Audience Insight in Action
Event time:
Turn audience data into better journeys, stronger relationships, and sustainable growth.
In This Event
Turn audience data into better journeys, stronger relationships, and sustainable growth.
What do your audiences really want from you – and how can you turn what you know about them into stronger relationships?
New research across the US, Canada, UK, and beyond reveals common patterns in what motivates audiences, what they value, and what gets in the way. But the most useful insights come when you combine those wider trends with the data and experiences of your own audiences.
Join Spektrix and sector experts for a practical exploration of how to turn audience insight into action.
Robert Sweibel, Sweibel Arts
Robert will share how Sweibel Arts worked with Spektrix to layer external demographic insights onto CRM data for The Cabot in Beverly, Mass. He’ll explore how that richer understanding helped The Cabot profile its audiences and strengthen its position as the leading performing arts venue on Massachusetts’ North Shore.
Chris Unitt, One Further
Chris will look beyond standard analytics to explore how you can identify where audiences are really struggling in the ticket-buying journey. Drawing on examples from across the sector, he’ll share practical ways to uncover hidden friction, understand its impact, and make changes that improve the audience experience.
Naomi Sachs, JCA
Naomi will explore how the audience data already in your database can reveal opportunities for growth. She’ll share practical approaches to uncovering meaningful insights and building season-long messaging journeys that strengthen existing relationships while creating clearer pathways to future engagement.
You’ll leave with practical approaches you can apply to your own organisation, including:
- How to use wider audience trends to ask better questions of your own data
- Ways to uncover friction in the customer journey that analytics alone might miss
- How to combine CRM and demographic data to build a richer picture of your audience
- Practical approaches to segmentation and messaging that strengthen relationships over time
Featuring real-world examples, data, and lessons from organisations across the sector.
4 Speakers
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Naomi Sachs
Consultant, JCA
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Robert Sweibel
Founder & President, Sweibel Arts
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Chris Unitt
Founder, One Further
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Bryony Bell
Head of Content & Campaigns, Spektrix
Related resources
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Understanding Every Individual to Engage and Grow Your Audience
Guidance from SpektrixOne person in their time plays many parts.
Global patterns can reveal the questions worth asking about your own audience – helping you focus your data, technology, and human insight to build personal, lasting relationships.
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Arts Audience Personalisation: Start with clean data
Blog from JCAA practical roadmap for moving from data quality to segmentation to personalized patron engagement, from JCA.
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Removing The Friction That Costs You Ticket Sales
Blog from One FurtherBy the time someone reaches your ticketing pathway, they want to hand over their money. The last thing you want to do is put anything in their way.
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How to Structure an Arts Marketing Plan That Actually Yields Revenue
Blog from Sweibel ArtsHow Sweibel Arts designed a data-led marketing strategy with the team at The Cabot
