What's New

Make it easier to match your Digital Pass settings to the needs of each event and protect access where tickets shouldn’t be transferred.

You can now choose whether Digital Passes, including Digital Customer Passes, added to Apple Wallet and Google Wallet can be shared.

A new setting in the Spektrix Link Pass Designer lets you configure pass sharing for each pass template. If you don’t want audience members to forward their digital passes to someone else, you can simply turn sharing off.

This gives you more control over how digital tickets are used, so you can configure Pass sharing to suit different events and ticket types.

For example, you can:

• Help protect revenue by encouraging official transfer or resale processes.
• Reduce the risk of unauthorised access or duplicate entry.
• Support events where tickets are intended for a specific audience member, such as memberships, age-restricted events, or premium experiences.

Whether you want Digital Passes to be shareable or not, you can now choose the approach that works best for your organisation.

Use advanced email creation tools to build communications based on order history and more.

What is it?

Working with Liquid Script, a flexible and dynamic markup language, you or your web developer will be able to build ever more personalised emails based on past orders and browsing data.

What will this help me achieve?

If you’re ready to take email personalisation to the next level and can invest a little time in setting things up, you’ll be able to add, transform, and display customer data in your email communications to tailor each message to your audience.

For example, you could:

• Share the most convenient entrance or nearby facilities based on where someone is seated.
• Include tailored arrival or accessibility information for audience members who need it.
• Reinforce important booking details, such as restricted views or limited legroom, before the event.

Measure both direct and assisted revenue from your email campaigns, so you can report on marketing impact with greater confidence.

What is it?

See the full impact of your email campaigns by measuring both direct revenue from immediate clicks and assisted revenue from future purchases influenced by your marketing. Using Dotdigital’s Advanced Revenue Attribution feature alongside sales data from Spektrix, you can better understand how your campaigns contribute to revenue over time.

What will this help me achieve?

Understand the real revenue impact of your email marketing, not just engagement metrics. With a clearer picture of how campaigns influence transactions over time, you can make more informed marketing decisions, report on results with greater confidence, and invest in the activity that has the biggest impact.

Quickly correct and extend memberships

What is it?

You can now adjust a membership subscription’s expiry date directly in the editor, no more reissuing required.

To keep your data accurate, edits are restricted if:

• The membership has already been renewed.
• It is an auto-renewing membership and the notification date has already passed.
• The grace period has ended.

Coming Next

You will be able to edit auto-renewals more seamlessly and create customizable messages for your customers if they attempt an invalid membership subscription update, allowing you to tailor the language to meet your needs.

What will this help me achieve?

This keeps your membership history clean and helps you quickly:

• Correct a subscription sold with the wrong expiry date.
• Easily extend member benefits.

Generate an entire day’s worth of event instances, and replicate them across your calendar, in just a few clicks.

What is it?

Instead of creating a single event instance for one timeslot per day, you are now able to generate an entire day’s worth of event instances, and replicate them across your calendar, in one streamlined process.

What will this help me achieve?

This update is a major win for administrative efficiency. If you manage attractions with timed entry, such as museums, galleries, or tours, you may deal with 20 or more time slots per day.
By using bulk creation, you can:

• Reduce Admin Time: Cut down hours of manual data entry to just a few clicks.
• Improve Accuracy: Minimize the risk of human error when duplicating daily schedules.
• Scale Your Offerings: Easily manage high-volume bookings for various use cases, including:

General Admission: Museums, Cathedrals, and Galleries.
Timed Activities: Tours, Pitch & Putt, or workshops.
Daily Performances: Children’s theater or long-running shows with multiple matinees.
Add-ons: Rapidly apply Bar Pre-Orders or Ticket Booking Protection across all sessions.
Whether you are setting up a seasonal exhibition or managing daily flow, this enhancement ensures Spektrix works as hard as you do.

Set a tax code override against a ticket type

What is it?

As per a policy announcement on 21 May 2026, in the UK, VAT for children’s admission to theatres, cinemas, concerts, exhibitions and shows will be temporarily reduced to 5%.
To support this, we will add the ability to set a tax code override against a ticket type. If you set this override, a ticket of this type will apply the new rate instead of the one configured against the instance.

