Insights
Guides and Resources
Practical guidance, actionable advice, sector benchmarks, and data insights to help you and your organization succeed.
Featured Resource
Spektrix Email Benchmarks Report, 2026
Robust, relevant engagement benchmarks from over one billion marketing emails.
Download the Benchmarks Report
Report
Dynamic Pricing
Built on the principles of flexibility, trust, and fairness, dynamic pricing can be more than just a revenue maximization tool – it’s also an opportunity to boost audience loyalty by giving your customers access to the experiences they value most.
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GuideAn introduction to dynamic pricing
New ways to think about demand-based pricing and practical tools to turn your goals into reality.Read Now -
BlogThe benefits of dynamic pricing
How to set ticket prices with confidence to support your audience and your team.Read Now -
BlogDouble the income, or a double edged sword?
The advantages, and disadvantages, of dynamic pricing, from experts at Baker Richards.Read Now -
BlogDynamic pricing and audience loyalty
Partners from TRG Arts explain how dynamic pricing can form part of your audience loyalty strategy.Read Now -
BlogHow to use data to build a dynamic pricing model
Explore average spend, price bands, and audience behaviors to inform pricing for your organization.Read Now -
BlogThe internal case for dynamic pricing
Address team members’ concerns and win internal support for a flexible pricing strategy.Read Now -
BlogChampioning dynamic pricing to your audience
Help your customers see that dynamic pricing can be a positive for audiences and organizations.Read Now -
HOME Manchester
PartnerDynamic pricing partners to support your work with Spektrix
Ready to automate your pricing strategy? Meet partners with integrated solutions to help.Explore Partners
Payment Fraud
Payment fraud can happen to anyone, and has sparked a buzz of conversation across the live events industry. But with the right event ticketing fraud prevention strategy, you can limit risk, detect issues, and resolve disputes with minimal impact on you or your team.
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GuideFraud doesn’t have to be a showstopper
A guide to prevention, detection, and mitigation for box office managers and venue leaders.Read Now -
BlogTypes of payment fraud in ticketing and beyond
Avoid getting lost in the jargon with our simple reference guide to common types of payment fraud.Read Now -
BlogDetect and protect yourself from payment fraud
What to monitor and measure to identify fraudulent behavior early and reduce lost revenue.Read Now -
BlogRisk v friction: Finding the balance
How to balance fraud mitigation with added friction in the purchase pathway.Read Now -
Fox Tucson Theatre
WebinarPractical steps to address fraud with confidence
How Fox Tucson Theatre and Magic Mike Live have reduced their payment fraud challenges.Watch Now
Website Design
One of the most meaningful investments you can make is in your website. Discover inspiration, advice, and examples from Spektrix users and web development partners, helping you boost sales, engage audiences, grow your reputation, and relieve pressure on your team.
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GuideA guide to website design for arts, culture, & in-person experiences
Practical steps and expert advice to get your website design project off the ground.Read Now -
BlogThe best event websites for theaters, museums, and arts organizations
Ideas from Spektrix users around the world to inspire your future website design.Read Now -
BlogWebsite accessibility best practices
Practical access improvements, with research by Indigo Ltd and expertise from Accessible by Design.Read Now -
BlogHow to get started with a new or improved website
Understand what matters to your audience and organization, and communicate it clearly to your team.Read Now -
PartnerSpektrix website integrations
Discover the website solutions available with Spektrix, from free branded tools to bespoke design.Learn More
Email Engagement
Email remains one of the most powerful tools for arts, culture, & in-person experience organisations to build lasting relationships. Explore benchmarks for your region, organization type, and email purpose, and learn how you can grow engagement and revenue.
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ReportThe 2026 Spektrix Email Benchmarks Report
Robust, relevant engagement benchmarks from over one billion marketing emails.Read Now -
WebinarEmail Benchmarks and Best Practices
Key findings from our report, and expert advice from Spektrix and Capacity.Watch Now -
BlogA peer to peer guide to marketing automation
The expert digital marketing team at Capital Theatres, Edinburgh share advice to get you started.Read Now -
Arizona Broadway Theater
Case StudyGrowing events and subscriptions through personalized email marketing
How Arizona Theatre Company increased engagement through audience segmentation.Read Now -
BlogEmail automation made easy: Get started with instant program templates
How Spektrix and Dotdigital have worked together to build launch-ready programs in every system.Read Now -
GuideEmail marketing in Spektrix
How fully connected CRM and marketing tools enable intelligent personalization.Learn More
Workforce Development
A collection of our learnings and research into inclusive recruitment, workplace culture, wellbeing, and retention across the Spektrix team and the sector workforce.
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ReportPowered by Purpose: Wellbeing and retention across the audience engagement workforce
Learn what motivates people to stay, what could drive them away, and what we can do about it.Read Now -
ReportRethinking Recruitment: Hire great people into audience engagement roles
A step-by-step resource to more welcoming job descriptions, questions, and interview tasks.Read Now -
Music Theatre Wichita
WebinarFrom Burnout to Breakthrough: Build a thriving organization
Advice from leaders at Music Theatre Wichita and Macomb Center for the Performing ArtsWatch Now -
BlogWhy an inclusive culture is key to hiring and retaining great teams
How to create an inclusive culture and share it with great candidates outside the arts sector.Read Now -
BlogBuilding high performance teams
Spektrix CEO Michael Nabarro explains how you can embed a culture of shared leadership.Read Now -
BlogEmployee retention for arts and events
A summary of learnings and actions inspired by the Powered by Purpose survey in 2026.Read Now -
BlogHow to prioritize your work and make decisions that matter
Simple frameworks and data-led decisions to reduce firefighting and work more effectively.Read Now
Software Procurement
Keep reviewing your software, ensuring it remains the right fit for your needs. When the end of your contract is approaching, leave plenty of time to re-examine your setup, explore changing audience expectations, and look around to ensure your technology is working for you.
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GuideHow to choose the best CRM and ticketing software
Guidance and practical tools to help you find the right technology partner for the years ahead.Read Now -
TemplateHow to choose a ticketing system
Four steps to a great decision, from starting point to exploration and effective comparisons.Read Now