The Spektrix team here have been doing some digging around in the data of the 300+ arts organizations we work with and found some insights that we think you might be interested in. From arts centers to producing theatres to festivals, we looked at various aspects of marketing, sales and fundraising to sense check how the arts were doing as a whole. In addition, we noticed that there isn’t a lot of info out there that helps organizations compare how well they’re doing with things like customer retention, email campaigns and point of sale donations to others. That’s why we created this Benchmark Report which does just that.
The report specifically takes a look at data from our clients in the UK and Ireland, but we’ve also analyzed data from the organizations we work with in the US and Canada and the numbers and trends we’ve highlighted in the report are consistent for what we've seen in North America as well.
A huge variety of organizations use Spektrix and we hope that these insights will encourage you to give yourself a big pat on the back or perhaps highlight some areas for improvement. If it's the latter, the Spektrix team are more than happy to help you achieve your potential or have a chat about any of the info.
Don't hesitate to get in touch with us. If you’re a client and want to get these stats for your organization, have a read of our support article that will help you extract your own data from Spektrix. Happy analyzing!
Download the Benchmark Report and share with your team. Data is a wonderful thing.