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CASE STUDY: LEADERSHIP

From Inspiration to Action: Building stronger teams through arts leadership development


How St. Ann’s Warehouse turned inspiration from Spektrix Hubs into cross-team action

New York, NY
St Ann's Warehouse

St. Ann's Warehouse

Theater
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SWITCHED FROM AUDIENCEVIEW PROFESSIONAL IN 2020

Challenge

Lianna Portnoy, Managing Director at St. Ann’s Warehouse, needed clearer visibility into operational priorities and opportunities to get full value from their Spektrix system

Solution

Attending Spektrix Hubs helped Lianna understand what the team had in place, what they didn’t, and how to turn learning into a shared plan for actionable improvement.

Outcome

By using Hubs as the basis for digital transformation and leadership development, St Ann’s Warehouse:

  • Identified gaps and opportunities across their ticketing, marketing, and development practices

  • Built a cross-team action plan based on tested, high-impact advice from the Hubs workbook

  • Created ongoing monthly check-ins and regular conversations with the Spektrix team to sustain momentum

an image of the exterior of St Anns Warehouse

St. Ann's Warehouse plays a vital role on the global cultural landscape as an American artistic home for international companies of distinction, American avant-garde masters, and talented emerging artists ready to work on a grand scale. Located on the waterfront in Brooklyn Bridge Park, the theater provides artists with flexible, open space, enabling them to work with unfettered creativity.

This story began at the 2025 US Spektrix Hubs in New York, where Managing Director Lianna Portnoy (she/her) explained why she chose to attend. As a senior leader, with responsibility for finance, HR, and overall organizational oversight, she’s not working in Spektrix every day. But that meant she didn’t always know what processes were in place, or what she should check in on.

Her reflections underscore a powerful message for leaders across the arts community: Investing time in learning and connection can spark meaningful change, especially when you turn ideas into shared action.
“As a senior leader, you might think, ‘Why would I attend Spektrix Hubs?’ 

Last year was my first time at Hubs and I decided that more senior leaders should attend. Spektrix is important to us, as our CRM and so much more. So I ask you to always think: ‘What can Spektrix do for us, and what can Hubs do for us?’”
Lianna Portnoy, Managing Director at Sy. Ann's Warehouse in New York

Lianna Portnoy

Managing Director

Seeing the opportunities leaders don’t always know to ask about

Leaders are often responsible for overseeing technology - but may not know what’s working, what’s missing, or where to get started with improvements.

Lianna arrived at Hubs with an open mind (and not quite enough coffee!) She wanted to support her team to use Spektrix even more effectively - but because she doesn’t build events or run reports daily, she wasn’t always sure which processes were happening consistently, where there were gaps, or even what to ask her team.

As Lianna worked through her Hubs workbook, her neat pages quickly became a mix of notes, doodles, and discoveries. By the afternoon, she recognized just how much untapped opportunity existed.

For many leaders, this rings true. Effective oversight doesn’t require becoming a technical expert. It starts with knowing which questions matter - and Hubs helped illuminate those questions clearly.
“I realized we had so much opportunity that we didn’t know we needed. And Hubs was just the beginning for us.”
Lianna Portnoy, Managing Director at Sy. Ann's Warehouse in New York

Lianna Portnoy

Managing Director

Turning inspiration into a practical, shared plan
“I want to keep this going. We have so many opportunities. How can I make this happen?

We literally made a spreadsheet using the topics directly from the workbook. You don't even need to create your own thing."

Lianna Portnoy

Managing Director

Insight can drive positive outcomes - provided you know how to turn it into clear, achievable action back at your organization.

After Hubs, Lianna wanted to ensure her energy - and everything she learned - didn’t get lost in the day-to-day. She used her workbook as a starting point to create a shared plan that brought fundraising, ticketing, and marketing into the same conversation.

Her approach was intentionally straightforward:

  •  Copy each topic from the Hubs workbook into a shared Google Sheet.

  • Add fields for next steps, as well as the point person, priority, and status.

  • Bring every department together for regular check-ins to review progress.

This created shared ownership and focus. Instead of siloed improvements, the team built a shared plan. Its simplicity made it sustainable, and its cross-team nature made it powerful.

The day Lianna spent at Spektrix Hubs wasn’t just a professional development opportunity for her. It became the foundation for continuous improvement across the entire organization.

Using support and community to keep progress moving

Ongoing connection with peers and the Spektrix team can help leaders sustain meaningful operational and cultural change.

The improvements underway at St Ann’s Warehouse show what’s possible when leaders step back from day-to-day pressures and invest time in learning, reflection, and shared action. Hubs helped Lianna and her team see their operational reality more clearly, understand what was possible, and create a plan rooted in collaboration and transparency.

Back at the organization, they turned that insight into a structured, achievable roadmap with regular check-ins, support from the Spektrix team, and shared ownership across departments.

Their story is a practical reminder for leaders across the arts:

 When you invest in learning and apply it with intention, you can unlock clarity, confidence, and meaningful change.
“Take advantage of Spektrix. Everyone is willing and able and friendly.

We have monthly check ins with our Relationship Manager, Jess. We started talking with Jake in the Fundraising team, and he’s helping us move fundraising into Spektrix. And we’re running a regular system efficiency review with Elizabeth, to make sure that everything we learned at Spektrix Hubs last year is implemented and followed up on.

You have these people at your fingertips. Make use of them.”
Lianna Portnoy, Managing Director at Sy. Ann's Warehouse in New York

Lianna Portnoy

Managing Director
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Learn more about Spektrix Hubs

Spektrix Hubs are our regular, in-person user gatherings across the US, Canada, England, and Scotland.

Visit our Hubs pages for upcoming dates and event resources, or reach out to Spektrix for expert support whenever you need it. We can work with you anytime through the year to understand your priorities and help you design next steps.

 

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