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A Connected CRM for Audience Engagement

A connected CRM built for arts, culture, & in-person experiences brings together every audience interaction – helping your team uncover deeper insights, automate engagement, and create more relevant audience experiences.
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  • Segment

    Combine and connect information relating to ticket sales, fundraising activity, campaign engagement, and audience behaviour to identify meaningful audience segments automatically.

  • Report

    Understand audience engagement, campaign performance, and revenue trends with 40+ built-in reports and intuitive real-time filtering tools.

  • Target

    Automatically identify target audiences and deliver more relevant communications, from tailored donation asks to personalised offers and upsell opportunities.

  • Nurture

    Recognise loyalty, automate follow-up activity, and deliver tailored benefits and incentives across every audience interaction.

An Exterior Wide Shot Of Nottingham Playhouse Lit Up At Night
“I thought we were pretty good at segmentation before. But actually, we’re pulling more and deeper kinds of segments. It has really helped us tailor our communications and get better ROI.”

Nottingham Playhouse

Joanna Sigsworth
Director of Marketing & Communications

Read case study
Spektrix Gives You A Complete View Of Your Audience
With Spektrix, You Can Set Up Personalized Customer Journeys
Spektrix Can Help You Increase Your Roi
Spektrix Gives You Deep Audience Insights
Spektrix Is Built For The Arts
Hands Holding The Spektrix Powered By Purpose Report

An engine for audience development

A connected CRM built specifically for arts, culture, & in-person experiences helps your team understand, engage, and grow audience relationships through every interaction.

  • Complete audience view

    Bring together ticketing, fundraising, memberships, education activity, merchandise sales, and more into one connected view – with integrations and partner tools to build an even richer picture of your audience.

  • Built for arts and culture

    Only Spektrix provides a CRM built specifically for audience engagement with arts, culture, & in-person experiences – combining the flexibility of a leading platform with workflows designed around how your team actually works.

  • Deep audience insights

    Reporting reflects each audience member’s full relationship with your organisation, helping your team understand behaviour, identify opportunities, and deliver more relevant campaigns.

  • Cross-team visibility

    Shared audience insight gives every team clearer visibility of audience context and behaviours, helping departments work together more effectively and make better informed decisions.

  • Efficiencies for your team

    Automated segmentation and targeted communications reduce repetitive manual work, giving your team more time for creative campaigns, strategic planning, and audience engagement.

  • Personalised customer journeys

    Create more relevant audience experiences across every touchpoint, with personalised communications, targeted offers, and responsive messaging informed by real-time audience behaviour.

  • Increased ROI

    Deeper audience insights and easier automation help your team increase revenue, reduce manual effort, and make more confident strategic decisions over time.

What you can achieve

Make every connection count

Audience insight shouldn’t feel complex. Visual reports, intuitive filters, and flexible tagging tools help every team member understand audiences more clearly and engage visitors with confidence.
  • Crm Central Customer Record

    Central customer record

    A central audience record connects the relationships that matter most, helping your team understand behaviour, recognise loyalty, and build more effective engagement strategies.
    Understanding customer behaviour
  • Crm Highlight Target Segments

    Highlight target segments

    Automatically tag audience segments and surface important information to ticketing, sales, and front of house teams – ensuring your donors feel recognised, loyal audiences feel valued, and accessibility needs stay visible.
    Segmentation
  • Crm Empower Whole Team

    Empower your whole team

    Give every team access to the audience insight they need, with intuitive tools designed to support confident decision making across marketing, fundraising, ticketing, and leadership teams.
    Connect teams

CRM capabilities

  • You’re in control

    An easy-to-follow user interface puts you in control of every setting, filter, and automation.

  • Unlimited users, secure permissions

    With no cost for additional users, every member of your team can access the insight they need – while layered user permissions keep sensitive data and settings secure.

  • Understand relationships in context

    Connect individuals, households, organisations, and affiliated relationships to build a more complete understanding of audience engagement.

  • Real-time synchronisation

    Every interaction updates instantly, ensuring reports, automations, and communications always reflect the latest audience activity.

  • Maintain reliable audience data

    Identify duplicates quickly, manage merges confidently, and keep audience records accurate as your organisation grows.

  • Scale without constraints

    There are no caps on records or database size, giving your team the flexibility to grow, adapt, and retain valuable audience insight over time.

Guidance and Resources

Explore the only purpose-built, connected CRM for arts organisations

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