Coming Next

To support this, we have added the ability to set a tax code override against a ticket type. If you set this override, a ticket of this type will apply the new rate instead of the one configured against the instance.

If you are using Spektrix Payments, your customers in the US, UK, and Canada can spread the cost of their purchases using Apple Pay and Google Pay.

What is it?

Apple Pay and Google Pay have recently integrated with leading buy now, pay later (BNPL) providers. Because of Spektrix Payments integration structure with the Adyen payment platform, these options are automatically available to your customers based on their location.
In addition, because these options are delivered through Apple Pay and Google Pay, there is no extra cost for your organization to offer them. Unlike direct integrations with BNPL providers, which often involve additional platform fees, this setup allows you to provide flexible payment options to your customers without impacting your bottom line.
US

• Apple Pay: Customers are able to choose from Klarna and Affirm
• Google Pay: Customers are able to choose from Klarna, Affirm, Zip, and Afterpay

Canada

• Apple Pay: Customers are able to use Klarna
• Google Pay: Google have announced that they will be making Klarna available in Canada shortly

UK

• Apple Pay: Customers are able to use Klarna
• Google Pay: Customers are able to use Klarna

Australia, Ireland, and New Zealand

• There is no information on if or when BNPL services will be available on Apple Pay or Google Pay

What will this help me achieve?

It is easier than ever for customers to secure their purchases while managing their budgets.

We’ve improved how invitation and attendance data is displayed on customer records, making it easier to track engagement for both individual attendees and corporate donors.

What will this help me achieve?

• Gain full visibility on corporate giving: The new “Invitations” tab and timeline on Organization records lists every invitation where the company is recorded as “On Behalf Of”, sorted by date for a clear historical view.
• Track attendees at a glance: Individual records and the timeline now show invitation data even if the person was an attendee rather than the primary invitee. You can quickly see who attended, who they were invited by, and their final attendance status

We’ve expanded our existing Digital Passes feature to – as well as tickets – allow you to deliver Passes with Customer information on them.

What is it?

You’re able to create Passes for Apple or Android phones that include, for example, a Customer’s ID and membership fields, sent in order confirmation emails and displayed in a customizable format. These passes can be validated either by our scanning interface or an integrated partner point of sale (EPOS) system in your shop or bar, for real-time validation of a customer’s eligibility for discounts or offers.

What will this help me achieve?

Recognize Customers by their status (e.g. as members, subscribers, donors, returning first-timers etc.) and give them access to benefits including:

• Discounts in your shop or bar (either through an integrated EPOS system or using our scanning interface)
• Exclusive spaces such as a member’s lounge or bar
• Through the scanning interface, issue eligible customers with zero-value tickets on the door (for example, providing members with free entry to a gallery, or welcoming customers who’ve purchased a festival pass or a ticket to a term of classes)

This removes the cost associated with printable membership cards.

Sell or issue zero-value tickets to customers by scanning their Customer ID.

What is it?

This feature will allow front of house teams to automatically issue a zero-value ticket to an event or exhibition by scanning a customer’s membership card or digital pass.

What will this help me achieve?

Your front-of-house team will be able to:

• Easily admit members to events or exhibitions
• Check in attendees for classes
• Issue tickets for specific events to customers who’ve bought a pass to a festival or series.

Customers will no longer need to visit a separate box office. Front of house team members will be able to issue tickets and admit customers with valid memberships or subscriptions from their regular scanning device, saving time and reducing queues.
You’ll also benefit from improved reporting, with the ability to accurately track attendance for free events, galleries, or exhibitions.

You’ll be able to use the scanning interface to validate a customer’s status to recognize and reward patrons based on any rule you set.

What is it?

You’ll be able to scan a customer’s ID – which might be a barcode or QR code on a physical membership card, or a digital pass. The scanning interface will confirm their identity and whether they belong to a predefined Customer Group in Spektrix (such as your members, subscribers, or volunteers).

What will this help me achieve?

