The Future of
Patron Loyalty

What does reattendance look like in 2023 and beyond?

Thursday, February 9, 2023

 2 - 3pm (EST)/ 11am - 12pm (PST)

Audience Clapping

Is your current approach to loyalty the right one for you and your audiences?


Traditional approaches to loyalty may no longer work in a fast-changing world. At Spektrix, we’re committed to working with arts and culture professionals to anticipate the needs of your audiences and provide you with the practical insights and solutions necessary to continue driving revenue. That’s why we’re bringing together partners from across the sector to share dynamic and responsive approaches to loyalty.

Gain expertise and practical tips from our partners

A headshot of Jane Whitty, a white woman with long brown hair, wearing a blue collared shirt.

Jane Whitty

Capacity Interactive

Jane is a digital marketer and arts administration professional with 15+ years' experience. Jane holds an undergraduate degree from Emerson College and a master’s from NYU. In 2013 she joined Capacity Interactive, where she helps organizations meet their digital marketing goals. Since 2018, she has served as an Adjunct Instructor teaching marketing for the performing arts at NYU.

A headshot of Jennifer Sowinski Nemeth, a white woman with dark curly hair wearing a red shirt and smiling.

Jennifer Sowinski Nemeth

JCA Arts Marketing

As Senior Consultant & Analyst for JCA Arts Marketing, Jennifer provides data-driven consulting to arts and culture clients across North America. She is an expert at helping organizations leverage their data to increase revenue and grow reattendance.

A headshot of Rani Haywood, a woman in her mid-forties with long dark hair wearing a navy dress and sitting in an empty theater

Rani Haywood

Tom O’Connor Consulting Group

Rani is Senior Vice President at Tom O'Connor Consulting Group where she works with arts and cultural organizations in the US and Australia on a variety of projects. Prior to joining TOCG, Rani headed up in-house marketing and ticketing teams at The Metropolitan Opera, Roundabout Theater Company and Sydney Theater Company.

A headshot of Eric Nelson, a man with a shaved head, wearing a light pink shirt and dark brown blazer that features blue and grey lines.

Eric Nelson

TRG Arts

Eric Nelson, Client Engagement Officer at TRG Arts, is proud to partner with performing and visual arts organizations of all shapes and sizes to grow patron participation, revenue, and community impact. Prior to joining TRG, Eric was Director of Marketing and Communications for New York City's Kaufman Music Center.

Experts will share ideas on:

  • Selling and promoting loyalty to your audiences
  • Understanding patron motivations
  • Segmenting your offer to meet audience needs
  • Combining loyalty models to create a pipeline that promotes flexibility, measurement and continual improvement

We’ll explore real-life examples drawn from arts professionals in a wide range of roles across the arts sector. There will be a live Q&A so that you have the opportunity to drive the conversation and ask the questions that matter most to your team.

You’ll walk away from this event with take-home resources and practical ideas for growing loyalty, no matter how large or small your team. Together, we'll redefine what success looks like and how to achieve it.