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Capability

Digital & Print Marketing

Engage relevant audience members through print, email, and digital channels with dynamic marketing tools connected directly to your patron data. Target every campaign more effectively, understand what’s working, and invest with confidence.
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Edinburgh International Festival Philharmonia Orchestra Residency Family Concert Audience

Targeted, tracked marketing across every channel

Digital, print, and email marketing each have a role to play in reaching your audience. Spektrix makes it easy to build a complete, cross-channel marketing strategy, with tools to target every campaign, measure impact, and understand which channels work for every audience segment.
Customer segmentation
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Exterior Image Of The Arizona Theatre Company
“The Spektrix high-value lookalike audience is already outperforming all our other audience segments on Meta ads. The return on ad spend is through the roof.”

Arizona Theatre Company

Nicholas Kuhn
Marketing Manager

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Reach current and future audiences with confidence

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    Target live customer lists

    Segment and tag your audience in real time based on purchases, donations, registrations, and engagement. Add or remove people from advertising audiences automatically, helping you reach them while they’re most engaged and avoid wasted spend.
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    Report on return on investment

    Understand exactly what’s driving results. Link print, emails, and digital ads to the events they promote, so you can track return on investment and attribute revenue to specific marketing activity.
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    Reach existing or lookalike audiences

    Grow attendance without becoming a digital advertising specialist. Connect audience segments directly to Google, Meta, and TikTok to encourage reattendance, strengthen loyalty, or reach new people with similar interests.

Partners

Extend your marketing reach with trusted partner solutions

Increase visibility, revenue, and audience engagement through partner solutions that work alongside your Spektrix system. Our team helps you identify the right approach for your organization and connect the tools that best support your goals.

  • Open distribution

    Automatically list events on popular sites, or sell directly through ticket agents.
    Agencies & listings

  • Audience engagement

    Extend reach across an even broader range of mobile, responsive channels.

  • Revenue growth and upsells

    Creative, contemporary solutions to grow revenue at every touchpoint.
    Audience engagement & upsells

Guidance and Resources

Reach more people, understand what works, and invest with confidence through connected print, email, and digital marketing

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