Capability

Flexible Membership Programmes

Memberships create more opportunities to engage today’s audiences, from first visit through to repeat attendance, regular giving, and long-term loyalty.

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Subscriptions & flex passes

“It’s every single data point. What are people interested in? What are they asking for? What are they actually doing? What is our programming geared toward? And it all funneled us towards memberships, and we’ve been really thrilled to see it’s working out.”

“When audiences choose to join as members they are engaging in a more philanthropic relationship with the theater, as opposed to transactional benefits that come through buying a season ticket. This means that season tickets and memberships aren’t competing against each other. They are very different things.”

Upsell memberships across platforms

Identify potential members based on spend, attendance, and giving history, then reach them with targeted upsells online, by email, and at the ticket office counter.
Working together to increase revenue

Expert guidance to help marketing, ticketing, and fundraising teams work towards shared goals for revenue maximization, patron experience, and data-led strategy.
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Layer memberships and subscriptions

Season tickets and memberships don’t need to compete. Combine philanthropic memberships with subscriptions to support different audience needs and maximize revenue across your organization.

Partners

Integrated point of sale

Connected till systems in your bar or shop unlock instant member benefits.
Point of sale systems
Deeper audience engagement

Age verification, gamified loyalty, proximity-based messaging, reciprocal benefits, and more.
Audience engagement

More membership features

Explore Spektrix capabilities

Digital membership passes

Deliver membership passes directly to Apple or Google Wallet, giving members and regular attendees faster access to benefits and priority entry.
Automatically renew memberships

Invite members to opt in for renewable memberships, and retain their loyalty year after year with no extra effort – even expired payment cards are updated automatically in your system.
Gift memberships

Offer memberships as a unique gift, with vouchers delivered on a chosen date alongside a personalized message.
Streamlined exhibition entry

Welcome members to free exhibitions or events with no need to pre-book. Simply scan membership cards on entry to record visits against each visitor’s record.
Upsell memberships on your website

The Memberships Web Component makes it easier to promote memberships directly on your website, increasing visibility and creating a smoother purchase pathway.
Recurring memberships with variable values

Support flexible, long-term giving with variable membership pricing, allowing donors to renew at their chosen level while accessing benefits tied to their membership tier.
Access benefits before member checkout

Customers who add memberships to their carts can benefit from associated priority booking and discounts immediately, even before they check out – helping you upsell memberships at the very moment of purchase.