Guide
How to Choose a Ticketing System
Choosing a new ticketing system is a big decision.
Luckily, it’s not one you should have to take more than once or a few times in your career. We’ve been through the process hundreds of times with organisations we work with. We know how to choose a ticketing system that will support you long term, and we’re here to make it as easy as possible for you and your team.
Four steps to a great decision:
- Find your starting line: Understand where you are now, and what you want your next ticketing system to do differently.
- Define what success looks like: Move past a feature checklist to the outcomes you want for your audience and your team.
- Explore your options: Compare features, support, and long-term value across the platforms – and the teams – behind them.
- Check your progress: Don't miss a step with our at-a-glance summary of choosing a ticketing system.
It's not necessarily about replicating your current processes. You may find that providers can suggest new and efficient ways of working, and cut down on any time-wasting processes.Nick Kime
Arts Council England Digital Culture Network
Find your starting line
Before you can take the first step on a journey, you need to understand where you’re coming from.
Talk to colleagues and your audience to understand what they love, what they rely on, and what they’d love to improve.
Home Manchester
Define what success looks like
It’s tempting to start with a list of features just like the ones you rely on now.
Instead, focus on strategic success – the outcomes you want for your audience, your team, and your organisation over the long term. That way, you may discover new approaches your current system doesn’t offer, or capabilities you’re not making use of yet.
Can Can Culinary Cabaret
Explore your options
Look at the various options available to you, and understand how each will work alongside you to provide the features, support, and long-term value you need to achieve your objectives. The best fit isn’t just a platform – it’s a connected solution and a team invested in your success.
American Players Theatre
