The Future of
Is your current approach to loyalty the right one for you and your audiences?
Traditional approaches to loyalty may no longer work in a fast-changing world. At Spektrix, we’re committed to working with arts and culture professionals to anticipate the needs of your audiences and provide you with the practical insights and solutions necessary to continue driving revenue.
Partners from across the sector share dynamic and responsive approaches to loyalty
Recorded live on 9 February 2023, you can learn more from each of our partners in the segments below.
There was so much to say, we didn't quite have time to answer all of your questions. Read responses from both sides of the Atlantic on our blog.
Jane is a digital marketer and arts administration professional with 15+ years' experience. With Capacity Interactive, She helps organizations meet their digital marketing goals.
Senior Vice President
Rani works with arts and cultural organizations in the US and Australia on a variety of projects. Prior to joining TOCG, Rani headed up in-house marketing and ticketing teams at The Metropolitan Opera, Roundabout Theater Company and Sydney Theater Company.
Tom O'Connor Consulting Group is an audience insight consultancy, helping clients to create new ways forward by putting audiences at the heart of their decisions.
Read Rani's blog:
Meeting Our Audiences Where They Are: Flexible Ticket Models
Jennifer Sowinski Nemeth
Senior Consultant & Analyst
Jennifer provides data-driven consulting to arts and culture clients across North America. She is an expert at helping organizations leverage their data to increase revenue and grow reattendance.
Client Engagement Officer
TRG Arts is proud to partner with performing and visual arts organizations of all shapes and sizes to grow patron participation, revenue, and community impact. Prior to joining TRG, Eric was Director of Marketing and Communications for New York City's Kaufman Music Center.
TRG Arts is an international change-agency committed to building thriving arts and cultural industry by successfully shaping for-profit and non-profit business models to focus on consumer relationships, financial stability, organizational frameworks, and people-centric teams.
Read Eric's blog:
The Future of Customer Loyalty: Using data to inform your planning