This will allow you to provide on-the-spot benefits to specific customer segments. You can grant access to exclusive areas like a members’ lounge, or offer discounts at your shop or bar, by simply scanning a membership card. This streamlines operations for your team and improves the experience of your customers.

A simplified process and step-by-step guide for setting up online pageviews and transactions tracking and analytics on your website.

What is it?

• Two pre-configured Google Tag Manager container templates
• Aids rapid deployment of tracking customer website pageviews and completed orders in Google Analytics 4 and the Meta Ads Events Manager
• Provide more targeted conversion information for specific Events for third-party promoters in Meta’s platform

What will this help me achieve?

• Better understanding of your customer’s website interactions
• Save time when initially setting up your website Analytics
• Save time when third-party promoters require Conversion info for Meta Ads

Pull Spektrix event data into Dotdigital emails to generate marketing campaigns in minutes.

What is it?

New drag and drop email blocks in Dotdigital draw on Spektrix data to automatically generate event name, description, imagery, dates, and other attributes.

What will this help me achieve?

It is quicker than ever to build marketing campaigns, removing any need to copy content or re-upload imagery to communicate with your audiences.

Let donors choose their level of support for recurring gifts and Memberships.

What is it?

We’ve enhanced our Membership functionality, giving you the ability to set a minimum and maximum price range on memberships. Your donors will be able to choose the amount they want to give when they purchase their membership. If they opt in to auto renew, that membership will automatically renew at their chosen price. This feature will be supported across the Sales Interface, API, and a new Subsites Membership page.

What will this help me achieve?

Maximize recurring donation income by empowering patrons to choose the level of support they’d like to give your organization. This single, flexible solution will streamline all of your variable-level recurring gifts using core Spektrix functionality.

Set a default venue to customize your search preferences in the sales interface.

What is it?

You are able to filter event search in the sales interface to only see shows in your primary venue. You can save your primary venue as the default for every search. Venues where you don’t have upcoming events will also be hidden from your search options.

What will this help me achieve?

You no longer need to repeatedly filter your event search to only see shows in your primary venue. By setting your primary venue as your default, it will become quicker and easier to access the information you need. Furthermore, since venues without upcoming events will be filtered out of your search options, your sales interface will become more readable and easier to use.

Reach every audience member with vital information about show changes or ticket details.

What is it?

Previously, emails sent through Dotdigital were treated as marketing emails. That means if a patron has ever unsubscribed they won’t receive important customer service information about production changes or cancellations. This feature allows you to contact every attendee – even if they’ve unsubscribed from marketing emails – and highlight customers without valid email addresses so you can try an alternative contact method.

What will this help me achieve?

You are able to trigger a customer service email which overrides customers’ subscription preferences, in order to provide essential information. This could include updates to the production such as a cancellation, venue change, or understudy appearing in place of a main performer. As a bonus, the same feature also enables ‘just-in-time’ delivery of e-tickets as a step to avoid for-profit ticket reselling.

You have the flexibility to decide when e-tickets are sent.

What is it?

Previously, the system automatically sent e-tickets with transaction confirmation emails. With this update, you are able to send e-tickets in a dedicated email at the time of your choosing. This means you can send e-tickets to customers right before each event.

What will this help me achieve?

Sending e-tickets closer to the time of events makes it harder for ticket touts to buy and resell tickets on the secondary market. This helps reduce fraud and unauthorized resale, and increase trust in your organization.

Scan tickets in bulk.

What is it?

You are able to scan an entire group into an event with one action. Instead of manually scanning each ticket barcode one-by-one, you are able to scan one ticket in a group and select the “scan all tickets” option to admit the entire party.

What will this help me achieve?

You are able to quickly admit large groups of customers with ease and offer a more convenient experience to large groups like school parties or families.

Attributes let you capture more of the information that matters most to your team.

What is it?

You can now create custom data fields for your Opportunities, the fundraising records you use to manage donors and track your pipeline.
Use these fields to record details such as:

• The origin of an Opportunity
• A secondary owner
• The reason an Opportunity was unsuccessful

What will this help me achieve?

These attributes give you extra flexibility, helping you record key information, reference it easily, and include it in your reports.

Choose if you’d like to include all Household members or only the primary Householder when building Customer Lists and Auto tags.

