Coffee break and networking

12:30 – Breakout sessions

  • Whose Audience Is It Anyway? Speakers from Arts Council England and across the sector discuss data sharing (Marketing and box office)
  • Making Your Case – Eibhlín Morley, CCS Fundraising (Fundraising)

13:45 – Lunch

15:00 – Breakout sessions

  • Lightning Talks: quick-fire presentations on marketing from speakers working across the arts.
  • Building Relationships that Inspire Major Giving – Laura Greenfield, Cambridge University Library (Fundraising)

16:00 – Coffee break and networking

16:30 – Keynote: Sarah Holmes, New Wolsey Theatre

17:30 – Thank you from Libby, Managing Director of Spektrix

17:50 - late… – Closing party and drinks

What will we be discussing?

Ben Cameron - Doris Duke Charitable Foundation

We’re delighted to have Ben Cameron open the Spektrix Conference this year. A long-standing voice for reason in the arts, his keynote at the Spektrix Conference is titled New Approaches for New Times (although if you want a sneak preview of his speeches, check out his TED talk).




Whose Audience is it Anyway?

We’ll be gathering speakers from right across the sector to discuss the elephant in the room: data sharing. Phil Cave from Arts Council England, Heather Clark Charrington from English National Ballet, Rachel Tackley from English Touring Theatre and others will give their thoughts on the opportunities (and difficulties) data sharing presents. We want to hear from you too. Do you have any questions for our data panel? Submit it here.


Eibhlin Morley - CCS Fundraising

From crafting your case for funding to delivering it with confidence, this breakout session will guide you through Making Your Case, outlining a framework for arts fundraisers that supports (and enhances) your organisation’s goals. Assistant VP at CCS Fundraising, Eibhlín has worked extensively as a consultant with arts organisations and other value-driven organisations both in the UK and internationally.


Lightning talks

These speedy presentations give our speakers the chance to talk for a few minutes on one subject in detail. Expect to hear about the future of ticketing, best practice in online customer journeys and much more from Richard Hawley (Town Hall & Symphony Hall), Sam Scott Wood (Cog Design), Emily Childs (from our very own Spektrix Support team), Rob Williams (The Ticket Factory) and several others.


Laura Greenfield, Cambridge University Library

Having real and authentic relationships with potential supporters is key to the success of major donor fundraising. In this session – Building Relationships that Inspire Major Giving – Laura will outline a systematic approach to dealing with every stage of major donor relationships, from first contact to thanking. Currently Associate Director, Fundraising at Cambridge University Library, she can be found on Twitter @LauraVNG.


Sarah Holmes - New Wolsey Theatre

In our closing keynote, Spektrix MD Libby Penn will speak to the re-founder (and re-inventor) of the New Wolsey Theatre in Ipswich, Sarah Holmes. The New Wolsey’s story is a powerful reminder of the importance of leadership in the arts, so we look forward to sharing some of Sarah’s experiences in the final session of year’s conference. 


What else have we got planned?

Keep an eye out for the Spektrix Welcome Crew on the day – these members of our Support team will be there to welcome anyone who’s new to the Spektrix Conference, help you find anything you need and give you an introduction to any other delegates you’d like to meet.

Want to get involved in the sessions? Tweet along on #SpektrixConf or submit your questions to our delegates using Visit our event page on here and ask away.

And – since our closing party has become kind of an institution – this year we’ll be taking it up a notch. Enjoy a drink (or two) on us, strike a pose and have your photo taken in our conference photo booth.

Phew. So we’ve got a pretty busy day planned, then. We really can’t wait to welcome you to the Lyric for our conference this year – and if you’ve got any questions in the meantime, let us know on See you soon!