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How to Choose a Ticketing System

How to Choose a Ticketing System


A step-by-step guide to help you choose a new technology partner for all your ticketing, marketing, fundraising, and CRM needs

Choosing a new ticketing system is a big decision.

Luckily, it's not one you should have to take more than once or a few times in your career. And because we've been through the process hundreds of times, we're here to make it as easy as possible for you and your team.

Four steps to a great decision:

  • Find your starting line:
    What's your experience now?
  • What is success?
    Define what you're looking for
  • Explore your options:
    Compare features, support, and value
  • Check your progress:
    Don't miss a step with our at-a-glance summary 
Cover of a workbook called How to Choose a Ticketing System

Make the best choice for your audiences and team

Download our resource to ask the right questions and understand the answers from potential ticketing providers.
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It’s not necessarily about replicating your current processes.

You may find that providers can suggest new and efficient ways of working and cut down on any time-wasting processes.

Nick Kime

Arts Council England Digital Culture Network
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Find your starting line 

Before you can take the first step on a journey, you need to understand where you’re coming from.

Talk to colleagues and audiences to understand what they love, what they rely on, and what they’d love to improve.

 

What is success? 

It’s tempting to start with a list of features just like the ones you rely on now.

Instead, focus on strategic success. This way, you could discover innovative solutions that your current system doesn’t offer, or you’re not making use of yet.
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Explore your options 

Look at the various options available to you, and understand how each of them will work with you to provide the features, support and value you need to achieve your objectives.
Cover of a workbook called How to Choose a Ticketing System

Have confidence in your choice

Plan a decision making process that will lead you to the best possible partner.