What is it?

You have the option to include all Household members when building Customer Lists and Auto Tags.
You still have the option to include only primary members of the Household in outputs, which will be useful for activities such as building address lists for a marketing mailing.

What will this help me achieve?

This update unlocks the ability to reach and represent every member of a household. You are now be able to thank all members of a household for donations. With the ability to easily tag all members of a Household based on cumulative giving, you can streamline benefit sharing management and achieve more accurate audience and donor segmentation.
You are also be able to output names of all Household members into lists you can use to thank donors in your playbill or on your site.

Send Time Optimization in Dotdigital sends emails to each individual at the moment they’re most likely to open.

What is it?

Use Send Time Optimization is now part our Dotdigital integration. This new feature uses Dotdigital’s machine learning to analyze the historical engagement of each customer. When you send an integrated email campaign, this feature will intelligently schedule the email to be delivered at the specific time each recipient is most likely to open it within a 24-hour window. For customers without enough historical data, the email will be sent either immediately or at the time you’ve scheduled the email to be sent, ensuring every contact is reached.

What will this help me achieve?

Your message will arrive when it’s most impactful. By delivering your campaigns at the perfect moment for each customer, you can significantly improve your email open rates and engagement. This leads to more effective communication and a higher return on investment for your email campaigns.

Integrate with leading platforms to handle registrations for classes, courses, and camps.

What is it?

We’ve built integrations with classes and camps partners, unlocking smoother registrations and more detailed data capture.

What will this help me achieve?

Registering for camps and classes will be easier than ever for your customers. Buyer data will flow directly into Spektrix, which means that when you look at a customer record in Spektrix, you’ll be able to view all points of interaction they’ve had with your organization, from event and class bookings to memberships, donations, and merchandise purchases. You can also easily segment and report on registration data. Additionally, you’ll be able to offer payment plans on your courses.

Set up a Program in Dotdigital to automate your fundraising appeal emails.

What is it?

There’s a new Dotdigital Program template added to your Dotdigital system, containing a multi-email flow to automate your outbound fundraising appeal.

What will this help me achieve?

You can now:

• Create a personalised email flow to send a series of emails to recipients taking them through a variety of asks based on their interaction with those emails
• Remove customers from the email flow automatically with a ‘thank you’ when they make a donation, or when they have shown no interest or engagement in your appeal
• Understand recipients’ interactions with different emails in your appeal and report effectively on the success of your appeal

Through new partner integrations, customers can exchange and upgrade seats

What is it?

We now have integrations with partner products which give customers the ability to complete exchanges and seat upgrades online without having to contact the box office. This means customers can self-serve to:

• Upgrade their seats for an upcoming show
• Exchange tickets to an alternative performance

What will this help me achieve?

It will be easier than ever for customers to make upgrades and exchanges. This will drive upgrade revenue and enhance your customer experience.
Explore the partner directory to get started:

The Bulk Data Import Tool will enable you to add or make changes to large amounts of data at once.

What is it?

This tool will allow you to import data into your system in bulk. For starters, we’re enabling you to bulk upload Memberships, Customers, and Donations. We’ll also keep exploring other kinds of data to add to this tool.

What will this help me achieve?

The Bulk Data Import Tool will help you save time when you have large amounts of information to add or edit. It will also give you greater flexibility in how you add data to your system.

Add conditional formatting, free text, and URLs to digital tickets.

What is it?

You’re now able to use conditional formatting on Digital Passes. This means that the pass for one event can display different information to different customers. For example, for an event with both assigned seating and general admission ticket options, customers with assigned seating will see their seat information on their digital ticket, but the tickets of customers who’ve booked general admission tickets will read “unreserved’.
Additionally, you’re able to add custom text to digital tickets. This means you can include helpful messaging on tickets, such as access or parking information. You’re also able to add URLs to the back of tickets, which will enable customers to navigate directly to places like your website.

What will this help me achieve?

Custom text and links give you greater flexibility in what information you decide to include on your Digital Passes. Conditional formatting will ensure that the right information is always shown to the right customer, making for a better, more personalized experience.

