New at Spektrix

Reach every audience member with vital information about show changes or ticket details.

What is it?

At present, emails sent through Dotdigital are treated as marketing emails. That means if a patron has ever unsubscribed they won’t receive important customer service information about production changes or cancellations. This feature will allow you to contact every attendee - even if they’ve unsubscribed from marketing emails - and highlight customers without valid email addresses so you can try an alternative contact method.  

What will this help me achieve?

You’ll be able to trigger a customer service email which overrides customers’ subscription preferences, in order to provide essential information. This could include updates to the production such as a cancellation, venue change, or understudy appearing in place of a main performer. As a bonus, the same feature will also enable ‘just-in-time’ delivery of e-tickets as a step to avoid for-profit ticket reselling.

Expected in summer 2025

You can apply per-customer offers to specific event or entrance times.

What is it?

You're already able to put limits in place so that patrons can only benefit from discounts or offers once per event. But for longer running shows, exhibitions, or other events with multiple dates and times - known in Spektrix as Event Instances - it hasn't been possible to apply those limits to a specific instance.

It will now be possible to limit offers per customer, per event instance, in exactly the same way you can already limit offers per customer, or per customer per event.

What will this help me achieve?

Many of you have asked for this improvement, and we're excited that it will soon be possible! It will offer a smoother customer experience and new opportunities for organizations with long-running events, including:

• Discounts for customers who attend the same event or exhibition multiple times
• Annual passes or day entry for members or patrons, especially useful for museums or visitor attractions
• Discounts for customers who pre-pay for a series of classes or camps
  
  

Look out for news in summer 2025

We're working on launching an Online Community where users can connect online.

What is it?

In a curated online community space, you'll be able to connect with users across the globe, find peers with shared challenges, share successes, and inspire new ideas.

What will this help me achieve?

Many of you have told us that you want to build connections with other Spektrix users. In this online space, you'll find conversations, learning opportunities, and resources, all presented in a streamlined and engaging way to help you and your team find what you need.

Expected in fall 2025

Follow up with customers who added items to their cart, but didn’t complete the transaction.

What is it?

Trigger automated email reminders when shopping carts are abandoned without payment, pulling through personalized event details based on the basket contents.

What will this help me achieve?

Reduce lost revenue and re-engage interested patrons, with options to remind customers they’re missing out, warn them about fast-selling shows, or check in to learn whether they’re struggling.

Look out for news in 2025

Add ticket information and targeted upsells to email campaigns built in Dotdigital.

What is it?

Spektrix will write event and transaction data to Dotdigital, so you can include ticket information in pre-event emails. That makes it easier to contact patrons on the day of their visit, providing event information including venue, duration, imagery and attributes, alongside ticket QR codes and targeted prompts to pre-order merchandise or catering.

What will this help me achieve?

No more searching through emails for the original transaction! Create a better service for your patrons, with seating choices and booking details ready at a glance - and drive additional revenue with relevant upsells, close to the day of attendance.

Look out for news in 2025

Pull Spektrix event data into Dotdigital emails to generate marketing campaigns in minutes.

What is it?

New, drag and drop email blocks in Dotdigital will draw on Spektrix data to automatically generate event name, description, imagery, dates, and other attributes. 

What will this help me achieve?

It will be quicker than ever to build marketing campaigns, removing any need to copy content or re-upload imagery to communicate with your audiences. 

Look out for news in 2025

Train or update your team with live, online classes led by expert instructors.

What is it?

New Instructor Led Training classes will be offered regularly to all Spektrix users at no extra cost - making it easier to upskill new team members, refresh your Spektrix knowledge, or get started with new parts of the system.  

What will this help me achieve?

Grow your Spektrix confidence fast with interactive, facilitated sessions led by expert instructors. Work alongside other Spektrix users on an active demo system to explore core system functionality and put your learnings into practice, in training designed to support multiple learning styles.

Coming soon! Look out for news in 2025. If you’re going live with Spektrix this year, you’ll be invited to online training during your onboarding.

AI-powered product recommendations based on purchase history.

What is it?

Automatically populate email campaigns with your upcoming events, pulling data and event image directly from Spektrix with simple, prebuilt blocks. Choose to show the next three events, filter by genre, or draw down AI-powered personalized recommendations based on every recipient’s purchase history.

What will this help me achieve?

No more need to build multiple emails or manual dynamic content blocks for different segments of your audience - your email campaigns will be automatically tailored to each customer’s interests based on filters of your choosing, to create a more personal relationship with every patron

Look out for news in 2025

Trigger email automations based on website browsing history, to remind patrons about shows or memberships they’ve viewed.

What is it?

Using website tracking data, you’ll be able to trigger email automations to visitors who’ve viewed specific events or offers, or spent a specific amount of time on a given page. Add relevant content or event reminders and deliver them directly to inboxes right away, or follow up a few days later.

What will this help me achieve?

Remind patrons about events they haven’t booked yet, check in with potential donors, or respond to future members or subscribers with additional information. With the ability to send emails directly related to customers’ online activity, you’ll be able to provide timely, personal information and avoid missed sales.

Look out for news in 2025

We're committed to reaching Net Zero by 2050.

What is it?

