Museum CRM,Ticketing, & Membership Platform

Winchester Cathedral Cathedral Tour May 2026 Visitors Entrance Photo Credit Winchester Cathedral 1

Factory International Aviva Studios Tickets Counter Front

Yukon Center For The Arts Exterior Art Installation

Coastal Maine Botanical Garden Exterior Visitors Customers On Dock 2

Arvada Center Exterior Sculpture Rainbow Blocks Wide Shot

Winchester Cathedral West Front May 2026 Exterior Photo Credit Winchester Cathedral

Coastal Maine Botanical Garden Exterior Visitors Customers On Trail Path 2

V And A Dundee Scotland Interior Gallery Exhibition Displays Photo Credit Hufton Crow

Trusted by museums, galleries, gardens, heritage sites, and visitor attractions

Relationship management

Strengthen visitor relationships with personalised communications that reflect every visit, membership, donation, and workshop.
Connected CRM

Build a complete picture of visitors, supporters, students, and groups with one connected CRM purpose-built for cultural organisations.
Integrated solutions

Connect admissions, memberships, retail, and cafés through hundreds of partner integrations, with every interaction synced to your CRM.
Powerful reporting

Understand visitor behaviour, membership performance, and organisational activity with real-time reporting, intuitive filters, and accurate reconciliation.

Children’s Story Centre

Tailored visits and immersive days out

Discover Children’s Story Centre in London is a space for 0-11 year olds and their grownups to play, create, and discover. Visitors choose when to visit, then tailor their day with workshops, storytelling, discovery trails, and immersive experiences.

Curated online booking pathways powered by Spektrix have grown overall attendance, reduced phone calls to the ticket office, and boosted online donations by 600%.

Thackray Website Laptop Homepage Visit Ticketing

Thackray Museum of Medicine

Engaging communities through affordable memberships

The Thackray Museum of Medicine launched a “choose your own price” entrance fee for single admissions or annual memberships, supporting closer collaboration with schools, families, and the local community.

While some visitors could select the lower pricing, those who could afford to do so were invited to “pay it forward” with a higher-priced ticket, helping the museum stay affordable for everyone.

Ely Cathedral

Choice of booking journeys

Ely Cathedral welcomes visitors to explore the cathedral, join guided tours, and attend choral events. Because every tour requires cathedral admission, the team worked with Spektrix and their web developers to create a tailored booking journey. When a visitor adds a tour to their basket, the required admission ticket is automatically included, with clear messaging explaining why.

The result is a seamless booking experience for visitors, while helping the cathedral manage admissions, plan for visitor numbers, and keep people moving smoothly through the building.

Great visitor experiences online and onsite

Smooth admissions, membership benefits, group bookings, and connected operations all contribute to stronger visitor relationships and sustainable revenue, powered by one connected view of every visitor.

Ticketing and admissions

Make it easy for visitors to plan their day, while giving your admissions team the tools to manage timed entry, tours, workshops, and high-demand events with confidence.

Timed entry, tours, and workshops
Complete transactions on your own website
Open exhibition access
Capacity to handle high booking volume
List and sell events across platforms
Upsells and donations in the booking flow
Integrated ticket kiosks
Mobile-first payments and digital wallets
Bulk scanning for schools and groups
Custom packages and bundles

Spektrix for Ticketing

Coastal Maine Botanical Garden Exterior Sign Visitor Customer Wheelchair Accessibility

Memberships and support

Every interaction contributes to one connected visitor record, helping you identify future members, donors, and loyal visitors while recognising and rewarding them across your organisation.

Instant scanned entry for members from digital membership cards
Automated member discounts on tickets, retail, and refreshments
Identify supporters based on ticketing, retail, and communications data
Targeted, automated asks in the purchase pathway
Robust moves management pipeline for major donors, sponsors, and trusts
Record and claim Gift Aid on donations and annual passes in the UK
Comprehensive reporting to evidence impact and reach
Invite-only events and priority booking

Spektrix for Fundraising

V And A Dundee Scotland Exterior Waterfront Evening With Ship Photo Credit Hufton Crow

School and group visits

Coordinate school visits, tours, workshops, community groups, and other learning programmes through one connected system that supports both administration and long-term relationships.

Registrations, bundles, and flexible booking for free and paid classes
Hold reservations and enable payment online via email link
Age-verified youth memberships
Associate organisations with individual teachers and group organisers
Bulk ticket scanning for swift group admissions

Spektrix for Education

American Players Theatre Summer Studio Ms 2026 Students At Table Photo Credit Ha

Connected operations

Build smooth workflows and streamlined operations across your site with integrated hardware for access control, retail, catering, and venue management, as well as streamlined reporting and centralised data for accounting, marketing, and boards.

Digital tickets and membership cards
Integrated point of sale for retail and cafés
Connected platforms for spaces, rentals, and resource management
Accurate, instant financial reporting
Comprehensive impact reports and strategic support

Venue & Site Operations

American Players Theatre Apt Box Office Staff Computer Screen Photo Credit Ha

Coastal Maine Botanical Garden Exterior Visitors Customers With Flowers

“When I joined Coastal Maine Botanical Gardens three years ago, I found myself having to deal with three separate systems. None of them had a full picture of any of our visitors.

Thanks to Spektrix, we can now see all of the interactions with each of our guests, and it’s easy to pinpoint when they have made a donation and when they have come to a class. It allows me to see patterns and build marketing campaigns based on those patterns, and really understand how we’re growing our audience space.”

“We run architecture tours, and in the past we had to set those up individually. Now we can add multiple tours, months in advance, in just one click. That has really reduced admin.”

“It’s fostered a culture of testing and experimenting, which has been really good for our general work. We’re trying things out, enquiring, and experimenting, rather than following a rigid, predetermined path and knowing exactly what we can and can’t do.”