You can now scan tickets with an Apple or Android mobile phone.

What is it?

You no longer need a dedicated hardware device to scan tickets. Instead, you’re able to scan tickets with the camera of Apple and Android mobile phones.

What will this help me achieve?

You have the option to skip purchasing specialised ticket scanning hardware, which means reduced costs for your organisation. The ticket scanning process is now more flexible and more affordable, helping you introduce scanning or manage attendance more flexibly and affordably.

A one stop shop for security and compliance information.

What is it?

We publish detailed information on Spektrix platform security and compliance.

What will this help me achieve?

You’re be able to quickly find accurate, up-to-date answers to important questions about security or compliance within Spektrix. This should help you find the information you need faster, and give you confidence that we’re always open and transparent in how we protect your data and that of your patrons.

Add extra information to your campaigns in the Opportunities Interface with Custom Attributes.

What is it?

Custom Attributes are a system-wide concept that you may already be using to add your own bespoke fields to Customer records, Memberships, Events and more. Custom Attributes are now available to configure and set up against campaigns in the Opportunities Interface. They have also been added as available criteria and outputs in reporting.

What will this help me achieve?

Custom Attributes allow for greater flexibility in recording the information that matters to your organization. You can use these attributes to group together campaigns, add more granularity to your campaign structure, or add any extra information or detail that would be useful to you.

Sync customer lists with TikTok to run and automate paid ads to known or similar audiences.

What is it?

Building on existing integrations with Facebook and Google ads, you’re able to automatically add and remove contacts from your TikTok paid ads audience.

What will this help me achieve?

Leverage customer data to ensure consistent targeting and messaging to meet audiences where they spend most time online.

You can apply per-customer offers to specific event or entrance times

What is it?

You’ve already been able to put limits in place so that patrons can only benefit from discounts or offers a certain number of times per event. But for longer running shows, exhibitions, or other events with multiple dates and times – known in Spektrix as Event Instances – it hasn’t been possible to apply those limits to a specific instance.
Now it’s possible to limit offers per customer, per event instance, in exactly the same way you can already limit offers per customer, or per customer per event.

What will this help me achieve?

Many of you have asked for this improvement, and we’re excited that it’s now possible! It offers a smoother customer experience and new opportunities for organizations with long-running events, including:

• Discounts for customers who attend the same event or exhibition multiple times
• Annual passes or day entry for members or patrons, especially useful for museums or visitor attractions
• Discounts for customers who pre-pay for a series of classes or camps

Spektrix now integrates with wealth screening platform iwave, by Kindsight

What is it?

Combine wealth screening functionality with Spektrix insights to identify potential donors.

What will this help me achieve?

Combine data from iwave with the demographic and behavioral data that’s logged in your Spektrix system to identify and target potential donors. Use this data to segment communications and conduct effective outreach.

Quickly return or refund multiple tickets with one action.

What is it?

Previously, if you needed to cancel or reschedule an event, each return and refund needed to be individually, manually processed. This update enables you to return and refund most of the tickets for a single event instance in bulk with just one action.

What will this help me achieve?

Returning and refunding tickets is now quicker and easier. You can choose whether to return commissions and whether you want to send an order confirmation email to notify customers of their changed ticket status. After using this tool, you’ll get a report which will tell you which orders have successfully been returned and refunded, and which orders you may need to review manually. This report enables you to feel confident about the status of each return and refund.

Import sales from third party retailers, and scan ticket barcodes through Spektrix scanners.

What is it?

We know that many of you sell tickets through external agencies and promoters like Ticketmaster, AXS, and See Tickets, as well as directly through Spektrix. You can now import sales lists and check in every customer from a single scanner.

What will this help me achieve?

To scan tickets purchased from these third party agents, ushers currently have to manage multiple scanning devices, or admit patrons on trust where they’ve purchased through an external site. Now that’s a simpler process, making life easier for your team and smoother for your patrons.

Customers can add digital ticket passes directly to their Apple or Google Wallet.

What is it?

Patrons can now add tickets to Apple or Google wallet in one click, from a link in your order confirmation email. Choose your template, add relevant information, and configure currency, logo, colors, date, and time.

