Rachael Norris

Articles

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  • Marketing
  • Technology

  Rachael Norris 12 Oct, 2023

  Arts Marketing 101: Audience Segmentation Models

  What is segmentation? Customise your communications and better target your audience with this segmentation model for arts marketers.

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  • Ticketing & Sales

  Rachael Norris 6 Jan, 2023

  Box Office Operations today: How clean data impacts visitor experience

  Streamline your box office operations and inspire your ticket sales team to drive data collection, clean up your CRM, and improve customer experience.

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• Rachael Norris 12 Feb, 2021

  How to Get the Most out of Gift Aid

  Maximise donations with tips for asking, storing and submitting Gift Aid to HMRC using Spektrix.

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  • Ticketing & Sales

  Rachael Norris 12 Feb, 2021

  Box Office Operations Today: Driving reattendance and revenue

  Using a CRM, your box office ticket sales customer service can power reattendance, revenue growth, and customer relationships in your arts organization.

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