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Drive Engagement and Save Time

Deliver individually tailored, data-driven communications that resonate with every recipient, without the manual effort.
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Home Manchester Cinema Corridor Visitors And Posters Photo Credit Michael Kirkham

Tailor content around unique customer behaviours

Behavioural insights such as visit frequency, average spend, and booking patterns help you tailor every email while dynamic content blocks can display the most relevant message variation to each recipient, whether they’re a first-time visitor or a regular booker.

Image Of Email Template Builder

Launch effortless, automated email journeys

Save time while maintaining a personal touch using pre-built lifecycle programs. Customers can be automatically enrolled based on their tags, attributes, or purchase history. Whether you are running a lapsed booker campaign, sending a birthday greeting, or driving a fundraising appeal, the system automatically delivers the right message at the perfect moment.

Example Of Simple Email Program

Deliver relevant pre- and post-event detail

Simplify event communication with smart templates that serve an entire season. The system automatically pulls in the correct images, venue details, and ticket and performance information unique to each customer’s booking. You can also drive secondary revenue by linking audiences directly to the specific refreshments and add-ons available for their exact event.

Image Of Pre-Event Email On Mobile With Link To Pre-Order Merchandise Or Refreshments And Add Tickets To Apple Or Google Wallet
We set up an automated email program that would check what people had purchased based on tags. We went from creating and scheduling 100 emails to using one smart email template. The number of calls dropped significantly. It came full circle – from people not reading any emails because of email fatigue to going, ‘Wow, that was for me.’ Just because it's automated doesn’t mean it’s not personal.

Anna Faye

Director of Engagement & Communications

Green Box Arts

More Email Automation Features

Make every communication count

Use connected audience data and automation to deliver timely, tailored communications at scale. From event information to lifecycle journeys, you can create experiences that feel personal while saving your team time.

  • Dynamic data fields

    Automatically populate emails with personalised details and live order data, including events, seats, and ticket types.

  • Behavioural metrics

    Segment your audience instantly using data like average spend, visit recency, and advance booking times.

  • Automated lifecycle programs

    Trigger hands-free campaigns for birthdays, lapsed booker re-engagement, and fundraising appeals.

  • Dynamic content blocks

    Tailor what each customer sees within a single send, from arrival info for first-time visitors to renewal prompts for expiring memberships.

  • Supplementary event links

    Boost secondary revenue by linking customers directly to pre-ordered drinks and add-ons for their specific performance.

  • AI event recommendations

    Suggest events based on each customer’s purchase history, filtered by attributes such as genre, season, or venue.

  • Abandoned cart recovery

    Bring customers back with a simple drag-and-drop block that displays their forgotten tickets.

  • Custom attributes

    Target audiences with granular precision by syncing attributes such as customer preferences, language, and access needs.

Guidance and Resources

  • Blog Email Automation Made Easy Get Started With Instant Program Templates

    Email Automation Made Easy: Get started with instant program templates

    Read now

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