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Email Marketing

A deep, two-way connection between Spektrix and Dotdigital keeps your audience engagement data, communications, and campaigns working as one – helping you deliver more relevant marketing, build stronger relationships, and drive revenue.
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World-class email marketing, free of charge and fully connected

Dotdigital is a leading platform for email marketing and digital ads, trusted by 4,000+ organisations including sport, retail, non-profit, and hospitality. When you choose to work with Spektrix, you gain access to Dotdigital as part of your single service charge, with real-time audience insight, continuous improvements, and one expert team supporting your work across both platforms. With Spektrix and Dotdigital working together as one solution, your audience data, communications, and campaign results stay connected in real time. That means less time managing systems and more time creating meaningful audience journeys.
Meet Dotdigital

  • Real-time customer insight

    Audience engagement data including attendance, donations, memberships, and transactions flows instantly between Spektrix and Dotdigital, helping you create more relevant communications and build a richer understanding of every audience member.

  • Continuous improvement

    As Spektrix and Dotdigital work in close collaboration to scale our solution, you benefit from ongoing upgrades and enhancements delivered to you without disruption.

  • One team, shared expertise

    One expert team supports your work across Spektrix and Dotdigital, combining platform knowledge, marketing expertise, and sector insight to help you design and deliver a data-driven email marketing strategy.

Intelligent, automated communications

Strong audience relationships depend on relevant, timely communication. With Spektrix and Dotdigital connected through a rich layer of audience engagement data, you can create personalised customer journeys across email, print, and digital channels without managing disconnected systems or manually moving data between platforms.
Segmentation in Spektrix
Email Marketing 1250 X 936 1 Revised
Exterior Image Of The Arizona Theatre Company

$70k

Revenue from targeted email campaigns

Arizona Theatre Company sold 944 tickets and raised $70,000 in revenue with their first targeted, automated Black Friday “Buy More, Save More” campaign – almost 6x higher than the previous year’s email marketing efforts.

Read case study

Compelling design, user-friendly logic, and sector expertise

  • Email Marketing 654 X 612 02 1

    Craft beautiful, branded emails without code

    Represent the creativity and energy of your events and experiences, with drag-and-drop templates and design tools that invite you to explore, innovate, and improve.
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    Email automation, out of the box

    We built proven email programs directly into every Spektrix-Dotdigital system, drawing on success stories from hundreds of organisations promoting arts, culture, and in-person experiences. That means less time designing logic, and more time delivering results.
    Email automation made easy
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    Arts Email Benchmarks, 2026

    Our 2026 report collects email benchmarks for arts, culture, and in-person experience organisations, alongside best practices, success stories, and inspiration to grow engagement.
    Read the Email Benchmarks report

More email marketing features

Personalise, optimise, and curate every customer journey

Email is no longer a tool to send the same message to thousands of audience members. It’s a tool to nurture relationships, target incentives, and build individual journeys, connecting customer insights, email marketing, print, and digital campaigns.
Explore the latest improvements

  • Dynamic content

    Add personalised fields and target dynamic content based on customer lists, event information, and real-time interactions.

  • Optimise send times

    Deliver your emails individually to every customer, drawing on past engagement data to reach inboxes at the time they’re most likely to engage.

  • Segment on email engagement

    Every email interaction writes back to the customer record in Spektrix, helping you combine marketing engagement with transaction and audience data to create more meaningful segments.

    Segment your audience

  • Connect print and digital campaigns

    Build coordinated campaigns across print, email, and digital advertising, using one connected customer view to understand performance and measure impact.

    Digital & print marketing

  • Abandoned basket reminders

    Check in with customers who leave transactions incomplete, reminding them of the event they considered and the contents of their basket.

Guidance and Resources

Build stronger audience relationships with connected email marketing tools designed for events and in-person experiences

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