What will this help me achieve?

Streamline patron experience for 2025, with quick and easy access to tickets. Audience members will no longer have to pull up their original email to access tickets – instead, they’ll be instantly accessible on their smartphone.

Clearer listings, event information, and sign up forms.

What is it?

We’re continuing to improve our white-label subsites, the fully supported purchase pathway included with Spektrix. With this latest batch of updates, users have the ability to filter events on the What’s On page; show more detailed event descriptions; and add a sign up form for newsletters and other communications. These improvements will benefit clients who manage ticket sales through a Spektrix subsite (built in the Spektrix Link interface). Subsites are offered to all Spektrix users at no extra cost, and fully supported by our team – follow the link to learn more.

What will this help me achieve?

A complete, streamlined purchase pathway can now be set up within Spektrix subsites. While subsites aren’t intended to replace your entire website – you’ll need to host and manage your own homepage and other key information – every interaction with Spektrix can take place within our supported, managed web pages. Or, if you prefer, pick and choose elements like sign ups, gift vouchers, or membership pages to test or introduce new ideas alongside your integrated website, with no cost and little resource needed.

It’s more efficient than ever to make flexible season pass holders eligible for offers and benefits.

What is it?

You’re now able to easily make Ticket Subscription holders eligible for all kinds of benefits and features, including priority booking, commission waiving, offers, and more. Additionally, customers are now able to purchase a ticket subscription and redeem any benefits associated with that subscription in the same transaction.

What will this help me achieve?

It will take less time to set up benefits for your season ticket holders. Plus, customers have one more reason to purchase a Ticket Subscription, as they can start redeeming associated offers right away.

Customers can now pay on mobile using Apple Pay and Google Pay through Spektrix Payments.

What is it?

Mobile payments have been added to the checkout for Spektrix Payments. This means that patrons can now pay for purchases with Google and Apple Pay both online and in your venue.

What will this help me achieve?

Boost conversion rates with a frictionless purchase path. With mobile payment methods, completing a purchase online is quick and easy. Patrons won’t need to enter their card details to make a purchase; their information is already securely saved on their own device.

Connect Spektrix instantly with over 7,000 software products.

What is it?

Zapier is a web-based automation platform allowing users to connect leading web applications and services. We’ve created a publicly available Spektrix integration and have used this to build integrations with various partners who offer products or services you’ve asked for.

What will this help me achieve?

Zapier acts as a link between Spektrix and a range of applications, including many that don’t have a direct integration with Spektrix. This has made it possible to integrate with products like Shopify, CourseStorm, Square, FundraiseUp and many more, giving you quick, reliable connections to the tools you need.

You’re now able to include more personalized detail in your emails by syncing additional customer data from Spektrix to Dotdigital.

What is it?

Calculated metrics are pieces of data about your customer that Spektrix automatically generates, such as their credit balance, weeks until their next visit, and if they’ve never booked. This information now syncs directly into Dotdigital, and can be used as Contact Data Fields in your communications.

What will this help me achieve?

Calculated metrics can be used to personalize your email content. This means you can remind customers of outstanding credit balance or email them a week before their next ticket. Calculated metrics can also be used within automated email programs, making it even easier to segment audiences and send more targeted and impactful communications based on booking information.

You can now add Ticket Subscriptions to your website in more dynamic ways.

What is it?

If your website’s built using the Spektrix API, you can work with your web developer to create custom booking pathways specific to your audience or offer. This addition allows you to include flexible season ticket subscriptions in those custom journeys.

What will this help me achieve?

Working with your web developer, you’ll be able to design custom checkout flows specific to your organization. That could mean one-click bundles combining tickets and subscriptions in a single basket, or other dynamic workflows that you’re best placed to design!

You can understand the environmental impact of using Spektrix.

What is it?

We can now give you a working figure of ~20g CO²e per ticket sold, based on our operations in 2023. This is the first step in our path to become a carbon neutral organisation – through 2025, we’ll continue working actively to reduce our carbon footprint and to better understand our impact.

What will this help me achieve?

You can more accurately report on Scope 3 emissions created through your use of Spektrix.