We're taking active steps to achieve Net Zero, starting by measuring and analyzing our carbon footprint to understand our impact and identify the best ways to reduce emissions across our business. We're investing in reducing emissions, improving efficiency and adopting sustainable practices.

What will this help me achieve?

You can be confident that as your supplier, our operations align with your environmental values and corporate sustainability goals, and that our efforts will help you gradually reduce scope 3 emissions.

As we move forward, we’ll share our insights and best practices with our users and the wider industry. By raising awareness and promoting sustainable solutions, we aim to help reduce the overall carbon impact of our sector and inspire positive change.

Sync customer lists with TikTok to run and automate paid ads to known or similar audiences.

What is it?

Building on existing integrations with Facebook and Google ads, you’ll be able to automatically add and remove contacts from your TikTok paid ads audience.

What will this help me achieve?

Leverage customer data to ensure consistent targeting and messaging to meet audiences where they spend most time online.

Look out for news in 2025

A one stop shop for security and compliance information.

What is it?

We’ll publish detailed information on Spektrix platform security and compliance.

What will this help me achieve?

You’ll be able to quickly find accurate, up-to-date answers to important questions about security or compliance within Spektrix. This should help you find the information you need faster, and give you confidence that we’re always open and transparent in how we protect your data and that of your patrons.

Use advanced email creation tools to build communications based on order history and more.

What is it?

Working with Liquid Script, a flexible and dynamic markup language, you or your web developer will be able to build ever more personalized emails based on past orders and browsing data.

What will this help me achieve?

If you’re ready to take email personalization to another level, and can invest a little time or resource into setting things up, you’ll be able to add and manipulate data fields in your email communications to tailor them exactly to your needs.

Look out for news in 2025

We'll make our in-house payment features available in the API, making it possible to build a fully customised checkout flow.

What is it?

You’ll be able to work with your web developer to build a fully custom checkout flow, creating your ideal customer experience.

What will this help me achieve?

If you’re using Spektrix Payments alongside an integrated website built using iframes or API, you can design a custom checkout flow that’s aligned with your priorities. For example, if you want to maximize checkout speed, you could place mobile payment options at the top of your checkout flow. With just one click, customers can complete their purchase: no scrolling or stopping to fill in details, just a smooth, fast path to conversion and clean, accurate data reaching your Spektrix system.

Use order data for membership purchases and donations to dynamically personalize emails.

What is it?

You’ll be able to upgrade communications with members and donors by including purchase or donation data fields in email content. This will include the name of a membership tier, the value of donations, and start or expiration dates for memberships.

What will this help me achieve?

Improve donor engagement with more personalized campaigns, using dynamic fields to quickly set up more tailored communications drawing new data fields from Spektrix into Dotdigital.

Customers can bypass checkout and login, writing data direct from their phones.

What is it?

If you're using Spektrix Payments (our in-house upgrade from Moneris, WorldPay, or Authorize.net) you'll be able to access a streamlined checkout flow, collecting clean, reliable customer data in a one-click purchase pathway through Apple or Google Pay.  

What will this help me achieve?

Currently, Apple and Google Pay options appear at the end of the checkout flow. More flexible options will offer a faster, more streamlined process: because the customer’s name, address, and email already lives in Apple or Google, there’s no need for them to enter it again. They can complete their transaction in seconds, and you’ll have all the data you need.

Coming in 2025! Plan your move to Spektrix Payments now to take advantage of new functionality as soon as it’s released.

Interactive, online system training, whenever you want it.

What is it?

We're exploring models for high quality, interactive eLearning courses, helping you learn the system at your own pace, whenever you want.

What will this help me achieve?

Whether you're new to Spektrix, looking for a refresher, or learning something new, you'll have options to work through full eLearning courses or dip into one-off modules - giving you all the Spektrix knowledge you need, when you want it.

Report more accurately on Return on Investment for email communications through Dotdigital.

What is it?

Track direct sales (from immediate campaign clicks) and assisted sales (where campaigns influence future purchases) for a complete view of your marketing impact. This will work through the Advanced Revenue Attribution feature in Dotdigital, connected with sales data from Spektrix.

What will this help me achieve?

Move beyond engagement metrics to understand the revenue contribution of your email campaigns, providing richer data from which to report and build marketing impact.

Send multiple communications pre- or post- visit, or combine events into one single email.

What is it?

You’ll be able to send more than one email before or after a visit, to reach patrons with information at the most appropriate time. 
Within the same feature, you’ll also be able to combine multiple events into a single email - sending just one pre-visit communication to festival attendees, or including information about both the main event and merchandise or concessions sold as supplementary events.

What will this help me achieve?

Provide more information to your audiences, when they need it, and upsell drinks or VIP packages on a timescale that works for you. With more control over your communications you’ll be able to create a richer, more personalized patron experience, whilst still benefiting from automated tools to take the work out of your hands.

Streamline API-based checkout for first-time and one-off visitors, whilst still capturing customer details.

What is it?

We’ll adjust our API to allow transactions to be completed without new patrons needing to create an account and password upfront. 

What will this help me achieve?

This is already possible for many organisations using the Express Checkout iframe - this improvement will support you if you’re using web user API v3 to embed the checkout flow into your website.