How Three Organisations Found the Right Live Event CRM with Spektrix
Junction Goole
Stronger relationships, stronger results
Finding the best path for your organisation without a reliable live event CRM can feel like fumbling through the dark. To make real progress, you need easy access to reporting and audience segmentation that shine a light on clear, actionable insights when you need them.
Let’s take a look at three arts organisations with growing ambitions – and how Spektrix helped them do more with their data, build stronger audience relationships, and demonstrate results.
Mansfield Palace Theatre: a live event CRM built for visibility
When Mansfield Palace Theatre joined the Arts Council England national portfolio, they needed a live event CRM that gave them clear visibility of their reach and impact.
Mansfield Palace Theatre is a traditional Victorian organisation, currently operated by Mansfield District Council, a local authority in Nottinghamshire. Their acceptance into the Arts Council England portfolio was an honour as well as a transformative source of funding. But it also came with a new challenge: as an Arts Council NPO and local authority service provider, they needed to evidence the impact and benefit of their cultural offering to the local community. Their team wasn’t confident their previous CRM could provide even that basic level of reporting.
Now, with Spektrix, they have the audience segmentation tools to draw out a clear picture of their audience based on location and other criteria. Because everything is connected in one solution, they can clearly see:
- How local residents are engaging with events
- The kinds of events locals are coming to
- What ticket types locals are buying
- The demographic makeup of their audience
- ho is eligible for means-tested pricing
They can also build a picture of their local economic impact by looking at the people travelling into Mansfield from surrounding areas to attend events.
They can use all that connected data to uncover opportunities, encourage transactions, and reach parts of their community that face barriers to accessing culture. For example, they can target their communications by location to send the right message to their local audience and deepen those relationships.
And to bring it full circle, their reporting gives them clear visibility of how effective these strategies are and who is benefiting from them – so they can evidence that the funding allocated to cultural activity is making a difference.
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Location-based segmentation
draws out a clear picture of the audience by location and other criteria
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Local economic impact
reveals who is travelling into Mansfield from surrounding areas to attend events
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Evidence of impact
reporting shows how effective their strategies are and who is benefiting
Junction Goole: a connected live event CRM to grow a new stream of funding
Junction Goole is using their fully connected live event CRM to make the most of a new stream of funding.
Junction Goole is an arts centre in East Yorkshire that presents theatre, cinema, and other live events, while also serving as a community and civic base for Goole Town Council. Like Mansfield Palace, the organisation was struggling to get the data insights its council required. And the team didn’t have the visibility or the tools they needed to plan for long-term growth.
When the council provided a special pool of funding, the team knew they needed to make the best use of it. That money ultimately had to generate more revenue – and they needed to demonstrate its impact. So they moved to Spektrix for one connected solution bringing together marketing, ticketing, and fundraising, with reporting at the depth they need.
Now they are confidently moving forward with their ideas and building new programmes that would not have been possible before. For example, they’ve started a ticket subscription scheme for classical music, using audience segmentation in Spektrix to reach a key audience and deepen that revenue stream.
Meanwhile, they have plans to expand into new physical spaces and are building a programme to support smaller local arts organisations. With a reliable, connected solution giving them the information they need, they can plan for the long term with confidence.
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One connected solution
brings marketing, ticketing, and fundraising together with reporting at the depth they need
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New revenue streams
through ticket subscriptions targeted at a classical music audience
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Confident growth plans
to expand into new spaces and support smaller local arts organisations
When it comes down to it – I wouldn't change Spektrix for any other system. It's extremely easy to train staff on, delivers a seamless interface for customers booking online, and the back office means we can structure reports any way we need to find out information relevant to our work. It's a real game-changer.Graham Whitehead
Head of Arts & Culture Junction Goole
The Spotlight: a live event CRM with reporting to support revenue growth
The Spotlight can now depend on a live event CRM with sophisticated reporting to support sustainable revenue growth.
In the borough of Broxbourne in Hertfordshire, The Spotlight plays a vital role in its community as a multi-purpose organisation that showcases theatre, music, dance, comedy, cinema, and more.
The team at The Spotlight struggled to use their previous CRM. Creating their weekly report for promoters was a headache they dreaded every Monday. Meanwhile, audience members were frustrated to receive emails promoting discounted tickets after they had already bought theirs at full price. Reporting and audience segmentation tools that promised the benefits of personalisation proved unreliable and ultimately had the opposite effect.
But now with Spektrix, reporting and audience segmentation are far simpler. That weekly report? They set it up once when they build an event, and it runs automatically. And it’s straightforward to exclude audience members from event-specific campaigns when they’ve already bought a ticket to that event.
With more accessible reporting, more agile marketing, and first-rate ticketing, their live event CRM is no longer a blocker – it’s a foundation for growth. They can confidently identify revenue opportunities and upsell or cross-sell to the right audience segments, building stronger relationships as they go. It’s an exciting new chapter, supported by connected data they can rely on.
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Automated reporting
with regular insights set up once and running automatically
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Smarter segmentation
targets audience members with the events of greatest interest
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A foundation for growth
confidently identifies revenue opportunities to upsell and cross-sell
At last I can easily access robust data and ensure the best possible experience for our customers, as well as driving revenue for our theatre. Spektrix is intuitive and easy to use. I would definitely recommend others in the industry give it a try.Adam Bradford
Corporate Facilities Manager Broxbourne Borough Council
Achieve more with Spektrix
Just like these arts organisations, you and your team deserve a live event CRM – one connected solution – that helps you build an audience-centric, data-driven future.
With Spektrix, you get:
- An intuitive, easy-to-use solution bringing marketing, ticketing, and fundraising together – trusted by a flourishing community of arts organisations.
- First-rate reporting and audience segmentation for visibility you can rely on – to identify opportunities, tailor your communications, and demonstrate impact.
- A full suite of fundraising tools, connected within one solution so you can understand philanthropic behaviour alongside transactions and grow your audience members and donors.
- A software partner and user community that supports you every step of the way.
