Skip to the main content.
sign up book a demo
sign up book a demo
Facebook Instagram Linkedin X

The Future of
Audience Loyalty

Is your current approach to loyalty the right one for you and your audiences?

Traditional approaches to loyalty may no longer work in a fast-changing world. At Spektrix, we’re committed to working with arts and culture professionals to anticipate the needs of your audiences and provide you with the practical insights and solutions necessary to continue driving revenue. 

 

baker richards logo stacked
Robin Cantrill-Fenwick, CEO

Ways to understand who prospective buyers are and what they value most to build effective loyalty programmes. 
indigo
Katy Raines, CEO and Founder

Patron behaviour before Covid, and how we can leverage this information to build a fuller understanding of the factors influencing loyalty today. 
morris hargreaves mcintyre
Andrew McIntyre, Director

A new approach to loyalty efforts, moving away from traditional offerings towards cross-genre experiences that meet a demonstrated desire for curated variety.
TRG Arts
Eric Nelson, Client Engagement Officer

Exciting new data from TRG’s Arts & Culture Benchmark, a survey of data from 400+ organisations that compares trends in revenue and customer behaviour between 2022 and 2019.

Robin Cantrill-Fenwick

CEO

As the CEO of Baker Richards, an arts software and consultancy firm that works internationally to equip cultural organisations and visitor attractions to thrive, Robin specialises in earned income strategy and audience development for arts, heritage and culture.

Katy Raines

CEO and Founder

As a leading audience insight consultant, Katy has developed research and implementation programmes for cultural organisations across the UK and Europe. Her work on benchmarking loyalty began in 2006, and she has partnered regularly with Spektrix, contributing to our Insights Report and Building Blocks projects.

Andrew McIntyre

Director

As the Director of Morris Hargreaves McIntyre, Andrew established the world’s first audience research group which, a decade later, formed the bedrock of MHM. Andrew’s team devised Culture Segments, the first segmentation system based on deep-seated cultural values and beliefs, now used in 15 countries.

Eric Nelson

Client Engagement Officer

TRG Arts is proud to partner with performing and visual arts organizations of all shapes and sizes to grow patron participation, revenue, and community impact. Prior to joining TRG, Eric was Director of Marketing and Communications for New York City's Kaufman Music Center.
8 min read

Dynamic Pricing: Double the Income, or a Double-Edged Sword?

Nov 8, 2023 by Robin Cantrill-Fenwick

Baker Richards CEO Robin Cantrill-Fenwick examines the advantages and disadvantages of dynamic pricing, from revenue to...
6 min read

The Internal Case for Dynamic Pricing

Nov 6, 2023 by Billy Fluck

Get your team on board for a responsive pricing strategy by addressing concerns and helping to understand the...
4 min read

Championing Dynamic Pricing to Your Audience

Nov 6, 2023 by Sarah Frost

Are you afraid that your audience will reject dynamic pricing? You have the power to support your customers and help...